1st CENTRAL Insurance Reviews 184,642

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 30,946 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and the straightforward, efficient user experience. Many people found the website easy to navigate, making the process of obtaining or renewing insurance simple and quick. The service provided is often described as excellent, with consumers noting the ease of understanding policy details and the overall smooth process. However, some customers also noted issues with customer service, mentioning long hold times and unhelpful interactions. A few other people also felt that the company's pricing could be less transparent, with some experiencing unexpected increases or difficulties with policy changes.

What people talk about most

Price

Clients share positive opinions on price, with many reviewers finding the prices to be competitive, great,... See more

User experience

Customers had positive experiences with user experience. Many found the online process easy, straightforward,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the quick, easy, and... See more

Website

Reviewers highlight positive aspects of the website, often praising its ease of use and navigation. Many... See more

Customer service

Users describe ambiguous interactions with customer service. While some customers report very helpful,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Reasonably easy to navigate the site, the only confusion for me was the way in which all the options kept appearing. Basically I had decided what I wanted and simply wanted to complete the purchase.

Company replied

Rated 5 out of 5 stars

I’ve been with 1st Central for a while now, and they have never let me down. Every situation I’ve had was handled quickly, professionally, and with great customer service. Their team is always helpful... See more

Company replied

Rated 5 out of 5 stars

Renewing my car insurance was seamless. It was easy to do online and any queries I had were answered simply and clearly by the agents. They were polite, well mannered and patient. I was very pleasa... See more

Company replied

Rated 5 out of 5 stars

The company reduced my premium this year which in this industry is very rare. Obviously they care about their customers and take note of clean licences, no previous accidents etc. Recommended to all... See more

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

185K reviews

5-star
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Rated 2 out of 5 stars

We’ve been stranded since 4pm no help…

We’ve been stranded since 4pm no help from them not even a courtesy car whilst we’re insured for this.
Rac not helping either so been left to our own devices whilst we’re both vulnerable.
3 hrs from home in the middle of nowhere on our own.
So not happy at all! Why are we paying £101.32 a month for?
Now they’re closed till 9am.
Our poor dogs left on their own since this morning as we can’t get home now.

Update!
They refuse to help again, excuse after excuse on the phone, every time there’s an issue they have another excuse to not do anything.
Leaving us stranded so my advice stay away from them safe your money they don’t care about their customers.
So will get another insurance when we do get home and cancel them.

28 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are truly sorry to hear about the difficult situation you experienced. We understand how frustrating it must have been to be stranded so far from home, especially with your dogs waiting. We are reviewing your feedback to prevent similar occurrences.

Emily

Rated 5 out of 5 stars

Easy

Easy , affordable

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 1 out of 5 stars

Worst insurance company ever encountered

Too complicated and all on line. Was asked for proof of no claims which is not unreasonable but why would they need to see the car log book? Was unable to upload on their website and when contacted by phone they were not very helpful. Consequently I cancelled the policy after 25 days (for which I was charged) and immediately renewed the insurance with a more user-friendly company at a lower price

28 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate you sharing your experience. We are sorry to hear about the difficulties you faced with our online process and document requests. Your feedback is valuable as we work to improve our services.

Emily

Rated 5 out of 5 stars

New Customerasy to follow instructions ,and…

Easy to follow instructions ,and explains ecerything I need to know

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are so pleased to hear that our instructions were easy to follow and informative. Thank you for your kind words!

Emily

Rated 1 out of 5 stars

Avoid like the plague

All seemed fine, their quote was good and I chose them as my insurer. The problems started several weeks later when they contacted me out of the blue demanding proof of mine and my named drivers NCD. I provided these, uploading them to the portal but 1st central kept saying they weren’t right, weren’t in the right format, didn’t have the right information, even though they were issued to me from admiral
Insurance and clearly stated exactly how many years of no claims I had. They were making up issues and threatening to cancel my insurance. This is still ongoing, and I’ve had to got to the financial regulator for advice on their aggressive tactics. Pay the price extra money and stay away from this lot!

28 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are truly sorry to hear about the difficulties you've experienced with your no-claims discount proof. We understand how frustrating this situation must be, and we appreciate you bringing it to our attention. We are reviewing your feedback to improve our processes.

Emily

Rated 5 out of 5 stars

Easy website to navigate

Easy website to navigate. Lots of options for policy add ons. Slightly disappointed at £5 admin fee for changes made by my self online on an annual car insurance police but overall the company was much cheaper than others for a years’ insurance

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your positive feedback! We are happy to hear you found our website easy to navigate. We appreciate your comments regarding the admin fee.

Emily

Rated 3 out of 5 stars
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi,

Thank you for your feedback and for choosing 1st Central.

We’re sorry to hear on this occasion your experience with us hasn’t been as positive as we’d hoped it would be.

We'll use your review to help improve our services.

Emily

Rated 4 out of 5 stars

Keeping prices down and reasonable …

Keeping prices down and reasonable will tell you more after I've dealt with my car insurance due end of July.

26 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your feedback on pricing. We look forward to hearing from you after your car insurance renewal in July.

Emily

Rated 5 out of 5 stars

Great

easy to use and Straightforward

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're happy to hear you found it easy to use. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Quick and easy

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Excellent service

Excellent service

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

I don’t want renewal

I don’t want renewal

6 June 2025
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hello,

Thank you for your feedback. We’re sorry to hear your experience with us hasn’t been as positive as we’d hoped it would be.

Let’s see if we can help put this right for you. Just give our team a call on 0333 043 2055 or speak to us on web chat which can be found on our website. We’re here to help from Mon-Fri: 8am to 8pm, Sat: 9am to 5pm, Sun: 10am to 2pm.

Emily

Rated 3 out of 5 stars

Dont like all the upselling and…

Dont like all the upselling and optional extras. The rest of the process was fairly simple.

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your feedback regarding the optional extras. We are reviewing our process to improve your experience.

Emily

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