Kaiia The Label Reviews 1,200

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 489 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the clothing, noting the soft, thick materials and comfortable fit. Many appreciate the wide selection of styles and colors, making it easy to build a collection of items that hold their shape well after washing. The customer service is frequently highlighted as exceptional, with staff members being quick, efficient, and understanding in resolving queries. People often mention receiving prompt responses and feeling valued, leading to a smooth and positive experience. However, some customers also noted issues with the durability of certain items, with seams fraying or looking worn after a few washes. A few other people also felt that the sizing could be inconsistent, particularly with oversized items, and some experienced problems with orders not being dispatched or receiving faulty products. The minority of people were dissatisfied with the lack of updates or communication regarding order delays and pre-orders.

What people talk about most

Product

Clients share positive opinions on product quality, with many praising the soft, thick material that holds... See more

Quality

People report positive experiences with quality, with many reviewers praising the excellent quality of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting quick, efficient,... See more

Order

Customers had ambiguous experiences with order, with many expressing satisfaction and a desire to reorder due... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, professionalism, and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more

Company replied

Rated 5 out of 5 stars

Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more

Company replied

Rated 5 out of 5 stars

The price is truly justified by the quality of their clothes - I’m particularly fond of the hoodies and joggers, though I have bought some shorts and one of the bathing suits before. The shorts... See more

Company replied

Rated 5 out of 5 stars

Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Lingerie Store
  4. Outerwear Store
  5. Plus Size Clothing Store
  6. T-Shirt Store

Written by the company

Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Amazing quality products

Amazing quality products, such comfy clothing and really reasonably priced. First time buying from this brand and i am extremely satisfied! Xoxo

19 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Elise,

Thank you for taking the time to share your feedback with us! We are thrilled to hear that you are enjoying the amazing quality of our products and finding our clothing to be both comfortable and reasonably priced.

At Kaiia, we strive to provide our customers with the best possible experience, and it’s wonderful to know that your first purchase has left you extremely satisfied. Your support means a lot to us, and we look forward to serving you again in the future.

Thank you once again for choosing Kaiia.

Amy x

Rated 5 out of 5 stars

Love my hoodie so much

Love my hoodie so much

19 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi David,

Thank you so much for your feedback! We are thrilled to hear that you love your hoodie. At Kaiia, we strive to provide high-quality products that our customers can enjoy.

We appreciate your support and look forward to serving you again!

Amy x

Rated 5 out of 5 stars

Quality is amazing love my new clothes…

Quality is amazing love my new clothes and the website is easy to use

18 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Yasmin,

Thank you for taking the time to share your feedback with us! We are thrilled to hear that you are loving your new clothes and that you found our website easy to navigate. At Kaiia, we strive to provide high-quality products and a seamless shopping experience for our customers.

Your satisfaction is our top priority, and we appreciate your support. We look forward to serving you again soon!

Sarah x

Rated 5 out of 5 stars

Great and easy experience

Great and easy experience

18 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Gemma,

Thank you for your feedback! We're thrilled to hear that you had a great and easy experience with us at Kaiia. Your satisfaction is our top priority, and it’s wonderful to know that we met your expectations.

We appreciate your support and look forward to serving you again in the future.

Laura x

Rated 5 out of 5 stars

Fast delivery

Fast delivery, tracksuits are true to size, extremely comfy and good quality. Will be back✨

18 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Melissa.

Thank you for your feedback! We are thrilled to hear that you had a positive experience with your recent order from Kaiia.

Your comments regarding our fast delivery and the true-to-size fit of our tracksuits are greatly appreciated. We strive to ensure that our products not only meet but exceed our customers' expectations in terms of comfort and quality.

We look forward to welcoming you back to our store soon. Thank you for choosing Kaiia.

Sam x

Rated 5 out of 5 stars

The tracksuits are amazing!

The tracksuits are amazing!! The hoodies are so cosy and true to size wouldorder in every colour if I could!

13 February 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sophie,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying our tracksuits and find the hoodies to be both cozy and true to size. Your satisfaction is our top priority, and it's fantastic to know that you would consider ordering in every colour!

At Kaiia, we strive to provide high-quality products that meet our customers' expectations.

Thank you for choosing Kaiia, and we look forward to serving you again soon.

Amy x

Rated 5 out of 5 stars

Gorgeous tracksuits

Gorgeous tracksuits

14 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for your feedback regarding our tracksuits. We are thrilled to hear that you find them gorgeous! At Kaiia, we strive to create stylish and comfortable apparel that meets our customers' expectations.

We appreciate your support and look forward to serving you again soon!

Sarah x

Rated 5 out of 5 stars

Amazing quality for the price

Amazing quality for the price, hoodies and jackets are so cozy and cute. i loveeee

13 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Erin,

Thank you for your wonderful feedback! We are thrilled to hear that you find the quality of our hoodies and jackets to be amazing, especially for the price. At Kaiia, we strive to provide cozy and stylish options that our customers will love.

We appreciate your support and look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Highly recommend!!

Every item of clothing fits me perfectly- which is usually a struggle as a plus size girl. The material is always so soft and stays soft, thick quality and so comfortable! Definitely recommend.

7 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Millie,

Thank you so much for your wonderful feedback! We are thrilled to hear that every item of clothing you’ve purchased from Kaiia fits you perfectly. We understand how challenging it can be to find stylish and comfortable clothing, especially in plus sizes, and we are delighted that our products have met your expectations.

Your compliments about the softness and quality of our materials are greatly appreciated. We take pride in ensuring that our clothing not only looks great but also feels great to wear. It’s fantastic to know that you find our pieces both thick and comfortable, making them a joy to wear.

We truly value your recommendation and are committed to providing high-quality clothing that empowers our customers.

Thank you again for choosing Kaiia. We look forward to serving you again soon!

Sam x

Rated 5 out of 5 stars

Love love love my joggers!

Love love love my joggers!! Fast shipping and great customer service

19 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Kibbe,

Thank you so much for your wonderful feedback! We are thrilled to hear that you love your joggers. Your satisfaction is our top priority, and it’s fantastic to know that our fast shipping and customer service met your expectations.

We appreciate your support and look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Great clothes

Great clothes, fast shipping

11 October 2025
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Michelle,

Thank you for your feedback! We are thrilled to hear that you are enjoying our clothes and that your order arrived quickly. At Kaiia, we strive to provide high-quality fashion along with efficient service, and it’s wonderful to know we met your expectations.

Thank you for being a valued customer!

Sarah x

Rated 5 out of 5 stars

Such good quality products

Such good quality products. always bringing new things out. highly recommend!!

10 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sophie,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying our products and appreciate the quality we strive to maintain. At Kaiia, we are committed to continually bringing you innovative and stylish options that meet your needs. Your recommendation means a lot to us, and it motivates our team to keep delivering the best.

Thank you for being a valued customer!

Amy x

Rated 5 out of 5 stars

Great clothes

Great clothes, never had any issues with the products and service- fast delivery

10 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

HI Sinead,

Thank you for your feedback! We are thrilled to hear that you are enjoying our clothing and that you have had a positive experience with both our products and service.

We appreciate your support and look forward to serving you again soon!

Sam x

Rated 5 out of 5 stars

Outstanding service

After contacting the customer service team regarding a small issue, the help and communication was excellent! They replied to my query very promptly and were very helpful as to what they could do to resolve the issue. Very polite and very professional team! Thankyou once again, Marie,Anna & Amy. :)

10 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Marcia,

Thank you for taking the time to share your feedback with us. We are thrilled to hear that you had an outstanding experience with our customer service team. Your kind words about Marie, Anna, and Amy are greatly appreciated, and we will be sure to pass along your compliments to them.

At Kaiia, we strive to provide prompt and effective support, and it is wonderful to know that our efforts made a positive impact on your experience. If you have any further questions or need assistance in the future, please do not hesitate to reach out. We are here to help!

Thank you once again for your feedback, and we look forward to serving you again soon.

Laura x

Rated 5 out of 5 stars

After going back and forth on TikTok…

After going back and forth on TikTok and getting stressed with no answers,I decided to contact the company by email and glad I did, as my issue was sorted out straight away the experience was very professional and helpful , but do still think TikTok customer service needs a lot of work as had a few stressful disappointments on there ,but for this occasion I’m a happy customer
Thanks Amy and anna

10 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for taking the time to share your feedback regarding your recent experience with our customer service. We are thrilled to hear that your issue was resolved promptly and that you found our email support to be professional and helpful.

Your insights are invaluable to us, and we appreciate your honesty about the challenges you faced with TikTok’s customer service. We understand how frustrating it can be to encounter delays and lack of answers, and we are committed to continually improving our services to enhance customer satisfaction.

If you have any more questions or need assistance in the future, please do not hesitate to reach out. We are here to help and ensure that your experience with us remains positive.

Thank you once again for your kind words and for being a valued customer.

Sarah x

Rated 2 out of 5 stars

Great clothing, but unfortunately won't be ordering again.

Honestly, their clothing is great it's definitely not the issue!—I’ve just received my first order and I really like it. However, I unfortunately won’t be buying again due to the shipping and customs costs.

Shipping alone was almost €40 (which I was aware of), but I really wanted to order from KAIIA as I’m a fan. Then, a day before my parcel arrived, I had to pay an additional €36 in customs fees. That’s nearly €80 in total, which is the price of another tracksuit.

It’s such a shame, as I genuinely like their products. I really wish they would at least lower their shipping costs.

Also kindly note that I only ordered 1 tracksuit & a top , which them alone cost around 90€ all together so it's not a bad price at all, it's just the shipping and customs as I've explained.

9 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Alexia,

Thank you for sharing your feedback regarding your recent order with Kaiia. We genuinely appreciate your support and are delighted to hear that you enjoyed the quality of our clothing.

We understand that shipping and customs fees can sometimes be significant, and we apologise for any inconvenience this may have caused you. We want to clarify that we provide detailed information on our website regarding delivery and customs fees. When making a purchase, it is essential to be aware of the import regulations specific to your country. Unfortunately, we cannot circumvent these rules, nor can we estimate the customs charges that may apply. All customs charges must be covered by the customer.

For further details relating to customs charges and our delivery policies, please refer to our FAQ's or delivery policy using the link below:

https://www.kaiiathelabel.com/pages/delivery-policy

We are continuously working to improve our services, including shipping options and costs. While we cannot control customs fees, we are always looking for ways to enhance the overall shopping experience for our customers. If you have any further suggestions or if there’s anything else we can assist you with, please do not hesitate to reach out.

Laura x

Rated 5 out of 5 stars

Anna

Anna, the person I spoke to via email was very helpful and responded quickly when it came to assisting me with a sizing issue with a product I ordered, which I then received a prompt refund for.

9 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Dylan,

Thank you for your feedback regarding your recent experience with Kaiia. We truly appreciate you taking the time to share your thoughts.

I’m glad to hear that Anna was able to assist you effectively with your sizing issue. Providing timely and helpful support is a priority for us, and it’s wonderful to know that you received a prompt refund as well. Your satisfaction is important to us, and we strive to ensure that every interaction meets your expectations.

If you have any further questions or if there’s anything else we can assist you with, please don’t hesitate to reach out. We’re here to help!

Thank you for choosing Kaiia.

Sarah x

Rated 5 out of 5 stars

Excellent customer service and reliable delivery!

I recently ordered a hoodie and pants from Kaiia. Unfortunately, the package was delayed a little and took longer than expected to arrive.
From the very beginning, I reached out to their customer support via email. I was truly impressed by how patient, polite, and professional their team was. They responded quickly every time, kept me fully updated on the status of my order, and reassured me that they were personally following up on my delivery.
Even during the delay, they continued sending respectful and helpful emails, which made me feel valued as a customer. In the end, the package arrived safely through Royal Mail.
Kaiia showed great responsibility and care throughout the whole process. Their excellent communication and respectful attitude turned a potentially frustrating situation into a positive experience.
I highly recommend shopping with them — not just for the quality of the clothes, but especially for their outstanding customer service.
Thank you, Kaiia team! 🙏

7 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Hatameh,

Thank you for sharing your feedback regarding your recent experience with Kaiia. We genuinely appreciate your insights, as they help us continually improve our services.

We are thrilled to hear that you found our customer service to be excellent and that our team was able to assist you during the delay of your order. It's our goal to provide a seamless shopping experience, and we are glad to know that our communication efforts made you feel valued as a customer.

Your acknowledgment of our team's patience, politeness, and professionalism is truly appreciated. We strive to keep our customers informed and reassured, especially during unforeseen circumstances. It is wonderful to hear that our proactive updates and respectful correspondence helped to turn a potentially frustrating situation into a positive experience.

We are also pleased that your package arrived safely through Royal Mail. Your recommendation to shop with us not only for the quality of our products but also for our outstanding customer service means a lot to us.

Thank you once again for your kind words and for choosing Kaiia. We look forward to serving you again in the future.

Sam x

Rated 5 out of 5 stars

Good quality but will buy a size up in future!

The clothes are good quality and actually fit my legs( I’m a tall-ish girly) so I’ll be buying more from here because it’s the only place I can find where they fit my legs. I did have trouble with my delivery which wasn’t Kaiia’s fault it was the delivery drivers fault for sending it to the wrong address. I eventually got my parcel and was hoping they would be perfect however they was abit tight on the stomach area as I gave birth 6 months ago and for some reason instead of losing any weight I keep putting weight on, but because of the trouble with the delivery I didn’t want the hassle of sending them back so I’ve kept them. I will still buy from them because they are really good and will just be buying the next size up in future. Thank you though for helping with the delivery problem.

3 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

HI Britney,

Thank you for taking the time to share your feedback with us. We're thrilled to hear that you found our clothes to be of good quality and that they fit your legs well, especially as a tall customer. It’s wonderful to know that you plan to shop with us again, as we strive to provide options that cater to all body types.

We apologise for the delivery issues you experienced. It’s unfortunate that the parcel was sent to the wrong address, and we appreciate your patience in resolving that matter. We are glad to hear that you eventually received your order.

Regarding the fit of the items, we understand that changes in body shape can be challenging, especially after giving birth. It’s great to know that you have decided to keep the items despite the tightness in the stomach area. We recommend considering a size up for your future purchases, as we want you to feel completely comfortable and confident in our clothing.

If you have any further questions or need assistance with your next order, please don’t hesitate to reach out. Your satisfaction is important to us, and we’re here to help ensure your shopping experience is as enjoyable as possible.

Thank you once again for your understanding and support. We look forward to serving you again soon

Laura x

Rated 5 out of 5 stars

I had an amazing experience with amy…

I had an amazing experience with amy who helped me resolve a refund issue. I couldn’t have asked for better service! 10/10!!

9 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Anna,

Thank you for taking the time to share your feedback with us. We are thrilled to hear that you had an amazing experience with Amy while resolving your refund issue. Providing exceptional service is our top priority, and it’s wonderful to know that Amy was able to assist you effectively.

Your satisfaction is incredibly important to us, and we appreciate your kind words. Thank you once again for your feedback, and we look forward to serving you again soon.

Sarah x

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