I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more
Company replied
Company details
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Matt was very friendly but I did think…
Matt was very friendly but I did think afterwards there were some questions I need answers for and thought he should have mentioned these things. I will call Aura at some point regarding these
2 April 2026
Reply from Aura
Hello Ms. Janet,
Thank you for leaving a review. I'm so sorry if there were things that were left out of our conversation. Transparency is very important to us here at Aura, so we never want you to have lingering questions. Please give us a ring with any questions you have...we are always happy to chat! All the best, Matthew
Good value all included no extras
Caring patient and good price all included peace of mind.
10 April 2026
Reply from Aura
Hi Jennifer,
thank you for leaving this lovely review. Wishing you all the best, and take care, Matthew
Excellent and stress free
I requested a brochure, which arrived promptly. I then arranged for a callback.
Roddy was extremely friendly and helpful, he gave me all the information I needed and answered all the questions I had.
Arranging my funeral plan was simple and stress free. I set up a payment plan, and the paperwork arrived in good time.
I would happily recommend anyone to consider Aura.
10 April 2026
Reply from Aura
Hi there,
Thank you for taking the time to share your experience here. It's so nice to know that you found the process simple and stress-free. We appreciate you putting your trust in Aura. Please take care, Roddy
The person who I spoke with was very…
The person who I spoke with was very thoughtful and courteous throughout
11 April 2026
Reply from Aura
Hello Graeme,
What lovely words, thank you. We will be here to chat, should you ever need anything. All the best, Rowena
Reply from Aura
Hi, Ms Annaleen
Thank you for this positive review...I'm so glad you found the process simple and efficient. Wishing you all the best! Anne-Sophie
Putting this plan in place was easy
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy.
I guess my only question would be is why the advertisements for Aura say funerals from £1195. I wasn't told anything about this. Having shared this matter here on my review, am still happy with the service I received from Jimmy.
3 April 2026
Reply from Aura
Miss Ripley,
Thank you for such a lovely review. I really appreciate you taking the time to share your experience. Regarding your question about the price, our at-need services start at £1,195, which may be what you had seen. I hope this helps clear things up, but if you'd like to chat anything through, please give us a call. We are always happy to help. All the best, Jimmy
Customer Focused
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up woukd be so easy and without stress , thanyou.
1 April 2026
Reply from Aura
Donald,
Thank you for taking the time to leave this kind review. I'm glad you found the process simple and customer-focused. I'm also happy you didn't feel any pressure! That's exactly what we aim for. Please take care, Caoimhe
Reply from Aura
Kevin,
These kind words are very much appreciated. Wishing you all the best, Jimmy
The people we spoke to regarding…
The people we spoke to regarding purchasing a funeral were kind and put no pressure on us. We were pleased to go with your company.
.
20 March 2026
Reply from Aura
Mrs. Patricia,
Thank you for leaving this kind review. We will be here to chat, should you ever have additional questions. Wishing you the best, Jimmy
Respectful and considerate at all times.
1 April 2026
Reply from Aura
Sally,
Thank you so much for this lovely review. Please take care, Roddy
They are second to none .Most…
They are second to none .Most professional company I have ever dealt with ,Faultless.Completely on the ball from start to finish and beyond. Offering after care help if needed after all they did .Put my wife completely at ease and informed through the recent loss of both her parents.
1 April 2026
Unprompted review
Reply from Aura
Stephen,
What a beautiful review, thank you so much for placing your trust in us here at Aura. It's truly our privilege to assist you. Wishing you and your family all the best. Take care, the team at Aura
Reply from Aura
Hi Paul,
Thanks so much for taking the time to leave us a positive review. I'm so glad to know you found the process easy. All the best, Roddy
Reply from Aura
Hi Norman,
Thank you for this positive review. Please let us know if you ever need to chat, we are here for you. All the best, Rowena
Excellent service and a great customer care
Excellent service and a great customer experience in what can be a difficult decision in matters such as this.
Would highly recommend Aura and Jimmy who I dealt with guided me through the whole process and made sure that the service I would be getting was exactly what I required.
Thanks once again Aura.
5 April 2026
Reply from Aura
Trevor,
Thank you for sharing your experience. It was a privilege to support you, and I appreciate you recommending our service. Wishing you all the best, Jimmy
A helpful person at the end of phone…
A helpful person at the end of phone which was answered quickly
28 March 2026
Reply from Aura
Hi, Pamela
What a lovely review, thank you. We will always be there on the other end of the phone, should you ever need anything. Take care, Zoe
Reply from Aura
James,
Thank you for the positive review, it means a lot to us here at Aura. Take care, Jimmy
Aura are competitive and efficient
Very pleasant member of staff. No pushy sales. Excellent communication and attentive also listened to what my specific needs were.
Good clear conversation in a friendly manner. Professional and efficient at all times. Happy with the funeral package I have purchased plus peace of mind that there is the option to cancel and get my money back if I dont want to proceed eg out of the country etc circumstances change etc no other service provides this offer.
Very clear and easy to understand/read on document received.
Overall happy using this company.
29 March 2026
Reply from Aura
Gill,
Thank you for such a lovely review. I'm glad to know you found our interaction pleasant and not pushy...that's exactly what we aim for. Please let us know if you need any additional support. All the best, Roddy
So easy to get set up no hassle no…
So easy to get set up no hassle no stress just a person who understands and there to help excellent
28 March 2026
Reply from Aura
Mr. R M
I so appreciate you taking the time to leave this positive review. Wishing you all the very best, Matthew
Friendly staff and easy process
The process was quite straightforward and the operator was helpful and knowledgeable. We just hope that it going to be a long time before we can rate them on the actual cremation part of the service.
27 March 2026
Reply from Aura
Lefere,
Thank you for the review, I'm happy to know you found the process to be straightforward. Please get in touch if you ever have questions. All the best, Anne-Sophie
Aura has compassion, good values and vision
I wanted to organise the cremation of my body years in advance(hopefully) for peace of mind of myself to know that my family and friends do not have to worry about these things while grieving. The company stands out regarding compassion, values and vision. Very helpful on the phone and everything was set up very quickly
3 April 2026
Reply from Aura
SB,
What a kind review, thank you. It's lovely to know that Aura stood out to you, and that you found the process straightforward. Please take care, Caoimhe
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