Tower Reviews 

3,708
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,708)

1,856 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Repairs

Team friendly and helpful. A bit disjointed with using assessor. Comms a bit mixed. Otherwise good experience

6 August 2026
Rated 4 out of 5 stars

Good company

7 August 2026
Tower logo

Reply from Tower

Hi James,

Thanks for your feedback - we appreciate you taking the time to leave us a review.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy

Easy, Honest, Affordable and fast service I highly recommend Tower Insurance to anyone.

7 August 2026
Tower logo

Reply from Tower

Kia Ora Shane,

Thank you for taking the time to leave us a review of your experience! We're delighted to hear you appreciate the service and pricing and are willing to recommend Tower Insurance!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Was easy to set up

Was easy to set up

7 August 2026
Tower logo

Reply from Tower

Hi Craig,

Thanks for your review - we appreciate your feedback!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Tower Insurance has taken care of our…

Tower Insurance has taken care of our needs for many years and always been supportive! Wonderful staff who are patient and very respectful. Highly recommend Tower Insurance

13 August 2026
Tower logo

Reply from Tower

Hi John and Maggie,

Thank you for your kind words around your experience with us over the years - we appreciate your loyalty and that you continue to trust us with your assets.

Warm regards,
Tower Team

Rated 2 out of 5 stars

Had to wait 14 minutes until somebody…

Had to wait 14 minutes until somebody answered

7 August 2026
Tower logo

Reply from Tower

Hi Ingela,

Thanks for sharing your experience. We're sorry that there was a delay in your call being answered recently but we appreciate you holding the line until you received assistance to set up your new policy.

For future reference, our policy covers replacement vehicles under your existing policy for up to 14 days as a benefit to allow you time to get home before needing to organise cover for the new vehicle.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Was so easy to do online

Was so easy to do online. Also phoned in to change a policy and the staff were great.

7 August 2026
Tower logo

Reply from Tower

Hi Faye,

Thanks for your feedback! We're thrilled the process was easy online and that when you spoke to our team that they were helpful as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very easy process

Very easy process, thanks

7 August 2026
Tower logo

Reply from Tower

Hi David,

Thanks for your positive review - we appreciate you taking the time to leave us feedback.

Thanks,
Tower Team

Rated 5 out of 5 stars

First time arranging new vehicle…

First time arranging new vehicle insurance using the on line system. Was aprehensive starting it , but found it an easy system to use .

29 July 2026
Tower logo

Reply from Tower

Hi Peter,

Thank you for trying out our MyTower portal to organise new cover - we're pleased to know that it was intuitive and easy to use for you!

Warm regards,
Tower Team

Rated 1 out of 5 stars

I meant 10/10

4 August 2026
Tower logo

Reply from Tower

Kia Ora Arana,

Thanks for your kind words, we appreciate your business and that you have taken the time to leave us a review.

Warm regards,
Tower Team

Rated 5 out of 5 stars

keeping prices down

keeping prices down

6 August 2026
Tower logo

Reply from Tower

Kia Ora Brendan,

Thanks for your feedback around our pricing! We're pleased to know our pricing suits your needs and it's even better that your renewals managed to have a decrease from the previous year!

Thanks,
Tower Team

Rated 4 out of 5 stars

I did it on line and got a good deal as…

I did it on line and got a good deal as well as 2 months free, great thanks.

7 August 2026
Tower logo

Reply from Tower

Hi Derek,

Thank you for your review! We're pleased to have you choose to insure another asset with Tower - even better when it includes a discount!

Thanks,
Tower Team

Rated 5 out of 5 stars

friendly and helpful.

friendly and helpful.

6 August 2026
Tower logo

Reply from Tower

Hi Glen,

Thanks for your kind words on your recent interaction with our team! We'll pass the feedback on.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Their helpful it was nice

Responsive nice they explain well how did the insurance work awesome people to chat

7 August 2026
Tower logo

Reply from Tower

Hi Christopher,

Thank you for the kind review! We'll pass on the feedback to the staff member who assisted you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Open book coverage

Good pricing, good overall coverage with no hidden add on charges.

7 August 2026
Tower logo

Reply from Tower

Hi there,

Thanks for your kind words around our cover and pricing. We're pleased to be able to meet your needs.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very Helpful

Very Helpful. Used Tower for many years.

6 August 2026
Tower logo

Reply from Tower

Kia Ora Linda,

Thanks for your kind words! We're pleased you have continued to trust Tower and appreciate your loyalty.

Warm regards,
Tower Team

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