Very plesent staff, left me alone but very helpful when needed. Chose a beautiful wool rug, which was delivered within 4 days. Loaf will always be my first choice of shop, since buying my Squishmeiste... See more
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Review summary
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What people talk about most
Reviews shaping this summary
We’ve been looking at Loaf sofas for years and today there was a super helpful team member, Uzma, who made the process easy. We chatted earlier in the day and looked at various fabrics against differe... See more
Company replied
First of all - the showroom is so well set out . Colours , samples , ambience . BUT - my goodness what made our experience so good were the staff . We went in on two separate occasions and were greet... See more
Company replied
We have visited Loaf in Bristol a couple of times trying to g to decide on some sofas and dining room furniture. The shop is great, well laid out with plenty of choice. It’s a very low pressu... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
The Engine Room, Unit 6, 69 St Mark's Road,, W10 6JG, London, United Kingdom
- 0203 141 8300
- hello@loaf.com
- loaf.com
4.1
Great
19K reviews
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This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Staff were extremely helpful and…
Staff were extremely helpful and proactive in tracking down a second set of chest of drawers at another branch that allowed us to buy a pair in the sale.
29 August 2026
Reply from Loaf
Thank you for taking the time to leave such a positive review regarding your experience with our staff at Loaf.
Your feedback is greatly appreciated, and it motivates our team to continue providing excellent service. If you have any further questions or need assistance with anything else, please do not hesitate to reach out.
Best regards,
The Loaf Team
Don’t walk run
It took us 3 visits to decide which was important as the first visit I thought I wanted the slow riser but then had a sit on the Groover and was sold, just colour to sort which Emma gave us the big swatches to take home and we knew what colour looked best (loaf should do this all the time imo) we haven’t received our new purchases yet but I’d like to thank the team at Redbrick Mill loaf Shack. Emma and Jonjo were fantastic in answering questions I had and as a salesman myself I felt very informed about the materials, the technology, the delivery and install process along with funding options and the Loaf warranty. Having a 3yr old and trying to do some shopping can be tricky but hats off to the loaf shack and how it’s presented, there were games and treats for her which kept her occupied. Having looked at beds and sofas in the past the traditional high street shops did nothing for me, loaf is different and different is good. You get a real feel
For how it will look in the home and also accessorised to give you more of an idea of add ons. In regard to what loaf can do better then I think a cool feature would be to see the progress of your new sofa or bed being built on a time line, little bit like Dominoes. Apart from that I look forward to my sofa and bed and I will be back. :)
25 August 2026
Reply from Loaf
Thank you for taking the time to share your experience with us. We're delighted to hear that you found our team at the Redbrick Mill loaf Shack, particularly Emma and Jonjo, to be so helpful and informative.
Your suggestion about tracking the progress of your new sofa or bed being built is an interesting idea, and we appreciate your feedback. We’re always looking for ways to enhance our service and make the shopping experience even better.
We hope you enjoy your new purchases once they arrive,if you have any further questions or need assistance, please don’t hesitate to reach out.
Great product, easy to order, speedy delivery
Quick delivery of my order and very well made cushion. I chose the wrong size but it fits perfectly in a different chair so I'm keeping it!
25 August 2026
Reply from Loaf
Thank you for your lovely review! We're thrilled to hear that you received your order quickly and that the cushion is well made. It's great to know that even though it's the wrong size, it fits perfectly in a different chair.
If you have any further questions or need assistance with anything else, please don't hesitate to reach out. We're here to help!
The Loaf sofas are all lovely
The Loaf sofas are all lovely, but size and colour are important decisions to be made. Laura at Redbrick was great. She spent time helping me to make the decision and coordinating a footstool too.
29 August 2026
Reply from Loaf
Thank you for your lovely review regarding our Loaf sofas. It's wonderful to know that Laura at Redbrick was able to assist you effectively, helping you coordinate your choices, including the footstool.
If you have any further questions or need assistance with anything else, please don't hesitate to reach out. We're here to help!
Lovely store and great products
We have visited Loaf in Bristol a couple of times trying to g to decide on some sofas and dining room furniture.
The shop is great, well laid out with plenty of choice. It’s a very low pressure, relaxing experience which we found very conducive to purchasing.
We were served by Nicole and I would suggest you search her out if you go there as she is fantastic, very helpful, knowledgeable and a really nice lady. She has been trained very well (well done Loaf) and she seems to really enjoy her job and believe in the products - very refreshing change from other stores.
We will definitely be back and definitely be purchasing when the time comes.
Can’t recommend highly enough.
21 August 2026
Unprompted review
Reply from Loaf
Thank you for taking the time to share your wonderful experience at our Bristol Shack. We are thrilled to hear that you found the shop well laid out and that the atmosphere was relaxing and conducive to your purchasing decisions.
It’s fantastic to know that Nicole provided you with such excellent service. We will certainly pass on your kind words to her.
We look forward to welcoming you back when you are ready to make your purchase. If you have any further questions or need assistance in the meantime, please don’t hesitate to reach out.
I bought the Sleepover Floor Cushion…
I bought the Sleepover Floor Cushion (60x180x13) in February this year and have used it only a couple of times. The cushion is too narrow and far too firm, which makes sleeping uncomfortable. The pillows also keep slipping because of its hardness. A waste of money.
26 February 2026
Reply from Loaf
Thank you for your feedback regarding the Sleepover Floor Cushion. I'm sorry to hear that it has not met your expectations and that you find it too narrow and firm, making it uncomfortable for sleeping, it should soften over time with use. Although I understand how frustrating it can be when a product does not perform as anticipated.
We appreciate your input, as it helps us improve our products and services. Please let me know if you have any additional questions or concerns.
I spent £4K! Have lasted 3 years
I spent £4K!! on a new sofa from Loaf in 2022.
Four years on and I can’t even sit on them, they loose feathers by the handfuls everyday, you can’t wash them, they have completely distorted were you sit and need to re plump them every single time. Also they absorb humidity in the air and have become smelly and mouldy in places!!!
They arnt lined properly and you get stabbed by duck feathers.
Such waste of a lot of money, and warranty is only one year.
Awful value for money and sadly I am having to repurchase new ones.
30 August 2026
Unprompted review
Reply from Loaf
Thank you for sharing your feedback regarding your experience with the sofa purchased from us at Loaf.
I’m truly sorry to hear that your sofa has not met your expectations, especially with the issues of feather loss, distortion, and the unpleasant odour you mentioned. This is certainly not the quality we strive for, and I completely understand how frustrating this must be for you. We take such matters seriously and want to ensure that our customers are satisfied with their purchases.
If you have any additional questions or concerns, please do not hesitate to reach out. I'm here to help.
The staff (two Alans at Edinburgh…
The staff (two Alans at Edinburgh branch) were so helpful . Nothing was a problem to bring different styles of chairs together for us to compare and try! Also they have an extensive range of fabrics & colours to choose from and gave us samples to see how they would look in our own home. Nothing was too much trouble.
29 August 2026
Reply from Loaf
Thank you for your wonderful review! We're thrilled to hear that you had such a positive experience with our team at the Edinburgh Shack, particularly with the two Alans. It's great to know that they were able to assist you in comparing different styles of chair. We always aim to make the selection process as enjoyable and helpful as possible.
If you have any further questions or need assistance, please reach out, we're here to help!
Sophie
Sophie, Edinburgh Shack, listened to our requirements and made great suggestions for consideration. An excellent experience.
27 August 2026
Reply from Loaf
Thank you for taking the time to share your positive experience with us. We're thrilled to hear that Sophie at our Edinburgh Shack listened to your requirements and provided great suggestions. It’s wonderful to know that you had an excellent experience while exploring your options.
If you have any further questions or need assistance, please don’t hesitate to reach out. We're here to help!
I wish every store experience was like this!
Customer service in store was impeccable - staff are incredibly knowledgeable of the products and made us feel so comfortable and welcome in store. I felt no obligation to purchase but found inspired with the help of the sales team to envision my dream sofa and footstool in my home. Measured, colour-matched to my space, and confident in what I was buying I was excited to make my purchases, thanks to the team at Solihull! A wonderful experience!! My tiny GSD also relished in the fusses from the team - thank you!
28 August 2026
Reply from Loaf
Thank you so much for your wonderful review! We're thrilled to hear that your experience in our Solihull Shack was so positive. It's fantastic to know that our team made you feel comfortable and welcome while helping you envision your dream sofa and footstool. We take great pride in our knowledgeable staff, and it's lovely to hear that they inspired you and assisted you in making confident choices for your home.
If you have any further questions or need assistance as you move forward with your purchases, please don't hesitate to reach out. We're here to help!
Was fine except the delivery lead time
Was fine except the delivery lead time. I think that should be more prominent. Not sure I would have naught it if I knew I now could wait 2 months.
28 August 2026
Reply from Loaf
Thank you for your feedback regarding your recent experience with us.
We understand that waiting for two months can be frustrating, and we apologise for any inconvenience this may have caused. We are always looking for ways to improve our service, and your comments will help us ensure that delivery times are more prominently communicated in the future.
If you have any further questions or concerns, please do not hesitate to reach out. We are here to help.
Helpful staff
I had seen what I wanted online, I went into the Chiswick store and the staff were so helpful, they answered my questions and put through my order for me. Looking forward to my sofa and chair arriving.
28 August 2026
Reply from Loaf
Thank you for taking the time to leave such a wonderful review about your experience at our Chiswick Shack. We're delighted to hear that our staff were able to assist you effectively and that you found the ordering process smooth.
If you have any further questions or need assistance as you await your delivery, please don’t hesitate to reach out.
Thanks again for choosing Loaf!
The staff were very helpful
The staff were very helpful. The initial member of staff gave us the information we needed in order to browse through the range of sofas, in our own time, and make an informed choice. There was a thorough range of options to choose from. The second member of staff helped us to make sure we were selecting the right size and configuration for our available space and then completed the order for us. We never felt pressured and enjoyed the experience.
28 August 2026
Reply from Loaf
Thank you for taking the time to share your positive experience with us. We're delighted to hear that our staff were able to assist you effectively during your visit to our Shack.
Your feedback is invaluable to us, and we truly appreciate your kind words. If you have any further questions or need assistance in the future, please don't hesitate to reach out. We're here to help!
Relaxed Chilled Shop
Shop in Solihull great lovely atmosphere and great ideas and styles on show, staff are all very helpful and good knowledge of the products .
28 August 2026
Reply from Loaf
Thank you for your wonderful review! We're delighted to hear that you enjoyed your visit to our Solihull shop. We're pleased to hear that our staff were helpful and knowledgeable about our products.
If you have any further questions or need assistance with anything else, please don’t hesitate to reach out. We're here to help!
Helpful staff. Great products.
Helpful, friendly and knowledgeable staff. No hard sell! Ordering process was easy and quick. Excellent communication regarding delivery information. Plus free snacks and water!
28 August 2026
Reply from Loaf
Thank you for taking the time to leave such a wonderful review. We are thrilled to hear that you found our staff to be helpful, friendly, and knowledgeable. I am glad you enjoyed the snacks too; it does make the experience a bit more relaxing.
If you have any further questions or need assistance with anything else, please do not hesitate to reach out. We are here to help!
Friendly and helpful staff lovely shack…
Friendly and helpful staff lovely shack and great furniture
28 August 2026
Reply from Loaf
Thank you for the kind review, we really appreciate it. Its great to hear you found the Shack so welcoming, thank you
Easy to order the sofa and easy to book…
Easy to order the sofa and easy to book in delivery. We ordered from the outlet which gave us a lot more flexibility for delivery times after not having a completion date. This is my second sofa with loaf, I wouldn’t go anywhere else!
23 August 2026
Reply from Loaf
Thank you for taking the time to leave such a positive review about your experience with us. We're delighted to hear that you found it easy to order your sofa and book the delivery. It's great to know that ordering from our outlet provided you with the flexibility you needed. I hope you enjoy your new sofa. Warm regards Julie
Great quality and absolutely beautiful cushions
The ease of navigation through the website and the updates on the delivery made the whole experience easy. I loved the choice and quality of the products and I'm looking forward to putting the cushions out and recommending the brand to friends. I'm so pleased with my new cushions
26 August 2026
Reply from Loaf
Thank you for your wonderful review! We're thrilled to hear that you found our website easy to navigate and appreciated the updates on your delivery. It's great to know that you loved the choice and quality of our products, and we hope you enjoy your new cushions when they arrive. Warm regards Julie
How hard is it to return a rug and a…
How hard is it to return a rug and a cushion
I am still waiting
23 August 2026
Reply from Loaf
Good morning, I am very sorry to hear about the situation you find yourself in. If you could provide me with your order number I'd be more than happy to look into this for you. Best regards Julie
Fantastic staff at the Edinburgh…
Fantastic staff at the Edinburgh Straiton Branch - they always go above and beyond to help with suggestions and nailing the correct furniture and colours for my home.
Every experience at loaf has been excellent!
22 August 2026
Reply from Loaf
Thank you for your wonderful feedback regarding your experiences at our Edinburgh Shack. We are thrilled to hear that our staff have consistently gone above and beyond to assist you with your furniture and colour choices for your home, and I'll pass this onto them.
If you have any further questions or need assistance with anything else, please do not hesitate to reach out. We’re here to help!
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