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Heron Financial Reviews 

2,324
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 269 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the professional, helpful, and friendly staff, who often go above and beyond to assist. The exceptional service and efficient processes are frequently highlighted, making complex tasks feel seamless and easy. Reviewers appreciate quick response times and clear communication, keeping them well-informed throughout their journey. Consumers value the staff's extensive knowledge and expertise, providing valuable advice and finding optimal solutions. Many feel supported and at ease, noting the personalized approach and dedication to their specific circumstances. This positive user experience leads many to highly recommend the company and use their services repeatedly.

What people talk about most

Staff

Consumers find staff to be positive, consistently describing them as friendly, professional, and dedicated.... See more

Service

Reviewers mention positive feedback about service, consistently highlighting the professionalism, efficiency,... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and responsiveness... See more

Response time

Customers consistently note positive experiences with response times, highlighting the promptness and... See more

User experience

Customers had positive experiences with the user experience, describing the entire process as smooth,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was recommended to Aidan at Heron Financial by a friend. My wife and I wanted a mortgage but we're in our 50s and towards the back end of our working life. Aidan listened to our situation and... See more

Company replied

Rated 5 out of 5 stars

Aiden has been absolutely wonderful and attentive from the first time we met with him. It can be really overwhelming buying a house and understanding how it all works, and as first-time buyers Aiden h... See more

Company replied

Rated 5 out of 5 stars

Kane, Zara & Travis have all been wonderful! Zara is always on it and very fast at replying, which is amazing! They truly have been fantastic and they managed to get us a much lower mortgage rate than... See more

Company replied

Rated 5 out of 5 stars

A very slick procedure from start to finish. Pointed in the right direction by George then advised by Gary finished off by Zara and new mortgage confirmed by Nationwide before the call was even over.... See more

Company replied


Company details

  1. Mortgage Broker
  2. Insurance Agency

About Heron Financial

Written by the company

Fee-free mortgage brokers for the whole of the UK

Heron Financial is a fee-free, whole-of-market mortgage and protection broker based in the UK and certified B Corporation. Heron Financial specialises in mortgages for first-time buyers, self-employed clients, company directors, contractors, and borrowers with complex income such as commission, dividends, or variable earnings.

Our advice is fully fee-free. We manage the entire mortgage process from initial application through to completion, and continue to look after our clients beyond move-in, including future remortgages and protection reviews.

Heron Financial was founded in September 2011 by Matt Coulson. The aim was to build a digital-first mortgage broker that puts education at the heart of every client conversation. We help individuals and families make confident, well-informed decisions about their borrowing, their long-term financial wellbeing, and their environmental impact as a B Corp-certified business.

We specialise in complex cases. Our advisers regularly place mortgages for clients who have been declined by their bank or by other brokers, including self-employed applicants with one year of accounts, contractors paid on a day rate, company directors taking minimal salary plus dividends, and borrowers with variable or commission-based income. We have access to lenders across the high street, specialist, and private bank markets.

In 2026, Heron Financial was named a finalist in two categories at the British Bank Awards: Best Mortgage Broker and Best Ethical Financial Provider. Internally, we built Everglades, our own award-winning digital application system, to make the mortgage process faster and more transparent for clients. It is one of the reasons our clients tell us the process feels noticeably less stressful than going direct to a bank.

Our mission is simple: the right mortgage, without the stress.

If you'd like to find out what you could borrow based on your specific circumstances, use our mortgage calculator or get in touch for a free 15-minute consultation with an adviser.


Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

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5.0

All reviews

(2,324)

256 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Top class service from Aidan Broom

I’ve been with Heron Financial for the past five years, with Aidan Broom as my mortgage advisor throughout - including most recently during our new home purchase.

Aidan has consistently delivered outstanding service in every respect. He is clear, responsive, and highly knowledgeable about the market, always going above and beyond to secure the best deal for us. He’s also been readily available to help with any questions - even those beyond the mortgage itself - offering guidance on the wider home-buying process.

His support has made what can be a stressful experience feel far smoother and more manageable. I couldn’t recommend him highly enough.

31 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review and for your continued trust over the past five years. We’re so pleased to hear Aidan has consistently provided such knowledgeable support throughout your mortgage journey!

Rated 5 out of 5 stars

Dalia has been a superstar!

Dalia has been a superstar! Responsive, patient, and proactive. Buying home in the UK is super stressful, so having someone you can trust to do a good work on your behalf is priceless. Fully recommend Heron Financial (especially Dalia!)

31 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Dalia provided such responsive support throughout your home-buying journey!

Rated 5 out of 5 stars

Our Go To Mortgage Broker for Over Five Years

Heron Financial have been our mortgage brokers for over five years and we’ve used them for mortgages, remortgages and general advice. The team are always incredibly friendly, professional and genuinely focused on finding the best options for their clients. Communication is excellent and they make the whole process smooth and stress free. We wouldn’t hesitate to recommend them. Fantastic service every time.

31 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review and for your continued trust over the last five years. We’re so pleased to hear Heron Financial has been able to support you!

Rated 5 out of 5 stars

Great experience

Great experience, start to finish, really helpful and responsive.

28 January 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear you had a great experience!

Rated 5 out of 5 stars

Outstanding Service

I’ve been using the services of Heron Financial for the last two years and I cannot fault them. The mortgage advisors, protection advisors and case progression team are all super friendly and knowledgeable. I’ve been well informed every step of the way and always receive the best rates on the market. I would recommend Heron to any first time buyers or those re-mortgaging.

27 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review and for your continued trust over the last two years. We’re so pleased to hear you’ve had such a positive experience!

Rated 5 out of 5 stars

Mortgage advice for a New Build Property

I reserved a new build property at the turn of the year and the developer recommended Heron Financial to me. I’m very glad they did! Dalia was assigned to my case and throughout she was very friendly, quick to respond and always happy to help. She really worked with me when the property was undervalued and helped me achieve the best outcome. Similarly, Leona was assigned to my case after the Mortgage was all agreed and she also went above and beyond to keep me informed with every step. Nothing ever seemed to be any bother and I’m super grateful to them both. Can’t recommend them, and Heron financial, highly enough.

25 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for such a lovely review. We’re so pleased to hear Dalia and Leona were able to support you so well throughout your new build mortgage journey!

Rated 5 out of 5 stars

Thank you!

The team at Heron Financial have been incredibly supportive throughout the mortgage process. Kane always kept me up to date when needed and explained everything clearly to me at every stage.

18 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear the team were able to support you throughout the mortgage process, and that Kane kept you well updated!

Rated 5 out of 5 stars

We’ve used Heron Financial from the…

We’ve used Heron Financial from the very beginning of our mortgage journey and have gone through several remortgage processes. Our experience has been fantastic, they’ve been very useful and on top of our case all along. Kane and Leona have been outstanding.

22 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review and for your continued trust throughout your mortgage journey. We’re so pleased to hear Heron Financial has been able to support you from the very beginning and through several remortgages along the way!

Rated 5 out of 5 stars

Consistently excellent

We’ve worked with Kane for the past 4 years, and the service has been consistently outstanding. He has made every step of the process clear, stress-free, and tailored to our needs. His knowledge, responsiveness, and genuine care really provides us with confidence. We couldn’t have asked for better support securing our mortgage and highly recommend.

20 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review and for your continued trust over the past 4 years. We’re so pleased to hear Kane has consistently provided such outstanding support!

Rated 5 out of 5 stars

Easy to talk to…

So far I’ve been very impressed with Heron. They are easy to talk to and genuinely seem to have our best interests at heart. I trust them to find the best deal for us going forward.

16 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear you’ve been so impressed with Heron so far and that the team have been easy to talk to throughout!

Rated 5 out of 5 stars

Excellent service!

Brennan and Chloe have been so helpful at giving me advice and not only providing information but also breaking it down for me to understand better. Being a first time buyer is quite overwhelming but they've made the process really seamless!
I appreciate that they're always on hand if I have any questions and they've been great with their communication.

2 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Brennan and Chloe have been able to make your first-time buyer journey feel more manageable and less overwhelming!

Rated 5 out of 5 stars

The whole process has been easy and…

The whole process has been easy and we’ve been kept up to date with all that’s happening thank you all involved for keeping it simple

13 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear the whole process felt easy and that you were kept up to date throughout!

Rated 5 out of 5 stars

Exceptionally friendly and professional…

Exceptionally friendly and professional service. The mortgage application process was smooth, efficient, and far better than I expected. Truly the best experience I’ve had applying for a mortgage.

12 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear you found the service both friendly and professional, and that your mortgage application process felt smooth and efficient throughout!

Rated 5 out of 5 stars

Huge thank you to Heron Financial…

Huge thank you to Heron Financial especially Joshua and Zara for making our mortgage process so smooth. We got our mortgage offer quickly and without any hassle, and their guidance made the whole experience feel easy. We’re really grateful for everything they’ve done for us.

12 March 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Joshua and Zara were able to make your mortgage process feel so smooth and straightforward!

Rated 5 out of 5 stars

We had an amazing experience with Heron…

We had an amazing experience with Heron Finance, and I can’t recommend them highly enough. They managed to organise our mortgage with NatWest in just two days, which is absolutely incredible!
A huge thank you to Dalia and Chloe for their professionalism, efficiency, and constant support throughout the process. They made everything smooth, stress‑free, and crystal clear from start to finish. Their dedication and responsiveness truly set them apart.
If you’re looking for a team that goes above and beyond to get things done quickly and properly, Heron Finance is the one to trust. Thank you again for such outstanding service!

23 February 2026
Unprompted review
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Reply from Heron Financial

Thank you for such a lovely review. We’re so pleased to hear Dalia and Chloe were able to make your mortgage process feel smooth, clear and stress-free from start to finish!

Rated 5 out of 5 stars

Positive Experience from a first time buyer

I'm part of the way through buying my first home and Kane, Leona and Travis have made the process really smooth. They have been really clear in explaining how everything works, timelines and what all my options are and also get back to me really quickly. I'd really recommend using Heron, I've had a really positive experience

6 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Kane, Leona and Travis have helped make your first-time buyer journey feel smooth and well supported so far!

Rated 5 out of 5 stars

Great service from both Brennan Goodwin…

Great service from both Brennan Goodwin and Leona Currie on quite a complicated expat BTL application. Dealt with very professionally even though my circumstances were quite complex.

1 March 2026
Unprompted review
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Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Brennan and Leona were able to support you so well with your buy-to-let application and handle what was a more complex set of circumstances with professionalism throughout!

Rated 5 out of 5 stars

Excellent service

Excellent service by Don, spoke me through every step and answered any questions I had, helped set up everything I needed and worked around my schedule booking appointments with Vinal who also was great to deal with. Would recommend and definitely use again

28 February 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you for your lovely review. We’re so pleased to hear Don was able to guide you through every step, answer your questions clearly and help get everything set up in a way that worked around your schedule!

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