Opticians Direct Reviews 

14,103
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 934 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the highly competitive prices, genuine products, and swift delivery times offered across the site. Many people love finding massive savings compared to local high street opticians while receiving items that arrive well packaged and fit perfectly. Buyers often highlight how simple it is to navigate the ordering process and appreciate the helpful customer support. Some reviewers were not happy with unexpected delivery delays, mentioning that orders occasionally take much longer than initially quoted. A few customers also experienced frustrating communication gaps, receiving little to no tracking information or explanations when shipments stalled.

What people talk about most

Product

Users describe positive interactions with the product, noting that glasses are of excellent quality and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently expressing satisfaction with quick... See more

Order

Clients share ambiguous opinions on order, as many reviewers highlight that the website is easy to navigate... See more

Price

People report positive experiences with price, frequently highlighting significant savings compared to high... See more

Service

Consumers find service to be positive, highlighting prompt delivery, competitive pricing, and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more

Rated 5 out of 5 stars

An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more

Rated 5 out of 5 stars

The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more

Rated 5 out of 5 stars

I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more


Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Eye Care Center
  4. Optician
  5. Sunglasses Store

Written by the company

Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.

Why Opticians Direct?

Written by the company

Our Promise
We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
We're Commited to our Customers
We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
The Prescription Experts
With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.

100% Satisfaction Guaranteed

30 day no quible return

We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

14K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(14,103)

910 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I was a little nervous ordering my…

I was a little nervous ordering my glasses as don’t usually buy on line but I had heard such good things about Opticians Direct so thought I would give it a try.
Unfortunately I ordered the incorrect glasses and was getting myself into a stressful state but Opticians Direct were so patient with me and sorted it straight away offering a replacement or refund and super fast they also made me feel valued as a customer I am now busy recommending them to all my family and friends and feel more confident to order on line.

10 August 2026
Rated 5 out of 5 stars

Competitive pricing and fast delivery

The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail sent an email that morning to confirm delivery, but in the end I waited an extra day, which I don't consider the vendor's fault. So a five star review.

11 August 2026
Rated 2 out of 5 stars

Don’t bother it’s not worth the hassle

Payment didn’t
Go through went into pending. No confirmation emails of sale. Rang them took 45mins on hold. They said it’ll go back into my account within 24 hours. Well 1 week later it hasn’t so did the 45min wait again they said oh it’s gone through but it’s 14 days to deliver. I said no just cancel you’ve already wasted a week and lied to me. Then the money came back within 5 days. Don’t bother if you want an easy sale

5 August 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Hi Michael,

Thank you for taking the time to leave your review.

As confirmed during our phone call, the details provided via email did not match the name on the order. We were able to locate the order during our conversation, and you then requested to cancel it.

The cancellation has been confirmed, and the refund will be processed within 3–5 working days.

Kind regards,

Opticians Direct

Rated 5 out of 5 stars

Great Service

Sunglasses came at a great price, arrived well boxed and protocetid within the advised delivery period and as per the tracking notices.
A very simple transaction from a highly recommended company.

16 August 2026
Rated 5 out of 5 stars

Quick delivery

Quick delivery, good communication from both them and courier (royal mail). Needed to do a return/swap which was easy and fast, no hassle.

16 August 2026
Rated 1 out of 5 stars

Order not delivered

Ordered sunglasses for my summer holiday, was told delivery time would be 7-14 days, 3 weeks later I still had not received my order and didn’t have the sunglasses for my holiday. Limited (and not very friendly might I add) communication from the company throughout, was eventually reimbursed. Would not recommend if you need a speedy delivery, unsure whether the sunglasses would have eventually made their way to me.

10 August 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Thank you for taking the time to leave your review.

We are sorry to hear that your sunglasses did not arrive within the expected timeframe and that this impacted your plans for your holiday. We appreciate how disappointing this must have been, particularly when you had ordered them in advance.

Our advertised delivery timeframe for this type of order is 7–14 working days, and we apologise that your order took longer than expected. We also regret that you felt our communication was limited and unfriendly, as this is certainly not the level of service we aim to provide.

Kind regards,
Opticians Direct

Rated 1 out of 5 stars

****Avoid at all cost!****

If I could leave 0 stars I would, worse online experience I have ever experienced! After placing the order they took payment and I received a confirmation email to say my sunglasses would be delivered between 1-5days. 4 weeks on they still aren’t here, I haven’t had any correspondence of any form, however I have called twice, having to wait in a queue both times for an hour to eventually get to second place and then have my call disconnected. I have emailed twice with no response and now have had to go through my bank for a refund waiting up to another 50days. My bank has also attempted to contact them with no response! I always look for the best in business as I understand constraints but communication is key!

14 August 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Thank you for taking the time to share your feedback. We are genuinely sorry to hear about your experience and understand how frustrating this situation must have been.

We apologise for the delay with your order and, in particular, for the lack of communication you experienced. We appreciate that having to make repeated attempts to contact us, without receiving the assistance you expected, is extremely disappointing.

We are also sorry to hear that you experienced difficulties getting through to us by phone and that your emails were not responded to as promptly as they should have been. We fully appreciate your point that communication is key, particularly when an order is taking longer than originally expected.

We did receive a chargeback request from your bank; however, your order had already been cancelled and the payment refunded. The transaction was therefore returned to your bank.

Kind regards,
Opticians Direct

Rated 1 out of 5 stars

TOTAL SCAM!!!

TOTAL SCAM!
Fabricated delivery updates to block cancellations of unmanufactured medical orders.I strongly warn everyone to avoid Opticians Direct LTD. This company operates like a predatory scam. I ordered prescription medical glasses, which I urgently need for my daily life and work. After a full week of waiting, my glasses were not even manufactured, let alone shipped. I checked my customer portal and discovered the order was completely stagnant on "Acquiring Frames" — meaning they did not even physically possess the frames.When I requested an immediate cancellation under the UK Consumer Rights Act 2015, a customer service agent explicitly lied to me via email, claiming the item was already "en route" to prevent me from cancelling. At the exact same time, she shamelessly claimed I had to wait another 5-7 working days, with absolutely no mention of lens glazing or the actual dispatch to Nottingham. This was a completely fabricated, deceptive logistics update designed to unlawfully withhold my funds.They completely ignored my formal final ultimatum and treated me with absolute contempt. The only way I forced them to return my money was by launching a heavy PayPal dispute backed by timestamped screenshots of their own database and their contradictory emails. Caught red-handed in their own system's lie, they capitulated and issued a full refund via PayPal only when backed into a corner.They are deceptive, unreliable, and completely unfit to handle urgent medical eyewear. Save your health, your nerves, and your hard-earned funds — stay far away from this company!

6 August 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Thank you for taking the time to leave your review.

We are sorry to hear that you were unhappy with your experience and appreciate that delays with prescription eyewear can be particularly frustrating.

However, we are unable to locate an order matching the details provided in your review, so we would like to investigate this further. We take allegations regarding inaccurate delivery updates and customer service very seriously and would be keen to review the correspondence and order history to understand exactly what happened.

Could you please contact us with your order number and the name and email address used to place the order? This will allow us to locate the order on our system and look into the matter further.

We are pleased to hear that your payment was ultimately refunded, but we would welcome the opportunity to investigate the concerns you have raised.

Kind regards,
Opticians Direct

Rated 5 out of 5 stars

Armani sunglasses

A very fast and effortless transaction. Really nice item at a very good price. I would certainly buy from them again.

13 August 2026
Rated 1 out of 5 stars

I WILL NOT BE BUYING FROM THIS WEBSITE…

I WILL NOT BE BUYING FROM THIS WEBSITE AGAIN. The information on the website about the availability of the sunglasses and their delivery time at the time we ordered them was not clear and is misleading. We ordered sunglasses on 24 July 2026. No update on order has been given since the initial "Acquiring Your Frames" email notification. Despite trying to get an update on the order we have not been able to get through to customer services - Live Chat is "away right now", no response from customer services using the email provided and every time we've called the telephone helpline, we get cut off after 1 hour in the queue, so not been able to speak to a person. This is so frustrating, it should not be this difficult or time consuming to find out where our order is. Opticians Direct is misleading its customers on the availability of sunglasses and delivery time (if there actually is one!!). Very disappointed and will be requesting a refund.

12 August 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Thank you for taking the time to leave your review.

We are sorry to hear about the frustration caused by the delay with your order and, in particular, the difficulties you experienced when trying to contact us. We appreciate that waiting in a telephone queue only to be disconnected, as well as not receiving a response to your emails, is understandably disappointing.

Our advertised 7–14 working day timeframe applies to orders where frames need to be sourced from our suppliers, and we apologise if the availability and expected timeframe were not clear when your order was placed.

I can see that you chose to cancel the order, and a full refund has now been issued.

Kind Regards,
Opticians Direct

Rated 2 out of 5 stars

Shit quality control

First order came with a scratch, replacement was scratched as well, customer service was good but quality control was shit

26 July 2026
Opticians Direct logo

Reply from Opticians Direct

Hello Jack,

I do apologise you feel the quality control process was not up to scratch.

We value your feedback and will have this passed on to the relevant department.

Please accept our apologies about the hassle with your order, and we hope this has not put you off using us in the future.

Kind regards,
Opticians Direct

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