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Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Zoe - brilliant from the start

My experience of ZOE began when your superb Covid interactive website was such an informative guide. From there I discovered your passion for good nutrition and your weekly podcasts.
In my opinion ZOE is zero hype and very useful solidly scientifically based advice and guidance.

8 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you so much for sharing your journey with ZOE. It is wonderful to hear that our work has been valuable to you, from the Covid research right through to the podcasts and nutrition guidance. We really appreciate your support!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Sam was very helpful with upgrading

Sam was very helpful with upgrading to the new version which works great.

8 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your lovely feedback! We are glad Sam was able to help with your upgrade and that the new version is working well for you. We will be sure to pass this on to them!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Great support

Great support. Got a response to my email within an hour at 10pm at night.

8 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for highlighting this. A quick response time is something our team works hard to deliver, so it is really nice to hear that came through for you.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent customer support

Excellent customer support. Team is very responsive

7 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We are glad our support team was able to deliver a great experience!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

New Member

Joined ZOE this morning. I had a few teething problems with scanning items and receiving my emails. AI support was very quick to respond and also Qudrat - part of the ZOE Team. Quickly resolved and now looking forward to getting started and using the app 🤩

8 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Welcome to ZOE! We are glad that any initial hiccups were sorted out quickly for you. We will be sure to let Qudrat know about your kind words. Enjoy getting started with the app!

Kind Regards,

ZOE Support Team

Rated 4 out of 5 stars

Zoe Daily 30+ support team really helpfiul

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However, once I was able to have dialogue with a colleague D…. Of the customer support team she couldn’t have been more helpful and solved my problem immediately.
The only reason I haven’t given 5 stars is because the chat bot recognised that I needed contact with a person but it took a bit longer to reach that stage.

18 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback and for being a Daily30+ member. We are pleased that your delivery query was resolved quickly once you connected with the team. We appreciate you flagging the difficulty in reaching a person through our chat, and this is something we are always looking to improve.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

5 star review

Great efficient service from first AI then in person by Daisy . Even as an older user it’s so user friendly the new app I much prefer it . Best thing for all our health is this app

8 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jackie,

Thank you for taking the time to share your experience. We are thrilled to hear our AI Assistant was able to assist you and smoothly transfer you over to Daisy for more in-depth support.

While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Best,

The ZOE Team

Rated 1 out of 5 stars

New app is a disaster

I was a member of ZOE and used the old app. It had flaws, but it was light years ahead of the new mess that is Zoe 2.0.

The new app is childish, oversimplified, and feels like a beta version. You can’t even see your daily score until the following day, making tracking progress throughout the day impossible. Taking photos of your meals is not mindful eating despite what the app tells you, and the AI is laughably inaccurate for anything beyond the simplest dishes.
Manually logging food is a chore, and I desperately miss the old ‘describe my meal’ function and the ability to scan a recipe or ingredient list — it made logging effortless.

Being “rewarded” with beans and a cartoon character is insulting, not motivating.

It’s one thing to say you’re listening and will improve the app “over time,” but this is a massive step backwards. It’s baffling how this disaster was signed off in the first place.

I’ve cancelled my subscription and will only consider re-joining if there’s a complete overhaul. ZOE, seriously, listen to your users... almost nobody has anything positive to say about this app. Launching it in this state was reckless and frankly embarrassing.

13 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jon,

Thank you for your detailed feedback. We’re sorry to hear ZOE 2.0 didn’t meet expectations, especially compared with the previous app.

We’ve passed your comments to our product team.

ZOE 2.0 provides a more guided, habit-building experience, but we recognise that change can be difficult.

Please contact us via in-app chat so we can help you understand how tracking works in 2.0 and share tips for getting more reliable logging based on your typical meals.

Best,

The ZOE Team

Rated 5 out of 5 stars

AI Answer

Basically, your AI agent gave the same answer that Anthrpoic’s Claude gave

6 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Michael,

Thanks for reaching out and leaving us a 5-star review. It is wonderful to hear that our AI Assistant was able to assist you.

FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Best,

The ZOE Team

Rated 3 out of 5 stars

Beware when you try to cancel! Zoe won't let you!

While I enjoyed using the app for a while and recipe and other advice were useful - I was disappointed once I decided to cancel to find out that despite paying monthly, Zoe are going to continue taking payments from me for 7 months after my cancellation before they listen to their customer wishing to cancel.
I guess this is what there is talk at the moment of the need to change the law around how companies take control away from customers who subscribe to their services.

7 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Tim,

Thank you for taking the time to share your experience. We understand your frustration and would like to provide some clarity here.

As outlined in our Terms & Conditions, ZOE subscriptions are billed in advance for a set term (4 months or 12 months). Cancellations apply from the next billing period and do not take effect immediately or mid-term.

These terms are presented clearly during the sign-up process to ensure transparency before purchase.

If you require any additional assistance, please reach out to us or log in to the membership portal.

Many thanks,

The ZOE Team

Rated 5 out of 5 stars

Fantastic service

Excellent and speedy response from Daisy from my enquiry.
Great service.

7 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your kind feedback, we really appreciate you taking the time to share this. We’re pleased to hear Daisy was able to help quickly and that you had a great experience.

Kind Regards,

ZOE Support Team

Rated 3 out of 5 stars

I find AI rather unsatisfactory but if…

I find AI rather unsatisfactory but if I get the question right it can be helpful

7 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for sharing your feedback. We appreciate that AI tools may not always feel satisfying to use, though we’re glad they can be helpful when the question is clear. We’ll continue to work on making the experience more reliable and easier to use.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

I received an answer to my recent…

I received an answer to my recent query almost immediately . The personnel at Zoe have always been super helpful and attentive, understanding and informative .. Emily was great this time too, I had been anxious for some reason about doing my gut retest .. I need not have worried .. it’s all sorted! Honestly , this is customer service at its best.

7 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your lovely feedback, we really appreciate you taking the time to share it. We’re pleased to hear you received a quick response and that Emily was able to help put you at ease and get everything sorted.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Very quick response when my order…

Very quick response when my order didn't turn up. Tracked and replaced.

2 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback, we appreciate you taking the time to share it. We’re glad our team was able to respond quickly, track the issue, and arrange a replacement.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

All went satisfactorily.

All went satisfactorily.

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback, we appreciate you taking the time to share it. We’re glad to hear everything went satisfactorily.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Very polite interaction

Very polite, clear prompt response. Understood the issue and resolution was mutually agreeable

6 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback, we appreciate you taking the time to share it. We’re glad to hear the response was clear and prompt, and that we were able to reach a mutually agreeable resolution.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Good Customer Support

I sent an email and an answer followed, despite the fact that it was a bank holiday weekend. Helpful and positive, what more could you want!

4 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi West,

Thanks for taking the time to provide your experience. So glad our support team was able to assist you, especially during this holiday weekend!

Please reach back out should you require any additional information.

Best,

The ZOE Team

Rated 5 out of 5 stars

Very quick response

Very quick response, very helpful

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Christine,

Thank you for sharing your experience and giving us a 5-star review. Our support team will be here should you require additional assistance!

Best,

The ZOE Team

Rated 5 out of 5 stars

Very informative

The analysis of meal from the photo good. Very specific feedback. Helpful. Detailed answer to questions

5 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Caroline,

Thank you for taking the time to share your experience. We deeply value the user experience and glad our team was able to provide prompt and efficient support.

We look forward to assisting you again in the future.

Best,

The ZOE Team

Rated 5 out of 5 stars

I had experienced problems logging…

I had experienced problems logging meals , then the email re. update your app arrived so I tried to do so , unsuccessfully so sent an email last night , not expecting an immediate response. Within a few minutes Fin one of the IT team contacted me . Hence with his information I am contacting you on the app.
My thanks to Fin for his immediate response and to the Team for their new app.
Many thanks ,
Linda Cocksworth

4 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Linda,

Thanks for taking the time to share. We are sorry to hear you experienced difficulty with logging in but thankful that our support team was able to resolve the issue.

If you require any further assistance, please reach back out to us.

Best,

The ZOE Team

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