Great nappies. I wish we had found Pura sooner. Our first child constantly had nappy rash, some nappies made it worse than others- the worst were the ones with more chemicals in and we finally found... See more
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Review summary
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Great nappies. Got a trial pack as I was looking for nappies that were sustainable and non-toxic. Was pleasantly surprised that they also fit very well and are leak-proof. Subscription is easy and com... See more
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Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
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Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.6
Excellent
2K reviews
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This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Reply from Mypura.com
Hi Ekaterina,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies along with our speedy delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
DO NOT BUY!!!!!!!!!!!
Honestly if I could give 0 star I would! Why should I have to change clothes 2-3 times a day or every time my 5 month old daughter poop in it? It doesn’t matter if it’s a little bit, it’s still come out through the top back leading to dirty the clothes every single time! DO NOT BUY THESE unless you want to change your baby clothes multiple times a day!
Especially when you are out and about during winter time and you have to change your baby clothes?! Seriously? Or how about making a mess in the car seat?! Do you want to talk about it?! This is BEYOND FRUSTRATING and I should leave a review every time I change her clothes so people get to see what I am talking about. You should NOT go through this. RECALL these diapers, they are NOT FUNCTIONAL!!!
15 December 2025
Unprompted review
Reply from Mypura.com
Hi Elisa,
Thanks for leaving us a review. We're really sorry that your little one is experiencing leaks with our diapers and for the inconvenience caused by this. We do find that when leaks do occur this is usually due to the size of the diaper not quite being suited to your baby, normally when it's time to size up. Changing the size can very often help resolve any issues like this with leaks.
If you could please reach out to us at hello@mypura.com, we would be happy to help you further with this.
Warm Regards,
The Pura Team
Generally good
Generally good. Although the website needs some attention as its not always easy to locate my subscriptions and amend the order date.
25 November 2025
Reply from Mypura.com
Hi Jean-Christophe,
Thanks for leaving us a review. We're really sorry that you've finding it tricky to locate your subscriptions and change your order date. As we have just updated our site I want to reassure you that we are listening and making changes to ensure the website experience is as easy to use as possible.
We've reached out to you directly to discuss this further with you.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Marnie,
Thanks for leaving us a review. We're happy that you're part of the Pura family too. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Leaking
I bought a mega pack from amazon as they are also used in my child nursery but have been disappointed! Every single nappy has leaked during day or not. For that price point I would had expected better quality! Even Lidl Lupilu iis better!
5 December 2025
Unprompted review
Reply from Mypura.com
Hi Jasmine,
Thanks for leaving us a review. We're really sorry that you're experiencing leaks with our nappies. We honestly don't hear of this happening often however issues with leaks are usually due to the size of the diaper not quite suiting your little one. These issues can normally be resolved by sizing up.
If you could please reach out to us at hello@mypura.com, we would be happy to help!
Warm Regards,
The Pura Team
Best you can have!
We have been using those nappies for 3 years now and we have absolutely nothing to complaint about!
Never had a leak, easy to use, delivered at home when needed and best for the planet, what else can you ask for? :)
Well done guys!
24 November 2025
Reply from Mypura.com
Hi Iman,
Thanks for leaving us a review and for being a loyal Pura customer. We're thrilled to hear how well our nappies are working for you and your little one and that you haven't experienced any leaks while using them too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I've been very impressed with these…
I've been very impressed with these nappies. I started with size 2 as by babies tend to be quite big, and they have been perfect. Not a single blow out so far, they hold loads and no nappy rash. We tried all sorts of nappies last time and these are definitely better than others.
18 November 2025
Reply from Mypura.com
Hi Juliette,
Thanks for leaving us a review. It's great to hear how well our nappies are working for you and your little one that you've had a leak free experience too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Convenient until a change is needed
I like the convenience of having a subscription especially for everyday items like nappies as I don’t have to worry about running out.
4 stars is due to difficulty changing the nappies size from 2 to 3 and at that moment in time, it says 3 was out of stock so I had to accept another size 2 and return and exchange through customer service whilst having to pay £5.50 for the return.
Ultimately cancelled and went with Kit & Kin.
4 November 2025
Reply from Mypura.com
Hi Jessica,
Thanks for leaving us a review. We're glad to hear that you've enjoyed the convenience of our subscription service.
However we're sorry that you were unable to change your nappy size to size 3 due to it not being in stock at the time.
We have reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Harry,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products and service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Easy to order and to change delivery…
Easy to order and to change delivery dates if needed.
Good pricing for loyalty
16 November 2025
Reply from Mypura.com
Hi Susan,
Thanks for leaving us a review. We're glad to hear that you're enjoying our super handy subscribe and save service. We wanted to make it as simple as possible to get the products you need when you want them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I have been using Pura nappies for my…
I have been using Pura nappies for my twins for a while now. I am really happy with the nappy pants and the non toxic materials they use to make them. I also think they’re subscription is very reasonable and convenient!
1 November 2025
Reply from Mypura.com
Hi Lia,
Thanks for leaving us a review. We're glad to hear that our nappies have been working so well for your little ones and that you're enjoying our super handy subscribe and save service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great nappies and excellent customer service
These have been the only nappies I’ve used since birth my daughter is now 15 months. We have had no issues, the subscription is 100% worth it , I love the material is kind to her skin as both me and my partner have quite sensitive skin and we didn’t want to risk it. Also the customer service is really good, I have forgotten to size up before my subscription got shipped out and they quickly sorted out my returns for me without any issue.
13 November 2025
Reply from Mypura.com
Hi Tio,
Thanks for leaving us a review. We're thrilled to hear that our nappies are working well for you daughter and that you're enjoying our super handy subscribe and save service too!
Thank you for the kind words about our customer service too, we're always here to help if there's anything you need.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great nappies, totally recommend!
We are first time parents and haven’t used any other brands. So I can’t compare how it performs compared to others. But so far, as long as we have the right size nappies, they seem to contain everything in it, with minimal leaks. The sizing is very accurate. Only concern I have is that it doesn’t last the whole night. We have to change our baby 3 times or so in the night (basically everytime the baby wakes up, we change) otherwise it leaks. It’s either related to the nappies or our baby just poops and pees a lot :) not sure. Pros are they are soft, cotton, absorbs the pee very well (we had only minimal nappy rash so far), vegan, local to UK. Subscription works very well too. The delivery is super fast. Two weeks seem to be the perfect frequency for us. The order arrives the next day with DPD. We are very happy and not considering changing brands until potty training.
27 October 2025
Reply from Mypura.com
Hi Tuuba,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies and that they're working well for you and your little one. Our goal was to make a nappy that is suitable for sensitive skin all without compromising on performance.
We're thrilled that you're enjoying our handy subscribe and save service and speedy next day deliveries too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Size 3 seems to be always out of stock
6 November 2025
Reply from Mypura.com
Hi Maxim,
Thanks for leaving us a review. We're really sorry that we have temporarily been out of stock of size 3 nappies. We can confirm that we are now back in stock of all sizes.
We want to reassure you that we will be working to ensure any out of stocks are avoided going forward.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great nappies and customer service!
These nappies are true to their description, gentle on the skin and made of natural, good quality materials. My son rarely gets any nappy rash (but this could also be because we have the best baby balm that is soothing and healing) and the sizes are comfortable. Tom in customer service is always helpful, friendly and compassionate, resolving any issue we may have with delivery or stock. The reasons we subscribe to MyPura are because of the quality of the nappies and because of the great customer service we receive from Tom. Well done, team! Thank you!
23 October 2025
Reply from Mypura.com
Hi Marilyn and Dan,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies. We purposefully ensure not to use any chemical nasties in our nappies to ensure that they're as gentle as possible on even sensitive skin.
Thank you for the lovely words about our customer service too which we will share with Tom. We're always here and happy to help whenever you need it!
We really appreciate your feedback.
Warm Regards,
The Pura Team
We love these nappies and wipes
We love these nappies and wipes, I love that they’re clean and non-toxic for my daughter and better for the planet. The subscription service is easy and the delivery company share a clear time slot.
22 October 2025
Reply from Mypura.com
Hi Stephanie,
Thanks for leaving us a review. It's great to hear that you're loving our nappies and wipes along with our subscription and speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Product is fantastic but order always…
Product is fantastic but order always arrives late.
18 September 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that you think our products are fantastic!
However we're really sorry that you're finding your orders to arrive late. We do always aim to delivery orders next day however we're sorry again if this hasn't been the case. We have reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
The nappy pants are amazing
The nappy pants are amazing. Soft and comfy, my child has no problems like she has with others. She happily wears them snd doesnt mind having a nappy change.
Shes autistic so ive been through lotd of brands, some are too thin and irritate her.
Some too big and bulky so it looks like she packing sonething down her nappy.
And others that just leak and she moves them to the side so shes rocking a thong.
Only downside is that there are expensive with so few nappy pants in the pack.
31 October 2025
Reply from Mypura.com
Hi Hayley,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappy pants and finding them super soft and comfy for your little one and that they're just the right size too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very nice nappies
Very nice nappies, very skin friendly for babies. Really love these nappies
14 October 2025
Reply from Mypura.com
Hi Ankita,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies. We purposefully don't use any chemical nasties in our nappies to ensure that they're as gentle as possible on even the most sensitive of little one's skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
My baby born and I'm using this pura…
My baby born and I'm using this pura nappies since he born and very good nappies and satisfied with nappies. Also very good customer service go above and beyond
24 October 2025
Reply from Mypura.com
Hi Anam,
Thanks for leaving us a review. We're thrilled to hear that our nappies are working well for your little one and thank you for the kind words about our customer service too. We're always happy to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
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