Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more
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Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company

- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
Asks customers to review
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Replied to 76% of negative reviews
Typically replies within 1 week
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Avoid
Avoid, misleading status on stock availibility and order progress. 60 minutes on hold with customer services to get cut off, don't waste your time.
Bad lenses coating
Purchased a pair of prescription sunglasses three years ago. The coating on one of the lenses is peeling. Would have expected longer and better quality as these were expensive.
Excellent quality and a fantastic price
Excellent quality and a fantastic price
I bought these sunglasses for my wife after she had tried the exact same model in a shop at the Harlequin Centre, where they were priced at around £370. I found them online at Opticians Direct for around £200, so the saving was excellent.
When they arrived, we were very pleased to see that they were identical to the pair she had tried on in the shop and fitted her perfectly. The sunglasses feel solid and very well made — you can immediately feel the quality when you hold and wear them.
Excellent product, great value for money and a very good overall shopping experience. I would definitely recommend Opticians Direct and would happily buy from them again.
Been waiting over 7days, no comms from supplier
Been waiting a week now for standard rayban sunglasses that we ordered. At the time we placed the order the item was in stock, logged on tonight to see that they are awaiting frames? Excuse me but you sold these as an in stock item you haven’t even been bothered to get in touch to tell us when we should expect to receive the sunglasses which are for a birthday present!
I would not recommend this company they don’t understand what customer service is.
I ordered a different pair of raybans from another company for my wife and I received them within 2day so why are you struggling!!
My wife will be getting a refund from you and we will order else where as yiu ckearky cannot be bothered!
The website was easy to navigate
The website was easy to navigate. Delivery was swift and I was kept updated.
Arrived earlier than expected …
Arrived earlier than expected package well not sure about the glasses yet as they are a gift but good price will update later about the product
Love the Ray Bans great price and…
Love the Ray Bans great price and brilliant delivery time 👍
Easy to order and super fast delivery 😊
Been waiting for sunglasses 12 days
Been waiting for sunglasses 12 days. Have tried calling but on hold for hour then got fed up waiting. Tried emailing twice to two different emails so far no response
Selection of products and range are…
Selection of products and range are very impressive, as is the turnaround time from oder to delivery
Ordered sunglasses 10 days ago and…
Ordered sunglasses 10 days ago and nothing. Tried calling, on hold for 1 hour, then cut me off.

Reply from Opticians Direct
Fast delivery service
Fast delivery service. Product exactly as advertised. Will definitely be ordering again.
I’m very happy with my experience with…
I’m very happy with my experience with Opticians Direct. The glasses are very good quality and were packaged securely. They arrived safely, in perfect condition, and right on time. Great service and I would definitely recommend them!
Terrible customer service
Terrible customer service. Ordered a pair of sunglasses with a supposed 2-14 working days delivery window. After the 14 days I was told I had to wait another 2-4 weeks cause there was a delay. I then had to reach out again myself to check as I received no information from Opticians direct voluntarily.
The funniest part is that the glasses arrived over a month delayed with a mark at the front of the frame. Part of the process was quality control. Ok the phone they said they probably made the mark while tagging them with their logo. Absolutely stupid. I would never buy from them again and would NOT recommend!
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