Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes. Con: Getting the car was hec... See more
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Company details
- Travel Agency
- Online Marketplace
- Sightseeing Tour Agency
- Tour Agency
- Tourist Information Center
- Travel Aggregator
Written by the company
Guide to Iceland is Iceland’s leading travel agency and the nation’s #1 travel marketplace. Plan your trip with ease and discover the largest selection of tours and vacation packages, book hotels and cars at the best prices, and get expert tips directly from locals. From hidden gems and authentic reviews to cultural guides, videos, and music, we connect you to the real Iceland. With everything in one place, we make your Iceland adventure simple, but unforgettable.
Contact info
Lækjargata 2, 101, Reykjavík, Iceland
- +3545197999
- info@guidetoiceland.is
- guidetoiceland.is
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 21% of negative reviews
Typically replies within 1 week
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Overall good experience
Overall good experience. The optional ice cavestrip was underwhelming
The whale watching was also a disappointment but that was our bad luck
Excellent planning and communicative…
Excellent planning and communicative support throughout. We had an excellent time in Iceland.
We couldn’t do the main 3 tour we took…
We couldn’t do the main 3 tour we took that were the reason to come from Florida. Too many tours cancelled and other people that booked the same tours mainly the northern light did them on the same time ours was cancelled. I think the tour companies you work with can care less about the significance of a vacation for working people
This trip was a dream!!
This trip was a dream!!! The only thing I could complain about is that we were supposed to have a 2024 or newer vehicle and it was not. But it got us from point A to point B all the way around the island.
Great suggestions
Great suggestions, very easy to make changes, and took all the stress out of planning the vacation. Very fast responses and quick and easy bookings.
Some problems can’t truly be resolved
Some problems can’t truly be resolved, so the tendency is to respond rather than take action.
Good but could be better
I would give 5 stars but there were a few things wrong:
1. On most days the accommodations were 1 or 2 hours away from the next day's activity! So the whole trip I was sleep deprived from having to get up so early to make my activity.
2. Some activities had the wrong start time!
3. Some of the direction buttons did not take us to the proper location!
Great experience
Great experience! When needed assistance quick to get us on the right path.
Great Tour and Customer Service
The tour was well planned and the customer service is just great: you always get a fast, helpful and nice answer from the team (advice: rather trust the itinerary than the app when the information differs).
We unfortunately had to reschedule 2 tours -due to a delayed flight and bad weather- but both times the team helped us very quickly to re-arrange everything.
The Mesmerizing Land of Rocks and Water
The routes and options and recommended sights were very good. Just be ready to spend lots of money.
Perfect planning and support service
Using GuidetoIceland was a perfect choice for this trip. My son and I wanted to do some hiking that was not on their normal trip plan and they were so helpful in making a change in accommodations. All of the accommodations were exactly as expected. It was great to have the GPS/Wi-Fi in the car. And we really appreciated the 40 pages of directions and suggestions for what to see on each stop. I highly recommend this to others and have given their company information to many of my friends who want to travel to Iceland.
Excellent customer service
Great tours - read the fine print on lodgings
The tours were extremely well organized and a joy to experience. Booking two grandparents into the 42-bed dorm room at Kex Hostel was a mistake we had to fix immediately. Even with the correction, this 70-year-old found it an adventure to climb into a top bunk. Overall, we had a delightful, memorable time.
isken is a professional and Enthusiasm…
isken is a professional and Enthusiasm tour guide
WARNING: Safety Negligence, Failed Systems, and Deceptive Refund Promises
DO NOT TRUST Guide to Iceland with your holiday or your money. Our New Year’s Eve was a dangerous nightmare followed by a display of total corporate dishonesty.
The Incident: We paid US$925 for a tour. We were left stranded at the pickup point for 90 minutes in -4°C wind chill. Their support told us to "keep waiting" while we were literally freezing, only to find out later they took our money but never actually booked the tour.
The Deception: After admitting their "technical error," they spent weeks trying to offer us insulting 5% or 10% vouchers. Finally, on Jan 27, they formally agreed in writing to a cash refund. It has been over 10 days since then, and they have GHOSTED us. They refuse to provide a bank transfer receipt (MT103) and keep sending the same "we are checking" template emails.
The Ethics: They even tried to "buy" the removal of our reviews with their 10% offer. It is now clear they have no intention of honoring their word; they only want to silence unhappy customers.
A company that abandons you in the Arctic cold and then lies about compensation does not deserve your business. There are plenty of reputable operators in Iceland—Guide to Iceland is NOT one of them.

Reply from Guide to Iceland
Guide to Iceland made this the easiest…
Guide to Iceland made this the easiest most memorable trip. So easy to navigate.
Flexibility
The initial itinerary was set out well, however we then realised we were a day short, so had to rearrange day 1 so that we didn't miss out on seeing all locations. They were happy to make the changes, however we requested a change in accommodation for the last day so that we could get the early flight out, the additional cost to stay at Keflavik seemed high. As for photography it was very condensed and felt like some of the locations are better suited to Summer rather than Winter/Spring. We didn't receive any information regarding our accomodation at Hrifunesvegur but the staff there were very helpful. The leg from Hofn to Reykjavik was a long day. Overall it did cover a lot of Iceland in the timeframe.
Great Source for Iceland Vacations
Great source for the best trips and activities while visiting Iceland. They are very knowledgeable and a big help, allowing you to put together the best trips available and are always there to answer your questions. I would definitely use again when I return to Iceland.
Self-drive week long trip!
We had the best time ever in Iceland! The itinerary Guide to Iceland created allowed us to see so many beautiful sites in one day. There was no time wasted and no stress with planning. The trip was better than we could have imagined and we can’t wait to go back one day. Throughout the week they answered fast when we needed, and helped sort out a wifi issue with our car. We enjoyed majority of the hostels we stayed at and they included food recommendations with discounts. We also had a gas discount with our car rental which was great. The extra tours booked were all amazing. We found our self in small groups for all the tours and were happy with the companies we were with. Would highly recommend booking a self drive trip through them. It was truly a once in a life time experience!
Highly recommended
7 Day trip around Iceland.
Very well organised ans balanced.
Excellent driver giving lots of historical, touristique, economic information.
Customer service always available and helpful.
I recommend .
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