1st Central Insurance Reviews 

196,971
•
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 30,358 reviews, reviewers overwhelmingly had a great experience with this company. Many consumers find the website exceptionally user-friendly, noting that setting up a new car insurance policy or updating details is completely straightforward and stress-free. Additionally, people frequently praise the helpful customer service team for providing clear explanations and going the extra mile to resolve policy questions. Some people were dissatisfied with unexpected price increases during renewals and experienced long waiting times when trying to contact support by phone. A few reviewers also mentioned frustrating online account login errors and communication challenges when trying to manage their policies digitally.

What people talk about most

Price

Reviewers share mixed feedback about price, with many customers appreciating the affordable initial quotes... See more

User experience

Users describe positive interactions with user experience, highlighting how quick, straightforward, and easy... See more

Service

Customers had positive experiences with service, frequently praising the straightforward, online setup and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, as reviews are sharply divided... See more

Website

Clients share positive opinions on website, noting that the online process is very easy to navigate and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s was disappointing to have the premium jump up when the registration was entered even though the car model and make didn’t change. There were also allot of (and too many) add on options where the... See more

Company replied

Rated 4 out of 5 stars

Everything went quite smoothly when I made my car insurance renewal. The only criticism I have is that the lady I dealt with had a foreign accent and I find that sometimes difficult to understand, but... See more

Company replied

Rated 4 out of 5 stars

Renewal was smooth and seamless. The premium increase was something of a surprise, but roughly in line with competitors, sadly !! I have had no cause to test the service, and long may it live that... See more

Company replied

Rated 4 out of 5 stars

The price for insurance is good. Didnt like the fact so much was an "added extra" that would have made the cost too much. Overall experience was good so far.

Company replied


Company details

  1. Auto Insurance Agency
  2. also in
  3. Home Insurance Agency
  4. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

197K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(196,971)

27,988 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

New car insurance

The information I required was clearly displayed and further options available were east to negotiate. Payment was easy too…Transaction all completed through website

22 September 2026
Unprompted review
Rated 1 out of 5 stars

Contacting 1st Central to speak with a human

This afternoon I tried to contact the company on the phone and the chat line but no matter what I did after waiting for over an hour no one answered and after after asking for my mailbox I was cutoff several times. On the chat line so say I was 294 position waiting patiently for an agent but again after 45’ I remained 294. It’s worrying if perhaps I would want to raise a claim. No luck via the website accessing my account to do it online. I’m a policyholder set up through a comparison site, I was attracted because their rating is 5 star defaqto, now wondering whether this is right.

30 September 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look