AJ Bell Reviews 14,752

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 5,891 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being capable, clear, and providing excellent service with consideration and clarity. Many highlight the exceptional customer service, noting that inquiries are answered completely and promptly with utmost courtesy, and that they often speak to a human who quickly resolves issues. The overall service is described as excellent, with people appreciating the efficiency, ease, and user-friendly experience, especially when transferring pensions or managing investments. However, some customers also noted issues with the website having a response delay, and a few experienced problems with password rejections or receiving incorrect information from the transfer team. A small portion of people were dissatisfied with the customer service, finding it unhelpful or unprofessional, and some mentioned receiving paper forms instead of digital options for administrative changes.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, knowledge, and efficiency. Reviewers... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently praising the helpfulness and knowledge... See more

Response time

Clients share positive opinions on response time, with many reporting that their telephone calls are answered... See more

Service

Users describe positive interactions with service, highlighting excellent, efficient, and professional... See more

User experience

People report positive experiences with user experience, finding it easy, efficient, and straightforward to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A very capable and clear handler. Also the line was crystal clear ( some institutions should note this). My various enquiries ranged from specifics on the particular fund to be transfered, an update... See more

Company replied

Rated 5 out of 5 stars

Recently transferred a pension from Scottish widows to AJ Bell. I did so because of really poor Scottish widows customer service, terrible website/app and also because of thousands of bad reviews rega... See more

Company replied

Rated 5 out of 5 stars

Excellent customer service as usual from AJ Bell. Tyron (Ty) guided me through the necessary steps via my account, which not only helped me with my query right now, but will save me time in the fu... See more

Company replied

Rated 5 out of 5 stars

We have recently transferred our investment platform to AJBell and we have been pleasantly surprised at how smoothly the experience has proved. We were allocated a dedicated contact at the firm who wa... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
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2-star
1-star

Asks customers to review

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Rated 5 out of 5 stars

Transferring a pension

Just transferred my pension which was run by a management company, so all my pension is in one place. This SIPP, last year has far outperformed the pension being run by the management company by 39%. It was a no-brainer.

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning Julia,

We're so glad to hear about your positive experience and that consolidating your pension has been so beneficial for you. Thank you for sharing your feedback with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Account query

While I was unsure about something about my account Mellisa explained my query in a very understandable way

28 May 2026
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Reply from AJ Bell

Good afternoon Mr Gleadall

We're happy to hear we could clarify your account query so effectively. Thank you for sharing your positive experience!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent Customer Service Which Is…

Excellent Customer Service Which Is very rare these days! Polite, Efficient and Friendly! Highly Recommend This Company for all your Investment Needs!

27 May 2026
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Reply from AJ Bell

Good afternoon Mick

Thank you for your wonderful review! We're so pleased to hear that our customer service was polite, efficient, and friendly. We appreciate your high recommendation.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Harry was very helpful and patient

Harry was very helpful and patient, he explained and answered all my questions, I was very happy with the great service he provided.

27 May 2026
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Reply from AJ Bell

Good afternoon Cowley

Thank you for your kind review! We're so pleased to hear that our team member was helpful and patient, explaining everything clearly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 3 out of 5 stars

Transfer good and went smoothly

Transfer good and went smoothly
App terrible always have error and having to contact you.
When you aren't very techy and a person supports you to set this up you would expect it to work. Advised to install and re install the app?

27 May 2026
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Reply from AJ Bell

Good morning Lynda

Thank you for leaving us a review. We're really pleased to hear that your transfer went smoothly. We’re sorry to hear that you’ve been experiencing ongoing issues with the app.

I’ve passed your feedback on to the relevant team, and they’ll be in touch shortly to discuss this with you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The operator listened to my query…

The operator listened to my query patiently and offered options based on my query. Wry helpful.

27 May 2026
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Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We're really pleased to hear that the agent listened to your query patiently and provided helpful options based on your needs.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

No real hassle.

27 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review and share your feedback with us! We are delighted you found our process hassle free.

If you have any further queries, do not hesitate to contact us.

Best wishes,
Christian

Rated 3 out of 5 stars

Should have been easier

It was not as easy as I thought to transfer over my cash ISA to you and eventually had to be talked through it by your customer support team who were excellent. The advice on how to do it online is confusing and delayed the transfer by a couple of weeks. Despite being with you for several days the amount in the ISA has not changed since the account was opened which seems strange.

20 May 2026
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Reply from AJ Bell

Good morning Dorothy

Thank you for leaving us a review. We're really pleased to hear that our customer support team were able to guide you through the ISA transfer and that you found them so helpful.

We’re sorry to hear that the online guidance wasn’t as clear as it should have been and that this caused a delay with your transfer. We really appreciate you bringing this to our attention.

I’ve passed your feedback on to the relevant team, and they’ll be in touch shortly to discuss this with you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Money transfer

I am very happy with how they answered my query and how to avoid the issue in the future.

19 May 2026
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Reply from AJ Bell

Good afternoon Gary

We are so pleased we could help resolve your query and provide guidance for the future. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Top Drawer Service

option 3 - answered in seconds; security cleared equally promptly. Deal closed and timings of when outcome of auction would appear in my account explained - all in 3 and a half minutes. Well done AJB.

27 May 2026
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Reply from AJ Bell

Good morning John

We're so glad to hear about your quick and efficient experience with us! We appreciate you sharing your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very good customer service

Very good customer service. Prompt, efficient, polite and professional

27 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ian,

We're delighted you found our customer service prompt, efficient, polite, and professional.

Thank you for your kind words and taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent customer service as usual…

Excellent customer service as usual from AJ Bell.

Tyron (Ty) guided me through the necessary steps via my account, which not only helped me with my query right now, but will save me time in the future (via some priceless info that was in my account that I was unaware of!)

27 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Colin,

We are so pleased to hear you received excellent customer service and found the guidance helpful.

We appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very friendly and helped me with the…

Very friendly and helped me with the query in a relaxed manner

27 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Hugh,

We appreciate your kind words! Thank you so much for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

good experience

phone answered quickly; helpful knowledgeable person

27 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Charles,

We're delighted your call was answered quickly by a helpful, knowledgeable person.

Thank you for taking the time to share your kind words with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great support everytime.

First of all I have never had to wait anything more than a minute or two for a Customer Advisor to answer the phone which in today's CS world is fantastic, and helpful when calling from Australia where we live.
Then you speak to staff who listen and work any issues with you. I am so delighted I placed my pension business and now my wife's with AJ Bell afyer seeing The Times review noting all the Awards tgey have won for their Customer Service and Market Performance and would highly recommend them to anyone.

27 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Sara,

We are so pleased to hear about your positive experience with our customer service, especially considering you're calling from Australia! It's wonderful that our team could assist you effectively with your pension arrangements.

Thank you for recommending us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Polite

Polite, informative and efficient service

27 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Gerard,

We appreciate your kind words. We're glad you had a positive experience.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Recently transferred a pension from…

Recently transferred a pension from Scottish widows to AJ Bell. I did so because of really poor Scottish widows customer service, terrible website/app and also because of thousands of bad reviews regarding the company when it comes to getting your money. AJ Bell seems to be more on the ball. A very, decent website and upto now a much more pleasant experience although it is early days.

25 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Pearl,

We appreciate you sharing your experience with us. It's valuable to hear your perspective on the transition and your initial impressions. We are pleased that your current experience has been more positive. We are always working to improve our services.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

SIPP Accesss

I dealt with two of your agents. Both of whom were helpful and courteous. The entire process was timely and largely hassle free.

20 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Andy,

We're so pleased to hear our agents were helpful and courteous and dealt with the process in a timely manner. We appreciate you sharing your positive experience with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

Straightforward

Straightforward

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Damien,

Thank you for taking the time to leave us a review!

We really appreciate you leaving us some of your feedback.

If you ever have any further queries, please feel free to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

quite simple to follow the instructions…

quite simple to follow the instructions and online form

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Paul,

We are very pleased you found our instructions and online form easy to follow. Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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