Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more
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Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company

- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
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Replied to 76% of negative reviews
Typically replies within 1 week
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Absolutely shocking customer service
Absolutely shocking customer service. DO NOT USE. The website is misleading, i picked distance and thought i selected3.50 which i thought was - with it being distance.
the glasses came and they were + as i accidentally put that in but it really wasn't clear on the website, why didn't it start on -.also most reputable retailers would ask for a copy of the prescription
i paid £231 for these glasses and as i did make an accidental mistake even though easily done as the website was not clear, i asked if i could just pay half for the lenses which they refused.
I will take these glasses elsewhere to get fixed and will NEVER use this awful company again nor recommend anyone!

Reply from Opticians Direct
super service
Was a bit worried ordering from a website I haven’t used before but was easy to order and pay and sunglasses arrived as described within a few days - whole process was seamless and very pleased with my purchase and will be happy to order glasses or sunglasses again
Glasses arrived quickly well packaged.
Great product at a fair price
Genuine glasses and great value
This is my second order from Opticians Direct and I’m once again a happy customer. They offer the best prices, glasses are genuine and they arrive in good time, perfectly packaged. I have recommended them to friends and family who now order from them too!
Excellent service
Excellent service. Fast delivery and great prices. My second purchase and very happy with both.
Great service
Very good communication and order…
Very good communication and order arrived quickly will shop with opticians direct again thank you
Literally a waste of my time
Literally a waste of my time. On 02.08.2026 I ordered a pair of Rayban Jackie Ohh 601/T3 sunglasses. Website shows they were available to buy (and still does) and their website suggested a 14 working day delivery window. Some orders may take a little longer.... fair enough as the sunglasses were significantly cheaper than elsewhere in the UK. Also these are not prescription sunglasses, so it should be fairly quick delivery. On working day 13, I emailed Opticians Direct as I had no update as to the progress of the sunglasses. I was then informed it would potentially be another 2-4 weeks ONTOP of what I had already waited. I then decided to wait 1 more week and see if a definitive delivery date could be provided.... it couldn't so I re-ordered elsewhere and cancelled the order. I had the sunglasses delivered in 24 hours by the another supplier, for only slightly more than what Opticians Direct charged me (and they were delivered from Germany.) At no point did Opticians direct suggest the sunglasses were effectively on back order with a 4-6 week+ lead time and at no point did they actively update me as to the progress of my order. I had to chase them for any updates. Would not recommend if you are looking to buy a "popular" pair of sunglasses. Only good point was they did provide a full refund when asked.
If only Trustpilot had NO Stars!
If only Trustpilot had NO Stars!
Joke!
2-5 Days to have a pair of Ray Bans delivered….
and 10 days of chasing later get told “slight delay with shipment of 2-3 weeks”!
“slight delay” - it will be Autumn by the time they arrive!
Tried to support a UK Company instead of alternative European companies offering the same product at a cheaper price - but lesson learned > read the reviews first.
15 working days and no order received
I placed an order for 3 pairs of “in stock”
Ray Ban glasses on 9th August. 10th August I received an update to “acquiring frames”. It is now 28th August, 15 working days later, and nothing. So frustrating as the website implied that the glasses were in stock and that delivery would be 2-5 days.
(massively) Overdue delivery
I ordered sunglasses on 12 July. Still haven't arrived and it's 28 August. Winter is coming!!

Reply from Opticians Direct
I received my Ray-Ban glasses today and…
I received my Ray-Ban glasses today and I’m absolutely delighted with them. The varifocal lenses with grey-green Transitions are fantastic, and the glasses look and feel great.
They arrived exactly when expected, and I was kept updated at every stage of the order process, which made the whole experience really straightforward and reassuring.
I would definitely recommend Opticians Direct and wouldn’t hesitate to buy from them again in the future. Excellent service from start to finish! ⭐⭐⭐⭐⭐
1 star. Never received my order. Refused a refund for weeks.
1 star. Never received my order. Refused a refund for weeks.
Ordered a pair of Ray-Ban frames in July. Royal Mail was unable to deliver and returned the parcel to Opticians Direct as sender. The goods never reached me and were never in my possession.
Despite this, the team repeatedly refused to process a refund until they had physically received the parcel back at their store. This is not a legally defensible position. Under the Consumer Rights Act 2015, goods remain at the retailer's risk until delivered to the customer. Under the Consumer Contracts Regulations 2013, a refund where goods have not been supplied is due within 14 days of cancellation, with no condition attached requiring receipt of a return.
I set this out in writing three times. Each time I received the same response: wait for the parcel. Having received no refund by the statutory deadline, I raised a chargeback with my card provider.
The individual staff members were polite throughout. The policy they were applying is the problem. Anyone ordering from this company should be aware that if Royal Mail fails to deliver, you may find yourself having to fight for a refund that is owed to you automatically by law.
Underwhelming and poor customer service…
Underwhelming and poor customer service - I ordered sunglasses online for a holiday and despite being told a 2-5 day dispatch date, there is still no sign of them 8 days later. Just spent 1 hour & 2 minutes on hold trying to get a status update, only to be cut off. Very disappointed with this company and certainly won't be recommending them to anyone. Still waiting for contact from them on this order - #0503319 - if anyone is reading and wishes to reply!

Reply from Opticians Direct
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