Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The fact that up until a few years ago I didn't even realise or should I say I actually forgot that I'd been paying into a private pension since I was 19 years old & now approaching 55, through self... See more
Company replied
I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more
Company replied
I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more
Company replied
Company details
Written by the company
AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.
Contact info
4 Exchange Quay, M5 3EE, Salford, United Kingdom
- ajbell.co.uk
4.9
Excellent
15K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Straight forward and stress free
I had actually selected an alternative provider for my S&S ISA but had found their entire customer experience from website to customer support deeply frustrating and a struggle so decided to give up and start again. Immediately I found the AJ Bell website much more intuitive and I found most things without having to dig deep into sub menus. I also decided to call Customer Support and quickly spoke to Ryan to confirm a that all the things that I wanted to do had been set up correctly. Ryan took away the stress that had built up from my previous experience. I have no reservation in recommending AJ Bell for a S&S ISA, transferring in an existing ISA and setting up a monthly payment plan. Thank you Ryan
21 May 2026
Reply from AJ Bell
Good afternoon Steve,
We are so pleased to hear that your experience with us was a positive one, especially after a frustrating start elsewhere.
It is wonderful to know our website and customer support were helpful in setting up your S&S ISA. Thank you for sharing your feedback with us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I spoke with Ryan today …
I spoke with Ryan today to try and get him to enlighten me regarding shares and investments He was very knowledgeable and very helpful and he took his time to explain to me how it all works
21 May 2026
Reply from AJ Bell
Good afternoon Jason,
We're so glad to hear our team provided such a helpful and informative experience regarding shares and investments. We really appreciate your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I had a few issues setting up a SIPP…
I had a few issues setting up a SIPP and it proved to be easy to speak to real people who knew the product, great service.
20 May 2026
Reply from AJ Bell
Good afternoon Dave,
Thank you for your review! We're glad we made setting up your SIPP easy and that our team provided great service.
We really appreciate your feedback.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
The advisor was extremely helpful.
The advisor was extremely patient and helpful. He immediately understood my problem and navigated me to the correct account. He also helped me on my other account.
21 May 2026
Reply from AJ Bell
Good afternoon Clifford,
Thank you for your kind review! We are so pleased to hear that our advisor was patient and helpful in resolving your account issues.
We appreciate you sharing your positive experience.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Phone was answered straight away.
Phone was answered straight away.
Very helpful chap answered my questions and talked me through what I needed to do
21 May 2026
Reply from AJ Bell
Good afternoon,
Thank you for your review! We're pleased to hear your call was answered promptly and our team provided helpful assistance.
Thank you for taking the time to leave us your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
Customer support services
Quick, polite and helpful responses from staff who also provided good support helped make pension changes easy to achieve. Thank you
21 May 2026
Unprompted review
Reply from AJ Bell
Good afternoon,
We're so glad our team could make your pension changes easy!
Thank you for your kind words and positive feedback.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
The respondent was helpful
The respondent was helpful, and very patient whilst i sorted out a new password which unfortunately i now need to change again
21 May 2026
Reply from AJ Bell
Good afternoon Grahame,
We're so pleased our team was helpful and patient. We appreciate you sharing your positive experience with us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
Very helpful response to my query
21 May 2026
Reply from AJ Bell
Good afternoon,
We appreciate your feedback. We're glad we could help with your query.
Thank you for your review!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Absolutely shocking experience.
Absolutely shocking experience.
This should have been a straightforward transfer from one part of AJ Bell to another but it has been going on for over 3 and a half months.
Customer Service useless and impotent. The transfer team have given out incorrect information. They told me I could not trade when I could!
AJ Bell have lost at least one of my stocks.
AJ Bell have just not delivered and been totally unprofessional.
GO ELSEWHERE
2 March 2026
Unprompted review
Reply from AJ Bell
Good morning Mike
Thank you for taking the time to share your experience. We’re sorry to hear that you haven’t had a positive experience with us and that your transfer has been delayed.
I’ve sent you a request for further information via Trustpilot. If you could kindly respond to this we will arrange for someone from the appropriate team to investigate this for you.
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Joe
Transfer applied for online and from…
Transfer applied for online and from that point onwards it was effortless and speedy.
20 May 2026
Reply from AJ Bell
Good afternoon Paul,
We're so happy to hear your online transfer was effortless and speedy. Thank you for your kind words!
We appreciate you taking the time to leave us a review!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
So easy to open new S&P ISA
I already hold a dealership account with AJBell.
Dividend payments came into it. Took 2 minutes to send some money back to my bank account.
Opened new Stocks and Shares ISA, with remaining dividend money transferred into it.
Knew the shares I wanted to buy, using the money I transferred minutes earlier. Whole experience took 10 minutes.
Cost of purchasing shares £5 (way less than what Equiniti charge), and cost of keeping them in New S&P ISA minimal.
Overall a quick, simple and cost effective experience.
21 May 2026
Unprompted review
Reply from AJ Bell
Good afternoon Peter,
We are delighted to hear that your experience with us was quick, simple, and cost-effective.
We appreciate you sharing your positive feedback regarding our services.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Professional
Professional, friendly and extremely helpful in breaking down information to provide a better understanding of investing. Top notch!
21 May 2026
Reply from AJ Bell
Good afternoon,
We are so glad to hear we could help you better understand investing! Thank you for your wonderful feedback; it really means a lot to us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Knowledgeable support advisor
Knowledgeable support advisor.
Everything resolved quickly.
21 May 2026
Reply from AJ Bell
Good afternoon Christopher,
We are so pleased to hear our support advisor was knowledgeable and resolved everything quickly.
Thank you for your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good afternoon,
We are so glad you found our platform straightforward, user-friendly, and efficient.
We really appreciate your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Mahamed Excellent Service
Mahamed was highly professional and helped clear up a few issues with the errors and confusion I was having and how to avoid this in future.
21 May 2026
Reply from AJ Bell
Good afternoon Jack,
We're so pleased to hear our team member provided such professional assistance, clarifying your issues and offering helpful guidance for the future.
Thank you for sharing your positive experience!
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
Reply from AJ Bell
Good afternoon,
Thank you for taking the time to share your thoughts with us. We are really glad to hear that you had a positive experience with us.
If you have any further queries, please do not hesitate to get in touch.
Best wishes,
Christian
Super efficient and friendly service
Super efficient and friendly service. Explained a complicated issue in simple terms to resolve my queries
21 May 2026
Reply from AJ Bell
Good afternoon Garry,
We're so pleased you found our service efficient and friendly, and that we could simplify your issue.
Thank you for your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Easy and fast
19 May 2026
Reply from AJ Bell
Good afternoon,
Thank you for taking the time to share your thoughts with us. We are really glad to hear that you had a positive experience with us.
If you have any further queries, please do not hesitate to get in touch.
Best wishes,
Christian
Very patient person to help me
21 May 2026
Reply from AJ Bell
Good afternoon Helen,
Thanks for your feedback! We're glad our team was helpful and patient when dealing with your query.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
AJ Bell consistently win awards because…
AJ Bell consistently win awards because their customer support is world class!
Thanks for your help with my recent support call
21 May 2026
Reply from AJ Bell
Good afternoon Robert,
We're delighted to hear you find our customer support to be world-class and appreciate your kind words.
Thank you for your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
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