A very capable and clear handler. Also the line was crystal clear ( some institutions should note this). My various enquiries ranged from specifics on the particular fund to be transfered, an update... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Recently transferred a pension from Scottish widows to AJ Bell. I did so because of really poor Scottish widows customer service, terrible website/app and also because of thousands of bad reviews rega... See more
Company replied
Excellent customer service as usual from AJ Bell. Tyron (Ty) guided me through the necessary steps via my account, which not only helped me with my query right now, but will save me time in the fu... See more
Company replied
We have recently transferred our investment platform to AJBell and we have been pleasantly surprised at how smoothly the experience has proved. We were allocated a dedicated contact at the firm who wa... See more
Company replied
Company details
Written by the company
AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.
Contact info
4 Exchange Quay, M5 3EE, Salford, United Kingdom
- ajbell.co.uk
4.9
Excellent
15K reviews
Asks customers to review
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At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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Very helpful agent
Although the agent was very helpful and talked me through the process, I was surprised how less than straightforward it was to set up a regular £200 p.m. direct debit into my existing stocks and shares ISA. The entire process needs radical simplification.
22 May 2026
Reply from AJ Bell
Good morning Steve
Thank you for leaving us a review! We’re really pleased to hear that our agent was helpful and guided you through the process.
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Joe
Early days yet
Early days yet, just transferred from another provider. Website is complex to navigate first time. However friendly professional help was at hand to do a regular monthly index tracker payment on the correct fund. A possible 5 star if and when I get comfortable with it. A bit daunting at first.
22 May 2026
Reply from AJ Bell
Good afternoon John,
We appreciate you sharing your initial experience. We understand that navigating a new website can be challenging, and we're glad our team could assist you.
We are always working to improve our user experience and hope you'll feel more comfortable with us over time.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
A quick and efficient ISA transfer
A quick and efficient ISA transfer, no problems and happy with the service.
22 May 2026
Reply from AJ Bell
Good afternoon,
We're so pleased your ISA transfer was quick and efficient. We really appreciate you taking the time to share your thoughts with us.
Thank you for your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Platform transfer
I was surprised how easily and efficiently the transfer was conducted, and I was able to follow progress throughout. Excellent process and service!
15 May 2026
Reply from AJ Bell
Good afternoon,
We're delighted to hear your transfer was easy and efficient, and that you could follow its progress.
Thank you for your excellent feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Clarity, patience and information
The phone was answered swiftly by Katie. She was clear, informed and pleasant to deal with. I've just started with AJ Bell and investing, so I had many beginners questions. All we're answered well, with patience and clarity.
22 May 2026
Reply from AJ Bell
Good afternoon Persia,
Thank you for sharing your positive experience. We are delighted to hear that your call was answered swiftly and that our team provided clear, informed, and patient assistance with your beginner questions.
We appreciate you choosing us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Quick and efficient
So smooth and easy, the complete opposite of my previous transfer experience.
22 May 2026
Reply from AJ Bell
Good afternoon,
We're so glad your transfer was smooth and easy! Thank you for sharing your positive experience with us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good afternoon,
Thank you for taking the time to share your thoughts with us. We are really glad to hear that you had a positive experience with us.
If you have any further queries, please do not hesitate to get in touch.
Best wishes,
Christian
Straight forward and stress free
I had actually selected an alternative provider for my S&S ISA but had found their entire customer experience from website to customer support deeply frustrating and a struggle so decided to give up and start again. Immediately I found the AJ Bell website much more intuitive and I found most things without having to dig deep into sub menus. I also decided to call Customer Support and quickly spoke to Ryan to confirm a that all the things that I wanted to do had been set up correctly. Ryan took away the stress that had built up from my previous experience. I have no reservation in recommending AJ Bell for a S&S ISA, transferring in an existing ISA and setting up a monthly payment plan. Thank you Ryan
21 May 2026
Reply from AJ Bell
Good afternoon Steve,
We are so pleased to hear that your experience with us was a positive one, especially after a frustrating start elsewhere.
It is wonderful to know our website and customer support were helpful in setting up your S&S ISA. Thank you for sharing your feedback with us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I spoke with Ryan today …
I spoke with Ryan today to try and get him to enlighten me regarding shares and investments He was very knowledgeable and very helpful and he took his time to explain to me how it all works
21 May 2026
Reply from AJ Bell
Good afternoon Jason,
We're so glad to hear our team provided such a helpful and informative experience regarding shares and investments. We really appreciate your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I had a few issues setting up a SIPP…
I had a few issues setting up a SIPP and it proved to be easy to speak to real people who knew the product, great service.
20 May 2026
Reply from AJ Bell
Good afternoon Dave,
Thank you for your review! We're glad we made setting up your SIPP easy and that our team provided great service.
We really appreciate your feedback.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
The advisor was extremely helpful.
The advisor was extremely patient and helpful. He immediately understood my problem and navigated me to the correct account. He also helped me on my other account.
21 May 2026
Reply from AJ Bell
Good afternoon Clifford,
Thank you for your kind review! We are so pleased to hear that our advisor was patient and helpful in resolving your account issues.
We appreciate you sharing your positive experience.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Phone was answered straight away.
Phone was answered straight away.
Very helpful chap answered my questions and talked me through what I needed to do
21 May 2026
Reply from AJ Bell
Good afternoon,
Thank you for your review! We're pleased to hear your call was answered promptly and our team provided helpful assistance.
Thank you for taking the time to leave us your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
Customer support services
Quick, polite and helpful responses from staff who also provided good support helped make pension changes easy to achieve. Thank you
21 May 2026
Unprompted review
Reply from AJ Bell
Good afternoon,
We're so glad our team could make your pension changes easy!
Thank you for your kind words and positive feedback.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
The respondent was helpful
The respondent was helpful, and very patient whilst i sorted out a new password which unfortunately i now need to change again
21 May 2026
Reply from AJ Bell
Good afternoon Grahame,
We're so pleased our team was helpful and patient. We appreciate you sharing your positive experience with us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
Very helpful response to my query
21 May 2026
Reply from AJ Bell
Good afternoon,
We appreciate your feedback. We're glad we could help with your query.
Thank you for your review!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Absolutely shocking experience.
If you notice the AJ Bell response below, they say that someone will get back. I think this is just a ruse so the review can be taken dow. I responded as requested but heard nothing - disgraceful behaviour
No sign ofAbsolutely shocking experience.
This should have been a straightforward transfer from one part of AJ Bell to another but it has been going on for over 3 and a half months.
Customer Service useless and impotent. The transfer team have given out incorrect information. They told me I could not trade when I could!
AJ Bell have lost at least one of my stocks.
AJ Bell have just not delivered and been totally unprofessional.
GO ELSEWHERE
2 March 2026
Unprompted review
Reply from AJ Bell
Good morning Mike
Thank you for taking the time to share your experience. We’re sorry to hear that you haven’t had a positive experience with us and that your transfer has been delayed.
I’ve sent you a request for further information via Trustpilot. If you could kindly respond to this we will arrange for someone from the appropriate team to investigate this for you.
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Joe
Transfer applied for online and from…
Transfer applied for online and from that point onwards it was effortless and speedy.
20 May 2026
Reply from AJ Bell
Good afternoon Paul,
We're so happy to hear your online transfer was effortless and speedy. Thank you for your kind words!
We appreciate you taking the time to leave us a review!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
So easy to open new S&P ISA
I already hold a dealership account with AJBell.
Dividend payments came into it. Took 2 minutes to send some money back to my bank account.
Opened new Stocks and Shares ISA, with remaining dividend money transferred into it.
Knew the shares I wanted to buy, using the money I transferred minutes earlier. Whole experience took 10 minutes.
Cost of purchasing shares £5 (way less than what Equiniti charge), and cost of keeping them in New S&P ISA minimal.
Overall a quick, simple and cost effective experience.
21 May 2026
Unprompted review
Reply from AJ Bell
Good afternoon Peter,
We are delighted to hear that your experience with us was quick, simple, and cost-effective.
We appreciate you sharing your positive feedback regarding our services.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Professional
Professional, friendly and extremely helpful in breaking down information to provide a better understanding of investing. Top notch!
21 May 2026
Reply from AJ Bell
Good afternoon,
We are so glad to hear we could help you better understand investing! Thank you for your wonderful feedback; it really means a lot to us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Knowledgeable support advisor
Knowledgeable support advisor.
Everything resolved quickly.
21 May 2026
Reply from AJ Bell
Good afternoon Christopher,
We are so pleased to hear our support advisor was knowledgeable and resolved everything quickly.
Thank you for your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
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