The White Company Reviews 

17,966
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 5,001 reviews, reviewers had a great experience with this company. Customers frequently praise the wonderful product quality, featuring gorgeous bed linen, exceptionally soft towels, and beautiful long lasting home fragrances that make rooms smell amazing. Shoppers also appreciate the extremely helpful staff found in physical stores and the prompt, efficient online ordering experience. Some reviewers were not happy with delivery services, noting significantly delayed shipments and frustrating problems with unreliable third party couriers. A few other people also felt that fragile items occasionally arrived completely damaged or very poorly packaged due to transit issues. Consumers mentioned that solving these unexpected shipping troubles required extra time and effort.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the wonderful fragrances, great... See more

Delivery service

Consumers find delivery_service experiences to be mixed, with opinions sharply divided. Many reviewers report... See more

Quality

Clients share positive opinions on quality, consistently highlighting the excellent standards of candles,... See more

Order

Users describe ambiguous interactions with order, highlighting a split in customer experiences. While many... See more

Service

Reviewers highlight positive aspects of service, consistently praising the prompt, helpful, and efficient... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Lovely duvet cover. Excellent quality with a pretty embroidered edge. A little expensive for only 200 thread count and disappointed that the pillowcases which were ordered at the same time have yet to... See more

Rated 4 out of 5 stars

Quick response - quick delivery to Evri. The item fits well and is very soft and snuggly. Evri is not the most reliable of couriers - just after they sent a message to say they couldn’t deliver the... See more

Rated 4 out of 5 stars

Excellent delivery and customer service. More accurate guidance on sizing would be helpful as I had to return lots of items to store that I had ordered online and were too big.

Rated 4 out of 5 stars

Customer service was good when I made an anniversary present purchase for my wife. I obtained a gift receipt but was not told we only had two weeks to return the item.


Company details

  1. Bedroom Furniture Store
  2. Baby Clothing Store
  3. Candle Store
  4. Women's Clothing Store

Written by the company

Official Site: Shop online at The White Company for impeccably stylish and beautifully designed clothing, homewares, gifts, candles and fragrance.


Contact info

4.2

Great

TrustScore 4 out of 5

18K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

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4.2

All reviews

(17,966)

5,042 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very pleased

My item was out of stock. I was emailed when it came back in and I ordered straight away and the item was delivered within a few days. Very pleased.

15 August 2026
Rated 4 out of 5 stars

Lovely duvet cover

Lovely duvet cover. Excellent quality with a pretty embroidered edge. A little expensive for only 200 thread count and disappointed that the pillowcases which were ordered at the same time have yet to arrive! Can’t understand why they weren’t sent together!

16 August 2026
Rated 1 out of 5 stars

Very disappointing for such an expensive diffusers

I bought two reed diffusers from The White Company: Capri and Seychelles. I've been using the Capri one for a while now and honestly, it barely puts out any scent at all. I've walked right up to the diffuser itself and could still barely detect the fragrance, let alone the room being scented. For a product at this price point, I expected a noticeable, lasting fragrance throw.

I haven't used the Seychelles diffuser yet, but when I opened the box to check it, I could already tell the fragrance oil itself is just as subtle and weak as Capri, so I'm not expecting a different result.

I've read the glowing reviews on the website for both scents and I'm honestly baffled by the gap between what others describe and my actual experience. Maybe I got a bad batch, or maybe these two particular scents just aren't strong enough, but either way I can't recommend these based on what I've received. Very disappointed for the price paid.

15 August 2026
Unprompted review
The White Company logo

Reply from The White Company

Hi Carolina, thank you for taking the time to share your feedback. We’re very sorry to hear that you’ve been disappointed with the fragrance performance of your diffusers, particularly given your expectations for our products. We’d really like the opportunity to look into this further for you, and we have reached out to request some additional information so that we can assist you accordingly. Thanks, Jordana.

Rated 1 out of 5 stars

Dumb

Dumb. Haven’t had the item delivered yet, the company know this, yet they want me to review the transaction and rate my satisfaction. This is stupidity on every level. Perhaps if everyone they do this to leaves a similar review to this they’ll stop wasting people’s time.

16 August 2026
The White Company logo

Reply from The White Company

Hello, thank you for your feedback. We’re really sorry that you received the review email before your order had been delivered. We completely understand your frustration, and we’ll make sure this feedback is raised further with the relevant team. I can see that your order is on our standard delivery service, which is 3–5 days. Please expect to receive your order within this timeframe. We’re sorry again for the inconvenience and appreciate you taking the time to share your feedback with us. Thank you, Aminah

Rated 5 out of 5 stars

Excellent company

Excellent company
Smooth process online
Great products love the candles especially!
Qaulity is excellent delivery service efficient.
Online ordering made simple.

15 August 2026

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