My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more
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Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
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Amazing my dog actually always eat this…
Amazing my dog actually always eat this and has stopped her being ill
Easy to use service and our doggy loves…
Easy to use service and our doggy loves her food for once! Great customer engagement and the surprise goodies every now and then feels like a bonus / nice surprise.
Great Yorkshire Show subscription
Stevan signed me up for this at Great Yorkshire Show. Top sales patter (knew his stuff) has been followed by top dog food. I bloody love it and so does the dog! Easy to store, easy to use and easy to travel with. Dog now had 2 flavours from his starter pack and loves them. Quality dog logs every time. Who knew I could get so excited by dehydrated dog food!
Great food
Great food - my dog absolutely loves it. Easy to store and mix up. Great delivery and simple to order more. Thank you.
The online Chat service was excellent
The online Chat service was excellent - quick and soon connected to a real person who was very helpful, answered my query, and then sorted out Yasmin's plan to fit in with what I needed. Thank you. Much appreciated.
Vinny is enjoying his food nice and…
Vinny is enjoying his food nice and easy to change or skip deliveries .
My dog had major stomach surgery to…
My dog had major stomach surgery to remove two cancers. This left him with severe diarrhea. I contacted Pure who tailor made a recipe to suit his condition. After only two weeks on the Pure diet his diarrhea cleared up until sadly he passed away from unrelated health problems.
I contacted Pure as I had an unopened bad of food to see if I could gift it to someone and they said as long as the dog receiving it doesn’t have any known allergies it is perfectly safe for them to have it. To my great surprise they refunded me for the unopened bag of food.
I cannot thank Pure enough for their service and compassion any would highly recommend them to anyone
April our cockapoo loves this food
April our cockapoo loves this food. She has never left a single bit in her bowl!
Great food my dogs adore it
Great food my dogs adore it. I always run out before it’s due though.

Reply from Pure Pet Food
Healthy dog
Started my dog on Pure food because my son started using it for his dog and the difference it made to him his coat was beautiful and he is in all round great condition and now my dog is aswell
Spent over £30 on this food
Spent over £30 on this food. Our puppy absolutely hates it won’t even touch it. We contacted the company less than 3 days after receiving a large quantity of food. One large bag completely unopened the other just a tiny amount used as puppy refuses to eat it. It looks and smells horrible, like the texture of paper mache. Company absolutely refusing a refund even for unopened bag. So if you try be prepared to loose your money if your pet doesn’t like it. Don’t be fooled by their advertising.

Reply from Pure Pet Food
Great company
Great company, Max loves his food! Easy to order and easy to speak to the team for help!
Great food and great service!
Great food and great service! Easy to add to or change your order, really quick and helpful customer service available on WhatsApp.
My dog Woozle loves Pure Petfood
My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The online ordering arrangements are convenient and you can chose the delivery dates to suit you. The cost is reasonable. Woozle and I are satisfied customers and very happy to recommend Pure Petfood.
Food arrived quickly and after a week…
Food arrived quickly and after a week of changing over to Pura, very carefully as advised, Lexi loves it and it’s so easy to do. Mornings and evenings her bowl is licked clean.
Help is always at hand so no need to struggle. There are so many options. I’m totally hooked. 🥰
This is the first food that my fussy…
This is the first food that my fussy spaniel has wolfed down. It’s lovely to see her really enjoying her food.
Before I had to say goodbye to…
Before I had to say goodbye to medication and endless trips to the vet, Jess was constantly battling ear infections and itchy skin. Our beautiful brown Labrador is nearly eight years old, and seeing her uncomfortable was heartbreaking.
Since switching to Pure Pet Food, the difference has been remarkable. Jess absolutely loves mealtimes, but it’s so much more than that. Her coat is glossy, she’s more agile, she has so much more energy, and she’s happier and more sociable than ever before. Best of all, her skin and ear problems have improved dramatically.
As she gets older, seeing her healthy, playful and enjoying life means everything to us. Pure Pet Food has genuinely transformed her wellbeing.
I wouldn’t hesitate to recommend it to anyone who wants the very best for their dog. Jess certainly gives it four paws up! 🐾
Give it a go.. good value trial box
The food is totally different to any other 'dry' food. It re hydrates quickly and you can add more water if your dog prefers it more runny. So far the transition to Pure is going well.
The team at Pure really helped with any queries I had. They answered really quickly, which is great.
The convenience of the lightweight packaging and measuring scoops make it ideal for travelling or holidays. I would recommend giving Pure a go, the trial boxes are good value, with no commitment.
Fantastic dog food company
Pure pet food are the most brilliant company. They respond to any questions within minutes, even on a Sunday. They are always so helpful, and my dog absolutely loves the products
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