Kaiia The Label Reviews 1,203

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 489 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the clothing, noting the soft, thick materials and comfortable fit. Many appreciate the wide selection of styles and colors, making it easy to build a collection of items that hold their shape well after washing. The customer service is frequently highlighted as exceptional, with staff members being quick, efficient, and understanding in resolving queries. People often mention receiving prompt responses and feeling valued, leading to a smooth and positive experience. However, some customers also noted issues with the durability of certain items, with seams fraying or looking worn after a few washes. A few other people also felt that the sizing could be inconsistent, particularly with oversized items, and some experienced problems with orders not being dispatched or receiving faulty products. The minority of people were dissatisfied with the lack of updates or communication regarding order delays and pre-orders.

What people talk about most

Product

Clients share positive opinions on product quality, with many praising the soft, thick material that holds... See more

Quality

People report positive experiences with quality, with many reviewers praising the excellent quality of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting quick, efficient,... See more

Order

Customers had ambiguous experiences with order, with many expressing satisfaction and a desire to reorder due... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, professionalism, and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more

Company replied

Rated 5 out of 5 stars

Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more

Company replied

Rated 5 out of 5 stars

The price is truly justified by the quality of their clothes - I’m particularly fond of the hoodies and joggers, though I have bought some shorts and one of the bathing suits before. The shorts... See more

Company replied

Rated 5 out of 5 stars

Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Lingerie Store
  4. Outerwear Store
  5. Plus Size Clothing Store
  6. T-Shirt Store

Written by the company

Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1K reviews

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No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Good quality but will buy a size up in future!

The clothes are good quality and actually fit my legs( I’m a tall-ish girly) so I’ll be buying more from here because it’s the only place I can find where they fit my legs. I did have trouble with my delivery which wasn’t Kaiia’s fault it was the delivery drivers fault for sending it to the wrong address. I eventually got my parcel and was hoping they would be perfect however they was abit tight on the stomach area as I gave birth 6 months ago and for some reason instead of losing any weight I keep putting weight on, but because of the trouble with the delivery I didn’t want the hassle of sending them back so I’ve kept them. I will still buy from them because they are really good and will just be buying the next size up in future. Thank you though for helping with the delivery problem.

3 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

HI Britney,

Thank you for taking the time to share your feedback with us. We're thrilled to hear that you found our clothes to be of good quality and that they fit your legs well, especially as a tall customer. It’s wonderful to know that you plan to shop with us again, as we strive to provide options that cater to all body types.

We apologise for the delivery issues you experienced. It’s unfortunate that the parcel was sent to the wrong address, and we appreciate your patience in resolving that matter. We are glad to hear that you eventually received your order.

Regarding the fit of the items, we understand that changes in body shape can be challenging, especially after giving birth. It’s great to know that you have decided to keep the items despite the tightness in the stomach area. We recommend considering a size up for your future purchases, as we want you to feel completely comfortable and confident in our clothing.

If you have any further questions or need assistance with your next order, please don’t hesitate to reach out. Your satisfaction is important to us, and we’re here to help ensure your shopping experience is as enjoyable as possible.

Thank you once again for your understanding and support. We look forward to serving you again soon

Laura x

Rated 5 out of 5 stars

I had an amazing experience with amy…

I had an amazing experience with amy who helped me resolve a refund issue. I couldn’t have asked for better service! 10/10!!

9 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Anna,

Thank you for taking the time to share your feedback with us. We are thrilled to hear that you had an amazing experience with Amy while resolving your refund issue. Providing exceptional service is our top priority, and it’s wonderful to know that Amy was able to assist you effectively.

Your satisfaction is incredibly important to us, and we appreciate your kind words. Thank you once again for your feedback, and we look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

I love Kaiia and all of their products…

I love Kaiia and all of their products they always have fast shipping and great quality

8 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Jessica,

Thank you for your wonderful feedback! We are thrilled to hear that you love Kaiia and appreciate the quality of our products. At Kaiia, we strive to provide our customers with exceptional service, and it’s gratifying to know that our fast shipping and high-quality items have met your expectations.

Thank you for being a valued customer, and we look forward to serving you again soon!

Sarah x

Rated 5 out of 5 stars

Excellent quality great colours to…

Excellent quality great colours to choose from brilliant too wash no issues

7 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Lorna,

Thank you for your feedback! We're thrilled to hear that you are satisfied with the quality of our products and the variety of colours available. It's wonderful to know that they wash well and have met your expectations without any issues.

Thank you for choosing Kaiia!

Amy x

Rated 5 out of 5 stars

The hoodies are honestly one of the…

The hoodies are honestly one of the best qualities ever

6 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Daisy,

Thank you for your feedback regarding our hoodies. We are thrilled to hear that you consider them to be of exceptional quality. At Kaiia, we strive to provide our customers with products that not only meet but exceed their expectations.

We appreciate your support and look forward to serving you again soon.

Laura x

Rated 5 out of 5 stars

I have bought over 30 items from Kaiia…

I have bought over 30 items from Kaiia The Label and I am OBSESSED!! The sizes are nice and oversized and I’ve finally found a tracksuit that’s long enough, being a 5”10 woman! I get excited for each new launch, my bank account doesn’t though! Lol

6 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Nicola,

Thank you for sharing your wonderful feedback with us! We are thrilled to hear that you have purchased over 30 items from us and you are absolutely obsessed with them!

It’s fantastic to know that the sizing is working well for you, especially with the oversized fits that cater to your height. We understand how challenging it can be to find the perfect tracksuit, and we're delighted that you've found one that meets your needs.

Thank you once again for being a part of the Kaiia community. We look forward to serving you in the future!

Sam x

Rated 5 out of 5 stars

Amazing clothes and great quality

Amazing clothes and great quality

4 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for your wonderful feedback! We're thrilled to hear that you are enjoying our amazing clothes and appreciate the great quality we strive to deliver at Kaiia. Your satisfaction is our top priority, and it’s always rewarding to know that our efforts resonate with our customers.

Thank you for being a valued customer!

Sarah x

Rated 2 out of 5 stars

Faulty tracksuit, refused to replace

I was really excited to buy a tracksuit from these guys, I ordered next day delivery which didn’t even turn up on time 2 days late. Then I wear the tracksuit for under 2 hours and both zips broke on the hoodie. I reported this to customer service and all they could offer was 30% off my purchase which I think is awful. Really annoying as the tracksuit is nice but the quality isn’t. It would be ok but not even to send out a replacement for their mistake is not on.

3 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Ellie,

Thank you for sharing your feedback with us. I want to sincerely apologise for the inconvenience you've experienced with your recent order.

I understand how disappointing it must be to have your tracksuit arrive later than expected, and to then encounter issues with the zippers shortly after wearing it. We strive to provide high-quality products and timely delivery, and it is clear we fell short in this instance.

Regarding the 30% discount we offered, I understand that this may not feel sufficient given the circumstances. Unfortunately, we do not offer replacements for items. Our standard procedure requires that the faulty item be returned for a full refund. We will, of course, cover the return postage cost. After the return is processed, you are welcome to place a new order for the item you require, utilizing the 30% discount.

To assist you further, please reply to the email from Trustpilot and provide your order details. This will allow me to look into your order specifically and work towards a satisfactory resolution tailored to your needs.

Thank you for your understanding, and I look forward to assisting you further. Your feedback is invaluable to us as we continue to improve our services.

Laura

Rated 5 out of 5 stars

Love

Love every item ive have bought. Amazing quality x

16 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Megan,

Thank you for your wonderful feedback! We are thrilled to hear that you love every item you have purchased from Kaiia.

Your satisfaction is our top priority, and it’s fantastic to know that you find our products to be of amazing quality. We strive to provide our customers with stylish and durable items, and your positive experience reinforces our commitment to excellence.

We appreciate your support and look forward to serving you again in the future.

Amy x

Rated 5 out of 5 stars

Love this brand

Love this brand

3 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

HI Mads,

Thank you for your wonderful feedback! We are thrilled to hear that you love Kaiia. Your support means a lot to us, and we are committed to providing you with high-quality products and an exceptional shopping experience.

If there’s anything specific you would like to share about your experience or any suggestions you may have, please feel free to let us know. We always appreciate insights from our valued customers as they help us improve and grow.

Thank you once again for your support!

Sam x

Rated 5 out of 5 stars

The only tracksuits I will buy best…

The only tracksuits I will buy best quality and so comfortable

3 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Jess,

Thank you for your feedback regarding our tracksuits. We are thrilled to hear that you find them to be of the best quality and exceptionally comfortable. At Kaiia, we strive to provide our customers with products that not only meet but exceed their expectations.

We appreciate your support and look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

Amazing product with a very affordable…

Amazing product with a very affordable price tag

2 April 2026
Unprompted review
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Reply from Kaiia The Label

Hi Gail,

We are thrilled to hear that you found our product to be amazing and that it comes at a very affordable price point.

At Kaiia, we strive to provide high-quality products while ensuring they remain accessible to our customers. Your satisfaction is our top priority, and we are committed to continually improving our offerings based on valuable feedback like yours.

Thank you once again for choosing Kaiia!

Amy x

Rated 5 out of 5 stars

Big girl friendly

Recently purchased from here, was pleasantly surprised with there sizes as a bigger girl, everything fit well and was actually long on my at 5,7, off to repurchase.

2 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Eva,

We are thrilled to hear that you found our sizes accommodating and that everything fit well.

At Kaiia, we strive to ensure that all our customers feel confident and stylish in our products. It's fantastic to know that you were pleasantly surprised and are considering repurchasing. Your satisfaction is our top priority, and we are committed to providing a diverse range of sizes that cater to all body types.

We appreciate your support and look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Great service


My parcel went missing because Royal Mail delivered to the wrong address. The team was great at sorting it out ❤️❤️❤️

2 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Leanne,

We truly appreciate you taking the time to share your thoughts.

We are pleased to hear that our team was able to assist you effectively when your parcel went missing due to an error with Royal Mail. Our priority is to ensure that our customers receive their orders promptly and that any issues are resolved swiftly.

Thank you once again for your kind words about our service. We look forward to serving you again in the future!

Sarah x

Rated 5 out of 5 stars

Brilliant customer service

Brilliant customer service. Sorted my issue and great customer service from Maria and Anna, thank you very much!

1 April 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Laura,

Thank you so much for your kind feedback! We truly appreciate you taking the time to share your experience with us.

We are thrilled to hear that Maria and Anna provided you with brilliant customer service and were able to resolve your issue effectively. At Kaiia, we strive to ensure that every customer feels valued and supported, and it’s wonderful to know that our team met your expectations.

Thank you once again for your feedback, and we look forward to serving you in the future.

Amy x

Rated 5 out of 5 stars

Amazing as always!

Amazing as always!! great quality and so comfy, fast shipping also!

28 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Demi,

Thank you for your wonderful feedback! We are thrilled to hear that you found our products to be amazing as always. Providing great quality and comfort is our top priority, and it's fantastic to know that our efforts are appreciated.

We also strive for fast shipping, ensuring that you receive your orders promptly. Your satisfaction is incredibly important to us, and we are committed to maintaining these high standards for all our customers.

We look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Their clothing is such good quality

Their clothing is such good quality! I feel at my best when wearing their clothing as they have many varied options to choose from whether that being a full tracksuit or even an activewear set. I’ve reccomend to so many members of my family who have also bought from Kaiia.

31 January 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Maisie,

We are thrilled to hear that you find our products to be of such high quality and that they make you feel your best.

It's great to know that our diverse range of options, from full tracksuits to activewear sets, has resonated with you. We strive to offer styles that cater to various preferences and occasions, and your recommendation to your family members means a lot to us.

Thank you once again for your support, and we look forward to continuing to provide you with exceptional clothing options.

Sarah x

Rated 5 out of 5 stars

MY FAV HOODIE EVERRR.

MY FAV HOODIE EVERRR.
I love the color and it’s so comfy. I would size down the size as it is baggy and oversized. It did take a while to come but it’s worth the wait.

30 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Aoife,

Thank you for sharing your feedback with us! We're thrilled to hear that you love your hoodie and find it incredibly comfortable. The colour choice is indeed a standout, and we appreciate your insight regarding the sizing.

Your suggestion to size down for a more fitted look is valuable, and we will make sure to pass that along to our team. We understand that the shipping time was longer than expected, and we appreciate your patience. It’s great to know that you feel the wait was worth it.

Thank you for choosing Kaiia.

Sam x

Rated 5 out of 5 stars

I’ve built up quite a collection from…

I’ve built up quite a collection from Kaiia The Label now (10 hoodies and 6 tracksuits 😅) and honestly I love every single piece. The quality is consistently amazing — super soft, thick material that actually holds its shape after washing, which is rare, and everything fits really well, especially the hoodies that are perfectly oversized without looking sloppy. The tracksuits are probably my favourite though because they’re so comfortable but still look really put together, so I can wear them out and not feel underdressed, and I always get compliments when I have them on. The colours and styles are always on trend but still feel timeless, so nothing feels like a one-season purchase. If you’re thinking about ordering, I’d definitely recommend — it’s become one of my go-to brands 🤍

30 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Olivia,

We are thrilled to hear about your positive experience with Kaiia The Label. It’s wonderful to know that you have built such an impressive collection of 10 hoodies and 6 tracksuits.

Your insights into the quality and fit of the pieces are invaluable. We take pride in ensuring our products are made from super soft, thick materials that maintain their shape even after multiple washes. It’s great to hear that you find the oversized hoodies to be both comfortable and stylish, and that the tracksuits are your favourite for their versatility and comfort.

Your recommendation means a lot to us, and we appreciate you taking the time to share your thoughts. Thank you for being a valued customer of Kaiia.

Laura x

Rated 5 out of 5 stars

A lovely experience with kaiia

Such a lovely experience with this brand! The team is very responsive and helpful, and the ordering process was super smooth. You can tell they really care about their customers. I’m so excited to receive my order and try everything!

30 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for sharing your wonderful feedback about your experience with Kaiia! We are thrilled to hear that you found our team to be responsive and helpful throughout the ordering process.

At Kaiia, we strive to ensure that every interaction is smooth and enjoyable, and it’s heartening to know that our efforts are making a positive impact. Your excitement about receiving your order and trying out our products means a lot to us, and we can't wait for you to experience them!

Thank you once again for your kind words, and we look forward to serving you in the future!

Sarah x

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