Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Borshch Electric, B94 EG, Birmingham, United Kingdom
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I went to Erdington and brought a washing machine and tumbler dryer. Staff were
Pleasant and very helpful. When it came to the delivery, Sam and Oli was great! It was Oli’s first day on the job and I think he did really well. Communication was good, did all checks before leaving. Great customer service! I highly recommend

Reply from Borshch Domestic Appliance Superstores
Very serious and professional company. The item was nice and as described.

Reply from Borshch Domestic Appliance Superstores
Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various options and we were able to make an informed decision and purchase. Customer service at its best.

Reply from Borshch Domestic Appliance Superstores
Visited the branch in erdington, they was so helpful, delivered quick and very friendly, very happy 😊

Reply from Borshch Domestic Appliance Superstores
Friendly and helpful staff both in store and delivery. Delivery was quick and put the appliances where I needed them with no fuss. 100% would use again

Reply from Borshch Domestic Appliance Superstores
Really pleased with my new fridge and freezer. Delivery drivers where great, called me to let me know an eta as I had the school run this morning. They even unboxed both appliances for me prior to delivery. Saved me a trip to the dump. Great communication and great customer service!

Reply from Borshch Domestic Appliance Superstores
Andy and Dave were so helpful! So kind and considerate! Helped move thngs so delivery was done perfectly!

Reply from Borshch Domestic Appliance Superstores
Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn't have asked for a better team; so friendly, so polite !! Will be recommending to everyone I know. Before leaving, they made sure we understood everything and provided all relevant information.
Absolutely top lads!! Definitely welcome in my home again

Reply from Borshch Domestic Appliance Superstores
Went to Borshch appliance superstore in Birmingham to purchase a new cooker . We were assisted by Andy who was extremely knowledgeable about all the different appliances . He was not at all pushy , just really helpful . Would highly recommend this person to help you make your decisions .
Left with a beautiful new smeg cooker .

Reply from Borshch Domestic Appliance Superstores
Jason was very helpful and went above and beyond for us in finding the right product. Highly recommend

Reply from Borshch Domestic Appliance Superstores
Super pleasant experience overall,Tony and Matt were more than helpful in the shop and delivery experience was just as good,delivered and picked up the old machine with no issues. Couldn't recommend more

Reply from Borshch Domestic Appliance Superstores
Amazing service! Nice and quick, workers were so lovely and helpful, I couldn’t recommend better

Reply from Borshch Domestic Appliance Superstores
We ordered our fridge freezer way back when and discovered we were out of the delivery zone, but it wasn't a problem to deliver to us as they use a courier company. Things went wrong with house move move, but Borshch said it wasn't a problem they'd keep it and just let them know what's happening. They made paying the balance easy as we moved over 50mins drive from any store. Come delivery day Duffy & Jack went above and beyond to get the item into the house. They didn't rush, took care not to damage the item or the property. We're even jolly and able. To have a joke with, which is unusual these days. Thank you Borshch from start to finish it was a pleasant experience and would highly recommend.

Reply from Borshch Domestic Appliance Superstores
Not say it was gr8. It was ok. Prob was the freezer was not left level. It's says it has an inside light when door opens, on this model as ive been in touch with indesit, they tell me not on this model.Although it has the day and night mode buttons. Not your fault I know. And also there instructions are a complete waste of anybodys time. And should be made aware of. Apart from this no problem, and thankyou for your delivery on time. Yours sincerely Mr stephen mountain.

Reply from Borshch Domestic Appliance Superstores
Excellent item and service delivered within 4 days would recommend.

Reply from Borshch Domestic Appliance Superstores
Absolutely no customer service.
They advertise new and graded appliances. We bought an induction hob and specifically asked if it was new - answer YES
Took it home, electrician fitted it and one ring didn't work. Phoned Borshch - not really interested and told to phone Hotpoint.
Eventually got through, had an engineer out, went for the repair option as we didn't want to pay another electrician. But the control unit not the fault, it was the coil. Which the engineer had never seen before! Hotpoint said the retailer would swap it including fixing.
Phoned Borshch - bring it in.
Went in with the magic code sent by Hotpoint and they didn't beleive me but phoned Hotpoint and waited on the phone.....
What should have been a simple refund that they had been prewarned took over 40 minutes

Reply from Borshch Domestic Appliance Superstores
Superb service easy to order pretty much straight forward, Communication was first class too made contact for you to check item make sure your happy with it and delivery arranged all within a couple of days, Item arrived exactly as expected delivery guys was very pleasant very helpful, I would definitely recommend purchasing from here

Reply from Borshch Domestic Appliance Superstores
Visited Borshch, Upper Trinity Street on Saturday 2nd August
This is my 2nd visiting this store
Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delivered my fridge freezer, washing machine etc, no complaints with going up flight of stairs very friendly lads,
Thank you !

Reply from Borshch Domestic Appliance Superstores
This was my first time buying from this company
Their customer service was excellent and it wasn’t a straightforward process but throughout they remained professional and helpful
I wouldn’t hesitate to recommend them and would use them again
Thank you

Reply from Borshch Domestic Appliance Superstores
Thank you so much to Mike Williams so helpful did everything he could to help us find a microwave oven that would match our other appliances.

Reply from Borshch Domestic Appliance Superstores
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