Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Can’t fault the service very impressed
28 September 2026
Reply from 50PlusLife
Thank you, Kevin, for your review. We are delighted you could not fault our service. Your policy means premiums stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If a friend or relative you refer goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
Mike Smith
Contacted by Mike Smith after my initial enquiry who was very pleasant and very helpful.
5 October 2026
Reply from 50PlusLife
Thank you for your review and for your kind words about Mike Smith. We are pleased he was pleasant and helpful following your enquiry, and we will pass your feedback on. Your Over 50s Life Cover is whole of life cover with no fixed end date, and includes an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to make sure all the details are correct and suit your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Great customer service
The man I spoke to was enraging, friendly, helpful and informative. He was able to answer all my questions and took the time to listen to my needs.
2 October 2026
Reply from 50PlusLife
Thank you, Ailsa, for your review. We are so pleased our colleague listened to your needs and took the time to answer all your questions. Your policy lets you nominate beneficiaries and change them later, and our Claims Promise applies to eligible approved claims. Please go through your policy documents to check that your beneficiaries and other details are accurate and meet your needs, and get in touch if anything needs updating. If a friend or family member you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Very thorough with the application…
Very thorough with the application process and recommendations
25 September 2026
Reply from 50PlusLife
Thank you, Andrew, for your review. We are glad you found the application process thorough. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and premiums stop at age 90 while the cover continues. Please take a few minutes to check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. Should someone you refer go on to take out a policy with us, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Spencer, for your review. We are pleased you found our communication good and our team polite. Your Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure the details are accurate and suit your needs, and let us know if anything needs updating. If a friend or relative you refer takes out a policy, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
The explanation was simple and clear
The explanation was simple and clear
Thank you
25 September 2026
Reply from 50PlusLife
Thank you, Gertrude, for your review. We are glad you found our explanation simple and clear. Your policy includes an accidental death benefit from day one where the policy definition is met, and you can nominate beneficiaries and update them later. Please check your policy documents to make sure everything, including your beneficiary details, is accurate and meets your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Straight to the point.
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients.
I was impressed with the NO NONSENCE APPROACH. All my questions were answered at once& which is why I decided to go ahead wìth taking out a 50pluslife policey.
I'd like to to take a minute to praise the young man who spoke with me.
He was very polite, double checked personal imfo and asked about my understanding of the imfo given. I WOULD HAVE NO HESITATION IN RECOMMEND THE COMPANY TO ANYONE IN THE AGE RANGE TO TAKE THE STEP FORWARD TO EXPLORE THE POSSIBILITES OF SPEAKING WITH THIS COMPANIES REPRESENTATIVE,.
1 October 2026
Reply from 50PlusLife
Thank you, Carol, for taking the time to write such a detailed review. We are pleased you valued a straightforward approach, and especially glad our colleague checked your details and your understanding of the information given. We will share your praise with him. Your Over 50s Life Cover is whole of life cover, and premiums stop at age 90 while the cover continues. Please read through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. As you would recommend us, if someone you refer takes out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Thankyou to 50 plus for being…
Thankyou to 50 plus for being straightforward. No hidden costs..polite.and kind .I would recommend them to friends and family.
24 September 2026
Reply from 50PlusLife
Thank you, Liz, for your review and your recommendation. Being clear and straightforward with every customer is very important to us. Your policy includes our Claims Promise for eligible approved claims, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please take a moment to check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer goes on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Easy Discussion over a Difficult Subject
I had no idea about the costs or requirements for that final destination. However, after my conversation with Marcus, I can sleep comfortably knowing that my future is in safe hands.
Everything was explained in simple, easy-to-understand terms. The choices offered were realistic, and the prices were easily affordable.
There was no pressure to pay more or purchase any extras.
Everything was laid out clearly, and the final decision was mine. There was no "what about this, that, or the other?"
It was a pleasure to discuss everything and have that final destination sorted.
Marcus is excellent, patient, and extremely helpful.
1 October 2026
Unprompted review
Reply from 50PlusLife
Thank you, Chris, for such a thoughtful review. We are pleased Marcus explained everything in simple terms and that you felt the final decision was entirely yours. We will make sure he sees your kind words. Over 50s Life Cover is whole of life cover with no fixed end date, and you can nominate beneficiaries and update them later. Please read through your policy documents carefully to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If someone you refer takes out a policy with us, we will thank you with vouchers once the qualifying period is complete. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Ruth, for your review. We are glad you found our team helpful and friendly. Your policy includes an accidental death benefit from day one where the policy definition is met, and premiums stop at age 90 while the cover continues. Please check your policy documents to make sure all the details are correct and suit your needs, and get in touch if anything needs updating. If you refer a friend or relative who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Nice and friendly sales person she was…lovely
Nice and friendly sales person she was lovely
1 October 2026
Reply from 50PlusLife
Thank you, Paul, for your review. We are pleased our colleague was so friendly and helpful, and we will pass your kind words on. Your Over 50s Life Cover includes our Claims Promise for eligible approved claims, and you can nominate beneficiaries and change them later. Please go through your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If someone you refer takes out a policy, we will send you vouchers as our thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Was very clear and precise and talked…
Was very clear and precise and talked me through everything
1 October 2026
Reply from 50PlusLife
Thank you, Gary, for your review. We are pleased our team talked you through everything clearly and precisely. Your cover is whole of life cover with no fixed end date, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please take time to read through your policy documents and check everything is accurate and meets your needs, and let us know if anything needs updating. If a friend or family member you refer goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, David, for your review. We are delighted Georgina was polite and helpful, and we will make sure she hears your feedback. Your policy means premiums stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If you refer someone who takes out a policy with us, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
Sales man was easy to understand
1 October 2026
Reply from 50PlusLife
Thank you for your review. We are pleased our colleague explained things in a way that was easy to understand. Your Over 50s Life Cover lets you nominate beneficiaries and update them later, and includes an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to make sure all your details are accurate and meet your needs, and get in touch if anything needs updating. If a friend or relative you refer takes out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Spoke to Dior what an absolute…
Spoke to Dior what an absolute pleasure. He was professional, patient with any enquiries, informative, clear explanations of types of policy's available and listening to my requests . In between we had general conversations. 100% customer care and services. I would definitely recommend this company to anyone over 50. The process is simple. The care is genuine. A*****
30 September 2026
Unprompted review
Reply from 50PlusLife
Thank you, Cheryl, for such a glowing review of Dior. We are delighted he was professional, patient and listened carefully to what you wanted, and we will share your kind words with him. Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. As you would recommend us, if someone you refer goes on to take out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Christian made me feel at ease…
Christian made me feel at ease throughout the process and was very knowledgeable about the product he was selling. His recommendations was great.
1 October 2026
Reply from 50PlusLife
Thank you, Graham, for your review. We are pleased Christian made you feel at ease and was knowledgeable about the product, and we will pass your feedback on to him. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and premiums stop at age 90 while the cover continues. Please take a few minutes to go through your policy documents to check that everything is accurate and suits your needs, and let us know if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Lidia, for your review. We are glad our team was helpful and understanding. Your policy lets you nominate beneficiaries and update them later, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure your beneficiaries and other details are accurate and meet your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Was happy how the plan was explained to…
Was happy how the plan was explained to me which made it easier to decide what to do
23 September 2026
Reply from 50PlusLife
Thank you for your review. We are pleased the way your plan was explained made it easier for you to decide. Your Over 50s Life Cover is whole of life cover with no fixed end date, and includes an accidental death benefit from day one where the policy definition is met. Please check your policy documents to make sure all the details are correct and meet your needs, and get in touch if anything needs updating. If a friend or relative you refer takes out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Nice and polite and explained…
Nice and polite and explained everything so easily without any hesitation
30 September 2026
Reply from 50PlusLife
Thank you, Richard, for your review. We are glad our colleague was polite and explained everything so easily. Your policy means premiums stop at age 90 while the cover continues, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please take time to read through your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If you refer someone who goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Thank you, Gibson, for your review. We are pleased you felt in safe hands with our team. Your Over 50s Life Cover includes our Claims Promise for eligible approved claims, and you can nominate beneficiaries and change them later. Please go through your policy documents to check that everything is accurate and suits your needs, and contact us if anything needs updating. If a friend or family member you refer takes out a policy with us, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
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