The Vanilla Valley Reviews 

13,256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 1,119 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the remarkably fast delivery service alongside the careful packaging that ensures all items arrive safely without damage. Shoppers also appreciate the extensive product range available for baking needs, noting that the staff is exceptionally helpful and friendly. Buyers consistently express deep trust and loyalty when purchasing their favorite daily baking supplies. Some people were dissatisfied with occasional delivery delays, mentioning instances where paid expedited shipping failed to arrive on the scheduled date. A few other people also felt that specific courier mistakes, such as leaving packages insecurely or sending incorrect items, created minor inconveniences.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the extensive selection and great... See more

Delivery service

People report positive experiences with delivery_service, noting that orders consistently arrive quickly and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick and easy... See more

Quality

Consumers find quality to be positive, consistently expressing satisfaction with the top items received.... See more

Service

Customers report great satisfaction with the service, highlighting quick shipment, prompt delivery, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

Great company. Always order from vanilla valley when i need cake decorating supplies. Good packaging of items and ive never had any issues. I usually order items once a year for decorating my children... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(13,256)

1,119 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very helpful

Very helpful and advised on itemd

22 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Karen,
We're really pleased to hear that you found our team helpful and that you were happy with the advice provided on your items. Thank you for your review 😊

Rated 5 out of 5 stars

Great value boards

Great value boards. Excellent quality

24 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jessica,
We're so pleased to hear that you're happy with the quality of our boards and that you found them to be great value. Thank you for your review 😊

Rated 5 out of 5 stars

I use this company regularly and their…

I use this company regularly and their products are always great! Delivery is super fast, too. Highly recommend

25 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Sarah,
We're delighted to hear that you're consistently happy with both our products and our delivery service. Thank you so much for your recommendation and review 😊

Rated 5 out of 5 stars

All the items in the parcel were very…

All the items in the parcel were very well packaged and arrived quickly. I found all the products that I needed for my upcoming cake/cookie orders.

24 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Julie,
We're delighted to hear that your order arrived quickly and was well packaged. It's great to know you found everything you needed for your upcoming cake and cookie orders. Thank you so much for your review 😊

Rated 5 out of 5 stars

Supplies

Good quality, swift delivery

24 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your kind review! We're delighted to hear you were happy with the quality of your order and our swift delivery.

Rated 5 out of 5 stars

Great All Round

Great product range. Quick order fulfillment and delivery. Excellent customer service.

28 May 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your fantastic feedback! We're delighted to hear you enjoyed our product range, fast order fulfillment and delivery, and excellent customer service

Rated 5 out of 5 stars

Ordering was easy and everything was…

Ordering was easy and everything was delivered quickly.

24 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you found the ordering process easy and that your order was delivered quickly. Thank you for your review 😊

Rated 5 out of 5 stars

Good price

Good price, well packed.

22 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Linda,
We're delighted to hear you were happy with our prices and that your order arrived well packed. Thank you so much for your review 😊

Rated 1 out of 5 stars
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Donna,

Thank you for your review.

Having looked into your order, I can see that we haven't received any contact from you regarding this issue. According to the tracking information, your order was delivered on 27/06/2026.

A member of our Customer Service team will be in touch shortly to provide you with the proof of delivery and assist you further if needed.

As discussed via email, your order has been delivered to the address you entered at the check out which is your old address.

Rated 5 out of 5 stars

I’m a return customer

I’m a return customer, as usual excellent service.

23 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear you've received the excellent service you've come to expect. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Can't recommend enough!

Fast delivery and super lovely product. I have never worked with fondant/sugar paste before and it was a breeze thanks to this company, even amidst the crippling heatwave! 10/10 would recommend and will be coming back if I tackle baking again!

15 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Gracie,
We're delighted to hear your order arrived quickly and that you loved the product. It's wonderful to know your first experience working with fondant was such a success, especially during the heatwave. Thank you for your review and custom 😊

Rated 5 out of 5 stars

Lovely sprinkles

23 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Helen,
We are so pleased to hear that you are happy with the sprinkles. Thank you for your review 😊

Rated 1 out of 5 stars

Wrong color

Wrong color, cheap looking won’t be ordering from here again

18 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Mary,

We're sorry to hear you're disappointed with your order. We can't see that you've contacted our customer service team about this issue, so we haven't had the opportunity to investigate or help resolve it.

Looking at your order, we can see that you purchased a clear stand. From your description, it may be that the protective film has not been fully removed, which can make the stand appear cloudy or the wrong colour.

A member of our customer service team will be in touch shortly to request some photos of the stand so we can investigate further and work towards a suitable resolution. We look forward to hearing from you and resolving this as quickly as possible.

Rated 1 out of 5 stars

Ordered large 30” x 18” cake board…

Ordered large 30” x 18” cake board which arrived with two crushed corners.

22 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
Thank you for your review. We are sorry to hear that you have received a damaged item. I can see we have had no contact from yourself regarding the damaged item. A member of our customer service team will be in touch to resolve.

Rated 5 out of 5 stars

Great value

Great value, excellent service, fast delivery and will definitely use this business again.

22 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Susan,
We're delighted to hear you were happy with the value, service, and fast delivery. Your kind words mean a lot to our team, and we're thrilled to know you'll be using us again. Thank you for your review 😊

Rated 5 out of 5 stars

As always Vanilla Valley despatched and…

As always Vanilla Valley despatched and delivered really quickly - great products.

22 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Linda,
We're delighted to hear you can always rely on us for quick dispatch and delivery. Thank you for your support and review 😊

Rated 4 out of 5 stars

Great products

Great products
Delivery pricey

21 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Patricia,
We're so pleased you loved our products. We understand that delivery costs are an important consideration, and we work hard to keep them as low as possible, with shipping starting from just £3.99. We're always reviewing our courier options to offer the best value we can. We really appreciate your support! Thank you for your review 😊

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