Opticians Direct Reviews 

14,103
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 934 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the highly competitive prices, genuine products, and swift delivery times offered across the site. Many people love finding massive savings compared to local high street opticians while receiving items that arrive well packaged and fit perfectly. Buyers often highlight how simple it is to navigate the ordering process and appreciate the helpful customer support. Some reviewers were not happy with unexpected delivery delays, mentioning that orders occasionally take much longer than initially quoted. A few customers also experienced frustrating communication gaps, receiving little to no tracking information or explanations when shipments stalled.

What people talk about most

Product

Users describe positive interactions with the product, noting that glasses are of excellent quality and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently expressing satisfaction with quick... See more

Order

Clients share ambiguous opinions on order, as many reviewers highlight that the website is easy to navigate... See more

Price

People report positive experiences with price, frequently highlighting significant savings compared to high... See more

Service

Consumers find service to be positive, highlighting prompt delivery, competitive pricing, and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more

Rated 5 out of 5 stars

An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more

Rated 5 out of 5 stars

The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more

Rated 5 out of 5 stars

I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more


Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Eye Care Center
  4. Optician
  5. Sunglasses Store

Written by the company

Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.

Why Opticians Direct?

Written by the company

Our Promise
We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
We're Commited to our Customers
We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
The Prescription Experts
With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.

100% Satisfaction Guaranteed

30 day no quible return

We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

14K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(14,103)

910 reviews in the last 12 months

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Rated 1 out of 5 stars

Absolutely shocking customer service

Absolutely shocking customer service. DO NOT USE. The website is misleading, i picked distance and thought i selected3.50 which i thought was - with it being distance.

the glasses came and they were + as i accidentally put that in but it really wasn't clear on the website, why didn't it start on -.also most reputable retailers would ask for a copy of the prescription

i paid £231 for these glasses and as i did make an accidental mistake even though easily done as the website was not clear, i asked if i could just pay half for the lenses which they refused.

I will take these glasses elsewhere to get fixed and will NEVER use this awful company again nor recommend anyone!

1 September 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

We’re sorry to hear that you were disappointed with your experience.

We do, however, want to clarify that the prescription entered on an online order is confirmed by the customer before the order is submitted, and the lenses were manufactured according to the prescription that was provided to us. The prescription details, including the + or − value, are displayed during the ordering process and form part of the order confirmation.

As the lenses are made specifically to the prescription and requirements submitted, we are unable to simply change the prescription or provide a replacement at a reduced cost when an incorrect prescription has been entered by the customer.

We appreciate that mistakes can happen when entering a prescription, and we’re sorry that you found the ordering process unclear. We are always happy to review feedback regarding the website and use it to improve the customer experience.

Rated 5 out of 5 stars

super service

Was a bit worried ordering from a website I haven’t used before but was easy to order and pay and sunglasses arrived as described within a few days - whole process was seamless and very pleased with my purchase and will be happy to order glasses or sunglasses again

1 September 2026
Rated 5 out of 5 stars

Genuine glasses and great value

This is my second order from Opticians Direct and I’m once again a happy customer. They offer the best prices, glasses are genuine and they arrive in good time, perfectly packaged. I have recommended them to friends and family who now order from them too!

23 August 2026
Rated 1 out of 5 stars

Literally a waste of my time

Literally a waste of my time. On 02.08.2026 I ordered a pair of Rayban Jackie Ohh 601/T3 sunglasses. Website shows they were available to buy (and still does) and their website suggested a 14 working day delivery window. Some orders may take a little longer.... fair enough as the sunglasses were significantly cheaper than elsewhere in the UK. Also these are not prescription sunglasses, so it should be fairly quick delivery. On working day 13, I emailed Opticians Direct as I had no update as to the progress of the sunglasses. I was then informed it would potentially be another 2-4 weeks ONTOP of what I had already waited. I then decided to wait 1 more week and see if a definitive delivery date could be provided.... it couldn't so I re-ordered elsewhere and cancelled the order. I had the sunglasses delivered in 24 hours by the another supplier, for only slightly more than what Opticians Direct charged me (and they were delivered from Germany.) At no point did Opticians direct suggest the sunglasses were effectively on back order with a 4-6 week+ lead time and at no point did they actively update me as to the progress of my order. I had to chase them for any updates. Would not recommend if you are looking to buy a "popular" pair of sunglasses. Only good point was they did provide a full refund when asked.

27 August 2026
Unprompted review
Rated 1 out of 5 stars

If only Trustpilot had NO Stars!

If only Trustpilot had NO Stars!

Joke!

2-5 Days to have a pair of Ray Bans delivered….

and 10 days of chasing later get told “slight delay with shipment of 2-3 weeks”!

“slight delay” - it will be Autumn by the time they arrive!

Tried to support a UK Company instead of alternative European companies offering the same product at a cheaper price - but lesson learned > read the reviews first.

28 August 2026
Unprompted review
Rated 1 out of 5 stars

15 working days and no order received

I placed an order for 3 pairs of “in stock”
Ray Ban glasses on 9th August. 10th August I received an update to “acquiring frames”. It is now 28th August, 15 working days later, and nothing. So frustrating as the website implied that the glasses were in stock and that delivery would be 2-5 days.

28 August 2026
Unprompted review
Rated 2 out of 5 stars

(massively) Overdue delivery

I ordered sunglasses on 12 July. Still haven't arrived and it's 28 August. Winter is coming!!

28 August 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello Matthew,

We do apologise there was a slight delay with dispatch of your order due to supplier issues.

I can see your glasses where dispatched on the 26th so should be with you today.

We hope you enjoy these once they arrive, and again please accept our apologies about the delays.

Kind regards,
Opticians Direct

Rated 5 out of 5 stars

I received my Ray-Ban glasses today and…


I received my Ray-Ban glasses today and I’m absolutely delighted with them. The varifocal lenses with grey-green Transitions are fantastic, and the glasses look and feel great.
They arrived exactly when expected, and I was kept updated at every stage of the order process, which made the whole experience really straightforward and reassuring.
I would definitely recommend Opticians Direct and wouldn’t hesitate to buy from them again in the future. Excellent service from start to finish! ⭐⭐⭐⭐⭐

26 August 2026
Unprompted review
Rated 1 out of 5 stars

1 star. Never received my order. Refused a refund for weeks.

1 star. Never received my order. Refused a refund for weeks.

Ordered a pair of Ray-Ban frames in July. Royal Mail was unable to deliver and returned the parcel to Opticians Direct as sender. The goods never reached me and were never in my possession.

Despite this, the team repeatedly refused to process a refund until they had physically received the parcel back at their store. This is not a legally defensible position. Under the Consumer Rights Act 2015, goods remain at the retailer's risk until delivered to the customer. Under the Consumer Contracts Regulations 2013, a refund where goods have not been supplied is due within 14 days of cancellation, with no condition attached requiring receipt of a return.

I set this out in writing three times. Each time I received the same response: wait for the parcel. Having received no refund by the statutory deadline, I raised a chargeback with my card provider.

The individual staff members were polite throughout. The policy they were applying is the problem. Anyone ordering from this company should be aware that if Royal Mail fails to deliver, you may find yourself having to fight for a refund that is owed to you automatically by law.

10 July 2026
Unprompted review
Rated 1 out of 5 stars

Underwhelming and poor customer service…

Underwhelming and poor customer service - I ordered sunglasses online for a holiday and despite being told a 2-5 day dispatch date, there is still no sign of them 8 days later. Just spent 1 hour & 2 minutes on hold trying to get a status update, only to be cut off. Very disappointed with this company and certainly won't be recommending them to anyone. Still waiting for contact from them on this order - #0503319 - if anyone is reading and wishes to reply!

25 August 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hello Pru,

I do apologise you are unhappy with the service provided by us.

I can see we have been in contact over email to let you know about the 7-14 working day time frame.

We hope you enjoy the glasses once received.

Kind regards,
Opticians Direct

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