1st Central Insurance Reviews 

197,314
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 30,358 reviews, reviewers overwhelmingly had a great experience with this company. Many consumers find the website exceptionally user-friendly, noting that setting up a new car insurance policy or updating details is completely straightforward and stress-free. Additionally, people frequently praise the helpful customer service team for providing clear explanations and going the extra mile to resolve policy questions. Some people were dissatisfied with unexpected price increases during renewals and experienced long waiting times when trying to contact support by phone. A few reviewers also mentioned frustrating online account login errors and communication challenges when trying to manage their policies digitally.

What people talk about most

Price

Reviewers share mixed feedback about price, with many customers appreciating the affordable initial quotes... See more

User experience

Users describe positive interactions with user experience, highlighting how quick, straightforward, and easy... See more

Service

Customers had positive experiences with service, frequently praising the straightforward, online setup and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, as reviews are sharply divided... See more

Website

Clients share positive opinions on website, noting that the online process is very easy to navigate and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

It’s was disappointing to have the premium jump up when the registration was entered even though the car model and make didn’t change. There were also allot of (and too many) add on options where the... See more

Company replied

Rated 4 out of 5 stars

Everything went quite smoothly when I made my car insurance renewal. The only criticism I have is that the lady I dealt with had a foreign accent and I find that sometimes difficult to understand, but... See more

Company replied

Rated 4 out of 5 stars

Renewal was smooth and seamless. The premium increase was something of a surprise, but roughly in line with competitors, sadly !! I have had no cause to test the service, and long may it live that... See more

Company replied

Rated 4 out of 5 stars

The price for insurance is good. Didnt like the fact so much was an "added extra" that would have made the cost too much. Overall experience was good so far.

Company replied


Company details

  1. Auto Insurance Agency
  2. also in
  3. Home Insurance Agency
  4. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

197K reviews

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4.3

All reviews

(197,314)

28,125 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excelent service

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Good company

Good company, everything is done quickly and easily

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you had such a smooth experience with us and that our process was fast and straightforward. Thank you so much for taking the time to share your wonderful five-star feedback!

Emily

Rated 5 out of 5 stars

Fast and easy to use

Fast and easy to use

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our process fast and easy to use. We truly appreciate your positive feedback and the five-star rating!

Emily

Rated 5 out of 5 stars

The quote was very competitive.

The quote was very competitive.

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so glad to hear that you were pleased with your pricing estimate. Thank you for taking the time to share your positive feedback with us!

Emily

Rated 4 out of 5 stars

Easy to do online and easy to…

Easy to do online and easy to understand so far so good as I have just started policy

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that setting up your policy online was smooth and straightforward to navigate. Welcome to our service, and thank you for taking the time to share your positive feedback with us!

Emily

Rated 5 out of 5 stars

Very good service

Very good service

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 1 out of 5 stars

I have not renewed my policy

I have not renewed my policy. It is ridiculously too expensive

2 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear that you decided not to renew your policy due to the cost. We completely understand your frustration regarding rising rates and appreciate you taking the time to share your feedback with us.

Emily

Rated 5 out of 5 stars

Simple and easy to use

Simple and easy to use

2 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our process simple and easy to use. Thank you so much for taking the time to leave us a wonderful five-star review!

Emily

Rated 5 out of 5 stars

Hassle free

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Friendly young Lady who got me the best…

Friendly young Lady who got me the best deal possible. No rushing to get off the phone, which was much appreciated.

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear that you had such a wonderful phone experience with our team member. It is fantastic to know that she took the time to secure the best option for you without making you feel rushed. Thank you for sharing your positive feedback!

Emily

Rated 5 out of 5 stars

Friendly team

Very professional team and resolved my problem quickly and effectively.

2 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that our team provided a professional service and was able to resolve your issue swiftly and efficiently. Thank you for taking the time to share your wonderful feedback with us!

Emily

Rated 3 out of 5 stars

It's not easy to get in touch and the…

It's not easy to get in touch and the chatbot is
useless, just full of FAQ's. You also sent me a renewal reminder (which worried me a little) one day before expiry and after I had already renewed.

2 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear about the difficulty you experienced when trying to reach us and the frustration caused by our virtual assistant. We also understand how concerning it must have been to receive a reminder message after you had already completed your payment. Your feedback regarding our support channels and automated communications is very important, and we are looking into these issues to improve the experience for our customers.

Emily

Rated 5 out of 5 stars

The price is reasonable and procedure…

The price is reasonable and procedure was simple.

2 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found the pricing reasonable and that the overall process was simple for you. We truly appreciate your wonderful five-star review and positive feedback!

Emily

Rated 5 out of 5 stars

Well set out website

Well set out website, easy to understand and use.

2 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our website well organized, clear, and simple to navigate. Thank you for taking the time to leave us such a wonderful five-star review!

Emily

Rated 5 out of 5 stars

I was pleased with the real quote

I was pleased with the real quote, virtually the same as last year

2 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you were happy with your renewal price and that it remained consistent with what you paid previously. Thank you for sharing your wonderful feedback with us!

Emily

Rated 5 out of 5 stars

Fast and hassle free insurance very…

Fast and hassle free insurance very happy

1 October 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that securing your policy was swift and smooth, and that you are so happy with the experience. We truly appreciate your positive feedback and five-star rating!

Emily

Rated 4 out of 5 stars

Good price

Price , services

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 4 out of 5 stars
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that the information provided to you was clear and easy to understand. Thank you so much for taking the time to share your positive feedback and for giving us a four-star rating!

Emily

Rated 1 out of 5 stars

Very disappointing experience with this…

Very disappointing experience with this insurance company.

I contacted them several times by email and WhatsApp regarding a straightforward request, but my messages were either not answered or required repeated follow-ups. I also had to explain the same information on multiple occasions, which made the process unnecessarily time-consuming and frustrating.

What should have been a simple matter became a lengthy process involving repeated communication and clarification. Unfortunately, I did not feel that my concerns were handled efficiently or that there was clear communication throughout.

Based on my experience, I would not choose to insure my car with this company again!!!!!

29 September 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear about your disappointing experience with our customer service. We understand how frustrating it is to deal with unanswered messages, delayed responses, and having to provide the same information repeatedly for what should have been a simple request. Your feedback is very important to us as we work to improve our communication and process efficiency.

Emily

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