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Heron Financial Reviews 

2,321
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 269 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the professional, helpful, and friendly staff, who often go above and beyond to assist. The exceptional service and efficient processes are frequently highlighted, making complex tasks feel seamless and easy. Reviewers appreciate quick response times and clear communication, keeping them well-informed throughout their journey. Consumers value the staff's extensive knowledge and expertise, providing valuable advice and finding optimal solutions. Many feel supported and at ease, noting the personalized approach and dedication to their specific circumstances. This positive user experience leads many to highly recommend the company and use their services repeatedly.

What people talk about most

Staff

Consumers find staff to be positive, consistently describing them as friendly, professional, and dedicated.... See more

Service

Reviewers mention positive feedback about service, consistently highlighting the professionalism, efficiency,... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and responsiveness... See more

Response time

Customers consistently note positive experiences with response times, highlighting the promptness and... See more

User experience

Customers had positive experiences with the user experience, describing the entire process as smooth,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was recommended to Aidan at Heron Financial by a friend. My wife and I wanted a mortgage but we're in our 50s and towards the back end of our working life. Aidan listened to our situation and... See more

Company replied

Rated 5 out of 5 stars

Aiden has been absolutely wonderful and attentive from the first time we met with him. It can be really overwhelming buying a house and understanding how it all works, and as first-time buyers Aiden h... See more

Company replied

Rated 5 out of 5 stars

Kane, Zara & Travis have all been wonderful! Zara is always on it and very fast at replying, which is amazing! They truly have been fantastic and they managed to get us a much lower mortgage rate than... See more

Company replied

Rated 5 out of 5 stars

A very slick procedure from start to finish. Pointed in the right direction by George then advised by Gary finished off by Zara and new mortgage confirmed by Nationwide before the call was even over.... See more

Company replied


Company details

  1. Mortgage Broker
  2. Insurance Agency

About Heron Financial

Written by the company

Fee-free mortgage brokers for the whole of the UK

Heron Financial is a fee-free, whole-of-market mortgage and protection broker based in the UK and certified B Corporation. Heron Financial specialises in mortgages for first-time buyers, self-employed clients, company directors, contractors, and borrowers with complex income such as commission, dividends, or variable earnings.

Our advice is fully fee-free. We manage the entire mortgage process from initial application through to completion, and continue to look after our clients beyond move-in, including future remortgages and protection reviews.

Heron Financial was founded in September 2011 by Matt Coulson. The aim was to build a digital-first mortgage broker that puts education at the heart of every client conversation. We help individuals and families make confident, well-informed decisions about their borrowing, their long-term financial wellbeing, and their environmental impact as a B Corp-certified business.

We specialise in complex cases. Our advisers regularly place mortgages for clients who have been declined by their bank or by other brokers, including self-employed applicants with one year of accounts, contractors paid on a day rate, company directors taking minimal salary plus dividends, and borrowers with variable or commission-based income. We have access to lenders across the high street, specialist, and private bank markets.

In 2026, Heron Financial was named a finalist in two categories at the British Bank Awards: Best Mortgage Broker and Best Ethical Financial Provider. Internally, we built Everglades, our own award-winning digital application system, to make the mortgage process faster and more transparent for clients. It is one of the reasons our clients tell us the process feels noticeably less stressful than going direct to a bank.

Our mission is simple: the right mortgage, without the stress.

If you'd like to find out what you could borrow based on your specific circumstances, use our mortgage calculator or get in touch for a free 15-minute consultation with an adviser.


Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

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5.0

All reviews

(2,321)

253 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Highly recommend

We have used heron for a good few years now and there service all round has been great.
They very efficient and professional and always get us the best deal for us
We have dealt with mainly Dalia and Chloe who have been fantastic
We were recommend through a friend to Heron and would certainly highly recommend too

16 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review and for your continued trust over the years. We’re so pleased to hear you’ve consistently received such efficient support from our team!

Rated 5 out of 5 stars

I had a great experience with Aidan&Chloe

I had a great experience with Aidan&Chloe. They were professional, knowledgeable, and always quick to respond. They explained everything clearly and made the whole process feel straightforward and stress-free.

I really felt they had my best interests at heart and worked hard to find the right deal for me. I’d highly recommend them to anyone looking for a reliable and supportive mortgage advisor.

13 April 2026
Unprompted review
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Reply from Heron Financial

Thanks so much for your kind feedback. We’re delighted to hear Aidan and Chloe made the whole experience feel clear and supportive throughout!

Rated 5 out of 5 stars

Great friendly service.

Aiden and Chloe take all the stress out of finding and securing a new mortgage. Clear information on choosing a best-fit product, followed with easy instructions to help you gather and load up the correct documents. They are friendly and easy to contact and guide you through the whole process. I have recommended them to friends and family who all report the same high level of service.

7 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Aidan and Chloe were able to take the stress out of finding and securing your mortgage!

Rated 5 out of 5 stars

Great experience despite a complex case

Gary Holmes at Heron Financial was excellent. My situation was complicated because I had moved abroad, and although we didn’t find a mortgage solution that worked, Gary was extremely helpful, informative, and honest throughout. What impressed me most was that he still took the time to give clear, practical guidance even when it was obvious there would be no commission in it for Heron. That level of professionalism and integrity is rare, and I’d happily recommend them.

6 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for taking the time to leave such thoughtful feedback. We’re so pleased to hear Gary was able to provide helpful guidance throughout what was a more complex situation. While we appreciate that a suitable mortgage solution was not found on this occasion, it means a great deal to know the support you experienced still left such a positive impression!

Rated 5 out of 5 stars

Highly professional & friendly team

I don't usually leave a review, but felt Aidan, Zara & Vinal deserved a special mention from my recent dealings with them at Heron Financial.

The entire team have been very professional throughout, taking the time to know our financial goals and finding the right products for both myself & my partner. Aidan was very thorough in explaining all the different products and fees, often accommodating for multiple meetings during evening hours to find us the best mortgage deal. Vinal was equally excellent in giving us both straightforward advice on income & life insurance so we didn't pay more than we needed. 

I wouldn't hesitate to recommend Heron Financial to my friends and family and will definitely use them again in future! They also don't charge customers fees for their services, which was an amazing added bonus that not all mortgage brokers offer. 

31 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for such a thoughtful review. We’re so pleased to hear Aidan, Zara and Vinal provided such professional and supportive guidance throughout!

Rated 5 out of 5 stars

Great company

Great company. Love the I can interact with them over WhatsApp instead of having a call every time

10 April 2026
Unprompted review
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Reply from Heron Financial

Thanks so much for your kind feedback!

Rated 5 out of 5 stars

Very friendly and helpful

The team at Heron are really friendly and helpful. They are very responsive to any and all questions and made applying for my first mortgage as straightforward as possible providing really useful and clear advice. They are also very proactive in making sure you get the best deal - for examples they contacted me iearly before my fixed term came to an end to ensure I got the best possible deal in remortgaging. They also provide additional support with insurance options which is really helpful.

10 April 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear the team have been so friendly throughout, from supporting you with your first mortgage through to helping with your remortgage!

Rated 5 out of 5 stars

Highly recommended – Secured a great deal with a PhD stipend and a regular salary

We had a fantastic experience with Heron Financial and cannot recommend them highly enough. A special thanks to Dalia and Neve, who were both incredibly helpful, very responsive, and extremely informative throughout the entire process.

Our situation was a bit non-standard, as we needed to secure a mortgage using a PhD stipend and a regular salary. While many lenders find this tricky, Dalia navigated it with ease and managed to secure us a really great deal, even in the current climate of rising interest rates. If you want a firm that is professional, knowledgeable, and willing to go the extra mile for "different" financial situations, look no further!

9 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for such a lovely review. We’re so pleased to hear Dalia and Neve were able to support you so well throughout the process!

Rated 5 out of 5 stars

Good customer service

While Heron is a big company, Leona and Dalia have pay a lot of attention to me and my partner. They always reply quickly and have answered our questions. Currently the process is ongoing, so if anything happens I'll update the review.

8 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Leona and Dalia have made the experience feel personal and supportive!

Rated 5 out of 5 stars

Aidan and Zara 10/10!!!!

Aidan and Zara were both brilliant. Communication was outstanding from start to finish, not just with myself but with solicitors and developers.
Everything they did throughout the purchase process was always in my best interest to ensure the best outcome.

7 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Aidan and Zara provided such outstanding communication throughout your purchase!

Rated 5 out of 5 stars

Friendly & Professional

As a first time buyer the process can seem so daunting. But working with Kane, Rebecca and Travis made everything so simple. If I ever had any questions they were always available to give prompt responses and guide me through every step. Massive thank you to you all for being so friendly and supportive throughout this whole journey. I will definitely be using them in the future.

7 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Kane, Rebecca and Travis were able to make your first-time buyer journey feel much simpler!

Rated 5 out of 5 stars

I feel so deeply grateful to my…

I feel so deeply grateful to my mortgage broker Kane Powell, for securing me a mortgage with Heron Financial. I am also grateful to his assistant Leona who kept me in the loop with any developments.
Kane navigated what was quite a difficult process for me in the past with previous mortgage brokers - with extreme ease, confidence, expertise and reassurance, with a cool calm head.
Kane is so good at what he does and his expertise, professional knowledge and business acumen, along with his calm and personable manner speaks volumes, and has also been noted by senior industry professionals where he has been awarded many accolades within the Mortgage Broker industry.
If you have had a stressful time in the past trying to secure a mortgage and are looking for a mortgage broker that will listen and provide a stress free, honest and efficient service with reassurance and ease, go to Kane at Heron Financial. The whole experience, the communication from all the team, and the speed of the process was second to none.
Thank you so much Kane and Leona. From Elizabeth H X

30 March 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you for such a heartfelt review. We’re so pleased to hear Kane and Leona were able to support you so well throughout your mortgage journey and help make the process feel calm and well managed from start to finish!

Rated 4 out of 5 stars

So far, so good

I've yet to exchange on my property so haven't seen process with Heron Financial all the way through as yet, but so far Aidan and Rachel have both been informative, friendly and patient with my whole process of obtaining a mortgage.

21 November 2025
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Aidan and Rachel have been friendly throughout your mortgage journey so far!

Rated 5 out of 5 stars

Smooth and easy

Mortgage now completed, it was a smooth process and easy to do with the help of Don, Robyn and Chloe. Nothing was too much trouble and got answers to all our questions quickly and efficiently, thank you

1 April 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Don, Robyn and Chloe helped make your mortgage process feel easy!

Rated 5 out of 5 stars

Aidan and Zara provided the best broker…

Aidan and Zara provided the best broker service I’ve ever experienced. Knowledgeable, personable and easy to contact. The whole process was super smooth. Highly recommend.

20 February 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Aidan and Zara provided such knowledgeable support throughout!

Rated 5 out of 5 stars

Dom Scott went above and beyond to help…

Dom Scott went above and beyond to help source and recommend a competitive rate. I would highly recommend.

18 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Don was able to go above and beyond to help!

Rated 5 out of 5 stars

Top class service from Aidan Broom

I’ve been with Heron Financial for the past five years, with Aidan Broom as my mortgage advisor throughout - including most recently during our new home purchase.

Aidan has consistently delivered outstanding service in every respect. He is clear, responsive, and highly knowledgeable about the market, always going above and beyond to secure the best deal for us. He’s also been readily available to help with any questions - even those beyond the mortgage itself - offering guidance on the wider home-buying process.

His support has made what can be a stressful experience feel far smoother and more manageable. I couldn’t recommend him highly enough.

31 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review and for your continued trust over the past five years. We’re so pleased to hear Aidan has consistently provided such knowledgeable support throughout your mortgage journey!

Rated 5 out of 5 stars

Dalia has been a superstar!

Dalia has been a superstar! Responsive, patient, and proactive. Buying home in the UK is super stressful, so having someone you can trust to do a good work on your behalf is priceless. Fully recommend Heron Financial (especially Dalia!)

31 March 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Dalia provided such responsive support throughout your home-buying journey!

Rated 5 out of 5 stars

Our Go To Mortgage Broker for Over Five Years

Heron Financial have been our mortgage brokers for over five years and we’ve used them for mortgages, remortgages and general advice. The team are always incredibly friendly, professional and genuinely focused on finding the best options for their clients. Communication is excellent and they make the whole process smooth and stress free. We wouldn’t hesitate to recommend them. Fantastic service every time.

31 March 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you for your lovely review and for your continued trust over the last five years. We’re so pleased to hear Heron Financial has been able to support you!

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