Pure Pet Food Reviews 

16,060
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(16,060)

4,540 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This company is extremely helpful if…

This company is extremely helpful if ever the need arises, good customer service too
My dog has always been fickle with her food but after switching to pure she’s eagerly awaits her meals
Very happy with this company
From
Gill and Daisy

14 July 2026
Unprompted review
Rated 5 out of 5 stars

You are all so helpful and ready with

You are all so helpful and ready with suggestions , at the moment I am trying Barney on salmon only as I have been feeling the rice in the turkey dinner is not agreeing with him so far so good may just have to stick with salmon 😊

2 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent food for dogs

Excellent food for dogs. Has so much goodness in each flavour. My Frenchie absolutely loves the Turkey and the Game bags. Delivery is always on time.

3 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing food and composition

The food is really healthy and obviously incredibly tasty as my 3 dogs love it. It is tailored exactly to their weight, allergies, whether they need to gain/lose weight or maintain.

Staff are very efficient and helpful and easy to reach.

They send a little gift, like a ball, with each order and even a birthday card!!

14 July 2026
Unprompted review
Rated 4 out of 5 stars

Doggy seal of approval

My dog used to be less than enthusiastic about his food but he licks the bowl clean every time now! He clearly finds it delicious, and it is quick and easy to prepare. The only reason I gave 4 and not 5 stars is that I am still struggling a bit to get the delivery schedule right even whilst using the amounts suggested.

14 July 2026
Unprompted review
Rated 5 out of 5 stars

Best decision I've ever made for my dog!

I can't speak highly enough of Pure Pet Food. My dog, Murphy, has been a very fussy eater since he was a puppy. He means the world to me and it broke my heart to see how much he struggled with food. His dinner time was always difficult and often he's go without food - even after begging and bribing him. Then we tried Pure Pet Food - and what a difference! He eats every bowl with no fussing - he even has to lick the spoon for good measure. It's changed our lives to know that Murphy is getting a nutritious and delicious meal everyday that he truly loves. Two years later with Pure Pet Food and we still have a licked clean bowl every night!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

My pooch loves the food

My pooch loves the food, his poos are regular his weight is maintained at a healthy level. He looks really healthy and he’s a happy chap. Delivery is fab and if I do need an order delivering earlier it’s processed super quick. Highly recommend

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service & good value

Really easy to use - I've changed my delivery days & the amount I receive with no issues. Delivery is reliable. Wolfie loves the food & the fish treats are his favourite. Overall, a very positive experience since day 1.

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Jeff used to go off his food

Jeff used to go off his food, especially in warm weather, but if I’m not on time with his Pure he comes and finds me. He loves it, and is doing very well on it, with a lovely soft coat and a trim figure.
I’m very glad we decided to try it. It’s a wee bit pricey for someone on a tight budget, but it’s worth it.

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant service where you can speak…

Brilliant service where you can speak to a nutritionist. We have a giant breed and the amount recommended was no where near what he needed as he was underweight, now he is thriving and happy and his coat is so shiny

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Pure dog food

Holly loves her food and is waiting for the bowl to be put down licking her lips. Before she would only look interested for "human food".
Her digestion is now great and it would always be variable before, and, really importantly, I know exactly how much to feed her. All i need to do is pick her recipes so she gets a balance.

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Great Dog Food

I’ve been really impressed with Pure dog food. It’s incredibly easy to store because it doesn’t take up much space, and it’s so simple to prepare. Most importantly, my dog absolutely loves it and gets excited for every meal.

The range of flavours is excellent, so there’s plenty of variety, and they also offer a lovely selection of treats and extras. Everything is reasonably priced, especially considering the quality.

Customer service has been outstanding too. On the rare occasions I’ve had a problem, the team has dealt with it promptly and efficiently, making the whole experience hassle-free.

Overall, I wouldn’t hesitate to recommend Pure to anyone looking for convenient, good-quality dog food backed by a company that genuinely cares about its customers.

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Very satisfied fur baby

The transition from a raw diet to Pure Pet Food was very easy. There is a great choice of flavours to chose from each containing a healthy balanced mix. Instructions are clear and easy to follow. I have seen an improvement in my dogs mobility since we switched. He is very happy and gives 🦴🦴🦴🦴🦴

13 July 2026
Unprompted review
Rated 1 out of 5 stars

Food dispatched early- Amount doubled

Food dispatched early, doubled the amount and charged for it and because 1 email was missed the previous day £66. After going online to stop and return it due to not a lot of success with my dog eating it they don’t offer refund, £100 in useless food. Terrible service. Disgusting to double the pack size

12 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Matthew,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your dog didn't take to the food and that you've been left feeling disappointed with your experience.
The first order we send is a two-week transition pack to help dogs gradually move onto Pure. The following order is the first ongoing delivery, which is designed to last for the full delivery period, so it can appear significantly larger than the initial transition box. We also send a reminder email three days before each order is processed, giving customers the opportunity to make any changes to their subscription before payment is taken.
We're also sorry to hear you were disappointed that we couldn't accept a return. As a pet food manufacturer, we're unable to accept returns of food products for safety and quality reasons once they have left our facility.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into your account personally. We also have lots of tips and different preparation methods that can help dogs adjust to Pure, so if you'd like to discuss these or review your account further, I'd be more than happy to help.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to look into this for you.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Fraser is a Chorkie boarderjack

Fraser is a Chorkie boarderjack, but thinks he is a Labrador! So he literally hovers up his food. His scratching has reduced but not completely gone, but as he is happy we feel confident that he is thriving.

13 July 2026
Unprompted review

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