Pure Pet Food Reviews 

16,189
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,477 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality and tailored natural ingredients, noting significant improvements in their pets' health, coat, and energy. The ease of preparation, reliable delivery, and exceptional, responsive customer service are also highly valued. However, some people mentioned their dogs did not like the food, finding its smell or texture unappetizing. A few also reported issues with customer service regarding refunds for products their pets wouldn't eat [R16-S2, R32-S2,

What people talk about most

Product

Clients share positive opinions on product, with many reviewers reporting that their dogs love the food and... See more

Quality

Customers had positive experiences with quality, often describing the food as excellent, great, and good... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising its reliability, speed, and ease... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the excellent,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more

Rated 5 out of 5 stars

Nothing is too much trouble! I have emailed with queries a few times about different things and they always give me the answer and more. They make us feel seen and heard, which I love because we have... See more

Company replied

Rated 5 out of 5 stars

Skye absolutely loves her pure food, she is thriving, it is easy to make up and is full of good quality ingredients. I like the fact that you don't need alot of storage space for her bags and its del... See more

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,189)

4,667 reviews in the last 12 months

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Rated 5 out of 5 stars

Great Yorkshire Show subscription

Stevan signed me up for this at Great Yorkshire Show. Top sales patter (knew his stuff) has been followed by top dog food. I bloody love it and so does the dog! Easy to store, easy to use and easy to travel with. Dog now had 2 flavours from his starter pack and loves them. Quality dog logs every time. Who knew I could get so excited by dehydrated dog food!

16 July 2026
Unprompted review
Rated 5 out of 5 stars

Great food

Great food - my dog absolutely loves it. Easy to store and mix up. Great delivery and simple to order more. Thank you.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

The online Chat service was excellent

The online Chat service was excellent - quick and soon connected to a real person who was very helpful, answered my query, and then sorted out Yasmin's plan to fit in with what I needed. Thank you. Much appreciated.

21 July 2026
Unprompted review
Rated 5 out of 5 stars

My dog had major stomach surgery to…

My dog had major stomach surgery to remove two cancers. This left him with severe diarrhea. I contacted Pure who tailor made a recipe to suit his condition. After only two weeks on the Pure diet his diarrhea cleared up until sadly he passed away from unrelated health problems.
I contacted Pure as I had an unopened bad of food to see if I could gift it to someone and they said as long as the dog receiving it doesn’t have any known allergies it is perfectly safe for them to have it. To my great surprise they refunded me for the unopened bag of food.
I cannot thank Pure enough for their service and compassion any would highly recommend them to anyone

19 July 2026
Unprompted review
Rated 4 out of 5 stars

Great food my dogs adore it

Great food my dogs adore it. I always run out before it’s due though.

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We're so pleased to hear your dogs are loving their food!

If the bag isn't quite lasting till your next delivery though, please get in touch by emailing us at hello@purepetfood.co.uk with the subject ‘FAO Jess' so we can review your plan to make sure you're not running out 🐾 NR

Rated 5 out of 5 stars

Healthy dog

Started my dog on Pure food because my son started using it for his dog and the difference it made to him his coat was beautiful and he is in all round great condition and now my dog is aswell

21 May 2026
Unprompted review
Rated 1 out of 5 stars

Spent over £30 on this food

Spent over £30 on this food. Our puppy absolutely hates it won’t even touch it. We contacted the company less than 3 days after receiving a large quantity of food. One large bag completely unopened the other just a tiny amount used as puppy refuses to eat it. It looks and smells horrible, like the texture of paper mache. Company absolutely refusing a refund even for unopened bag. So if you try be prepared to loose your money if your pet doesn’t like it. Don’t be fooled by their advertising.

15 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Victoria,
Thank you for taking the time to leave us a review and share your feedback. We’re sorry to hear that your puppy didn’t take to Pure and that you were disappointed with the experience.
While lots of dogs do love Pure, we completely appreciate that every dog is different and unfortunately it won’t be the right fit for every pet. As Pure is a gently dehydrated food, there are also lots of different ways it can be prepared to create different textures and consistencies, and our team is always happy to share tips and tricks to help dogs transition.
We’re sorry to hear you were disappointed that we couldn’t accept the food back. As a pet food manufacturer, we’re unable to accept returns of food products for safety and quality reasons once they have left our facility, including unopened bags. We do, however, always want to support customers in finding the best approach for their dog.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I’d really like to look into your experience personally and see if there is any further support or advice we can offer.
If you could please email me directly at hello@purepetfood.co.uk with the subject line “URGENT - Review”, I’ll be happy to help.
Thank you again for taking the time to share your feedback, Victoria.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The online ordering arrangements are convenient and you can chose the delivery dates to suit you. The cost is reasonable. Woozle and I are satisfied customers and very happy to recommend Pure Petfood.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Food arrived quickly and after a week…

Food arrived quickly and after a week of changing over to Pura, very carefully as advised, Lexi loves it and it’s so easy to do. Mornings and evenings her bowl is licked clean.
Help is always at hand so no need to struggle. There are so many options. I’m totally hooked. 🥰

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Before I had to say goodbye to…

Before I had to say goodbye to medication and endless trips to the vet, Jess was constantly battling ear infections and itchy skin. Our beautiful brown Labrador is nearly eight years old, and seeing her uncomfortable was heartbreaking.
Since switching to Pure Pet Food, the difference has been remarkable. Jess absolutely loves mealtimes, but it’s so much more than that. Her coat is glossy, she’s more agile, she has so much more energy, and she’s happier and more sociable than ever before. Best of all, her skin and ear problems have improved dramatically.
As she gets older, seeing her healthy, playful and enjoying life means everything to us. Pure Pet Food has genuinely transformed her wellbeing.
I wouldn’t hesitate to recommend it to anyone who wants the very best for their dog. Jess certainly gives it four paws up! 🐾

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Give it a go.. good value trial box

The food is totally different to any other 'dry' food. It re hydrates quickly and you can add more water if your dog prefers it more runny. So far the transition to Pure is going well.
The team at Pure really helped with any queries I had. They answered really quickly, which is great.
The convenience of the lightweight packaging and measuring scoops make it ideal for travelling or holidays. I would recommend giving Pure a go, the trial boxes are good value, with no commitment.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic dog food company

Pure pet food are the most brilliant company. They respond to any questions within minutes, even on a Sunday. They are always so helpful, and my dog absolutely loves the products

20 July 2026
Unprompted review

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