Travel Counsellors - Becoming a Franchisee Reviews 

348
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Evaluating 43 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally welcoming, friendly, and knowledgeable staff for providing a truly warm environment during the entire recruitment phase. People note that the onboarding journey and training sessions are thoroughly structured, highly professional, and completely free of any high-pressure sales tactics. Some people also felt that embarking on this new business career path could initially feel a little fast-paced, scary, or stressful. However, reviewers highlighted that the continuous encouragement, patient mentorship, and clear guidance from the dedicated team quickly helped them feel fully supported and confident.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting that team members are knowledgeable,... See more

Customer service

Customers report positive experiences with customer service, noting that staff members are consistently... See more

User experience

Clients share positive opinions on user experience, highlighting an exceptional start from initial interviews... See more

Service

Reviewers mention positive feedback about service, expressing immense satisfaction with the onboarding and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Just survived the induction—and I say “survived” loosely, because it was smoother than a jazz sax solo and more professional than a penguin in a tuxedo. Julia kicked things off with charm, Kristina st... See more

Company replied

Rated 5 out of 5 stars

From the moment I picked up the phone and spoke with Ashley, I knew Travel Counsellors was the right fit for me. I was given time and patience while I made my decision, and no question ever felt too... See more

Company replied

Rated 5 out of 5 stars

Joining Travel Counsellors has been an easy, clear and straightforward process. I have half way through the two week academy training which has been fabulous. My recruiter, Julia, answered all of my q... See more

Company replied

Rated 5 out of 5 stars

After being made redundant, instead of choosing to work for another company doing the samething earning other people money and getting little thanks for it. I decided it was better to work for myself... See more

Company replied


Company details

  1. Recruitment Service
  2. Travel Agency

Written by the company

Putting people at the heart of everything we do, we provide entrepreneurs with the tools, technology and support to build flourishing travel businesses as part of a company that truly cares. Unlock a future of unlimited earnings, a better work/life balance and a career you’ll love, by starting your own travel business. Whatever your experience in travel, or indeed outside of it, with your commitment and motivation, and our continued support and investment in all aspects of your business, with Travel Counsellors it’s truly an award-winning partnership.

Who are Travel Counsellors?

Written by the company

Travel Counsellors is a global travel business with customer care in our DNA.
We empower brilliant people with a passion for travel to run their own travel businesses, taking care of the travel arrangements of more than 450,000 customers each year. 97% of our franchise holders say they love being part of Travel Counsellors, and 96% of our customers say they would recommend us.

Contact info

5.0

Excellent

TrustScore 5 out of 5

348 reviews

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5.0

All reviews

(348)

40 reviews in the last 12 months

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Rated 5 out of 5 stars

It's true - it's as good as the reviews say it is!

From my initial enquiry about the franchise through to completing the induction course this week, the entire process has been smooth, professional, and genuinely enjoyable.

My early conversations with Julia were informative and transparent, with no pressure or hard sell—recruitment is clearly about finding the right fit for both sides.

The Discovery Day at head office was equally professional and insightful, giving a real sense of how the operation works, again with no pressure.

The induction training over two weeks was fantastic. Kristina and Kerry delivered it with expertise, energy, and a great sense of humour (plus some great Snapchat Teams filters!). Their approach made the learning experience engaging and genuinely enjoyable.

Excited for what’s ahead!

26 September 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your great review Adrian we are so pleased you have had a fantastic experience so far wishing you all the best for the future!

Rated 5 out of 5 stars

Professionalism

Just survived the induction—and I say “survived” loosely, because it was smoother than a jazz sax solo and more professional than a penguin in a tuxedo. Julia kicked things off with charm, Kristina steered the training ship like a seasoned captain, and Kerry chimed in with wisdom like a friendly oracle. Honestly, if approachability were an Olympic sport, this team would be bringing home gold. Everyone I’ve met has been so welcoming, I half expected a marching band and confetti.

15 September 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for this wonderful review we wish you every success with your new business Graham!

Rated 5 out of 5 stars

A very professional experience from…

A very professional experience from start to finish. The whole process was well thought out & executed. Sue was encouraging, informative & thorough. It’s great to now be a part of the TC community!

8 September 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for the lovely review Rob - we are delighted to have you onboard with us. Warm regards Sue

Rated 5 out of 5 stars

The best all round holiday booking experience with Abbi Bettles

I’ve followed Abbi Bettles (@allthelovetravel on instagram) through different career chapters over the past 14 years since we first met, and our recent holiday is proof of just how incredible Abbi is at what she does. From the moment of our first enquiry to the thoughtful thank you card after we booked to the phone call when we got home, every detail was handled with care, enthusiasm, and expertise. Abbi goes above and beyond—checking us in, WhatsApping our boarding passes at both ends, and always being one step ahead to make sure everything runs smoothly. Her passion, knowledge, and genuine desire to create the best possible experience for you and your family truly shines through. I can’t recommend her enough, and I’m already looking forward to planning our next getaway with her!

8 July 2025
Unprompted review
Rated 5 out of 5 stars

What an amazing experience so far!

What an amazing experience so far! From the first contact I had with Julia all the way through to the training with Kristina, I have loved every minute of it!
I was fortunate enough to enquire with Julia a couple of days before one of the TC Together events that was happening in my area. She was able to get me booked on and after attending that my mind was made up and I started on the next possible academy induction.
A few things really resonated with me at the TC Together event, such as how passionate everyone was, the level of professionalism, the huge amount of support available and most importantly how every single TC I spoke with said it was 100% the best decision they had ever made.
The actual training was so enjoyable too, even though it was done remotely it still felt very personable. I had already met Kristina at TC Together, so it was great to have a friendly face on the first day, we all bonded very quickly though and I speak to the other TC's on my induction pretty much every day.
I cannot speak highly enough of my time with Travel Counsellors so far.

14 August 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for your fantastic review. We really appreciate you taking the time to share your experience and are so happy to hear its been so positive! Best of luck with your new business

Rated 5 out of 5 stars

Thank you!

The whole training and onboarding process has been really smooth. Julia took the time at the outset to get to know me, why I wanted to start my own business, and spoke about expectations. Kristina was amazing with all of our training and really brings real life experience to it all (nothing like mistakes to make you learn). The mixture of online and in person is good and everything is very flexible (I was moving back from Dubai at the time so joining in and out between moving activities). Thank you so much for everything.

1 July 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your feedback Sarah we are so happy you joined TC and wish you all the very best with your new business

Rated 5 out of 5 stars

Wish I'd joined years ago…

Having come from a high street agent who make it abundantly clear you are a number and that the door isnt locked, I couldn't have had a more polarising experience. Wish I'd joined TC years ago! I haven't even finished my induction yet and already feel like part of the community. There is a strong community ethos, before I even officially started my training I received email messages from others in the local area l, with well wishes and offers of assistance if needed.

Dawn and Josie were happy to answer any questions we could think to ask. The training is well laid out and you can work at your own pace.

Cathy from HR staff was in touch regularly and answered several emails I sent and was happy to take zoom video calls which was great, made me very comfortable.

21 July 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks Martyn for your kind words and we'll be raising a glass later today when you launch your business. Wishing you all the success, I'm in no doubt you'll have a great business.

Rated 5 out of 5 stars

Onboarding at it's best

My recent onboarding experience with Julia at Travel Counsellors was outstanding. She was both professional and personable, providing thorough details while being exceptionally patient and attentive to my needs. I truly felt valued and well-informed throughout the process.

7 July 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review David, best of luck with your new business!

Rated 5 out of 5 stars

Fantastic training programme!

Absolutely fabulous training programme and the support is unbelievable! Massive thank you to the whole team especially Kristina and Julia!

14 July 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you Sarah that means a lot we really appreciate your feedback, best of luck with your new business

Rated 5 out of 5 stars

Julia was Fantastic!

Julia was Fantastic!

Onboarding was seamless, communication and correspondence exceptional. Support is unmatched

Great work guys, keep it up

14 July 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for your review Ryan we wish you every success with your new business!

Rated 5 out of 5 stars

Training at Travel Counsellors - World Class

I was a Travel Counsellor before (between 2002-2020) , but, Wow ....how the Training, modules, exercises and development has moved on . I have worked for the biggest and so called best other companies within the travel industry ,(the great and good that claim their inductions are superb with their training set up ) but sorry this is nothing BUT world class at Travel Counsellors , the amount of knowledge , help and how to"s is beyond any other company could dream of , from the moment you are greeted on the phone to going live , you could train in 2 weeks or 2 months its up to you and your pace and what you want to know , you can train whilst running your business after 2 weeks or do all your training first and then start to trade , but honestly any question you could ever think of, has already been thought through by Travel Counsellors head office and is within the support
All in plain travel understanding with lots of videos and how to"s , no hard to understand modules at all , but even if you do get stuck you have lots of happy faces from support at Head office , all very helpful and friendly too, honestly and I am only just re starting now , I don't see any reason for you not to be a success here with their support , willingness and training

23 June 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for your amazing feed back and it’s so lovely to have you back within the TC family

Rated 5 out of 5 stars

First Rate Experience

Experience has been first rate from systems to training to the overall sense of being welcomed to the team. First rate!

23 June 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for taking the time to let us know how welcome you feel - we are delighted to have you with us !

Rated 5 out of 5 stars

An incredible experience from enquiry to launch and beyond!

From the moment I sent my tentative enquiry, Julia made me feel at ease. She was incredibly friendly, supportive, and patient, answering all my questions and giving me the confidence to believe I could really do this. We had an online meeting where she explained everything clearly, and when I visited head office, she gave me the warmest welcome, showed me around, and introduced me to the team. That personal touch meant so much.

The onboarding training with Dawn was fantastic, so well organised, informative, and encouraging. Dawn could not have done more to help. By the time I reached launch day, I felt excited and fully supported. When my business went live, the whole team joined an online call to raise a glass to my success, a moment I will never forget.

The support has only continued from there. My mentor Daniel is fabulous, and the weekly check-ins from the Relationship Management team are so helpful. There are so many people you can turn to, not least other Travel Counsellors, who constantly go above and beyond to help each other.

If you are in any doubt about taking the plunge, know this: you will never be alone. Travel Counsellors is a community full of kind, capable people who truly want to see you succeed.

19 May 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for your lovely review Sue we are so glad you chose TC and wish you every success with your new business

Rated 5 out of 5 stars

A wonderful Journey made up of wonderful people

The whole experience has been incredible. Sue Law introduced me to the world of travel counsellors and was so open and transparent, yet informative and professional, I really appreciate how she took the time to answer all my questions and worries.
Dawn Bould was a fantastic trainer, always a phone call away, approachable, always felt like you could ask anything but was still brilliant at giving us the information straight and helping us grow close as a team.
Kristina Seed was our trainer briefly as well and she was fantastic.
Overall a really positive experience both physically and mentally and definitely made me feel like I made the right choice in taking the leap of faith

26 May 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your review Jacob, we are delighted you have joined Travel Counsellors and looking forward to seeing your business flourish.

Rated 5 out of 5 stars

Amazing induction!

The trainer Dawn was informative, helpful and supportive. The travel counsellors leisure booking contest is broad and well structured. The overall experience of the business, the model and the commitment and care for the people is something I’ve never witnessed before in 35 yrs in corporate work. This company does walk the talk! They care more and it is, indeed, personal!

26 May 2025
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Reply from Travel Counsellors - Becoming a Franchisee

We are delighted you have joined the business and looking forward to seeing your franchise flourish.

Rated 5 out of 5 stars

Travel Counsellors you can trust!

Katie Bennett was so helpful right from the very start of my celebration holiday with the family. She organised everything for me, and nothing was too much trouble in sorting out the needs of 15 members of the family. I know she will be there for me right up to the sailing of our cruise to Amsterdam and Bruges, next April. I can’t wait, and booking was all made so easy with Katie’s thorough checks on our needs. I would recommend!

10 June 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

We're happy to hear that the planning of your family celebration was made easy. It's wonderful to know that the arrangements met your family's needs. We appreciate your recommendation and hope you enjoy your holiday!

Rated 5 out of 5 stars

The franchise team has been wonderful…

The franchise team has been wonderful throughout the process from providing all the necessary support and guidance. Always happy to help and answer any questions. A huge shout to Julia and Kristina whom have made this journey so easy! Thank-you.

10 June 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for your lovely feedback Victoria we really appreciate it and wish you every success for the future

Rated 5 out of 5 stars

Everyone has been extremely friendly

Everyone has been extremely friendly, helpful and knowledgeable. Special shout out to Dawn, our trainer, who brings a happy and cheerful vibe each day. Very excited to be on this exciting new journey. Thank you for having me!

26 May 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks Karen for your lovely review. We are super excited to have you onboard with your great wealth of travel industry experience and knowledge. Regards Cathy

Rated 5 out of 5 stars

Excellent experience

I would like to thank Julia Speed for her unwavering support before and during my induction period with Travel Counsellors. No question was too small or too trivial. Also would like to thank Kristina Seed for her enthusiasm and patience during our training period. It made the experience very enjoyable. Thank you both.

29 May 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your kind words Andy, we are so glad you have joined the TC family!

Rated 3 out of 5 stars

Self led learning

Online learning is self led e learning with some daily interaction with a trainer. This may not be suitable for everyone. I have given feedback to TC about varying styles of learning and they have taken my feedback onboard which is greatly appreciated.

5 May 2025
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Reply from Travel Counsellors - Becoming a Franchisee

We appreciate your feedback and we're sorry to hear the online learning format didn't quite meet your expectations. We’ve made some improvements to accessibility to support different learning syles.

Thanks again for your input, it really helps us keep improving

Best regards Matt

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