Inventor Smart Care Reviews 

150
TrustScore 3 out of 5

3.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 45 reviews, most reviewers were somewhat happy with their experience overall. Many customers found the product innovative, appreciating its design for encouraging dental care through play. A significant number of cats enjoyed the wand and catnip, with some owners observing improved dental health and cleaner teeth. Reviewers also frequently praised the fast delivery and well-packaged items. However, some people were dissatisfied, as many cats showed little interest in chewing the dental wand for its intended purpose. Concerns were also raised about product quality and durability, with some items breaking quickly or posing safety risks like ingestion. Additionally, a few customers experienced significant delays or issues with delivery, including missing parcels.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with some customers praising its effectiveness for dental... See more

Quality

Consumers find quality to be ambiguous, with some reporting satisfaction, noting the product keeps cats... See more

Delivery service

Users describe ambiguous interactions with the delivery service, with some experiencing fast delivery in... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Whilst one of my cats really enjoys biting the yellow dental wand for his teeth, I've been at a loss to understand how I get the toothpaste into the dental wand. However, I've just read the instructio... See more

Company replied

Rated 3 out of 5 stars

The product was dispatched very quickly and came well packaged. The catnip was a great favourite with the cats, but the little satin bags are not cat proof, and unfortunately they helped themseves a... See more

Company replied

Rated 3 out of 5 stars

The idea is great but my cat with dental issues won't put the yellow 'brush' in her mouth so it isn't helping. She loves the green toy but that doesn't help her teeth! My other cat broke the thread on... See more

Company replied

Rated 3 out of 5 stars

My cat just doesn't care. I got a little sniff and that's it. It's suuuper hard to squish, I think its probably too hard for my older cat even if he did pay any attention to it. I followed the... See more

Company replied


Company details

  1. Pet Supply Store

Written by the company

The stress-free way to brush cat's teeth. We engage your cat's instincts to hunt to drive the experience of brushing their teeth. This ensures cooperation from the cat and more importantly it improves the bond between you and your cat.


Contact info

3.2

Average

TrustScore 3 out of 5

150 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 78% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.2

All reviews

(150)

35 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I had an issue with Royal Mail when it…

I had an issue with Royal Mail when it came to delivering the dental wand.
I emailed about not receiving the package and got an email back not long after,
Victor fixed the issue right away no questions asked.
He was super helpful, the customer service is amazing!!
I can’t wait to try it out with my cat!!

9 March 2024
Unprompted review
Rated 1 out of 5 stars

Very poor quality - broke with first use

I am very disappointed with the quality of this product. The chasing attachment instantly shed lots of synthetic fibers everywhere, from the first use it was already falling apart. And after a couple of days I finally managed to get my cat to bite the dental attachment with the treat inside and it has broken. I would expect it to be able to withstand some biting since this is the aim of the attachment.

This is a very poor quality product and dangerous as cats could choke on the small pieces of the broken dental attachment and I'm sure swallowing synthetic fibers is not great for them either.

4 March 2024
Unprompted review
Inventor Smart Care logo

Reply from Inventor Smart Care

We're really sorry that you had a bad experience. It sounds like you might of had a faulty product since this is unusual, please send an email to our support staff at meow@inventorcat.co.uk so we can arrange a replacement for free.

Rated 5 out of 5 stars

Easy and effective

I was originally considering buying dental solution but I was wary of putting my cats off their drinking water, so I was pleased to find this product. I use the toothpaste recommended by my vet which is Virbac Enzymatic Toothpaste Poultry for dogs and cats. They loved the catnip and toy that came with the dental wand (a bit too much to be honest- the toy has lost all his fluff but given it has a bell I only let them play with it under supervision in any case). Once I introduced the toothbrush alone it held their full attention and they both happily use it on a daily basis. One cat definitely has the chewing down more than the other but it's early days still.

28 February 2024
Unprompted review
Rated 4 out of 5 stars

Cat tooth cleaner experience so far

The tooth cleaner was fun to use and my cats liked playing with it. I like the fact that you can add lick e lix to one end or cat mint and toothpaste to the other. I need more time to get used to it, but it might be easier to use for older cats by getting them to lick it. the suppleness of the cleaner is good, no hard edges. however the green play tail has broken up a bit with the cat play. i like the fact that the play rod is like a fishing rod and can expand or decrease in length.

2 February 2024
Rated 3 out of 5 stars

My cat loved the black toy attachment

I saw the Cat Wand on Dragons Den. My cat loved the black dangling toy attachment but unfortunately it kept shredding during play with black bits ending up everywhere!
My cat was suspicious/ afraid of the yellow tooth attachment and didn’t like the smell of the catnip which was unusual & it didn’t come with cat toothpaste? So I contacted customer services who sent me some. It’s doesn’t come as part of the package despite it being a dental wand, but I have been told this is being reviewed! My cat licks the toothpaste off my finger but will not engage at all with the yellow tooth brush attachment despite trying many different methods. Disappointing as looked amazing on Dragon’s Den!!

I guess it depends on the cat?

2 February 2024
Rated 4 out of 5 stars

A really well made toy

A really well made toy, h but I haven’t yet got my cat to play with it or chew on the bar! However,, by mixing a little cat toothpaste with his Licke lix and smearing it all over the chewing bar he will lc this is off, so I hopeful that he will get the idea of what he should do!!
I really hope he will as it’s such a great invention.

21 February 2024
Unprompted review
Inventor Smart Care logo

Reply from Inventor Smart Care

Thank you so much for the review Doreen 😻 We find that holding it like a pencil when using the lic-e-lix works great (try not to squeeze it out yourself) they will try to hunt what’s inside, whilst the play will create the positive associations you want!

Rated 1 out of 5 stars

Sadly, I'm out!

Unfortunately my cat is not wholly with Inventor Cat. She will chase it but after getting a few thumps with the end piece is a bit wary. She has never bitten on it. I personally don't like the bell as I'm always wary any pet not just my own choking on it. I always the bell off any toy u buy for her. There is nothing to attract her to bite it so sadly the item has been a waste of ££'s for me which these days I could do without losing. I assume you don't allow refunds? So sadly as the dragons would say " I'm out!".

15 February 2024
Unprompted review
Inventor Smart Care logo

Reply from Inventor Smart Care

Hi Suzzane,

I'm sorry that your experience has not been what you expected.

We appreciate the feedback and will look into these things since our goal is to consistently improve. The Dental Wand was made with the cat's welfare as a priority therefore any choking hazards are either warned about or they're not considered a choking hazard through normal use of the Dental Wand by experts.

The plush worm on the bell is an accessory and only recommended to be used if your cat needs that incentive to play.

The manual shows how to introduce the Dental Wand to your cat and how we emphasise the importance of learning your cat's routine. In the manual, you can see that using the Dental Wand is made of two parts, one of which is where you hold and allow your cat to bite it whilst being filled with some lic-e-lix mixed with toothpaste. (This part does not use the bell and if you wished, you can stick to just using it like this). This part also helps to encourage biting and you will gradually reduce the amount of treat used.

Later on in the day you play with your cat using the Dental Wand. This second part allows your cat to make positive associations with you and the Dental Wand making "part 1" easier after every use.

We hope this helps, after reading the manual, we encourage you to try again as we're sure you'll see different results.

Rated 3 out of 5 stars

Cat loved playing with it

My cat loved playing with it but would not bite the yellow toothpaste dispenser as it just loved chasing the green bit. Also the wandstick broke within a couple of days of purchasing it.

My suggestion is to strengthen the wandstick and I will consider purchasing another one. I will also perchivere to get him to use the toothpaste dispenser if purchased again.

Over all it is a good and fun toy for my cat.

5 February 2024
Unprompted review
Inventor Smart Care logo

Reply from Inventor Smart Care

Thank you for your feedback Ray. We will look into applying your suggestions, we always want to continuously improve our Dental Wand.

Rated 5 out of 5 stars

Firstly our cat is getting great fun…

Firstly our cat is getting great fun trying to keep the fluffy green worm
The yellow toothpaste holder is very good in ingaging our cat to give us such fun watching it trying to catch it when it catches it we’ve noticed the biting happenings so we are buying cat toothpaste to reduce the the tooth decay occurring , this is a great idea so get you cat one and you’ll get plenty of fun and bonding with your cat they love it

8 February 2024
Unprompted review
Inventor Smart Care logo

Reply from Inventor Smart Care

Thank you Bill for your feedback! We’re happy you’re both enjoying the Dental Wand 😻

Rated 5 out of 5 stars

Great concept but may not be right for our cat

Unfortunately the toy did not work so well for my kitty. She is a very small kitty and also has had some teeth extracted and we think maybe the toy is too big. However, we will keep trying. She does lick it, but unfortunately we have not gotten to get her to chew on it. I am still leaving 5 stars because I love the concept and truly think it’s a great invention but designing smaller sizes could potentially help kitties like her. The presentation and extra gifts received were also a very nice touch.

4 January 2024
Inventor Smart Care logo

Reply from Inventor Smart Care

Thank you Josey for your feedback. We are working on a smaller size for new kittens and will let you know as soon as it is out!

Rated 5 out of 5 stars

Makes teeth brushing fun!

There was a slight issue with our order but the sellers were really quick to reply and rectify this. I bought the entire kit which comes with a telescopic wand, fillable silicone brush head and some cat nip. My cat LOVES to chase and bat the brush and will come running every time I pick it up. She's also taken to reminding me in the evening that it's playtime with brushie. She's been a bit wary of actually biting the brush ( filled with delicious liver flavoured toothpaste) but more and more she is starting to chew lightly at this as she becomes more familiar with the toy. She's licking her lips so I'm assuming it is dispersing toothpaste into get mouth . It's been impossible to brush her teeth normally so this is great for us with the added benefit that she enjoys it! Great idea, well worth it. Thank you

15 September 2023
Rated 5 out of 5 stars

I purchased the Dental Wand for a…friend

I purchased the Dental Wand for a friend whose cat has gum disease and is scheduled for a cleaning. It's a birthday gift. I haven't given it to her yet but I'm sure she will be pleased, as well as relieved. I'm hoping that in the future her kitty will no longer be faced with this scary procedure. My purchase went smoothly and it was delivered quickly.

28 July 2023
Inventor Smart Care logo

Reply from Inventor Smart Care

Thank you Sharon for choosing the Dental Wand as a thoughtful birthday gift for your friend's cat! We're glad to hear that your purchase experience was smooth and that the delivery was prompt. Your friend's kitty is in for a treat! Please tell her to watch our video tutorial on the best way to use the Dental Wand, it's on our website's footer, or go to: www.inventorcat.co.uk/manual

Rated 5 out of 5 stars

Brilliant!

Great product! Our beloved feline friend is loving every playtime with it. Fun for both owners and cats - and at the same time, really good for their dental health.

The delivery was swift and the packaging is nice too, resulting in an exciting unboxing experience.

Highly recommend trying out. Your cats are sure to love it!

6 July 2023
Unprompted review
Inventor Smart Care logo

Reply from Inventor Smart Care

Thank you so much for taking the time to share your wonderful feedback with us! We are thrilled to hear that our product has brought joy and entertainment to your beloved feline friend while reaping the benefits of improved dental health.

Your recommendation means a lot to us! We genuinely appreciate your trust in our product and your willingness to share your satisfaction with others. If you have any further feedback or suggestions, please feel free to let us know. We're always striving to enhance our offerings and provide the best possible experience for both you and your furry companion.

Thank you once again for your kind words and support.

Rated 5 out of 5 stars

Quick delivery, quality product

Quick delivery, great quality toy. My cat loves it!

6 June 2023
Inventor Smart Care logo

Reply from Inventor Smart Care

Thank you so much for your review Stephanie! It's great to hear that your cat is loving the Dental Wand. Because you got the starter kit, if you ever need another attachment you can order it for free, just email v.carpio@inventorcat.co.uk and we'll give you the code! Happy cleaning!

Rated 5 out of 5 stars

Best catnip ever!

Oh my word, our cats went craaaazy for the catnip gift included! So much so that I contacted the seller and sent photographs. My husband and I thoroughly enjoyed watching our cat's tackling the 'nip. 😁

8 May 2023
Inventor Smart Care logo

Reply from Inventor Smart Care

I'm very glad you all had fun! Knowing that we can create moments where the bond and love for our cats thrive is what we work for everyday; thank you for sharing your experience :)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look