Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more
Company replied
The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more
Company replied
Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more
Company replied
Company details
Written by the company
ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Contact info
United States
- hello@joinzoe.com
- zoe.com
4.1
Great
13K reviews
Replied to 99% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Gut Test Results
I contacted your site, obtained an immediate reply, and explanation of my query and received results today
11 April 2026
Unprompted review
Reply from ZOE
Hi George,
Thanks for taking the time to share your experience. We are pleased to hear that our support team was able to assist you in a timely manner. If you need any additional assistance, please reach back out to us.
Best,
The ZOE Team
⭐️ Zoe Daily 30+…
I’m really enjoying the Zoe Daily 30+ which can be added to all sorts of dishes including cereal and desserts. The team are very quick to respond to emails which has been very helpful when I’ve had product and website user queries. Can highly recommend.
13 April 2026
Unprompted review
Reply from ZOE
Hi Amanda,
Thanks for taking the time to leave us a 5-star review. That is wonderful you have been enjoying Daily30 and trying it out with various foods!
We look forward to supporting you further on your journey of improved health.
Best,
The ZOE Team
Expensive waste! Bacterial contamination?
Texture is fine, however this tastes vile on muesli due to the spice content. I’m unsure what type of food it would complement. My main reason for the one star rating is it caused severe flatulence. Both with regard to volume and unpleasant odour. I’ve not experienced anything this bad without eating contaminated food.
Bought four month supply and don’t know what to do with the other 3 months and 28 days worth as I don’t dislike anyone enough to pass it on. What an expensive waste of money.
With regard to the reply below, it’s really not a fibre issue as you imply. I have been vegetarian for 40 years and eat above the daily RDA of fibre. I also eat a wide range of plants including nuts and seeds. TAste aside, there really is something wrong with this supplement to cause such an unpleasant reaction on a par with mild food poisoning.
11 April 2026
Unprompted review
Reply from ZOE
We’re sorry to hear you’ve had such an uncomfortable start. Introducing a high-quality, diverse source of fibre can sometimes lead to temporary digestive changes as your gut microbiome adjusts to its new fuel. We always recommend increasing fibre consumption slowly over time to allow your system to adapt comfortably.
Regarding the flavor, many members find the spices work well in dishes like soups, stews, or dahl. We’d love to help you find a way to enjoy your supply that suits your palate. Please contact hello@joinzoe.com so we can provide guidance on adjusting your intake and finding the right recipes for you!
Thanks,
The ZOE Team
The email bot is fabulous but the app is awful
The email bot is fabulous. The app is awful. It’s over busy and difficult to navigate. It’s hard and not intuitive to log foods. The UI is crammed with articles, info and your own scores for good. I’m tech savvy but this app is beyond me.
12 April 2026
Unprompted review
Reply from ZOE
Hi,
We appreciate you sharing this, and it's great to hear the email support has been working well for you.
We're sorry the app experience has been frustrating. Your comments around navigation and food logging are useful for our product team to hear, and we'll make sure this feedback is passed along.
You are welcome to reach out to our customer support team at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Support Team
I sent a mail 9 am Sunday and ONE…
I sent a mail 9 am Sunday and ONE minute later I got a reply and it was all sorted.......
So impressed with the service and Zoe in general....
The Zoe daily is a must for our breakfast and this with an omega 3 tablet ensures the right levels for brain and body health - thankyou
12 April 2026
Unprompted review
Reply from ZOE
Hi,
What a lovely review to read! We're so glad the support experience was swift and seamless for you.
It's wonderful to hear that ZOE Daily has become part of your morning routine and that you're feeling the benefits. Thank you for sharing this with us.
Kind Regards,
ZOE Support Team
I highly recommend Zoe
I highly recommend Zoe. I have had a really positive experience with their app, products and customer service. I ordered their testing kit and needed to reach out to ask a question about timeframes. The response was provided by AI but it was excellent and I got the information I needed. As AI’s go this one is well above average I would say.
10 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you so much for the kind words! It's great to hear you've had such a positive experience across the board, from the app to the testing kit and customer service.
We're especially pleased that our AI support was able to get you the answer you needed quickly. Your recommendation really means a lot to the team.
Kind Regards,
ZOE Support Team
I didn’t want a subscription for Zoe as…
I didn’t want a subscription for Zoe as I can’t eat a large spoonful as it irritates my colon , I sent in a request to help me manage my subscription and did it with ease , customer service was very good and informative from Fin , I can now enjoy my Zoe daily 30 and re order as and when I need to .
11 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for sharing your experience. We're happy to hear that Fin was able to help you manage your subscription smoothly and that you found the process straightforward.
It's great that you've found an approach to enjoying ZOE Daily 30 that works for you. We hope you continue to get the most out of it!
Kind Regards,
ZOE Support Team
The support team at Zoe
The support team at Zoe were really quick to respond to my question and gave me exactly the right advice to help me upgrade my Zoe app. Thank you!
11 April 2026
Unprompted review
Reply from ZOE
Hi,
That's brilliant to hear! We're delighted the team could point you in the right direction quickly and get you upgraded without any hassle.
Thank you for taking the time to share this with us, and enjoy the new features!
Kind Regards,
ZOE Support Team
Excellent advice backed by sound…
Excellent advice backed by sound research and science. Pricing for subscription and gut testing, which was initially high in the beta phase, is now very reasonable for what you get in return - a personalised gut analysis and then personalised advice on what and how to eat to improve your health across multiple aspects. As a previous original subscriber who has now returned, I cannot stress enough that Zoe offer genuine help to improve your health and get to know your gut, with simple and easy to follow advice. I think anyone would benefit from this service. Their support team is great too. Responsive and well informed, including the AI chat bot, which is definitely smarter than the average AI bot. Overall my experience with the Zoe service and the Zoe app has been unfailingly positive.
11 April 2026
Unprompted review
Reply from ZOE
Hi,
What a fantastic review, thank you! It's wonderful to welcome you back and hear how much value you're getting from the personalised gut analysis and dietary guidance.
We really appreciate your kind words about the support team and AI chat too. Knowing that the whole experience has been a positive one means a great deal to everyone at ZOE.
Kind Regards,
ZOE Support Team
Sam was very responsive to my request…
Sam was very responsive to my request for rejoining the wonderful Zoe experience, helping to open my access to the Zoe app. Great personal experience with Sam while rejoining Zoe.
8 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for the lovely feedback! We'll be sure to pass on your kind words to Sam, who will be thrilled to hear this.
Welcome back to ZOE, and we hope you enjoy every bit of the experience this time around!
Kind Regards,
ZOE Support Team
Excellent customer service
Excellent customer service! After making a few cutbacks, I reluctantly decided to cancel renewal of my membership to Zoe. Daisy and Sam were super helpful, and made it all as simple and stress-free as possible. Should my situation change, I would not hesitate to reinstate my membership. It's been a very interesting and insightful journey with Zoe. Thank you!
10 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for such a thoughtful review. We're glad that Daisy and Sam made the process as smooth as possible for you, and we'll make sure they see your kind words.
It's been a pleasure having you as part of the ZOE community, and the door is always open should you wish to return in the future. Wishing you all the best!
Kind Regards,
ZOE Support Team
Excellent customer service!
I’m extremely impressed with how my issue was handled. I received a prompt response to my email, and the outcome exceeded my expectations. I only wish all customer service experiences were this efficient and positive!
10 April 2026
Unprompted review
Reply from ZOE
Hi,
That's truly wonderful to hear, thank you! Comments like yours are a real boost for the team, and we're so pleased the experience stood out in such a positive way.
We appreciate you taking the time to let us know, and we'll strive to keep that standard up for every interaction.
Kind Regards,
ZOE Support Team
Dealing with Zoe has been an extremely…
Dealing with Zoe has been an extremely positive experience. They’re very swift to react, and I would highly recommend their customer services.
9 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for the recommendation, that really means a lot to the team! We're delighted that your experience has been such a positive one.
We look forward to continuing to support you on your ZOE journey.
Kind Regards,
ZOE Support Team
Staff were very helpful and l would…
Staff were very helpful and l would give them 5 ⭐️ however how long it takes to get in touch with a human agent was frustrating!
9 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for taking the time to leave a review. We're glad to hear our team provided a great experience once you were connected.
We recognise that wait times can be a source of frustration, and this is something we are always working to improve.
You are welcome to reach out to our customer support team at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Support Team
Straightforward advice received…
Straightforward advice received efficiently to help resolve an issue.
7 April 2026
Unprompted review
Reply from ZOE
Hi,
Glad to hear it was quick and easy for you! We always aim to keep things simple and helpful.
Thank you for taking a moment to share your experience with us.
Kind Regards,
ZOE Support Team
Emily was excellent reassurance given…
Emily was excellent reassurance given and quickly resolved.
AI could improve greater options for ease.
First person who responded after the AI response was not helpful as only suggested what I had already done.
10 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your feedback. We're pleased to hear that Emily was able to resolve things quickly and provide reassurance.
Your points about the AI options and the initial response are noted, and we will share this with the team to help us improve the experience going forward.
Kind Regards,
ZOE Support Team
Customer support has been very helpful explaining what is in the new app
Customer support has been very helpful explaining what is in the new app to help me decide if I want to switch. The chat bot was a bit ambiguous but I’m happy I understand what the new app can and can’t do with Emily’s explanation.
7 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your feedback. We're pleased that Emily could give you the clarity you needed to make an informed decision about the new app.
Your comments about the chatbot experience are helpful for us to hear, and we'll feed that back to the team so we can work on making those responses clearer.
Kind Regards,
ZOE Support Team
Poor response with a refund request for an order due in August 2026!!!
Having been pleased with this product (although very overpriced!) I have had money taken twice from my account. One made in error and amended from August to April delivery date. Any communication to sort had been via AI and claiming I have to return one of the orders and pay the postage?? Why can’t I just get a refund for the August one and cancel that order?? I still have yet to receive my first order that I sent days ago…. Very slow delivery from the taking the money. Innundated with marketing emails and adverts but not so smart at resolving what should be a very easy request. Can anyone advise how one can “speak to human” with this company??
9 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your feedback. We're sorry to hear that your experience with ordering and delivery has not met your expectations.
We would like to help get this resolved for you as quickly as possible. Our team can look into the duplicate charge and work through the options available.
You are welcome to reach out to our customer support team at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!
If you email us, just ask to speak with a person and our AI assistant Fin will pass your query to our support team.
Kind Regards,
ZOE Support Team
Fast and supportive response
Fast and supportive response from customer service team at Zoe. Thank you!
9 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you so much for your kind words! We're really glad our team could help and that you had a positive experience. We'll be sure to pass your feedback along.
Kind Regards,
ZOE Support Team
Good response from AI and Team
Both AI and team member to whom one of my query was forwarded gave clear, helpful and unambiguous responses.
9 April 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for taking the time to share this. It's great to hear that both Fin and the team were able to provide clear and helpful support. We'll make sure your feedback reaches the team!
Kind Regards,
ZOE Support Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.