Opticians Direct Reviews 

14,105
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 934 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the highly competitive prices, genuine products, and swift delivery times offered across the site. Many people love finding massive savings compared to local high street opticians while receiving items that arrive well packaged and fit perfectly. Buyers often highlight how simple it is to navigate the ordering process and appreciate the helpful customer support. Some reviewers were not happy with unexpected delivery delays, mentioning that orders occasionally take much longer than initially quoted. A few customers also experienced frustrating communication gaps, receiving little to no tracking information or explanations when shipments stalled.

What people talk about most

Product

Users describe positive interactions with the product, noting that glasses are of excellent quality and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently expressing satisfaction with quick... See more

Order

Clients share ambiguous opinions on order, as many reviewers highlight that the website is easy to navigate... See more

Price

People report positive experiences with price, frequently highlighting significant savings compared to high... See more

Service

Consumers find service to be positive, highlighting prompt delivery, competitive pricing, and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more

Rated 5 out of 5 stars

An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more

Rated 5 out of 5 stars

The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more

Rated 5 out of 5 stars

I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more


Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Eye Care Center
  4. Optician
  5. Sunglasses Store

Written by the company

Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.

Why Opticians Direct?

Written by the company

Our Promise
We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
We're Commited to our Customers
We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
The Prescription Experts
With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.

100% Satisfaction Guaranteed

30 day no quible return

We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

14K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(14,105)

910 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Avoid

Avoid, misleading status on stock availibility and order progress. 60 minutes on hold with customer services to get cut off, don't waste your time.

24 August 2026
Unprompted review
Rated 2 out of 5 stars

Bad lenses coating

Purchased a pair of prescription sunglasses three years ago. The coating on one of the lenses is peeling. Would have expected longer and better quality as these were expensive.

24 August 2026
Unprompted review
Rated 5 out of 5 stars

Excellent quality and a fantastic price

Excellent quality and a fantastic price

I bought these sunglasses for my wife after she had tried the exact same model in a shop at the Harlequin Centre, where they were priced at around £370. I found them online at Opticians Direct for around £200, so the saving was excellent.

When they arrived, we were very pleased to see that they were identical to the pair she had tried on in the shop and fitted her perfectly. The sunglasses feel solid and very well made — you can immediately feel the quality when you hold and wear them.

Excellent product, great value for money and a very good overall shopping experience. I would definitely recommend Opticians Direct and would happily buy from them again.

23 August 2026
Rated 1 out of 5 stars

Been waiting over 7days, no comms from supplier

Been waiting a week now for standard rayban sunglasses that we ordered. At the time we placed the order the item was in stock, logged on tonight to see that they are awaiting frames? Excuse me but you sold these as an in stock item you haven’t even been bothered to get in touch to tell us when we should expect to receive the sunglasses which are for a birthday present!
I would not recommend this company they don’t understand what customer service is.
I ordered a different pair of raybans from another company for my wife and I received them within 2day so why are you struggling!!
My wife will be getting a refund from you and we will order else where as yiu ckearky cannot be bothered!

16 August 2026
Unprompted review
Rated 1 out of 5 stars

Ordered sunglasses 10 days ago and…

Ordered sunglasses 10 days ago and nothing. Tried calling, on hold for 1 hour, then cut me off.

20 August 2026
Opticians Direct logo

Reply from Opticians Direct

Hello,

I can see we have been in contact regarding the 7-14 working day time frame.

Unfortunately, it does seem that this frame has gone on a slight delay.

We can only apologise regarding this, and will get these to you ASAP once they are received in.

Kind regards,
Opticians direct

Rated 5 out of 5 stars

I’m very happy with my experience with…

I’m very happy with my experience with Opticians Direct. The glasses are very good quality and were packaged securely. They arrived safely, in perfect condition, and right on time. Great service and I would definitely recommend them!

19 August 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Ordered a pair of sunglasses with a supposed 2-14 working days delivery window. After the 14 days I was told I had to wait another 2-4 weeks cause there was a delay. I then had to reach out again myself to check as I received no information from Opticians direct voluntarily.
The funniest part is that the glasses arrived over a month delayed with a mark at the front of the frame. Part of the process was quality control. Ok the phone they said they probably made the mark while tagging them with their logo. Absolutely stupid. I would never buy from them again and would NOT recommend!

12 August 2026
Unprompted review

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