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AJ Bell Reviews 

15,540
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 6,149 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and professional demeanor, making interactions pleasant and productive. The customer service is frequently highlighted as exceptional, with many people appreciating the quick response times and the ease of reaching a real person. The overall service provided is often described as excellent, with consumers noting the efficiency and smooth user experience, especially regarding transfers and account management. However, some customers also noted issues with email response times, which could take a day or longer, making them unsuitable for urgent matters. A few other people also experienced difficulties with pension transfers, which resulted in delays in receiving funds and caused frustration.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising them as helpful, professional, and... See more

Customer service

Reviewers mention positive feedback about customer service, often highlighting the helpfulness, friendliness,... See more

Service

Users describe positive interactions with service, highlighting the helpful, professional, and friendly staff... See more

Response time

Consumers find response times to be positive, with many reviewers highlighting quick phone answers and... See more

User experience

Clients share positive opinions on user experience, frequently describing processes as seamless, easy, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more

Company replied

Rated 5 out of 5 stars

I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more

Company replied

Rated 5 out of 5 stars

I've received very helpful, knowledgeable and prompt responses to several of my queries from Josh, Patrick, Zak, Samuel, Kiera, and Matthew, at AJ Bell. The FAQs are very good and in fact so is AJBot... See more

Company replied

Rated 5 out of 5 stars

Alec was extremely helpful and patient and I felt very confident about the information he gave me, during my 40 minute call. I have needed to phone up AJ Bell quite frequently lately for help with m... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.8

Excellent

TrustScore 5 out of 5

16K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

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4.8

All reviews

(15,540)

5,919 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great help from Josh Ryder

Josh Ryder was very helpful and knowledgeable, especially as I had a few different questions to raise during the same call. I really appreciated his patience and clear guidance.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are so pleased to hear you had such a positive experience with our team.

Thank you for your kind feedback regarding our helpful, patient, and clear guidance. We really do appreciate it!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The person I spoke to was very helpful…

The person I spoke to was very helpful and sorted out my issue straight away.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased our team was helpful and sorted out your issue straight away. Thank you for your feedback and taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

simple to use

simple to use, efficiently processed

1 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your kind words! We are delighted to hear that you found our service simple to use and that your request was processed efficiently.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Good service

I got through to a UK based knowledgeable and clear staff member very quickly. He gave me some useful support.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased you quickly connected with a knowledgeable and clear staff member who provided useful support. Thank you for your kind review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Pension Transfer

I was kept informed throughout and the pension transfer completed within the time frame envisaged- I couldn’t have asked for more

2 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that you were kept informed throughout the process and that your pension transfer was completed within the expected timeframe.

We appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent

Polite, helpful always.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are very happy to hear that you had such a positive experience with our team. We really appreciate your feedback!

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Happy customer

Quick to answer the phone. Assessed my issue quickly and resolved it successfully first time. Very happy with this experience and built confidence in organisation.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that your issue was quickly assessed and successfully resolved on the first attempt.

Thank you for your positive feedback and for building confidence in our organization!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Quick professional service

Quick professional service

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are delighted to hear that you had such a positive experience with us! Thank you for taking the time to leave us a review and share your feedback with us.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Eleanor was great

Eleanor was great - kind, helpful, knowledgeable and efficient - exactly what I needed 🙏

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear our team member was kind, helpful, knowledgeable, and efficient. We truly appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very efficient transfers.

Very efficient transfer process from legacy pensions providers.

2 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Paul,

Thank you for your review! We're really pleased to hear that your transfer process from legacy pension providers was efficient.

We really appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Useful advice

The advice given was concise and well explained.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We're really pleased to hear that you found the advice concise and well explained.

We really appreciate you taking the time to share your experiences with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

As always AJ Bell team are very…

As always AJ Bell team are very supportive and helpful and really want to help you.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that our team is supportive and helpful. We truly appreciate your kind words and are glad we could assist you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great Customer Service

I was making a withdrawl and afraid I made a mistake in the paperwork
As soon as this was sorted out AJ Bell worked really quickly to get the payment to my bank
I have in the past found them to have great customer service, an easy mobile app to use
Many thanks
Maek

3 July 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for leaving us a review. We're really pleased to hear that we were able to quickly sort out the paperwork for your withdrawal and that you continue to find our customer service great and the mobile app easy to use.

We appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Clear and concise information polite…

Clear and concise information polite manner

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so glad you found the information clear, concise, and delivered in a polite manner. Thank you for taking the time to share your positive feedback with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are delighted to hear that you had such a positive experience with us! Thank you for taking the time to leave us a review and share your feedback with us.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Transfer Team were brilliant

Transfer Team were brilliant, located my pensions and transferred them all in a week. Kept me updated via email every step. Highly recommended

23 June 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that our Transfer Team was brilliant in locating and transferring your pensions so quickly, and that you were kept updated every step of the way.

Thank you for your high recommendation!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy to start the transfer and…

Easy to start the transfer and performed quickly. Communications were also good

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so glad to hear that your transfer was easy to initiate and completed quickly. It's also wonderful to know that our communication met your expectations.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Very helpful

Very helpful

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are delighted to hear that you had such a positive experience with us! Thank you for taking the time to leave us a review and share your feedback with us.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

My transfer of share holdings and ISA…

My transfer of share holdings and ISA from HL to AJ Bell was completed within a week and I suffered no inconvenience during the procedure. So far I'm delighted with the service, their web site and App

1 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for leaving us a review! We're really pleased to hear that your transfer was completed so quickly and that you're delighted with our service, website, and app.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Ben was great

Ben was personable, efficient, nice manner and patient.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate you taking the time to leave us a review! We're really pleased to hear that our colleague was personable, efficient, and patient. Thank you for your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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