1st CENTRAL Insurance Reviews 184,564

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 30,946 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and the straightforward, efficient user experience. Many people found the website easy to navigate, making the process of obtaining or renewing insurance simple and quick. The service provided is often described as excellent, with consumers noting the ease of understanding policy details and the overall smooth process. However, some customers also noted issues with customer service, mentioning long hold times and unhelpful interactions. A few other people also felt that the company's pricing could be less transparent, with some experiencing unexpected increases or difficulties with policy changes.

What people talk about most

Price

Clients share positive opinions on price, with many reviewers finding the prices to be competitive, great,... See more

User experience

Customers had positive experiences with user experience. Many found the online process easy, straightforward,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the quick, easy, and... See more

Website

Reviewers highlight positive aspects of the website, often praising its ease of use and navigation. Many... See more

Customer service

Users describe ambiguous interactions with customer service. While some customers report very helpful,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Reasonably easy to navigate the site, the only confusion for me was the way in which all the options kept appearing. Basically I had decided what I wanted and simply wanted to complete the purchase.

Company replied

Rated 5 out of 5 stars

I’ve been with 1st Central for a while now, and they have never let me down. Every situation I’ve had was handled quickly, professionally, and with great customer service. Their team is always helpful... See more

Company replied

Rated 5 out of 5 stars

Renewing my car insurance was seamless. It was easy to do online and any queries I had were answered simply and clearly by the agents. They were polite, well mannered and patient. I was very pleasa... See more

Company replied

Rated 5 out of 5 stars

The company reduced my premium this year which in this industry is very rare. Obviously they care about their customers and take note of clean licences, no previous accidents etc. Recommended to all... See more

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

185K reviews

5-star
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1-star

Asks customers to review

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Rated 5 out of 5 stars

Great insurance

Glad to be back with 1st Central.
They are great, simple to setup.
Very good customer service.

27 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your five star review and welcome to 1st Central 😊.

Emily

Rated 3 out of 5 stars

Good price for cover

Good price for cover, too many optional add ons though makes it more expensive once you're on the site

28 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your feedback on our pricing. We understand how additional options can affect the overall cost. We are always reviewing our offerings.

Emily

Rated 5 out of 5 stars

All good so far

All good so far ! 😉

26 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 1 out of 5 stars

Absolutely disappointed with my…

Absolutely disappointed with my experience with 1st Central.

I updated details on my policy honestly and correctly, and suddenly I was told I either had to pay around £250 or cancel my insurance. I spent around 4 hours on the phone trying to explain the situation and find a reasonable solution, but instead I was left feeling pressured, stressed, and with no real option.

What makes even less sense is that cancelling and starting a new policy would actually work out cheaper than keeping the current one after the changes. That alone says everything.

I understand prices can change, but the way this situation was handled was unacceptable. No flexibility, no understanding, and no realistic support for customers struggling with sudden extra costs.

This experience caused unnecessary stress and financial pressure. I would never expect such treatment from an insurance company.

Very disappointed.

27 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thank you for sharing your feedback. We are sorry to learn that your recent experience with us was disappointing. We acknowledge your frustration regarding the policy update and the options presented. We are reviewing your comments to improve our services and how we handle such situations.

Emily

Rated 5 out of 5 stars

Simple transaction

Third year with 1st Central as easy to do transaction year after year.

21 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are so glad to hear your transactions are easy year after year. Thank you for your continued loyalty!

Emily

Rated 5 out of 5 stars

Very good

Very good service

27 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Great and professional

Great and professional. Very happy to enjoy my new insurance team

27 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're happy to hear you're enjoying your new insurance team. We appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

Keeping well in formed at the time of…

Keeping well in formed at the time of renewel and making it easy from one year to the next thank you

26 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are so glad to hear we made your renewal process easy and kept you well-informed. Thank you for your kind words!

Emily

Rated 5 out of 5 stars

Great customer service

Easy to contact by phone, staff very friendly and helpful, quick response.

27 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your five-star review! We're glad our team was friendly, helpful, and responsive.

Emily

Rated 1 out of 5 stars

Extortionate charged

My car was written off due to someone smashing into my 1.6 convertible. I bought a used small 1.2 hatchback and have 3 months car insurance left on my policy. 1st Central charged me £273 to transfer car insurance to the new car. Absolutely disgusting. How can this much be charged. This is equivalent to 6months car insurance. Will never go with them again.

15 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're sorry to hear about the difficulties you experienced with your car insurance transfer. We appreciate your feedback and will review your comments to improve our services.

Emily

Rated 5 out of 5 stars

Quick and easy

Quick and easy

27 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Very happy with customer service team rep.

Did not have to wait too long to speak to an agent on the phone.
The agent spoke in a friendly, patient way and understood my issue quickly.
He explained clearly how to address my concerns.
Very satisfied with this experience.

26 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're so pleased to hear your call was handled quickly and that our agent provided friendly, clear, and patient assistance. We appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

I’ve been with 1st central for almost 2 years…

I’ve been with 1st central for almost 2 years now. They have a fairer price than other insurers I looked at, plus helped me go through a claim and paid me out fast. Highly recommend

27 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are so pleased to hear about your positive experience with us over the past two years, especially regarding your claim. Thank you for your kind recommendation!

Emily

Rated 3 out of 5 stars

Would not let me connect a couple of…

Would not let me connect a couple of times

27 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hello,

Thank you for your feedback. We’re sorry to hear your experience with us hasn’t been as positive as we’d hoped it would be.

Let’s see if we can help put this right for you. Just give our team a call on 0333 043 2055 or speak to us on web chat which can be found on our website. We’re here to help from Mon-Fri: 8am to 8pm, Sat: 9am to 5pm, Sun: 10am to 2pm.

Emily

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