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Now Pet Reviews 2,051

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 540 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent customer service and the helpfulness of the staff, who are often described as professional, empathetic, and clear in their explanations. Many people appreciate the personalized approach and the detailed information provided, which helps them understand their policies and options. The service is consistently praised for its efficiency and the ability of staff to assist with renewals and finding suitable coverage at competitive prices. However, some people were dissatisfied with the claims process, citing long waiting times for payments and repeated requests for information already provided. There were also concerns about unexpected deductions from claims and significant price increases upon renewal, leading some to feel the company was not transparent about costs or coverage limitations.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their helpfulness, efficiency, and clear... See more

Customer service

Consumers find customer service to be positive, with many reviewers praising the helpfulness, knowledge, and... See more

Service

Clients share positive opinions on service, with many reviewers praising the excellent and first-class... See more

Claim

Reviewers highlight ambiguous aspects of claim, with some customers reporting significant delays in receiving... See more

Price

Users describe ambiguous interactions with price, with many expressing frustration over increased premiums,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Was looking to cancel pet policy at renewal due to costs. Nancy did a thorough comparison between the two policies and gave me great advise regarding the benefits of each policy. They even managed to... See more

Company replied

Rated 5 out of 5 stars

Conrad phoned me back promptly. He did his best to find me a good deal, it just isnt worth my while at the moment. I understand that insurance companies have to make a profit but theyre supposed to sa... See more

Company replied

Rated 5 out of 5 stars

Nancy was lovely and helped me within minutes, she is a credit to the company. What I don’t like however is how much the company takes advantage when renewing customers quotations… I saved £100 per... See more

Company replied

Rated 5 out of 5 stars

Conrad was able to assist me with an issue I had with renewal costs. He gave me a full explanation of why there was an increase but also helped me by being able to give me a discount so that I could s... See more

Company replied


Company details

  1. Pet Insurance Company

About Now Pet

Written by the company

Affordable, no-nonsense lifetime pet insurance for dogs and cats

Caring for your pets shouldn’t break the bank. That’s why our policies are built to keep costs low and value high – smart cover that saves you money while ensuring your pets get the quality care they deserve.

Get a Quote now

Now Pet customers get access to

  • FREE 24/7 vet support
  • UK customer service
  • 15% multi-pet discount
  • Excesses from as low as £99
  • 0% interest monthly plans

    Lifetime cover as standard

    With lifetime cover as standard, flexible excesses, round-the-clock vet support, discounts on prescription medication, a generous 15% multi-pet discount, and a UK-based team, Now Pet Insurance combines life-long protection with value-for-money.

    Get a pet insurance quote now

    Cover for dogs and cats, sorted in minutes!

    Get a Quote now

  • Contact info

    4.6

    Excellent

    TrustScore 4.5 out of 5

    2K reviews

    5-star
    4-star
    3-star
    2-star
    1-star

    Asks customers to review

    This company invites their customers to review, whether positive or negative

    Replied to 97% of negative reviews

    Typically replies within 24 hours

    How this company uses Trustpilot

    See how their reviews and ratings are sourced, scored, and moderated.

    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 5 out of 5 stars

    So far so good with this pet insurance…

    So far so good with this pet insurance company. Good policy cover, no quibble claim processed and always keen to keep their policy costs competitive.

    9 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us your feedback, We appreciate your kind comments.

    Rated 5 out of 5 stars

    Fast and comprehensive response via…

    Fast and comprehensive response via email which is politely written and sympathetic to my pet’s condition. Haven’t actually submitted a claim yet so I can’t comment on that.

    9 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Tim, thank you for taking the time to share your experience with us.

    Rated 4 out of 5 stars

    Nancy friendly

    Nancy friendly, but slow down. Lots of information, which was a bit overwhelming because of speed of delivery.

    6 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Kira, thank you for taking the time to leave us a review.

    Rated 5 out of 5 stars

    Just spoke with Kim and she was very…

    Just spoke with Kim and she was very helpful as I’ve never had to claim on Pet insurance before and she was understanding and gave me the information I needed and has offered support if I get stuck with anything 👍

    5 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Sharon, thank you for taking the time to leave us your feedback.

    Rated 5 out of 5 stars

    Easy to deal with

    Easy to deal with. Offered good insurance deals and ease of cancelling the policy after I had rehomed my dog

    5 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Graham, thank you for taking the time to leave us a review.

    Rated 5 out of 5 stars

    Renewing my policy

    Nancy was very pleasant and professional. She thoroughly explained everything I needed to know about the other options available but at no time did I feel pressured to take any. Based upon my experience I would recommend using Now Pet

    5 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Elaine, thank you for taking the time to share your experience with us. We appreciate your lovely feedback.

    Rated 5 out of 5 stars

    First call does it all

    One call and everything explained
    First class service all the way
    Would definitely recommend

    4 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a lovely review.

    Rated 5 out of 5 stars

    Connor

    Connor, the call handler was friendly, professional and informative. He took his time to answer all of my questions and I did not feel rushed.

    4 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hi Sam, thank you for taking the time to leave us your feedback.

    Rated 5 out of 5 stars

    The operator investigated the problem I…

    The operator investigated the problem I was experiencing with my claim and offered to call me back when he had more information. The operator called back and gave me all the information about my claim and had asked for the claim to be dealt with as a priority due to the long wait time I had experienced.

    3 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Zoe, thank you for taking the time to leave us your feedback.

    Rated 5 out of 5 stars

    Nancy listened and explained issue…

    Nancy listened and explained issue reason. She was very empathetic and we had a chuckle at he end of our call.
    Refreshing having a Real Human Being to talk to treating me as a valued customer.
    Thanks Nancy

    3 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a review.

    Rated 5 out of 5 stars

    Excellent customer service

    Rang the company. My call was answered straight away. Gentleman called Will dealt with my questions. Very helpful and answered all my questions clearly and precisely. Great customer service.

    3 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hi Jean, thank you for taking the time to leave us your feedback

    Rated 1 out of 5 stars

    Diamond price for Bronze coverage.

    Don't be fooled by the £4,000 Diamond limit. NOW Pet hides "sub-limits" in the small print that make it impossible to actually claim that amount. They capped my dog’s emergency anaesthesia at £250 (the vet charged £800+) and hospitalisation at £100. They "shaved off" over £1,000 of legitimate life-saving vet fees by claiming their own "statistical research" knows better than a real surgeon. Shady way to run an insurance business.

    3 February 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Raj, I am sorry to hear you feel this way. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Update: Hello Raj, thank you for providing your details. Unfortunately I cannot locate a policy registered under your name. In general terms our Diamond policy does look to cover up to £4000 per condition per policy year, less excess and co-payment for dogs over the age of 8 and cats over the age of 10.
    If the registered policy holder wishes to contact the Now Pet team to discuss this further, they can do so by calling 01922 218921, or emailing claim@nowpet.co.uk. Alternatively they can use our livechat system on our website. Our contact center is open from 9am-5pm Monday to Friday.
    If the registered policy holder would like to submit a complaint, they can do so by emailing customerresolutions@nowpet.co.uk.

    Rated 5 out of 5 stars

    Great Customer Service

    Jakub, who I spoke to, was very polite, professional and helpful with the renewal of my policy.

    2 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Julie, thank you for leaving us a review.

    Rated 5 out of 5 stars

    Ollie was very helpful as I have taken…

    Ollie was very helpful as I have taken over as Freya’s owner and have never dealt with pet insurance before, he was very informative and friendly.

    27 February 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Rosie, thank you for taking the time to leave us your feedback.

    Rated 1 out of 5 stars

    Lied to me

    Lied to me. Didn’t give us cheaper price they promised

    11 February 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hi Louise, we have been unable to locate a policy under your name. We have sent you a message directly via TrustPilot (please note that this will come directly from TrustPilot and not Now Pet Insurance) if you can reply to that message with the information provided we will be able to look into this matter further for you.

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