Mypura.com Reviews 

2,270
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 185 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of products, noting nappies are soft, gentle on skin, and effective against rashes and leaks. Many appreciate the eco-friendly, non-toxic materials. The customer service team is frequently described as excellent and efficient, with delivery noted as prompt and reliable. The subscription service is also valued for its ease and convenience. However, some customers noted product performance issues. A few experienced nappies leaking, especially with specific sizes or at night. Additionally, some reviewers were unhappy with the wipes' quality, describing them as thin, tearing, or clumping, making them difficult to use.

What people talk about most

Product

Users describe positive interactions with product, highlighting that the nappies are soft, absorbent, and... See more

Quality

Customers consistently note positive experiences with quality, praising the nappies for being soft,... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting its speed and efficiency.... See more

Customer service

Reviewers consistently express high satisfaction with customer service, often describing it as "fab,"... See more

Subscription

Consumers find subscription to be a positive and convenient experience, praising its ease of use for managing... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great nappies. I wish we had found Pura sooner. Our first child constantly had nappy rash, some nappies made it worse than others- the worst were the ones with more chemicals in and we finally found... See more

Company replied

Rated 5 out of 5 stars

Great nappies. Got a trial pack as I was looking for nappies that were sustainable and non-toxic. Was pleasantly surprised that they also fit very well and are leak-proof. Subscription is easy and com... See more

Company replied

Rated 5 out of 5 stars

Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more

Company replied

Rated 5 out of 5 stars

Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more

Company replied


Company details

  1. Baby Store
  2. Diaper Service
  3. Toiletries Store

Written by the company

Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 48 hours

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4.6

All reviews

(2,270)

187 reviews in the last 12 months

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Rated 5 out of 5 stars

Just writing a review now as I can now…

Just writing a review now as I can now longer find the eco degradable pet wipes for sale. Had previously bought these in multiple packs for delivery which was great. They lasted ages and loved the big sized wipes. Hoping they’re back for sale soon.

24 November 2024
Mypura.com logo

Reply from Mypura.com

Hi Caroline,

Thanks for leaving us a review. We're glad to hear how well our pet wipes have worked for you. We unfortunately no longer sell this product however I want to reassure you that we are listening in case we are able to bring this back in the future!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service when my subscription parcel of nappies didn't arrive. Thank you.

26 September 2025
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Reply from Mypura.com

Hi Robyn,

Thanks for leaving us a review. We're glad that our friendly customer service team were able to help when something wasn't quite right. Thank you again for the kind words!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Very happy with the product and…

Very happy with the product and customer support, good value for money for a premium product.

24 September 2025
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Reply from Mypura.com

Hi Julia,

Thanks for leaving us a review. We're thrilled that you're happy with our products and thank you for the kind words about our customer service!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

One of the best nappy brands

Mypura nappies are great, my daughters never had a rash whilst using Mypura nappies. They are good quality, no smell. Your child won't have any accidents if they are put on correctly (little wings are out) and you change regularly. I was using Japanese nappies before as they were the only ones that did not give rash and they used less chemicals. I was very pleased when I was recommended to try Mypura by another mom. I like the subscription option and if you about to run out you can always order extra and they will be delivered the next day. They are also in competition with high street nappies price wise. The most important thing you child's skin friendly. And I can say 100% that they keep your child's bum rash free because when we were abroad and I needed to purchase one of the high street popular brands my child has a rash the next day. I recommend to any who is about to be a parent.

18 September 2025
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Reply from Mypura.com

Hi Ernesta,

Thanks for leaving us a review. It's great to hear how well our nappies are working for you and your little one. We're thrilled that you're enjoying our handy subscribe and save service too. We wanted to make it as convenient as possible so that you receive deliveries when you need them, all while saving some pennies!

Thank you again for recommending us to other soon to be parents too.

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 1 out of 5 stars

Poor customer response

Unfortunately, your customer service response to my complaint on your courier delivery service felt very dismissive. This was in spite of my clearly stating that I was very disappointed that my nappies were not delivered to the door, and my inability to be more mobile due to a C section. Very disappointing indeed.

18 September 2025
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Reply from Mypura.com

Hi Rebecca,

Thanks for leaving us a review. We're really sorry that your complaint regarding DPD was not handled in the best possible way. Our customer service is very important to the team here at Pura as we always strive to be as helpful as possible when things aren't right.

We do want to make things right for you regarding this and one of the team will reach out to you shortly.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

The only wipes I kept buying over and…

The only wipes I kept buying over and over, no nasties, sturdy and giving me peace of mind knowing they have no plastic.

18 September 2025
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Reply from Mypura.com

Hi Carolina,

Thanks for leaving us a review. We're thrilled that you're enjoying our wipes. We purposefully only use the most gentle ingredients and no chemical nasties to ensure that they're as gentle as possible on even the most sensitive skin!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

A great product!

A great product that's excellent value as well as being mindful of the environment. It's really easy to manage my subscription and if I need an early top-up it always arrives very quickly.

18 September 2025
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Reply from Mypura.com

Hi Helen,

Thanks for leaving us a review. We're glad to hear that you're enjoying our products we're thrilled that you're finding our handy subscribe and save service easy to manage too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Perfect

We are so happy using pura flushable toilet tissue wipes, we also use it on our little girl.

18 September 2025
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Reply from Mypura.com

Hi Betsabeth,

Thanks for leaving us a review. We're thrilled that you're happy with our toilet tissue wipes and that they're working so well for your little one!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Great

Great, soft and effective nappies. I would happily recommend these to anyone.

18 September 2025
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Reply from Mypura.com

Hi Gwen,

Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and thank you for recommending them!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Excellent on every front - very impressed.

Nappies that are environmentally friendly, and fit really well, hardly ever result in nappy rash or leak. So pleased with these, they are excellent.

18 September 2025
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Reply from Mypura.com

Hi Joanne,

Thanks for leaving us a review. We're glad to hear how well our nappies are working so well for your and your little one!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Excellent the best nappies and wipes…

Excellent the best nappies and wipes and customer service and delivery is amazing

18 September 2025
Unprompted review
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Reply from Mypura.com

Hi Elin,

Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and wipes and thank you again for the kind words about our customer service. We're always happy to help however we can!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 2 out of 5 stars

Try and take a wipe out…

Try and take a wipe out while holding the baby. You either get 10 out at the same time… or sometimes one, that looks like it’s been rolled up like a pen. The hole where you get the wipes out is wayyyy too small.

The smell is also off putting. I wish I could return them. But I have them now… trying to get through them all.

24 September 2025
Unprompted review
Mypura.com logo

Reply from Mypura.com

Hi Mark,

Thanks for leaving us a review. We're really sorry that you're having a poor experience with our wipes. We don't hear of this happening often but appreciate this doesn't help your situation. Our wipes are interleaved so purposefully lead on to the next one in the pack however we're sorry that you're finding them tricky to take out one at a time. We are listening and working on a new packaging design to make removal easier.

Whilst the majority of customers we speak to like the natural smell of our wipes, we appreciate it doesn’t appeal to everyone. We would liken it to coriander or lavender, which divides opinion on being nice or horrible. However we do really appreciate your feedback on this.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Great company and product!

Have been using my pura for 4 years for both my children! Love it. Easy with the subscription and don't have to worry about going out to buy. Love that the wipes are flushable! The ingredients are great, don't give them rash and their skin isn't sensitive to it. Just amazing product, would 100% recommend and I will keep using until my 2 year old no longer needs!

18 September 2025
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Reply from Mypura.com

Hi Noelle,

Thanks for leaving us a review and for being a loyal Pura customer for so long! It's great to hear that you're making use of our super convenient subscribe and save service and enjoying our flushable wipes too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Our favourite nappies

Our favourite nappies!
Super soft, leaks are very rare even overnight, and baby hardly ever gets nappy rash.
The subscription is also really convenient

18 September 2025
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Reply from Mypura.com

Hi Jessica,

Thanks for leaving us a review. We're glad to hear that our nappies are your favourite, they're ours too!

We're thrilled that you're enjoying our super handy subscribe and save service too.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Exactly what I needed

I've only used Mypura nappies and wipes for both little ones. Lovely quality commodities, quick delivery, accessible website and wonderful customer service.

18 September 2025
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Reply from Mypura.com

Hi Becky,

Thanks for leaving us a review. We're thrilled to hear that you're loving our wipes and nappies. Thank you so much for the kind words about our speedy delivery and friendly customer service too!

We really appreciate the feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Very good

I used pura, I think for about 3 years. We love it. Nappies are very good for baby's skin, my boys never had any red rashes like after massmarket nappies from supermarket.

18 September 2025
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Reply from Mypura.com

Hi Maryna,

Thanks for leaving us a review and for using our products for so long We're thrilled that our nappies are working so well for your little one's skin. We purposefully don't use any chemical nasties to ensure that they're as gentle as possible on even sensitive skin!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Best nappy’s around

Best nappy’s around. My kids have never had any nappy rash. Been using this company for years. Having a subscription with the company sending nappy’s every couple of weeks without having to tell them is great. Mums have enough to remember and this service is very helpful.

18 September 2025
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Reply from Mypura.com

Hi Vanessa,

Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappies and that they're working to well for your little one. We purposefully only use the most gentle ingredients to ensure that they're kind on even the most sensitive skin.

We're glad that you're enjoying our super handy subscribe and save service too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Customer service is excellent

Customer service is excellent!
Nappies are really great aswell, I’ve recently tried the pull ups and I would say they need some more work. It may be that my little one is still abit small for them but I’ve had a few leaks.

18 September 2025
Mypura.com logo

Reply from Mypura.com

Hi Becky,

Thanks for leaving us a review and for the kind words about our customer service. It's great to hear that our nappies are working so well for you and your little one too!

Thank you for sharing your feedback on our nappy pants too and we're sorry that you've had a few leaks. Usually when leaks do occur this is due to needing to size up, you should find that this resolves any issues with leaks.

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Amazing nappies

Amazing nappies, amazing service!

18 September 2025
Mypura.com logo

Reply from Mypura.com

Hi Melissa,

Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and thank you for the kind words about our service. We want to make it as easy possible to get the products you need delivered right to your door!

We really appreciate your feedback.

Warm Regards,

The Pura Team

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