Tower Reviews 

3,699
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,699)

1,855 reviews in the last 12 months

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Rated 5 out of 5 stars

Just really easy to sign up for…

Just really easy to sign up for insurance

22 July 2026
Tower logo

Reply from Tower

Kia Ora Courtney,

Thanks for sharing! We're thrilled to know you found the process so easy and that you have chosen to trust Tower as your provider this year.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very understandable

It was easy to understand,

22 July 2026
Tower logo

Reply from Tower

Hi Harry,

Thanks for sharing your feedback with us - we appreciate your kind words.

Thanks,
Tower Team

Rated 5 out of 5 stars

So far so good.

24 July 2026
Tower logo

Reply from Tower

Kia Ora Mark,

Thanks for your feedback, we appreciate you taking the time to share this with us.

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome most specially the people…

Awesome most specially the people assisting us. Straight away with no hassle we get what we wanted. Thanks and Cheers!

24 July 2026
Tower logo

Reply from Tower

Kia Ora Pecson,

Thanks for your fantastic review! We're thrilled to hear our team were awesome to deal with and we look forward to providing you with cover for your assets!

We'll pass on the feedback to the team!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very easy to get the vehicle insured

Very easy to get the vehicle insured

23 July 2026
Tower logo

Reply from Tower

Hi Mark,

Thank you for sharing your positive experience! We're thrilled to be able to provide you cover for your vehicle.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Understand each other

Understand each other
Given best benefits for my needs
Prompt action
Friendly customer service

23 July 2026
Tower logo

Reply from Tower

Hi TeRina,

Thank you for your kind review - we appreciate it and are pleased to be able to assist you when you need it.

Thanks,
Tower Team

Rated 5 out of 5 stars

Hassle Free

Being everything online makes everything work so smoothly. It was hassle free.

20 July 2026
Tower logo

Reply from Tower

Hi Mohini,

Thanks for sharing your experience with us - we appreciate your feedback!

Warm regards,
Tower Team

Rated 5 out of 5 stars

My first experience with Tower…

My first experience with Tower was great. The website was easy to use, simple to navigate, and the prices and deals were clearly laid out. It was straightforward to compare with my previous insurance, and registering was quick and hassle‑free.

23 July 2026
Tower logo

Reply from Tower

Hi Pati,

Thank you for such a positive review! We're thrilled to have you onboard with us and hear that you had such a smooth experience managing your new cover.

Welcome to Tower!
Tower Team

Rated 5 out of 5 stars
Tower logo

Reply from Tower

Hi Peter,

Thanks for your feedback of our online portal - we're glad to hear you found the process easy to follow.

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome service

28 June 2026
Tower logo

Reply from Tower

Hi Lavender,

Thank you for your feedback - we're thrilled to hear our team left such a positive interaction on you recently!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Always available not a long wait time…

Always available not a long wait time when calling
Very helpful customer services and always looking to save me the consumer money
Very happy member of tower insurance

23 July 2026
Tower logo

Reply from Tower

Hi David,

Thank you for your wonderful review! We're delighted to hear you had such a positive experience.

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome Price

Really user friendly and price didn't go up by much this year. Keep up the good work

23 July 2026
Tower logo

Reply from Tower

Hi Ged,

Thanks for taking the time to leave us a review - we're pleased to hear you appreciate the cover and premiums didn't change too much for you!

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome fast

Awesome fast, efficient and super friendly

22 July 2026
Tower logo

Reply from Tower

Hi Lisa,

Thank you for your kind feedback! We're delighted to have left a positive impression on you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

I’m satisfied

I’m satisfied

22 July 2026
Tower logo

Reply from Tower

Hi Victor,

Thank you for your review - we appreciate it!

Warm regards,
Tower Team

Rated 5 out of 5 stars

The service and easy access for my car…

The service and easy access for my car insurance were great. Insurance costs surely have gone up, though.

22 July 2026
Tower logo

Reply from Tower

Hi Tania,

Thanks for your review! We're delighted to hear that you were impressed with the service and cover.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Coverage for our new home was easily…

Coverage for our new home was easily handled from the comfort of our couch in the US!

22 July 2026
Tower logo

Reply from Tower

Hi Alan,

Congratulations on your new home! We're delighted to hear that you found the quote to buy process so easy to organise - even from overseas!

Welcome onboard!

Thanks,
Tower Team

Rated 5 out of 5 stars

Efficient quick reliable

Super quick and easy, hassle free

22 July 2026
Tower logo

Reply from Tower

Hi Baden,

Thank you for your kind feedback! We appreciate you taking the time to leave us a review of your experiences.

Thanks,
Tower Team

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