Cover Today Reviews 

7,251
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 973 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptionally helpful and polite staff who take ample time to explain policy details thoroughly without applying any sales pressure. People deeply appreciate that cover is immediate from day one, bringing genuine peace of mind during sensitive moments. Advisors are consistently described as professional, knowledgeable, and personable, ensuring every interaction feels reassuring and exceptionally straightforward. However, some reviewers were not happy with communication issues, noting instances where representatives spoke too quickly, reached out unexpectedly during the form completion, or provided conflicting information regarding their overall service experience.

What people talk about most

Staff

People report positive experiences with staff, highlighting that advisors are exceptionally patient,... See more

Service

Customers consistently note positive experiences with service, highlighting very helpful and straightforward... See more

User experience

Users describe satisfaction with the user experience, noting that advisors are helpful, pleasant, and explain... See more

Product

Customers had great satisfaction with the product, highlighting that it is exactly what they expected and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My chat with the customer service representative (Jabir) was very fruitful. This guy spoke in very plain language, he made me understand the policy clearly. Normally when you speak to some of these o... See more

Company replied

Rated 5 out of 5 stars

Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commence... See more

Company replied

Rated 5 out of 5 stars

I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the... See more

Company replied

Rated 5 out of 5 stars

The guy that called me today (Richard) was a very patient and courteous young lad. He waited while I tried to sort out my bank details on my phone,, technology and myself will never be friends,, he ex... See more

Company replied


Company details

  1. Life Insurance Agency

About Cover Today

Written by the company

No Waiting Period

Cover Today are the only over 50s insurer with no waiting period.

Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(7,251)

904 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I wish to stop this so please cancel…

I wish to stop this so please cancel it.

30 July 2026
Cover Today logo

Reply from Cover Today

Hi Josephine, thank you for getting in touch.

We're sorry to hear that you've decided you'd like to cancel your policy. As we're unable to process cancellations through Trustpilot, please get in touch with our Customer Care team on 0800 470 4367, who will be happy to assist you with your request.

We appreciate you taking the time to leave your feedback and wish you all the best.

Rated 5 out of 5 stars

Phillip was brilliant, do not worry or hesitate the cover is great

I can not believe I am saying this, but.... Phil was amazing. Friendly yet very professional & gave full information about the options open to me. I could stop him at any point if I had a question, which is important when discussing Life Insurance; the information I received was very clear. Phil was great & I am so glad he answered the phone. I have called many companies but Cover Today & Phil ourshone all of them, at 64 & the Life Insurance I had in place linked to cover my mortgage had a much, much larger payout if I died before Sept 27, but it looks like I will still be here & have made provision to have the 2 policies running & will increase my premium next year to increase the sum payable to my son for my 2 grandchildren. If you are thinking about Life Insurance as I was, Cover Today outshone the others for the clarity, explanation, ease of claiming for loved ones, accident cover; the list is too long. If I didn't believe in it, I would never have left a review - that is how good I felt about the company, the cover, the claiming, everything - and Phillip was the bonus - I don't think I would have taken the policy out there and then had it not been for his kind, informative, professional manner.

27 July 2026
Rated 5 out of 5 stars

Donna helpfulness

Donna the person i spoke to was very helpful, provided all the information i needed to know. She explained everything in an easy to understand manner.

29 July 2026
Rated 5 out of 5 stars

Peace of mind.

The agent i spoke with Ryan Taylor was polite and clear on everything and was a pleasure to deal with. Thank you so much peace of mind my wife will be delt with in the future with kindness and respect.

28 July 2026
Rated 5 out of 5 stars

My experience today from Cover Today…

My experience today from Cover Today was excellent with easy to talk to staff and understanding all my needs and extremely helpful polite and respectful of all that I asked so glad I took cover today and at an excellent price all that I needed

27 July 2026
Unprompted review
Cover Today logo

Reply from Cover Today

Hi Karen, thank you for your lovely review! We're so pleased that you had such a positive experience with our team. Thank you for choosing Cover Today!

Rated 5 out of 5 stars

My Agent

The chap, I think it was Alistair was very helpful. He made it very easy for me to understand his answers to my questions

20 July 2026
Rated 5 out of 5 stars

Professional

Professional. Not pushy for you to buy the product. Informed you of different options. Explained everything in simple term , explained things you didn't understand.

22 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look