Pure Pet Food Reviews 

16,124
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(16,124)

4,603 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A Life Saver !

My sweet little Maltese Dog had been suffering from Small Intestinal Bacterial Overgrowth/Inflammatory Bowl Issues for months. He had Diarrhoea several times a day and I was at my Witt's End.

After some research I decided to try Pure Pet Food and to my utter amazement within days his tummy problems stopped and his stools became firm and he no longer felt the need to empty his bowels several times a day.

Prior to that he had been eating good quality dry kibble from well-regarded high-end brands which were meant to be hypoallergic and especially designed for sensitive tummies but they had no effect whatsoever.

He has now been eating Pure for a few months and I have had reason to contact the Customer Services Department several times for advice as I am trying to cut down the amount of Chicken that he eats because of the tear stain problems often associated with fowl.

Their Customer Services are some of the best that I have ever had the pleasure of dealing with, sending me free samples of other recipes for him to try and he is now able to eat the Lamb as well as Chicken and I am just about to receive a Salmon recipe to try as well, with the hope that I can gradually wean him of Chicken altogether.

They take time to understand a problem, give good advice, are very pleasant and certainly to go out of their way to help.

After all that, I would also like to add that he loves the food. I prefer to add significantly less water than stated on the packet so that it forms a firm cake which I can chop up and it gives him something to bite on.

Highly recommended.

1 May 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for taking the time to share your journey Morag. Your lovely Maltese has been through a lot, but we're absolutely delighted he's now feeling so much more comfortable and enjoying his meals again.

We're also really happy that our customer service team has been able to support you in finding recipes that work for him. Every dog is different, so we're always happy to help owners tailor their plans to suit their individual needs.

It's great you've got a consistency that is works well for him. That's one of the great things about Pure, you can adjust the water to find the texture your dog enjoys most.

Thank you again for your incredibly kind words. They mean the world to our whole team!

Rated 4 out of 5 stars

Good service reliable delivery

Good service reliable delivery
But very expensive. But both my dogs love it and are thriving.

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you for your review Lorraine. We're thrilled you think our service and delivery is reliable and that both of your lovely dogs are thriving since being on Pure.

We'd love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject 'FAO Jess' so we can look into the cost of your plan for you.

Rated 1 out of 5 stars

Dogs blood sugar off the chart

Dogs blood sugar off the chart! Listed as a diabetic on the plan, and supposedly formulated for diabetic dogs....its not a good experience

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Jude,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that you've had this experience and appreciate you bringing your concerns to our attention.
Just to clarify, we do not market or formulate Pure specifically as a diet for diabetic dogs. Our recipes are suitable for dogs with insulin-managed diabetes, but, as with any medical condition, every dog is an individual and no single diet will be suitable for every pet. Any dietary changes for dogs with diabetes should always be made alongside veterinary guidance and close monitoring of blood glucose levels. 
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to review your dog's feeding plan and better understand what happened so we can look into this with you personally.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to investigate this further.
Thank you again for taking the time to share your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Providing honest and informative dietary information

My 5 year old black lab Clemmie has been thriving on Pure Pet Food for quite a long time now. I originally turned to them for help with her sensitive stomach issues and the recipes suggested have proved ideal.
I have always enjoyed excellent customer service and received the same high standards when recently enquiring about Clemmie’s brother Ziggy who has been diagnosed with Mast Cell Tumours. Daisy went above and beyond to help us make the best decisions going forward regarding Ziggy’s diet. She was totally honest in her approach and did not once suggest products that ‘may help’ just to secure a sale. Daisy totally recognised the need for a tailor made diet to support Ziggy in his cancer journey because Pure genuinely care about their four legged customers and their owners. For now Daisy has offered useful information on one of their products which we feel provides an interim solution while we explore further options. Thankyou to everyone at Pure.

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Sharon! Thank you so much for taking the time to write this review.

We're so pleased Clemmie has been thriving on Pure and that her sensitive stomach is well managed.

We're also really glad Daisy was able to support you with Ziggy's situation. It's so important to us that we're honest and genuinely helpful, especially at a time like this. The last thing you need is to feel like you're being sold to when you're navigating something so difficult.

Please don't hesitate to reach out anytime, we're always here for you.

Rated 5 out of 5 stars

Great food for my Fur Baby

I first tried my fur baby on pure over a month ago. He did have a bit of tummy upset at first which was to be expected,but now he loves it. 2 meals away and some treats he is doing well on it. Plenty of recipes which he has tried and enjoyed all so far. Well woth it as he doesn't leave any in his dish 😄

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Above and beyond customer service.

Tried my pooch on Pure and he unfortunately doesn’t like it. He’s always been a kibble fed dog and I think the softer texture is not to his liking. Which is really unfortunate as the customer service offered by Pure has been above and beyond.
They checked to see if he liked it and when told he didn’t, they sent samples of different flavours to try. Which I appreciated. But my sassy sausage didn’t like them either.
I tried all of the tips from their ‘fussy’ dog guide. Which is a great help tool but the didn’t work on this particular dachshund.
I even received a phone call to check up on how the samples went down, which I feel is too notch service.
All subscriptions canceled and a confirmation email with the details.
Sorry it didn’t work but thank you for the effort and care taken.

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you Sarah, we really appreciate you taking the time the give your review, especially if Pure wasn't the right fit! It sounds like your lovely sausage dog knows exactly what he wants!  

We're really glad the experience with our team was a positive one, even if our food wasn't the right fit. We wish you both all the very best! 🐾

Rated 1 out of 5 stars

This is a scam

We had the same experience as many other 1 star reviewers. This company is a scam. We saw this company at the Royal Lancashire Show and agreed to what we were told was a one off trial purchase, we were told explicitly this would not sign us up to a subscription until we went on the website to order a full sized bag ourselves. We even repeated this back to them to confirm twice that this would not automatically sign us up to a subscription. The food smells disgusting and is very messy so we decided we would not be ordering any. Lo and behold £60 is taken from our account and a months bag of food sent which we were told could not be refunded as it had already been bagged up. We used our debit card to purchase a one off trial and our card details were basically stolen to set up a subscription we specifically stated we did not want. I am appalled at this company’s sales tactics. Even if the food was amazing I would cancel as the customer service and company dishonesty is disgraceful.

4 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Louise,
Thank you for taking the time to leave us a review and share your experience. I’m sorry to hear how disappointed and frustrated you have been, particularly regarding the sign-up process and the subscription.
We never want customers to feel that they have been misled, and I’m sorry to hear that this was your understanding of the conversation at the show. Our trial offers do run alongside a subscription plan, and the ongoing plan details are provided as part of the sign-up process. We also want customers to feel fully informed before proceeding with an order.
I’d really like the opportunity to look into what happened here, including the details of your conversation at the show and your account set-up, so we can understand this properly and review your concerns.
Regarding the food itself, Pure is a gently dehydrated food and, as with any diet, it won’t be the right fit for every dog. There are different preparation methods that can achieve different textures, and our team is always happy to provide tips and support for dogs transitioning onto Pure.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I’d really like to investigate this personally and review everything you’ve raised.
If you could please email me directly at hello@purepetfood.co.uk with the subject line “URGENT - Review”, I’ll be able to look into this further for you.
Thank you again for sharing your feedback, Louise.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Luna loves her food and loves Pure pet…

Luna loves her food and loves Pure pet food, she literally starts pacing for her dinner and hour before, and whimpers to let us know it's dinner time, with her mouth drooling. Once it hits the dish it's polished off, to the familiar rattling of her dish as she makes sure she gets every last bit. There is no doubt she loves Pure

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Nellie has renal failure and was often…

Nellie has renal failure and was often listless ,tired and had no interest in life .We put her on a recommended renal dry dog food but she would projectile vomit on occasions.
So ,I contacted ‘Pure’ , and a renal diet was made for Nellie .Nellie is well hydrated ,has energy and has the odd energy burst .Pure has made a massive difference .She is 15 so never going to run around the block but at least now she has a quality of life .I am grateful for ‘Pure’ , though I do think it’s a bit pricey but it’s worth it to see Nellie enjoying life again .She has put on weight too .I would highly recommend ‘Pure’ if your dog requires a renal diet .

21 July 2026
Unprompted review
Rated 4 out of 5 stars

The dogs love the food but delivery service is unreliable

The dogs love the food. But I have to use more than the recommended 10 scoops per day to stop my lab from losing weight-and he doesn’t need to lose weight.

My main gripe is the delivery/logistics you use is unreliable. Delivery times are shown in the ‘track delivery’ page, then nothing turns up, then the delivery shows coming the following day.

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We’d love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject ‘FAO Jess’ so we can look into the delivery issues for you - NR

Rated 3 out of 5 stars

Becoming too expensive

I signed up for Pure as I could just about afford it and it looked like good quality food so worth a try. Unfortunately feeding my dogs the suggested amount resulted in my dogs losing weight quickly. I am now feeding my dogs almost double the initial suggested quantity and so it is costing me almost double what I was expecting when I first subscribed. My dogs love the food and never turn their noses up so I am reluctant to stop feeding them Pure and find something cheaper, but as the cost of living goes up, I’m afraid I might have to. I wonder if you have other clients who have found that the initial suggested feeding guide was too low for what their dog actually needed?
Other than that, the website is easy to use and delivery is quick and food is delicious so 10/10 for that but as for the cost of this food I’m afraid you are pricing a lot of people out

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Linda,
Thank you for taking the time to leave us such a detailed review and share your experience. We’re really pleased to hear that your dogs love Pure, that you’ve found the website easy to use, and that your deliveries have been quick and reliable.
We’re sorry to hear about your concerns regarding the feeding quantities and the impact this has had on the overall cost. We completely understand that affordability is an important factor when choosing a food for your dogs, especially with the rising cost of living.
Our feeding guides are developed in line with FEDIAF nutritional guidelines and are personalised based on the information provided about each dog. However, every dog is an individual, and factors such as breed, activity level, metabolism and body condition can all affect how much food they need to maintain a healthy weight. Some dogs may require adjustments to their feeding amount over time.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I’d really like the opportunity to review your dogs’ feeding plans personally and see whether there are any options that may help make Pure more manageable for you while still meeting their needs.
If you could please email me directly at hello@purepetfood.co.uk with the subject line “URGENT - Review”, I’ll be happy to look into this further for you.
Thank you again for your balanced feedback, Linda. We really appreciate you sharing both the positives and the areas where you feel we could improve.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Great Yorkshire Show subscription

Stevan signed me up for this at Great Yorkshire Show. Top sales patter (knew his stuff) has been followed by top dog food. I bloody love it and so does the dog! Easy to store, easy to use and easy to travel with. Dog now had 2 flavours from his starter pack and loves them. Quality dog logs every time. Who knew I could get so excited by dehydrated dog food!

16 July 2026
Unprompted review
Rated 5 out of 5 stars

Great food

Great food - my dog absolutely loves it. Easy to store and mix up. Great delivery and simple to order more. Thank you.

17 July 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look