I had a great experience with Takunda (TK). He was extremely helpful, patient, and knowledgeable while helping me find furniture for my home. Rather than pushing for a quick sale, he took the time to... See more
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We visited the Highgate store in Birmingham for the first time. We were made to feel welcome as soon as we arrived. We was helped by TK, who was very knowledgeable and enthusiastic, nothing was too... See more
Lewis was fantastic from start to finish! We spent the morning looking at sofas, and he was incredibly knowledgeable, patient, and supportive throughout. After going home to make a decision, I came... See more
Company replied
Aiden at Highgate NCF Fantastic experience from start to finish. The staff were friendly, professional, and really went above and beyond to help. Everything was handled efficiently, and I was very imp... See more
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Garden Furniture Shop
- Living Room Furniture Store
- Mattress Store
About NCF LIVING - Highgate
Written by the company
Welcome to NCF Living. Our customer service email and phone lines are now fully open and our staff are working hard to ensure we reply to all of our customers within 2 working days (excluding weekends). We ensure our customers’ needs are met and exceeded on a daily basis.
Fast Delivery, Low Prices, Premium Quality… We Mean Furniture!
NCF Living is proud to offer premium quality sofas, dining furniture, and beds at everyday low prices, with the added benefit of immediate delivery on selected items. Since our inception, we’ve focused on making stylish, high-quality furniture more accessible, ensuring our customers receive exceptional value without compromising on service.
In 2025, we are excited to open our 22nd store in the UK, a testament to our continued growth and commitment to expanding our reach. As of March 2025, we are proud to hold a 4.8 Trustpilot rating, reflecting our dedication to customer satisfaction. We continuously enhance our range with new collections, many of which are available for delivery within as little as 7 days.
At NCF Living, we strive to provide a seamless experience — from browsing to delivery — ensuring that our customers enjoy both quality and convenience.
NCF Living Details:
Written by the company

- Lowest price guaranteed:
- We offer a wide range of products to suit all budgets.
- Nearly everything is in-stock:
- We hold nearly all of our stock in our central warehouse.
- Immediate delivery:
- Our in-store items are delivered within 5-7 days.
- Finance available:
- 0% interest FREE credit available for in-store purchases.
Customer Query
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Contact info
1 John Kempe Way, Highgate, B12 0HU, Birmingham, United Kingdom
- 0121 356 5698
Replied to 99% of negative reviews
Typically replies within 48 hours
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Reza at Highgate store has been…
Reza at Highgate store has been absolutely amazing , friendly & informative not pushy let us look around and helped us get the settee we was looking for ! Will definitely be recommending , thank you

Reply from NCF LIVING - Highgate
Thanks TK for the great service
After visiting several furniture stores, we found everything we needed with the help of TK. He acknowledged us straight away, but didn’t hound us. He stepped back and allowed us the time and space to browse freely and then helped us find what we needed. Then stayed behind to ensure everything went through with the deal. Really good experience, and amazing customer service from TK.

Reply from NCF LIVING - Highgate
Osman he was so helpful full and so…
Osman he was so helpful full and so friendly 🙏

Reply from NCF LIVING - Highgate
Incredible service I came in so unsure…
Incredible service I came in so unsure having just moved house and TK approached me to offer help get a feel of what I was looking for and not only this I left feeling abit defeated and overwhelmed but I came back 15mins from closing and got my sofa secured. Patience and understanding from him and it was really comforting to know I was being supported. Would 110% come back most definitely an asset to the company. Thank you again!

Reply from NCF LIVING - Highgate
It was an amazing experience with TK
It was an amazing experience with TK. He explained everything in detail and was so good with customer service. Really appreciate.
Thank you NCF living high gate
Thank you TK.

Reply from NCF LIVING - Highgate
Went to NCF in Birmingham to purchase a…
Went to NCF in Birmingham to purchase a new sofa, we were served by Aiden, he didn’t pressure us or follow us around the store. He was extremely helpful and showed us our sofa in a variety of colours.
All staff were really friendly and welcoming. The store was bright, airy and not over filled.
I would definitely recommend them for your next sofa purchase.

Reply from NCF LIVING - Highgate
We bought a dining set and large corner…
We bought a dining set and large corner sofa today 11/04/26. We were helped by a young lad called Aiden who was super knowledgeable and not pushy at all. Thanks NCF! Can't wait to eat my dinner off my new table.

Reply from NCF LIVING - Highgate
Informative with no hard sell.
I was given space to browse and view all the products without any pressure. When required Aiden was available to answer questions and advise on practicalities. Options were outlined with no hard sell.

Reply from NCF LIVING - Highgate
Order number NGOM10530
Order number NGOM10530
I only wish we had read the reviews BEFORE purchasing. Had we done that, we would not find ourselves still waiting (3 weeks delay already). We ordered 2 x 3 seater sofas on 28dec 2025. The following week I was sent an email from Sally insisting I pay a balance of £4! Before they would place our order. Stating we had to pay 50%. We had paid for 1 sofa in full (cash) at time of ordering so this was rubbish. I panicked thinking it was a scam and we went back to the Birmingham store. Turns out it was £43.50 which was 50% of the delivery charge which we had not been advised of at time of ordering. We paid it but was assured by Sydney that this would not cause delays.
Sadly, we realise now she lied. We have had 2 text messages to advise us of delays. Originally it was to be delivered 23rd March. This moved to 06th April and then again to 14th April.
When I tried to track the order I am getting a notice that I no longer have permission to ‘track orders’ seriously?
I have tried calling a number that nobody answers, I’ve repeatedly emailed only to be ignored and tomorrow we are going back to the store to try to find out what the hell is going on.
I am disgusted at such shoddy service. Not from sales staff - they did their job - they secured a sale. But the customer service is non existent. We have started proceedings with a legal team and will be taking this further. I am not being fobbed off anymore.
It is not worth the stress and hassle with nothing to show for it. Had we known that we were dealing with thieves rather than a reputable company we would never have paid a penny and instead would have searched and bought elsewhere.
The 5* reviews are not fake but they are very misleading as they tend to reflect the in store experience only and are pushed by the sales team to be posted before the truth of the shambles becomes evident to the shopper.
The customer service manager Sally was rude and unprofessional (even sarcastic) when issues raised and Aaron is no better. My emails just go ignored.
SERIOUSLY THINK TWICE BEFORE SHOPPING WITH THIS COMPANY. They push to collect funds but do not deliver. We are out of pocket with nothing to show and no time frame to go by.

Reply from NCF LIVING - Highgate
Fantastic service
Usman was very friendly, the process was smooth everything was explained well, it was handled quickly. Very happy with the service over all.

Reply from NCF LIVING - Highgate
Easy
Lovely to speak to Sidney. Very sweet spoken and made the order quick and easy to place

Reply from NCF LIVING - Highgate
TK from highgate store was brilliant
TK from highgate store was welcoming on arrival, helpful with any questions we had and was very good at providing useful honest advice where needed. Thanks again for the great service.

Reply from NCF LIVING - Highgate
I had a wonderful experience at…
I had a wonderful experience at Highgate thanks to Usman. He was very knowledgeable, polite, and genuinely interested in helping us find the best furniture for our needs. He never rushed us and answered all our questions with patience. Truly outstanding service!

Reply from NCF LIVING - Highgate
USMAN NCF HIGHGATE
I visited NCF Highgate to purchase a double bed as my previous one had broke. I was welcomed and greeted by a young man named Usman. He was very friendly and attentive. He showed me around the store and was informative of the products available. I must say this young man had super knowledge that made me feel at ease. I'd definitely recommend NCF to anyone and approach Usman for advice and recommendations.

Reply from NCF LIVING - Highgate
Usman from Highgate branch was…
Usman from Highgate branch was fantastic job he was show us a lot of options and its easy to find it.once again thank you for your service.

Reply from NCF LIVING - Highgate
Great customer service
I had a wonderful experience at the showroom.The staff, especially Usman at highgate branch, was incredibly helpful and knowledgeable.

Reply from NCF LIVING - Highgate
Great communication helped us out a lot…
Great communication helped us out a lot and everything was quick and easy we got help from TK at Highgate

Reply from NCF LIVING - Highgate

Reply from NCF LIVING - Highgate
Very happy with my experience was…
Very happy with my experience was served by uzman Mohammed@ Highgate branch

Reply from NCF LIVING - Highgate
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