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Apricot Insurance Reviews 

1,119
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 314 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable during phone consultations. Consumers deeply appreciate the clear and transparent explanations provided, which make securing insurance policies much easier than expected. People consistently note that the overall service is remarkably efficient, professional, and accompanied by very prompt responses to all inquiries. Many reviewers are also thrilled with the highly competitive prices and great financial deals successfully secured for their home and property coverage. Clients often mention they would gladly use these services again and warmly recommend them to friends and family.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpful, professional, and friendly... See more

Service

Users describe positive interactions with service, highlighting efficient, professional, and friendly... See more

Customer service

Reviewers express great satisfaction with customer service, praising the knowledgeable and friendly staff who... See more

Price

People report satisfaction with the pricing, consistently highlighting competitive quotes and significant... See more

User experience

Customers consistently note positive experiences with user experience, finding the overall process seamless... See more

Reviews shaping this summary

Rated 5 out of 5 stars

New House Policy. Being able to speak with competent advisers helping every step of the way. Checking with the underwriters on what needed to be checked direct and phoning you back within the hour... See more

Company replied

Rated 5 out of 5 stars

Rang up to speak about my car insurance Ryan was great reassured me that all was ok and I had nothing to worry about. He was very efficient and polite and sent over some documents that I requested imm... See more

Rated 5 out of 5 stars

Initial telephone enquiry about house insurance was completed without any bother. Luke was very helpful and courteous and followed his verbal quote with the same by email. The price was also competi... See more

Company replied

Rated 5 out of 5 stars

Tammy was brilliant, gave me all the details in a clear and transparent manner. She actually made me genuinely feel like she was trying to get me the best deal, which she did. She had a great telephon... See more

Company replied


Company details

  1. Insurance Broker
  2. Auto Insurance Agency
  3. Business Insurance Company
  4. Commercial Insurance Company
  5. Home Insurance Agency
  6. Landlord Insurance Company

About Apricot Insurance

Written by the company

Committed to getting you the right insurance and the right price, every time

Apricot is an established insurance broker, with over 40 years experience. Offering comprehensive searches and a friendly and knowledgeable team of UK advisers, Apricot is the perfect choice for your insurance needs.

Do you want trusted car insurance for your vehicle, or do you need to compare home insurance quotes to make sure you get a competitive deal that is right for your individual needs? Apricot is on-hand to tailor your policy and match you with the best products, whether you want to insure your car, van, home or need landlord cover for a rental property. We have a wide range of additional products, such as breakdown cover, legal expenses, hire car, home emergency & rent protection. Offering peace of mind for any eventuality.

To compare car insurance, home insurance or van insurance just click on the links below. The company will then search our panel of insurers to find a quote that will meet your requirements. If you have any questions or queries our experienced customer service team are happy to help you complete your quotation or purchase on 02890 616 718 .

Car Insurance Van Insurance Home Insurance Landlord Insurance

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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4.9

All reviews

(1,119)

311 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer care

Luke was very helpful in getting a competitive quote for Landlord Insurance. He was pleasant and helpful. I would definitely recommend Apricot Insurance.

19 February 2026
Rated 5 out of 5 stars

Excellent service

Excellent service from Apricot.
Stephanie was dealing with my request to find me cheaper insurance, and with success to👍.
It was a pleasure to deal with such a lovely person. A credit to the company.
Thank you

18 February 2026
Rated 5 out of 5 stars

Helpful and competitively priced

Like was extremely helpful and patient. He told me about extras I could add if I wished. He went through everything thoroughly and quoted me a good price. He was also friendly and polite. I have used apricot in the past for multi car insurance and find they are very competitively priced

18 February 2026
Rated 5 out of 5 stars

Very helpful

Very helpful, friendly and informative.
All necessary insurance details explained clearly.

17 February 2026
Rated 5 out of 5 stars

I had to change a car registration…

I had to change a car registration plate and sort my insurance out. I spoke to a woman called Ruth and she was absolutely perfect she was very clear and efficient I could not of spoke to anyone better. She was perfect.
Tom

12 February 2026
Unprompted review
Rated 5 out of 5 stars

Competitively priced, pleasant staff

Luke and Rebecca were two pleasant helpful and informative people to work with. The quotes they got for me far undercut other local and overseas companies and would be happy to work with Apricot again.

10 February 2026
Rated 5 out of 5 stars

Luke was super

Luke was super, very efficient and got me a great price. Very pleasant to deal with, local guy, sent me all the information I asked for and followed up when he said he would! Well done 👍

9 February 2026
Rated 5 out of 5 stars

Excellent and polite service


Luke McVeigh the person who dealt with my insurance cover, was polite and explained every detail that he could get an insurance tailored to meet my needs.
I found Luke very helpful and took all my concerns on board , all in all an excellent service from Luke.

5 February 2026

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