AJ Bell Reviews 14,752

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 5,891 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being capable, clear, and providing excellent service with consideration and clarity. Many highlight the exceptional customer service, noting that inquiries are answered completely and promptly with utmost courtesy, and that they often speak to a human who quickly resolves issues. The overall service is described as excellent, with people appreciating the efficiency, ease, and user-friendly experience, especially when transferring pensions or managing investments. However, some customers also noted issues with the website having a response delay, and a few experienced problems with password rejections or receiving incorrect information from the transfer team. A small portion of people were dissatisfied with the customer service, finding it unhelpful or unprofessional, and some mentioned receiving paper forms instead of digital options for administrative changes.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, knowledge, and efficiency. Reviewers... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently praising the helpfulness and knowledge... See more

Response time

Clients share positive opinions on response time, with many reporting that their telephone calls are answered... See more

Service

Users describe positive interactions with service, highlighting excellent, efficient, and professional... See more

User experience

People report positive experiences with user experience, finding it easy, efficient, and straightforward to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A very capable and clear handler. Also the line was crystal clear ( some institutions should note this). My various enquiries ranged from specifics on the particular fund to be transfered, an update... See more

Company replied

Rated 5 out of 5 stars

Recently transferred a pension from Scottish widows to AJ Bell. I did so because of really poor Scottish widows customer service, terrible website/app and also because of thousands of bad reviews rega... See more

Company replied

Rated 5 out of 5 stars

Excellent customer service as usual from AJ Bell. Tyron (Ty) guided me through the necessary steps via my account, which not only helped me with my query right now, but will save me time in the fu... See more

Company replied

Rated 5 out of 5 stars

We have recently transferred our investment platform to AJBell and we have been pleasantly surprised at how smoothly the experience has proved. We were allocated a dedicated contact at the firm who wa... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

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Rated 5 out of 5 stars

Excellent customer service everyone I…

Excellent customer service everyone I spoke to was knowledgeable and patient.

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Lynne,

We're delighted you found our customer service excellent, knowledgeable, and patient. Thank you for your kind review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Every time I call AJ Bell each…

Every time I call AJ Bell each consultant seems to know everything about every question I ask which is extremely rare ! Excellent customer service!

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear our consultants are knowledgeable and provide excellent customer service. Thank you for your wonderful feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy and efficient what more do you…

Easy and efficient what more do you need .

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Nigel,

Thank you for your review! We're glad you found our service easy and efficient. We appreciate you sharing your thoughts with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

A very capable and clear handler

A very capable and clear handler. Also the line was crystal clear ( some institutions should note this). My various enquiries ranged from specifics on the particular fund to be transfered, an update on a fund transfer that had gone wrong (purely my fault) and advice on how to process on line.
Excellent service and done with consideration and clarity. Great service from this young man.

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Robert,

We are so pleased to hear about your excellent experience with our team member. We appreciate you highlighting the clarity and consideration you received regarding your fund inquiries and online processing advice. Thank you for your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Simply so helpful

Simply so helpful

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are so glad you enjoyed our service and found it to be helpful! Thank you for taking the time to leave us a review and provide us with some feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Chat experience was great

Both the initial copilot chat and then the human (Mitchel in my case) were helpful. Clear, sensible guidance.

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that both our chat and team provided clear, sensible guidance. Thank you for sharing your positive experience with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Lucas was a knowledgeable professional…

Lucas was a knowledgeable professional in explaining my Japanese stock enquiry and he executed my business efficiently.

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so glad to hear our team provided excellent service and efficiently handled your Japanese stock queries. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

AJ Bell is a company that is easy to…

AJ Bell is a company that is easy to contact and talk to on the phone. All the people are very knowable and helpful. I rate them 11 out of 10

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Alan,

We're delighted to hear we are easy to contact and that our team is knowledgeable and helpful. Thank you for your amazing feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Helpful and friendly

Answered my question quickly and simply and offered additional useful information. And was polite and enthusiastic.

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

We're so pleased to hear our team answered your question quickly, simply, and offered useful information while being polite and enthusiastic. Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent company

Excellent company, they respond quickly to questions via email or phone and process financial requests quickly. The only problem I had was that they impose a 2mbyte limit on email attachments. This is too small, as most photos now breach this limit and it is a pain to reduce photo sizes.

28 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for leaving us a review! We’re really pleased to hear that you’ve found our responses quick and that your requests have been processed efficiently.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that your query was resolved quickly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

An immediate helpful response and…

An immediate helpful response and patience was exactly what I required

29 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Peter

We're so pleased you received a prompt, helpful response from our team. We appreciate your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Effortless

Effortless, quick and hasslefree.

20 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Carl

We are so pleased to hear you found our service quick and hassle-free. Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 2 out of 5 stars

Paper forms let down AJ Bell online platform.

I have a SIPP with AJ Bell. On the whole they have been ok. I gave only 2 stars because they sent me a paper form, not digital, to make an administrative change. I completed and returned the form but they seemed to have not read or understand my intentions. The administrative change has been made but, in an email they stated I wished to continue taking a regular income from the SIPP. On the form I stated I did not want to take any income. I ticked the box on that option. Did thry read the form or not? Was it an automated email that ignored which choices I selected? I’ve no idea.

28 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning Dave

Thank you for leaving a review. I am sorry to hear you have not had a positive experience.

I’ve sent you a request for further information via Trustpilot. If you could kindly respond to this we will arrange for someone from the appropriate team to investigate this for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Toby

Rated 5 out of 5 stars

Just understood my problem

Just understood my problem

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Garry

Thank you for leaving us a review! We’re really pleased to hear that your issue was understood and resolved.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very helpful as I struggle with…

Very helpful as I struggle with internet usage

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Andrew

Thank you for leaving us a review! We’re really pleased to hear that you found our service so helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Holly was very helpful to me as a new…

Holly was very helpful to me as a new client of AJ Bell

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are delighted to hear our colleague was very helpful to you as a new client. We appreciate your feedback.

Thank you for taking the time to share your experience with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

A J Bell best for customer service

The customer service people at A J Bell are just the best. They take the time to answer your query fully and in a very helpful and friendly manner.

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning Felicity,

We're delighted to hear our customer service team provide positive experiences for you. We appreciate you highlighting their helpful and friendly manner. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Josh was very helpful

Josh was very helpful answering my questions on opening a SIPP, transferring in pensions and the SIPP related charges and funds available to invest in.

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning Paul,

We're so happy to hear our colleague provided such helpful information regarding SIPP options and related queries.

Thank you for sharing your positive experience with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I would like to thank Will for his…

I would like to thank Will for his support and advice this morning.as I am completely green with regard to investing it’s peace of mind to know that the team will assist me regarding the way forward,at the same time helping me to accrue some knowledge of investing.

28 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are so glad to hear that our team provided you with such helpful support and advice. We are always here to assist you in gaining knowledge and confidence in your investment journey. Thank you for your kind words and taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

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