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Lovi Reviews 194

TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 167 reviews, reviewers had a great experience with this company. Customers are really happy with the app's user experience, finding it easy to use and helpful for understanding their skin needs. They appreciate the detailed and personalized product recommendations, which have led to noticeable improvements in their skin. Many users find the app's scanning feature and diverse product options particularly useful. However, some people mentioned confusion regarding the subscription process, often expecting to receive physical products rather than just app recommendations. There were also occasional issues with refunds, with some customers initially struggling to get their money back, though others reported positive experiences with the support team in resolving these matters. A few users also noted that the app sometimes recommends products unavailable in their region or has minor technical glitches.

What people talk about most

Product

Clients share ambiguous opinions on product. Many reviewers express satisfaction with the product... See more

Application

Consumers find the app to be ambiguous, with some praising its personalized recommendations and effectiveness... See more

User experience

People report positive experiences with user experience. Many customers appreciate the app's ability to... See more

Subscription

Reviewers highlight negative aspects of subscription. Many customers report issues with unclear renewal... See more

Refund

Customers consistently note ambiguous experiences with refund. While some reviewers report successful... See more

Reviews shaping this summary

Rated 4 out of 5 stars

overall is good, i do think the routines should be created based on what we hae on the shelf. I have purchased the recomendations but struggle to deceide wht to use depending on how my face is feeling... See more

Company replied

Rated 4 out of 5 stars

Just used it once and I liked it so far. After using it more, I may change my review to 5 star as well. The app scans your face with its AI scanner and then personalize your skincare routine. You will... See more

Company replied

Rated 4 out of 5 stars

This company took £59.98 from my account at once. I only clicked on their stupid, deceptive Instagram ad post and they charged me £59.98 just for scanning my face. I've emailed them over and over a... See more

Company replied

Rated 4 out of 5 stars

I tried the app from Insta. Chosed a month application 19.90euros but then I got charged again 39.90euros without agreeing. I never receive an email with the subscription just emails that they havé... See more

Company replied


Company details

  1. Software Company
  2. Cosmetics Industry
  3. Wellness Program

About Lovi

Written by the company

Smart skincare powered by AI

Lovi is an AI-powered cosmetologist app that analyzes your skin, builds personalized routines, and helps you choose products based on science and real data.

Track your skin progress, get tailored recommendations, and make confident skincare decisions – all in one app.

Apple and the App Store logo are trademarks of Apple Inc.

AI Skin Analysis & Progress Tracking

Lovi uses AI-powered face scans to analyze multiple skin concerns and track changes over time. This helps users understand how their skin evolves and how routines or products impact results.

Personalized Routines & Product Fit

Based on skin type, goals, and preferences, Lovi builds customized skincare routines and evaluates how well products match individual needs. Recommendations focus on compatibility and effectiveness, helping reduce trial-and-error.

Ingredient Insights & Smart Guidance

Lovi provides clear ingredient insights and safety indicators, making it easier to understand what is inside skincare products. Users can also ask questions anytime and receive science-backed guidance tailored to their skin.


Contact info

3.8

Great

TrustScore 4 out of 5

194 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 4 out of 5 stars

The app is extremely confusing

The app is extremely confusing. For the price that you’re paying you would think you’re getting samples of different creams for your face. I was completely shocked to find that somehow I was billed twice. I knew I pressed the first button to accept the subscription, but then don’t know how I did the second button. Now for the exciting part, I emailed them Christmas Eve about canceling the subscription and a full refund and within hours I received an email stating no problem. They apologize and immediately let me know. I would get my refund within five days. I was ready for a fight but the company came through like a champ. I truly love the concept of this app. The price is ridiculous for no samples you’re just giving us directions on what to try. I love the AI and facial scan, but I think there’s some extra work that needs to be done in order to take this app to the next level. I gave it four stars for the potential I see in it and the quick response to getting my money back.

23 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey! Thank you so much for the feedback :) I'm happy to know that the payment situation has been resolved for you.

I'll request your information right now through TrustPilot. If you could share your e-mail, I'll reach out and provide you with a promo code as a token of appreciation for your feedback.

Thank you!
Alexey

Rated 5 out of 5 stars

Seems fine

Lovi is a great app. I find it useful, but I just don't use it enough.

1 October 2025
Lovi logo

Reply from Lovi

Hey!

Thank you so much! We're incredibly happy to know that the app works well for you! ❤️ We promise to do our best to make it even better!

Thank you again!
Alexey and the Lovi team

Rated 3 out of 5 stars

Issue with Regional Product Availability in Personalized Routine

Hello,
Firstly, I want to say that I noticed the last upgrade to the Lovi algorithm. I really appreciate that the app now only shows product links for items that are purchasable in my country. This really improved the overall app experience.
However, there is still an issue in the personalized skincare routine section. In my routine, the app recommends products; especially under “alternatives”; that are not available in my region. For example, in Step 4 (SPF), the recommended sunscreen is not purchasable where I live, and the same applies to the suggested alternatives.
As a result, the algorithm sometimes recommends only products that cannot be purchased in my country.It is a bit confusing. While this isn’t a major problem, it’s like a small pebble in the shoe.
Easy to overlook, but it still affects how smooth the overall experience feels.

I hope this feedback is useful and helps improving the app.
Best regards

21 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Hiiii again!

We wanted to share that we’ve added many updates, including improved offer matches 🚀🚀🚀

Have you had a chance to test the new app version? Please let us know what you think — waiting for your feedback 🫶

With love,
Sofia & the Lovi Skincare Team

Rated 4 out of 5 stars

Helpful

Great app. I enjoy using it and find it helpful for my skincare needs.

20 December 2025
Lovi logo

Reply from Lovi

Hey! Thank you so much for your feedback! We're very happy to know that the app works well for you! ❤️

We promise to do our best to make it even better. Let us know if there's anything we can do to make it more useful for you!

Alexey and the Lovi team

Rated 5 out of 5 stars
Lovi logo

Reply from Lovi

Hey!

Thank you so much! We're incredibly happy to know that the app works well for you! ❤️

We put a lot of effort into making the app as scientific as possible in its foundations, so it's especially important to know that you feel that and trust our work ☺️

We promise to do our best to make it even better!

Thank you again!
Alexey and the Lovi team

Rated 5 out of 5 stars

VERY USEFUL AND INFORMATIVE

I really am extremely grateful and happy I found this app. It’s one of the first apps ever I find to be very useful and I actually use every day. I use this app when I’m shopping in stores like Marshalls and Burlington when they have a large variety of namebrand and offbrand products so I use the app scanning section to scan product to see what works for me, which is with the whole point of using the app and I really love it

18 December 2025
Lovi logo

Reply from Lovi

Hey!

Thank you SO MUCH for your warm feedback! This means the world to us ❤️❤️❤️

We're super-happy our scanner works well for you! We put a lot of effort into developing it, and it's so great to know it works :) I can also promise it'll get even better soon! :)

Please contact us at care@lovi.care in case anything doesn't work quite as well as you'd expect, or if you need any help!

Thank you again!
Alexey and the Lovi team

Rated 1 out of 5 stars

They let you do the whole analysis and…

They let you do the whole analysis and only then tell you that you need to be charged to get the results

17 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Shira,

Please get in touch with us at care@lovi.care — we have a small gift for you 🎁

Some features become available with a subscription, but we’d be truly happy to provide you with access so you can test everything ✨✨✨

With Love,
Sofia from the Lovi team

Rated 3 out of 5 stars

Helpful

Company refunded subscription fee when emailed. Thank you lovi team.

11 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Thank you 💜

Rated 4 out of 5 stars

Resolved issue.

Previously wrote a one star critical review regarding confusion around online purchase of what I thought was an opportunity to buy a bundle of products but it was actually just a subscription fee that then allows you to purchase bundles which is not what I can afford and not what I thought I was paying for. I did give feedback that more clarity was needed about what you are purchasing online because you don’t know until you pay that there’s more steps and money you have to pay. I gave a 4 because I appreciated how fast they responded and immediately wanted to resolve my complaint and refund me. And it felt like it was a real person on the other side following up. They’re not the only company that has this confusing online purchasing process but so far I think they’re the only ones that get back really fast and you don’t have to argue. I appreciated the customer service.

14 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Mele!

Thank you so much for your kind words 💜💜💜

We’re always here to support you on your skincare journey, and we’ll be happy to help anytime you decide to try Lovi again✨

With love,
Sofia from the Lovi Skincare Team

Rated 3 out of 5 stars

They charged me $54.99 for subscription…

They charged me $54.99 for subscription which I didn’t wanted to purchase by just clicking on instagram add. Please don’t click on any of their social media add they charge money instantly and $26.99 for some stupid product guide which you really don’t feel of need. They charged me total $81.98 straight and when I emailed they just responded that your subscription is cancelled. I sent several emails asking for the refund but they don’t response on this issue. I am extremely disappointed with Lóvi and their customer service. I would have bought some products for me for this money which got wasted because of just one click on instagram add.

However they have made my refund process and I have received the money thank you Lóvi for taking my request into consideration quickly.

2 December 2025
Unprompted review
Lovi logo

Reply from Lovi

Thanks for your update!

With Love 💜
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

Still waiting on my other refund

Still waiting on my other refund

25 November 2025
Lovi logo

Reply from Lovi

Dear Terrie,

We didn’t receive a confirmation from you and feel a bit concerned 💔💔💔

Please let us know if all refunds were processed and everything is right for you now 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 4 out of 5 stars

This company took £59.98 from my…

This company took £59.98 from my account at once. I only clicked on their stupid, deceptive Instagram ad post and they charged me £59.98 just for scanning my face. I've emailed them over and over again. They refused to refund my money. I did not use their service. If you see their ad on Instagram, Facebook or any social media please don't click they will scan your face and charge you.

Update on my last review, my £59.98 has been refunded
Thanks to Sofi, she refunded my payment into my bank account

17 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Hi again!

Thank you so much for your update and confirmation 💜💜💜

Wishing you an amazing skincare journey — and if you ever need support along the way, we’ll be right here for you ✨

With love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

This plan such a waste of money….

This plan such a scammer, I paid on their website and my money is gone….

I could even open the app asking need to login with codes which I never received…
Then I asked for refund but they say it’s not eligible. I don’t know why, no valid reason.
Not recommended 100%

14 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Hi Yangdey!

We haven’t heard back from you yet 💔💔💔

Could you please let us know if everything has been fully resolved and if the refunds have already been returned to your card?

We’ll wait for your confirmation 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

To their credit a refund was issued. Thank you.

I am waiting on a response about canceling a subscription which was supposed to be products purchased. I selected product, applied a discount code provided by Lovi along with free shipping. The confirmation email stated my charge is for a subscription not product itself. Lovi’s response when I asked for shipment date since I was actually buying product, was that my purchase was not for product but for their skincare app. Products are ordered through other means and/or websites. Then why was my cart and order summary shown for products and free shipping. A subscription was not a part of the cart and order summary.

11 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Odilia,

Could you kindly confirm that the case has been fully resolved and everything looks good now?

We just want to be 100% sure that we’ve done everything for you!!

With love 💜
Sofia from the Lovi Skincare Team

Rated 5 out of 5 stars

Your app can really help me by helping…

Your app can really help me by helping to choose the best and right beauty products. I’d like to give you some opinions, First - How about listing the best products according to suitable points. Second - the free trial you give me is one month and one month is not enough to give full review. But as far as I know, your app can help me alots.

5 November 2025
Lovi logo

Reply from Lovi

Hey!

We're sure the app will provide you with a lot of value :) Please try out not only our recommended programs, but also the daily discovery options on the products tab, as well as the products scanner, which can analyze any skincare product you'd like to check. The recommendations is the exact place where we provide the best (as far as the suitability scores go) picks structured in a meaningful program that you can follow for a long time, while discovery feed contains of various products that you can use to get some additional benefits, or just for the sake of variety (which is very beneficial for program adherence — and hence the results). Let us know how it'd go!

Thanks,
Alexey & the Lovi Skincare Team

Rated 1 out of 5 stars

Customer service is useless - avoid

Customer service is useless - kid signed up to this via an Instagram ad and paid. I explained the situation and they said they couldn’t do anything about it because of the “money back policy”. Not helpful at all, after a genuine mistake, was like talking to robots.

3 November 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Josh,

We didn’t receive a confirmation from you and feel a bit concerned 💔💔💔

Please let us know if all refunds were processed and everything is right for you now 🫶

With love,
Sofia from the Lovi Skincare Team

Rated 5 out of 5 stars

I made purchase by accident

I made purchase by accident .
And AI program was not helping. The next day Anna contacted me from Lóvi and fixed everything and made my refund.
Thank you Anna .

29 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Thank you so much for your feedback. ❤️

We are happy to see that our team helped you! We're continually working to improve our product, so please give it a try sometime in the future — hopefully, the AI program will work better for you. In the meantime, if you'd find a few moments to share with our team (care@lovi.care) what didn't quite work out for you in the AI solution now, we'd be very grateful!

Thanks,
Alexey & the Lovi Skincare Team

Rated 3 out of 5 stars

I just made payment on the website and…

I just made payment on the website and I tried to open the app but they are not sending any code to my email and my money is gone, but I wrote to them and asked for a refund and I did, at least they are honest

24 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Angela,

Can you kindly confirm that everything is resolved and all good now? 💜

With Love,
Sofia from the Lovi Skincare Team

Rated 1 out of 5 stars

Took payment without knowing my address…

Took payment without knowing my address and also tried to get me to download an app for my subscription for double the amount of the product

24 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Lauren,

Please check your Inbox — we have an small update for you 💜

With Love,
Sofia & the Lovi Skincare Team

Rated 1 out of 5 stars

I’m very disappointed with Lóvi

I’m very disappointed with Lóvi. I was automatically charged €39.99, even though I expected a one-time payment of €19.99 and haven’t used the app at all. I haven’t received a response to my emails. This experience was frustrating and unacceptable!!

17 October 2025
Unprompted review
Lovi logo

Reply from Lovi

Dear Linda,

Please check your Inbox — we shared a minor update and a gift 💜

With Love,
Sofia & the Lovi Skincare Team

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