My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more
I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more
With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more
Company details
Written by the company
Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
4.7
Excellent
16K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Great food for excellent value.
The dog loves the food, and after a recent customer service conversation the outcome was great, and the PPF member was fantastic.
1 July 2026
Unprompted review
Our girl is almost 6 months old, still loving pure
Our girl is almost 6 months old, she has been on pure since we got her as a pup.
It's absolutely brilliant, takes up very little space, it doesn't need refrigeration and it's healthy.
Best of all, she loves it
16 July 2026
Unprompted review
Didn't work for us…
Unfortunately our dog just wouldn't eat this stuff. We tried different ways to tempt him but he wasn't having it! That's not a comment on the quality of the product, just a personal experience... One thing we noticed was that there wasn't much aroma in the food after mixing, and we wondered if that might be why he wasn't interested.
16 July 2026
Unprompted review
OLLIE LOVES THIS FOOD
OLLIE LOVES THIS FOOD I WISH I HAD MADE THE CHANGE SOONER
16 July 2026
Unprompted review
Good to begin with, then swiftly down hill!
I had been feeding both my dogs Pure food since early this year and the dogs loved it. Come June, the food arrived for my large dog but was damp and did not smell very appetizing at all. I informed Pure when my dog refused to eat the last to next bag of food. He had dropped 15/20lb in weight! The Pure team asked for pictures, I sent them, then replied with there was nothing wrong with the food and they had not had any other complaints! I asked if it could have gotten damp during carriage, they said no. They even offered my a free bag of food. When I opened my little dogs food bag it was the same, damp and smelt awful. Again, Pure said it was fine to eat. This food is sold as "Dried food". I was ordering a month's worth of food so what would be growing in a bag of damp food over the month before I used it was anyone's guess? I got a different person responding to my emails every time I communicated with the Pure team and none of them seem a bit interested. I have now cancelled both my dogs foods from them as I am firmly of the opinion that it might have been excellent food to begin with but a few months in, they just want your money and no come backs. If I had the money to get the food tested I would have done so. I have binned at least £150.00 worth of un opened food as I would not give it anyone for their pets as I do not know what the issue is with it. I did offer to return the food but Pure refused, said I didn't need to return it.
2 June 2026
Unprompted review
Reply from Pure Pet Food
Hi Sue,
Thank you for taking the time to leave us a review and share your experience. We're pleased to hear that both of your dogs initially loved Pure, but we're very sorry to hear about the concerns you've raised regarding the food you received.
We take any concerns about the quality of our food extremely seriously. As part of our investigation process, we ask customers to provide photographs so our Quality team can assess the product against our manufacturing standards. From your review, I can see that this process has left you feeling unheard, and I'm sorry to hear that.
Pure is a gently dehydrated food, so it naturally retains a small amount of moisture to help preserve the quality of the ingredients while remaining shelf stable. If there are ever any concerns about a product, we thoroughly investigate them, and if we believe there is an issue, we take appropriate action. We would never advise a customer to feed a product that we felt was unsafe.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I would really like the opportunity to review your case personally, including the photographs, the advice you were given, and the communication with our team, so I can fully understand what happened.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to investigate this further with you.
Thank you again for your feedback, Sue.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
My dog loves the food
My dog loves the food. Prompt delivery & like being able to bring forward the delivery date if I want easily
16 July 2026
Unprompted review
Very happy
We are so happy with the new food for our fussy dog.
We decided to give this a go. Oh my goodness!!!
Our boy loves it, every meal he woofs it down.
We are really pleased that we’ve given Purepetfood a chance. The support from the staff has been wonderful. We would recommend in a heartbeat.
15 July 2026
Unprompted review
Always a bit wary of changing the dogs…
Always a bit wary of changing the dogs food but he loves this food. He's 14 and overweight but since being on Pure hes lost weight and has a lot more energy
15 July 2026
Unprompted review
My dog is a Spanish Rescue and has…
My dog is a Spanish Rescue and has always suffered with most foods making him very poorly. After trying everything on the market Pure Pet Food is the only one that has stabilised his issues and he is now totally happy healthy and has no issues at all.
1 July 2026
Unprompted review
My dog has really struggled with…
My dog has really struggled with itching and losing his fur but since changing to Pure Pet Food he is itching a lot less and his fur is growing back on his bald spots.
You can change the flavours around for each delivery too so your dog is getting a variety.
Delivery is managed through Amazon so it is delivered quickly.
I would highly recommend Pure Pet Food.
15 July 2026
Unprompted review
Food is excellent and my dog loves it…
Food is excellent and my dog loves it licks the bowl clean. Had a few delivery issues but always quickly resolved and spare food supplied free to help
15 July 2026
Unprompted review
For the first time experience pure pet…
For the first time experience pure pet food delivery yesterday I did not got the box?Already paid mails are not answered and lines are down My dog has no food Odd thing you have only a date and no time or name delivery organisationI want my money back Mandi Schut
14 July 2026
Unprompted review
Reply from Pure Pet Food
Hi Mandi,
Thank you for taking the time to leave us a review. We're very sorry to hear that your first experience with Pure has been so disappointing, especially as your order didn't arrive when expected and your dog has been left without food.
We completely understand how frustrating this must be. We'd really like the opportunity to investigate what has happened with your delivery, review any emails you've sent, and check the courier information so we can get this resolved as quickly as possible.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like to look into this personally and provide the support you need.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be able to review your order, investigate the delivery issue, and discuss the best resolution with you.
Thank you again for bringing this to our attention, and I'm sorry your first experience hasn't been the one we would have wanted.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
Recipes are pooch approved delicious
Recipes are pooch approved delicious, they don’t smell like your typical dog food, making it a much more pleasant feeding time all round. The snacks always go down a treat at training time too.
15 July 2026
Unprompted review
Best in the market
Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take with when traveling compared to the risk of frozen food packs that may thaw and become unusable. Highly recommended.
15 July 2026
Unprompted review
Terrible customer service
Our dog really didn't like after multiple attempts, and he eats anything. Preferred to go hungry. Now left with a month's worth of food that Pure Pet Food won't take back, even though some is unopened. Terrible customer service!
15 July 2026
Unprompted review
Reply from Pure Pet Food
Hi C Leary,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your dog didn't take to Pure, especially as you mention he's normally not a fussy eater. We completely understand how disappointing that must have been.
As Pure is a gently dehydrated food, there are lots of different ways it can be prepared to create different textures and consistencies, and we have a range of tips and tricks that can often help dogs adjust. We appreciate, however, that despite trying, Pure wasn't the right fit for your dog.
We're also sorry to hear you were disappointed that we couldn't accept the unopened food back. As a pet food manufacturer, we're unable to accept returns of food products for safety and quality reasons once they have left our facility. We also send reminder emails before subscription orders are processed to give customers the opportunity to make any changes to their plan if needed.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into your experience personally and see if there's any further support I can offer.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
My black Labrador Finn has been on Pure…
My black Labrador Finn has been on Pure pet food for eight months now and he absolutely loves the change food, he is so happy and it is also helping to control his weight and his coat is in excellent condition too.
15 July 2026
Unprompted review
Isla is enjoying her Pure dinners
14 July 2026
Unprompted review
Great communication
Great communication, very helpful, went the extra mile to help, could not fault even sent out an alternative product for my puppy to try free of charge, thank you 🐶🐶
14 July 2026
Unprompted review
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