Borshch Domestic Appliance Superstores  Reviews 

1,274
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and knowledgeable, making their interactions pleasant and informative. Many people highlight the exceptional customer service, noting the personalized approach and clear communication received. Reviewers frequently commend the delivery teams for their professionalism, politeness, and efficiency, often going above and beyond to ensure smooth installation. Customers also appreciate the quick delivery times and the quality of the products, with many noting their satisfaction with the appliances received.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, professionalism,... See more

Service

Customers consistently note positive experiences with service, often highlighting the professionalism,... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting the promptness and efficiency of... See more

Product

People report positive experiences with product, with many customers expressing satisfaction with the range... See more

Customer service

Consumers find customer service to be positive, with many reviewers describing it as fantastic, excellent,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied


Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.9

All reviews

(1,274)

141 reviews in the last 12 months

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Rated 5 out of 5 stars

Delivery Men were great !

I went to Erdington and brought a washing machine and tumbler dryer. Staff were
Pleasant and very helpful. When it came to the delivery, Sam and Oli was great! It was Oli’s first day on the job and I think he did really well. Communication was good, did all checks before leaving. Great customer service! I highly recommend

17 October 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Melissa thank you for shopping with us and sharing your experience all of the team work so hard to provide great service, the delivery team have a tough job installing appliances but always go the extra mile, Ollie is a great lad he had a great 1st day. Please do recommend us to family and friends

Rated 5 out of 5 stars

Very pleased

Very serious and professional company. The item was nice and as described.

27 September 2025
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave your review we really appreciate it, Please recommend us to family and friends.

Rated 5 out of 5 stars

Great customer service

Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various options and we were able to make an informed decision and purchase. Customer service at its best.

11 October 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us, All of the team work so hard to get you the correct appplinace we all have great pride in this and this is what seperates us from our competitors, please rrecommend us to family and freinds

Rated 5 out of 5 stars

Visited the branch in erdington

Visited the branch in erdington, they was so helpful, delivered quick and very friendly, very happy 😊

10 October 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Karen thank you for shopping with us we really appreciate it, please recommend us to family and freinds

Rated 5 out of 5 stars

Great service

Friendly and helpful staff both in store and delivery. Delivery was quick and put the appliances where I needed them with no fuss. 100% would use again

10 October 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Jack thank you for shoppng with us and sharing your experience please recommend us to family and friends and we look forward to seeing you again.

Rated 5 out of 5 stars

Great communication and excellent customer service 😊

Really pleased with my new fridge and freezer. Delivery drivers where great, called me to let me know an eta as I had the school run this morning. They even unboxed both appliances for me prior to delivery. Saved me a trip to the dump. Great communication and great customer service!

10 October 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Marce thank you for shopping with us and taking the time to leave the review. All of the team work so hard to provide a great service we pride ourselves on this. Please recommend us to family and freinds

Rated 5 out of 5 stars

Andy and Dave were so helpful

Andy and Dave were so helpful! So kind and considerate! Helped move thngs so delivery was done perfectly!

3 October 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thats what we love to hear great service with a smile, please tell family and friends about us, thank you for shopping with us.

Rated 5 out of 5 stars

Fantastic gentleman

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn't have asked for a better team; so friendly, so polite !! Will be recommending to everyone I know. Before leaving, they made sure we understood everything and provided all relevant information.
Absolutely top lads!! Definitely welcome in my home again

30 September 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us, at Borshch we always go the extra mile for our customers and getting the double door in safely was our main priority which is why we sent 3 people, the fence came down, the gate came off and then the doors came ooff the cabinet and then we were able to fit it in. The drivers work so hard and do a great job, please tell family and friends about the service you recieved and we look forward to seeing you again.

Rated 5 out of 5 stars

Top sales assistant

Went to Borshch appliance superstore in Birmingham to purchase a new cooker . We were assisted by Andy who was extremely knowledgeable about all the different appliances . He was not at all pushy , just really helpful . Would highly recommend this person to help you make your decisions .
Left with a beautiful new smeg cooker .

9 September 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and sharing your experience, All of the team work so hard, Enjoy your cooker and please recommend us to family and freinds.

Rated 5 out of 5 stars

Jason was very helpful and went above…

Jason was very helpful and went above and beyond for us in finding the right product. Highly recommend

13 September 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Martyn thank you for shopping with us and sharing your experience Jason and all of the team work so hard. Please do recommend us to family and friends

Rated 5 out of 5 stars

Super pleasant experience overall,Tony…

Super pleasant experience overall,Tony and Matt were more than helpful in the shop and delivery experience was just as good,delivered and picked up the old machine with no issues. Couldn't recommend more

10 September 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave your revew we really appreciate it. All of the team work so hard to provide a great service and we love it when this is recognised, Please do recommend us to family and freinds.

Rated 5 out of 5 stars

Amazing service

Amazing service! Nice and quick, workers were so lovely and helpful, I couldn’t recommend better

9 September 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Shannon Thank you for shopping with us and taking the time to leave your review we really appreciate it, please do recommend us to family and friends,

Rated 5 out of 5 stars

Couldn't ask for more

We ordered our fridge freezer way back when and discovered we were out of the delivery zone, but it wasn't a problem to deliver to us as they use a courier company. Things went wrong with house move move, but Borshch said it wasn't a problem they'd keep it and just let them know what's happening. They made paying the balance easy as we moved over 50mins drive from any store. Come delivery day Duffy & Jack went above and beyond to get the item into the house. They didn't rush, took care not to damage the item or the property. We're even jolly and able. To have a joke with, which is unusual these days. Thank you Borshch from start to finish it was a pleasant experience and would highly recommend.

5 September 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us we really appreciate it, we are a family business and we care, all of the teamwork so hard so we provide great service with a smile, this is what seperates us from our competitors. We always go the extra mile.
Please do recoomend us, Thank you

Rated 4 out of 5 stars

Not say it was gr8

Not say it was gr8. It was ok. Prob was the freezer was not left level. It's says it has an inside light when door opens, on this model as ive been in touch with indesit, they tell me not on this model.Although it has the day and night mode buttons. Not your fault I know. And also there instructions are a complete waste of anybodys time. And should be made aware of. Apart from this no problem, and thankyou for your delivery on time. Yours sincerely Mr stephen mountain.

28 August 2025
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Reply from Borshch Domestic Appliance Superstores

Stephen thank you for shopping with us, we appreciate the business

Rated 5 out of 5 stars

Excellent item and service delivered…

Excellent item and service delivered within 4 days would recommend.

18 August 2025
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Reply from Borshch Domestic Appliance Superstores

Colin thank you for shopping with us, this is what we aim for great service with a smile. Please reccomend us to family and friends.

Rated 1 out of 5 stars

Absolutely no customer service.

Absolutely no customer service.
They advertise new and graded appliances. We bought an induction hob and specifically asked if it was new - answer YES
Took it home, electrician fitted it and one ring didn't work. Phoned Borshch - not really interested and told to phone Hotpoint.
Eventually got through, had an engineer out, went for the repair option as we didn't want to pay another electrician. But the control unit not the fault, it was the coil. Which the engineer had never seen before! Hotpoint said the retailer would swap it including fixing.
Phoned Borshch - bring it in.
Went in with the magic code sent by Hotpoint and they didn't beleive me but phoned Hotpoint and waited on the phone.....
What should have been a simple refund that they had been prewarned took over 40 minutes

12 August 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Paul I am sorry but I have to disagree we are a family business which has been trading for over 40 years and customer service is something we pride ourselves on, please see our reviews.

Our sales assistance was with you over an hour helping you, it was pointed out it was graded and came with a manufactures guarantee as per your receipt.

As a business we have procedures to follow with returns it was never the case we did not believe you.

I am very sorry you felt this way and hope that you found what you were after.

Rated 5 out of 5 stars

Superb service easy to order pretty…

Superb service easy to order pretty much straight forward, Communication was first class too made contact for you to check item make sure your happy with it and delivery arranged all within a couple of days, Item arrived exactly as expected delivery guys was very pleasant very helpful, I would definitely recommend purchasing from here

3 August 2025
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Reply from Borshch Domestic Appliance Superstores

Donna thank you for shopping with us and sharing your experience we really appreciate it please do recommend us to family and friends

Rated 5 out of 5 stars

Visited Borshch

Visited Borshch, Upper Trinity Street on Saturday 2nd August
This is my 2nd visiting this store
Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delivered my fridge freezer, washing machine etc, no complaints with going up flight of stairs very friendly lads,
Thank you !

4 August 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us we really appreciate, glad we were able to help. All of the team work so hard and have great pride in there jobs we love it when this is recognised. Please recommend us to family and friends.

Rated 5 out of 5 stars

10/10 for customer service! …

This was my first time buying from this company
Their customer service was excellent and it wasn’t a straightforward process but throughout they remained professional and helpful
I wouldn’t hesitate to recommend them and would use them again
Thank you

22 July 2025
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Reply from Borshch Domestic Appliance Superstores

Susan thank you for shopping with us and taking the time to leave this review, we are a family business we have been trading for over 40 years and we do care, we always go the extra mile for our customers.
Please do recommend us to family and friends

Rated 5 out of 5 stars

Thank you so much to Mike Williams so…

Thank you so much to Mike Williams so helpful did everything he could to help us find a microwave oven that would match our other appliances.

24 July 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Angela thank you for shopping with us and taking the time to leave the review we really appreciate it. Please recommend us to family and friends.

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