Myself and my partner chose Pravins as the company to buy our engagement ring from for several reasons... firstly the selection of rings genuinely were of a better quality in the price range we chose... See more
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Review summary
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What people talk about most
Reviews shaping this summary
We visited Pravins to view wedding bands and the service was excellent throughout. Jake explained the various options clearly and this helped greatly to fill in the gaps in our knowledge from prio... See more
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The lady who served us, listened actively and fully understood what we wanted. The examples of rings were pretty much well within our given budget. The lady was fully engaged and didn't try to push us... See more
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Amazing experience, didn't feel any pressure to buy anything and finally found the right engagement ring for us! Jake at the Cardiff branch offered exceptional service and we even got invited to an ev... See more
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Company details
About Pravins
Written by the company
FAMILY-OWNED INDEPENDENT JEWELLER SINCE 1969
Established in London in 1969, Pravins is a family-owned independent jeweller with over 50 years of experience. From our stores in Cardiff, Reading and Milton Keynes, and through our online store, we help customers across the UK celebrate life's most meaningful moments.
We specialise in diamond engagement rings, wedding rings, fine jewellery and bespoke jewellery, featuring carefully selected natural diamonds, lab-grown diamonds and coloured gemstones. Every piece is crafted or chosen to meet the exacting standards that have defined Pravins for more than five decades.
Known for quality, craftsmanship and personal service, our experienced team is committed to helping you choose with confidence, whether you're visiting one of our stores or shopping online.
Contact info
2-3 Holybrook Walk, RG1 2AQ, Reading, United Kingdom
- 029 2039 4405
- admin@pravins.co.uk
- pravins.co.uk
4.8
Excellent
128 reviews
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Hasn’t replied to negative reviews
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Reply from Pravins
Thank you for your wonderful 5-star review. We’re delighted to hear you received such great service from our Milton Keynes team. We’ll be sure to pass on your kind comments, and we look forward to welcoming you back to Pravins in the future.
Very helpful didn’t rush us at all
Very helpful didn’t rush us at all. Felt they were helping you make the right decision.
24 July 2026
Reply from Pravins
Thank you for your wonderful 5-star review. We're so pleased to hear you felt supported throughout your visit and never under any pressure. Helping our customers make the right decision with honest advice and a relaxed experience is something we take great pride in. We hope to welcome you back to Pravins again soon.
Pravins wedding bands experience
We visited Pravins to view wedding bands and the service was excellent throughout. Jake explained the various options clearly and this helped greatly to fill in the gaps in our knowledge from prior research.
No selling pressure at any time and we happily decided of our own choice to proceed with the purchases. A celebratory glass of Prosecco to complete the transaction was also a very nice gesture.
Recommended.
23 July 2026
Reply from Pravins
Thank you for taking the time to leave such a wonderful 5-star review. We're delighted to hear you had such a positive experience choosing your wedding bands with us. Jake will be pleased to know his guidance helped you explore the different options and make your decision with confidence. Providing honest advice in a relaxed, no-pressure environment is something we pride ourselves on, and we're so pleased you enjoyed the celebratory glass of Prosecco too. Thank you for your recommendation, and we look forward to welcoming you back to Pravins in the future.
Great experience!
We had a wonderful experience picking out wedding bands at Pravins. A special thank you to Noemi Maretta for all of her help.
When we walked into the store, Noemi helped us immediately. She listened to what we were looking for and brought out lots of options for us to look at. She was patient and did not rush us. She was knowledgeable, friendly, and professional and we are very happy with our purchases. Thank you!!
25 July 2026
Reply from Pravins
Thank you for your wonderful 5-star review. We're delighted to hear you had such an enjoyable experience choosing your wedding bands with us. Noemi will be so pleased to know her friendly, professional approach and expert guidance helped you find the perfect rings. Taking the time to listen, offer advice and ensure every customer feels relaxed throughout their visit is something we take great pride in. We hope you both enjoy wearing your wedding bands for many happy years to come, and we look forward to welcoming you back to Pravins in the future.
Al your staff were polite
Al your staff were polite, attentive and not pushy especially the lady who was the primary member of staff dealing with me.
23 July 2026
Reply from Pravins
Thank you for your wonderful 5-star review. We're delighted to hear you had such a positive experience with our team. Providing attentive, friendly service without any pressure is something we pride ourselves on, so it's lovely to know this made such a difference during your visit. We'll be sure to pass your kind comments on to the member of staff who looked after you. Thank you for choosing Pravins, and we look forward to welcoming you back in the future.
My chain with pendent is elegant and…
My chain with pendent is elegant and luxurious, packing is highly secured and elegant. Chain and pendent is pure 18ct. Highly recommended Pravins brand. I am so happy with my gift.
23 July 2026
Reply from Pravins
Thank you for your wonderful 5-star review. We're delighted to hear how pleased you are with your 18ct gold chain and pendant. It's lovely to know both the jewellery and its presentation met your expectations, and that your gift brought you so much happiness. Thank you for your kind recommendation, and we hope you enjoy wearing your jewellery for many years to come.
I have been using the Cardiff store for…20 years
I have been using the Cardiff store for many years and have always found the staff to be so helpful and polite. Would recommend them any day.
25 June 2026
Unprompted review
Reply from Pravins
Thank you for your wonderful review and for your continued support over the years.
We're delighted to hear that you've consistently found our Cardiff team to be helpful and polite. Providing a welcoming and personal experience is something we take great pride in, so it's lovely to know that has made such a positive impression.
Thank you for your recommendation, and we look forward to welcoming you back to Pravins again soon.
Outstanding service
Outstanding service, new exactly what i wanted and time was tight. Worked with me to get a great deal and improved on my purchase. Thank you
22 July 2026
Reply from Pravins
Thank you for your fantastic review.
We're delighted to hear that our team understood exactly what you were looking for and were able to help, especially with such a tight timescale. It's wonderful to know we could work with you to find the right piece and make your purchase even better.
Thank you for choosing Pravins. We hope to welcome you back again soon.
Reply from Pravins
Thank you for your 5-star review.
We're so pleased to hear you found exactly what you were looking for and that our team were able to help. We really appreciate your kind words and look forward to welcoming you back to Pravins in the future.
Reply from Pravins
Thank you for your wonderful 5-star review.
We're delighted to hear that you found our team friendly and extremely helpful. Providing a warm welcome and taking the time to help every customer is something we take great pride in.
Thank you for choosing Pravins. We look forward to welcoming you back again soon.
Sales person was very attentive and had…
Sales person was very attentive and had great Patience,explained everything in depth,definitely will
Give Buisness.
20 July 2026
Reply from Pravins
Thank you for taking the time to leave us such a lovely review. We're delighted to hear that you found our team attentive, patient and informative throughout your visit. We believe choosing a piece of jewellery should be an enjoyable and unhurried experience, so it's wonderful to know you felt well looked after. We truly appreciate your kind words and look forward to welcoming you back to Pravins in the future.
Reply from Pravins
Thank you for your kind review. We're so pleased to hear that you found our team helpful and friendly. Creating a welcoming and enjoyable experience for every customer is something we take great pride in, and we really appreciate you taking the time to share your feedback. We hope to welcome you back to Pravins again soon.
Reply from Pravins
Thank you for your lovely review. We're delighted to hear that you found our team friendly, helpful and informative. Providing knowledgeable advice in a welcoming environment is at the heart of what we do, so your feedback means a great deal to us. We look forward to welcoming you back to Pravins in the future.
Reply from Pravins
Thank you for your kind review. We're so pleased to hear that you found our team friendly and helpful during your visit. We want every customer to feel welcomed and supported, so it's wonderful to know you enjoyed your experience with us. We really appreciate your feedback and hope to see you again soon.
Excellent We went into Pravins with no…
We went into Pravins with no expectations. We had the best experience we could wish for. Did not expect to purchase the ring of my dreams, but that is exactly what we got. Thank you to Lorna and Noemi, who treated us like important people and respected our ideas and help us see what is really just perfect. Would so recommend this beautiful store.
18 July 2026
Reply from Pravins
Thank you so much for your wonderful review. We're delighted to hear that your visit exceeded your expectations and that you found the ring of your dreams. We'll be sure to pass your kind words on to Lorna and Noemi, who will be thrilled to know they made such a positive impression. Helping our customers find the piece that feels just right is what we strive for, and we're so pleased you felt listened to and supported throughout the experience. Thank you for your recommendation, and we look forward to welcoming you back to Pravins in the future.
I had a wonder experience with Raya!
I had a wonder experience with Raya in the Pravens Milton Keynes branch.
Her and the team went above and beyond to make sure the necklace I wanted was ordered in from another store for my Christmas present! And she helped me pick out the perfect pair of earrings to match.
Great service, would highly recommend her and the team.
17 December 2025
Unprompted review
Reply from Pravins
Thank you for your wonderful 5-star review. We're delighted to hear Raya and the team at our Milton Keynes store went above and beyond to help you find the perfect jewellery for your Christmas gift. It's lovely to know they were able to arrange your chosen necklace and help you select a matching pair of earrings. Raya will be thrilled to receive your kind comments. Thank you for your recommendation, and we look forward to welcoming you back to Pravins in the future.
pravins best jewellers
i spoke to emma at the store in the oracle, in reading and she was the absolute sweetest. this was way back in summer of last year, but she helped out me and my now fiancé so much with lots of advice on finding the perfect engagement ring, caring for the piece, warranties etc!!
all the staff inside are so polite and sweet and we plan on returning to buy our wedding rings :)
thank u emma ur a star!!
10 August 2025
Unprompted review
Reply from Pravins
Thank you so much for taking the time to share your experience with us, and congratulations on your engagement! We're delighted to hear that Emma was able to help you and your fiancé with finding the perfect engagement ring and provide advice that gave you confidence every step of the way. We'll be sure to pass your lovely comments on to Emma and the rest of the team, they'll be thrilled to hear them. We truly appreciate your kind words and can't wait to welcome you back when it's time to choose your wedding rings. Wishing you both every happiness as you plan your special day.
Very disappointed and would never…
Very disappointed and would never recommend , especially so by the follow up customer service and lack of acknowledgment of supplying a defective item .
Purchased a diamond platinum ring , resized in store at a cost to me .
Wore for less than three months and one of a row of diamonds lost . Returned to store, expecting an apology and a replacement ring for selling an evidently poor quality( expensive ) item , however to be told that they will not accept responsibility for the item , claiming the damage had been caused by myself and that a further diamond was also damaged, needing replacement . Hence would require significant repair costs . Also informed that the cause was likely from the ring being too large , despite Pravins measuring for resizing at the outset .
The customer service when seeking to address the issue was astonishing , refusal to accept responsibility and lacking transparency by stating they would refer to their director for further assistance, later discovering the person I had met was a director of the company.
Totally lacked empathy and integrity.
1 September 2025
Unprompted review
Unpleasant experience
Unpleasant experience in Pravin's store in the Oracle, Reading.
I was there to buy refills for my Mont Blanc pen. What should have been a two minute visit to the store, a simple transaction turned out to be anything but!
All fine getting refills, but paying for them as a different matter.
A pad of forms was put in front of me with boxes to enter lots of personal details, name address, postcode, contact details etc. I was asked to fill out the form.
I declined and just asked to pay for them but was rather bluntly informed that if I don't provide my personal information I can't buy the refills.
I was told they need my personal details to open an account for me. I told her I don't want an account I just want to buy the refills. I also pointed out that harvesting data was illegal and against GDPR regulations. She picked up the refills and about to walk away when I asked to speak to the Manager. So off she went to get the Manager
The manager appeared and informed me it was unnecessary and I could pay for the refills. I pointed out that the young lady had actually picked up the refills and about to walk away with them because I refuse to provide my details. That is hardly in keeping with her assertion that it is "optional".
But even paying became a problem.
Having paid for them I asked for a receipt. I was given the printout from the card machine. I again asked for the till receipt to which she replied "invoice?". I said no just a till receipt please as proof of purchase.
I was then presented with a full A4 page invoice for the two refills totalling £17.
What on earth am I going to do with an A4 page invoice!!!
Conversely, when I actually paid £400 for the pen from John Lewis and partners, it was a very simple straightforward transaction as if I had bought a shirt. Pravins are problematic, poorly trained or blatant liars and I will not be returning there.
1 September 2025
Unprompted review
Poor after sales customer service
In 2023, I bought my mother a £500 pearl and diamond necklace for her birthday. She has since worn it less than 10 times and the necklace has broken. She brought it to the store and a staff member sent the necklace off for a repair and told my mother that it would be free under the 10 year guarantee.
We then had a phone call to say that they have assessed the necklace and it was not a manufacturer's issue, and that we would need to pay for the repair.
I have no issue paying for the repair if my mum had broken it or if she wore it every day for the past 2 years. I don't understand the point of a 10 year guarantee if they don't listen to our concerns.
We have previously bought 3 rings from them, and have never raised an issue.
We are sincere people looking for good customer service, and feel very let down with the after sales customer service.
15 August 2025
Unprompted review
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