Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Review summary
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Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more
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I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more
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Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more
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Company details
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Borshch Electric, B94 EG, Birmingham, United Kingdom
- 01217736361
- website@borshch.co.uk
- borshch.co.uk
4.9
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Aaron & Andy have just delivered my…
Aaron & Andy have just delivered my fridge freezer amazing blokes very friendly the best out of all better than the D team :p
20 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Jemma thank you for shopping with us we really appreciate it Please tell family and friends about us
Aaron and Andy was great delivering my…
Aaron and Andy was great delivering my fridge freezer ! Very friendly and helpful. Highly recommended shopping with Borshch
20 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you we really appreciate the review and please do recommend us
Really helpful great service Aaron Andy
20 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it Please tell family and friends about us.
Andy and Aaron
Andy and Aaron, polite, respectful and got the job done with a tight sqeeze
19 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it.
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and taking the time to leave the review we really appreciate it. Please tell family and friends about us.
Andy and Aaron was very helpful fitted…
Andy and Aaron was very helpful fitted all stuff properly and in no time very polite and did a great job
16 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Hannah thank you, Please tell family and friends about us and the service we offer
Very professional and kind service from…
Very professional and kind service from Dwanyn and Damion
16 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping us and sharing your experience, Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
Thank you Richard for shopping with us and sharing your experience please tell family and friends about us
Excellent store service in Dudley and…
Excellent store service in Dudley and great delivery team Andy & Arron.
16 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you.
Please tell family and friends about us and the service we offer
New Washing Machine
Dwayne and Damian very friendly and professional fitted in no time all rubbish taken away
16 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Maxine thank you for shopping with us and sharing your experience Pleasae tell family and friends about us.
Fridge freezer/ Washing Machine to 2nd floor flat
Just had fridge freezer and washing machine delivered and installed. Quick and efficient with excellent service from Damien and Dwayne. The guys were superb and a credit to the business with great customer service.
16 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it, All of the team worj so hard and we love it when this is regognised. Please tell family and freinds about us
It’s a great service
It’s a great service. They came early morning and do everything in a fast pace. Excellent!
16 January 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it.
yes it was great full honsti iam so…
yes it was great full honsti iam so happy thanks so much andy And Aaron
15 January 2026
Unprompted review
Excellent delivery service
Got excellent delivery service from Andy and Aaron today. The best, literally! ✨
15 January 2026
Unprompted review
Andy and Aaron are very helpful and…
Andy and Aaron are very helpful and professional.
Thank you!
15 January 2026
Unprompted review
Thank you Dwayne and Damian!
I have used Borshch for many years and they have always been brilliant!
I have moved into my new property this week and have had 4 new appliances delivered today by Dwayne and Damian! They were brilliant! Manouvered everything into place with great care and were both polite & friendly! Great customer service! Thank you both so much!
14 January 2026
Unprompted review
Delivery men not equipped to fix…
Delivery men not equipped to fix machine so had to obtain and pay a separate plumber, who was not able to take the old one away.
8 December 2025
Reply from Borshch Domestic Appliance Superstores
I am sorry to hear you feel this way but the installation service we offer is a straight connection service only, the issue with your job was the shut valve had siezed open and we were unable to isolate the machine. The drivers are not plumbers they are not insured or trained to change fittings, we have tried to call you to clear this up we left you a message.
We refunded the fitting charge same day as we were unable to fit the washer.
I am sorry you feel we let you down but if there is an issue with fittings this is beyond what we do and requires a plumber.
Had a choice of Dishwasher to choose…
Had a choice of Dishwasher to choose from, after a recommendation for Borsch, it was delivered to my home and now fitted, my last Dishwaher was from Borsch and lasted 10 busy years with a family of 6.
Thank you.......
15 December 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Robert thank you for being a loyla customer and taking the time to review us we really appreciate it. Please recommned us to family and friends.
Fridge freezer purchase
Honestly, I didn't want to buy a fridge freezer but mine had broken down. Rodney in store was super helpful, knowledgeable and gave me honest information about the products, enabling me to make my decision. Delivery is quick. The guys really helped me out today, I'd have no hesitation recommending the team at the Dudley branch!
14 December 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Jane thank you so much for shopping with us and reviewing us we really appreciate it. Please recommned us to family and friends.
Brilliant store
Really good customer service.
Matt was brilliant took his time to explain all the dishwashers I looked at. Purchased from here before few years ago reason I went back. Great range of appliances at great prices.
12 December 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Mal thank you for being a loyal customer we really appreciate it and thank you for taking the time to review us. Please recommned us to family and friends.
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