Cover Today Reviews 

7,249
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 973 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptionally helpful and polite staff who take ample time to explain policy details thoroughly without applying any sales pressure. People deeply appreciate that cover is immediate from day one, bringing genuine peace of mind during sensitive moments. Advisors are consistently described as professional, knowledgeable, and personable, ensuring every interaction feels reassuring and exceptionally straightforward. However, some reviewers were not happy with communication issues, noting instances where representatives spoke too quickly, reached out unexpectedly during the form completion, or provided conflicting information regarding their overall service experience.

What people talk about most

Staff

People report positive experiences with staff, highlighting that advisors are exceptionally patient,... See more

Service

Customers consistently note positive experiences with service, highlighting very helpful and straightforward... See more

User experience

Users describe satisfaction with the user experience, noting that advisors are helpful, pleasant, and explain... See more

Product

Customers had great satisfaction with the product, highlighting that it is exactly what they expected and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My chat with the customer service representative (Jabir) was very fruitful. This guy spoke in very plain language, he made me understand the policy clearly. Normally when you speak to some of these o... See more

Company replied

Rated 5 out of 5 stars

Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commence... See more

Company replied

Rated 5 out of 5 stars

I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the... See more

Company replied

Rated 5 out of 5 stars

The guy that called me today (Richard) was a very patient and courteous young lad. He waited while I tried to sort out my bank details on my phone,, technology and myself will never be friends,, he ex... See more

Company replied


Company details

  1. Life Insurance Agency

About Cover Today

Written by the company

No Waiting Period

Cover Today are the only over 50s insurer with no waiting period.

Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

7K reviews

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Asks customers to review

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4.9

All reviews

(7,249)

904 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Very helpful and very straight …

Very helpful and very straight forward telephone conversation I would recommend Cover Today also due to my experience with claiming my late husbands insurance a few months ago paid very promptly thank you Jennifer Stock

29 August 2026
Rated 5 out of 5 stars

What absolute 5 Star treatment we…

What absolute 5 Star treatment we received from Cheryl from Cover Today.
Cheryl made the whole process a breeze, she was professional throughout the telephone call, she made choosing our Life Assurance from Cover Today so easy, no pressure, no extra sales pitch. Would I recommend Cover Today, most definitely.

27 August 2026
Rated 5 out of 5 stars

Staff

Staff, specially the great gentleman who attended me was very nice,well behaved and experienced. Start is good. I wish and hope end will also good. Let us hope for the best.

28 August 2026
Rated 5 out of 5 stars

Excellent Customer Service

Advisor, spoke clearly, explained everything in-depth, allowed for questions to have greater clarity, better understanding.

Overall excellent Customer Service.

27 August 2026
Rated 5 out of 5 stars

Absolutely amazing friendly helpful…

Absolutely amazing friendly helpful explained everything to me. It was a pleasure speaking to Yasmin. It’s nice to be able to feel it ease when you ring companies up rather than just dealing with what they need to deal with but being that extra friendly, just go along way.

27 August 2026
Rated 5 out of 5 stars

What is the company doing well

What is the company doing well, in one sense I don't know because it depends wholly on the sales person. the product is inanimate, but the sales person a Stuart Lockwood was real and genuinely interested in what I was after and with a non sales pitch approach, targeted not just at another potential sale but a real person and for that approach I give a heart felt thank you.

26 August 2026
Rated 5 out of 5 stars

Everything explained

Everything explained, easy to understand the cover available, very professional staff caller, would recommend cover today to everyone, very good service

25 August 2026

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