Reviewed company's background and found them to be a credible online reseller of Rolex watches. Purchased a watch that was too small for my wrist. Contacted Joshua and he arranged for me to return w... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Last week, I received one of my grail watches from SwissWatchExpo - a Rolex Pepsi on a jubilee bracelet. Back in December 2024, I bought my first Rolex, a Hulk, from Ro at this store. Since I had a fl... See more
Company replied
My salesperson, Michael Cash, was extremely helpful and informative. He and SWE did everything they said would do and they did it when they said they would do it. 1000% satisfaction. I would gladl... See more
Company replied
This is the 2nd time I have worked with the Swiss Watch Expo Team in Atlanta…and both occasions service was second to none. Their service far exceeds the service provided my many jewelers... See more
Company replied
Company details
Written by the company
SwissWatchExpo has been recognized in Forbes, The Wall Street Journal and The New York Times as the premier online retailer of pre-owned luxury watches due to its reputation for authenticity, its expansive collection of watches, and its superior customer service. With a team of in-house Swiss-trained Watchmakers that open, meticulously inspect, authenticate, service and polish every watch in their inventory, SwissWatchExpo is able to guarantee that all its watches are certified authentic and in excellent working condition. The company has one of the largest inventories of pre-owned luxury watches available for sale under one roof, and a team of non-commissioned expert Watch Consultants that help clients select the perfect timepiece. SwissWatchExpo was established in 2009 and is based in Atlanta. Customers are welcome to visit their showroom by appointment only.
Contact info
315 East Paces Ferry Drive NE, 30305, Atlanta, United States
- (404) 814-1814
- info@swisswatchexpo.com
- www.swisswatchexpo.com
4.2
Great
44 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 48 hours
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SPOKE TO THE OWNER AND SHE TOLD ME SHE COULD NOT DO A FACETIME TO SEE WATCH
I wish there is a lower rate to value my experience with this company. Spoke to the owner and they refused to have a facetime on the watch that I was ready to buy with debit card. I am not buying a cheap item and I needed to see watch before purchase. Thank God there is more companies that sell used rolex watched. I am very disappointed with this company and the lady that I spoke to which she said it was the owner. They have no respect for customers and think they are the only company that sell used rolex in the planet
9 March 2026
Unprompted review
Reply from SwissWatchExpo
Hi Juan,
We wanted to add some more context to your review.
Please note that SwissWatchExpo is one of the only online retailers of certified authentic luxury watches that is fully staffed with a team of non-commissioned watch consultants who are true experts. We encourage our clients to call, text or chat with them to virtually see and learn more about the watch they are interested in, as well as walk through the ordering process and explain our policies, etc. One of those policies is our 10-day no-hassle Return Policy which gives our clients peace of mind knowing that they can buy a watch and see it for themselves, and return it if there are any issues (as long as they do not remove the red sticker that says "DO NOT REMOVE").
What is left out of your review is that you had already had multiple Facetime calls with several members of our team already - and you had already seen the watch multiple times. So, while you write this up as if your request was completely refused, that is not the case at all. In reality, we had already spent a significant amount of time with you and had other appointments scheduled with other clients, which we needed to honor.
-- Your Friends at SwissWatchExpo
Excellent transaction with the Team
Excellent transaction with the Team. Secured the watch same day and the overnighted the next day. I had a day to spare for my wife's 50th. I looked for a year before finding the perfect Rolex...
5 March 2026
Unprompted review
Reply from SwissWatchExpo
Hi CG!
Thank you for choosing SwissWatchExpo, and for your 5-star review!
We are happy to hear that you had a great experience purchasing a Rolex for your wife's birthday from us. We take great care to provide certified authentic watches in excellent condition, and all of the watches on our website are in-stock and available to ship out the same day.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
A Most Excellent Purchasing Experience
A Most Excellent Purchasing Experience! Justin at SWE assisted with my timepiece purchase. Professional, patient and courteous, it was an easy decision to purchase from him. The timepiece arrived in perfect condition. Better than the pictures. I'll be an SWE customer again.
24 February 2026
Unprompted review
Reply from SwissWatchExpo
Hi Vince!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are happy to hear that you had a great experience purchasing your Rolex Daytona timepiece from us - and thanks for calling out Justin! All of our non-commissioned watch consultants are true experts who work together to deliver exceptional experience for our clients.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
I bought a gold Omega from Swiss Expo…
I bought a gold Omega from Swiss Expo and it was a great experience. They gave me a very fair price on my trade, and their prices are good. When I received the watch, it was beautiful and packed nicely. Both Michael and Vlad were very knowledgeable and great to work with.I will be buying all my watches from them in the future
Robert N
1 February 2026
Unprompted review
Reply from SwissWatchExpo
Hi Robert!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are happy to hear that you had a great experience purchasing your gold Omega timepiece from us - and thanks for calling out both Michael and Vlad! All of our non-commissioned watch consultants are true experts who work together to deliver exceptional experience for our clients.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
I bought a Rolex Explorer from…
I bought a Rolex Explorer from SwissWatchExpo. The watch was in excellent condition. It looked exactly like the pictures and the band length was the size specified. The watch was shipped with care and shipped the same day as purchased. I will not hesitate to purchase again from SwissWatchExpo.
22 January 2026
Unprompted review
Reply from SwissWatchExpo
Hi Michael!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are happy to hear that you had a great experience purchasing your Rolex Explorer from us. We take great care to provide certified authentic watches in excellent condition, and all of the watches on our website are in-stock and available to ship out the same day.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
This was my first experience purchasing from SwissWatchExpo
This was my first experience purchasing from SwissWatchExpo and it could not have been better. Justin was extremely professional and helpful throughout and the Omega Seamaster Aqua Terra that I purchased is in “as new” condition; just beautiful!
24 January 2026
Unprompted review
Reply from SwissWatchExpo
Hi Chris!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are happy to hear that you had a great experience purchasing your Omega timepiece from us - and thanks for calling out Justin! All of our non-commissioned watch consultants are true experts who work to deliver exceptional experience for our clients.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
I bought a Rolex Day Date from them
I bought a Rolex Day Date from them. A great staff, and the transaction was seamless. I will be purchasing my next one from them too.
3 January 2026
Unprompted review
Reply from SwissWatchExpo
Hi Andrew!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are happy to hear that you had a great experience purchasing your Rolex from us - and thanks for calling out our staff! All of our non-commissioned watch consultants are true experts who work to deliver exceptional experience for our clients.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
Get Bent Over Elsewhere-Indefensible Customer Treatment
Started great. Picked out a watch online, confirmed availability and pricing, made an appointment for transaction, got certified funds and even SHOWED UP 25 MINUTES EARLY at 2:05 PM on a Tuesday.
Cop out front told me I wasn't "on the list" and had to call from the front door. So I did. Was told the salesman was not available so I HAD TO WAIT OUTSIDE ON ONE OF THE COLDEST DAYS OF THE YEAR.
Sure I was holding a certified check and wanted to buy a 20k watch immediately, the salesguy told me "Doctors don't see you early...." DOCTORS DON'T MAKE YOU WAIT OUTSIDE.
Don't care where you go, but I don't reward this kind of customer treatment with my $$$$.
16 December 2025
Unprompted review
Reply from SwissWatchExpo
Hi Joshua,
We are happy to hear that everything started out great – that you were able to select a watch from our extensive collection online and confirm pricing and availability with one of Watch Consultants.
We operate by appointment only, as this approach allows us to give each client dedicated one-on-one attention from a Watch Consultant and ensure the timepieces you’re interested in are ready for viewing when you arrive. Unfortunately, when you arrived early for your scheduled appointment, we could not immediately invite you into the Showroom as we have limited space and strict security protocols. For most people, this is not an issue, and they are okay to wait until we are able to bring them in.
We’d be happy to assist you again – whether in person or virtually – and help you find the perfect watch. Please note, however, that we cannot accept certified checks – only cash, credit card, bank wire, Affirm, PayPal or Amazon Pay.
— The SwissWatchExpo Team
My second purchase from Swiss Watch…
My second purchase from Swiss Watch Expo was not satisfactory. The watch was not accurately described as a hand wind watch. It was described as 38MM x 38MM which is obviously not a common measurement in the USA. I wore it once and decided it was not right for me and talked to SWE and I was told they would buy it back at a 30% discount when I requested a full refund or store credit for another watch. They obviously do not have a liberal return policy as claimed.
3 December 2025
Unprompted review
Reply from SwissWatchExpo
Doug, we appreciate your business and the opportunity to clarify a few key points about your purchase.
Automatic Watches Do Not Use Batteries:
The watch you selected is an automatic mechanical watch, which is accurately described on the listing. Automatic watches do not contain batteries and are powered by wrist movement, with the option to hand-wind. This is standard across the watch industry.
38 mm Is a Standard, Universal Measurement:
The case size-38.0 mm-was listed exactly as measured and according to standard watch-industry specifications. This is the same measurement format used by all major Swiss brands, retailers, and service centers.
Return Policy:
Our return policy is clearly published and applies uniformly to all customers. Once a watch has been worn, it can no longer be returned for a full refund because it is no longer in unworn, sellable condition. For that reason, a buy-back option was offered, consistent with our policy.
The item was accurately represented, and our team followed the same procedures for returns that apply to every transaction. If you need more instructions, or any help operating the watch, we are just a phone call away.
- SwissWatchExpo
Great buying experience!!!
I just purchased my first watch from SWE. The whole process was super!! I worked with Michael Cash who made the whole transaction very easy. I couldn't be more pleased with the Cartier Tank watch I chose. Mark
2 December 2025
Unprompted review
Reply from SwissWatchExpo
Hi Mark!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are happy to hear that you had a great experience purchasing your Cartier Tank from us - and thanks for calling out Michael! All of our non-commissioned watch consultants are true experts who work to deliver exceptional experience for our clients.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
Try them first
Over the past year I have had more than 10 watches traded/purchased from SwissWatchExpo. Vlad has always been my advisor and I have nothing but good things to say about him. Responsive, understanding, knowledgeable, personable; it makes the whole buying/trading in timepieces fun to do and stress-free. The price quoted is fair and their inventory is huge. The first place for me to go to if I am looking for a watch
1 January 2025
Unprompted review
Reply from SwissWatchExpo
Hi Eddie!
Thank you for continuing to work with SwissWatchExpo, and for your glowing review!
We are happy to hear that you continue to have a great experience working with Vlad, whether buying or trading watches - and thanks for calling him out! Whether you work with Vlad or anyone else on our non-commissioned team, you will find that they are true experts and that we have an extensive collection of watches onsite - both of which enable us to find the perfect watch for you.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
This purchase was not my only with SWE
This purchase was not my only with SWE, but was truly my best experience so far and maybe forever. I agreed to purchase Darkside of the Moon watch, and just prior to shipping they noticed something not right with the watch. It had a nick on the crystal. SWE, called and offered another Darkside, they had not even had on the website,and this also had the deployment clasp. All for same price and this was clearly a watch that would cost much more. I was leaving on a trip, so they were even able to Overnight the watch also!!. They went as far as service can go ! they covered the shipping too ! Experiences like this are rare, but its obvious SWE has great people who understand the value of service. Cannot thank you enough SWE. I have purchased from them since 2022 and did not think I could get a better experience than the previous purchases, but they did it. Getting this watch before my trip meant everything!!
20 November 2025
Unprompted review
Reply from SwissWatchExpo
Thank you for continuing to choose SwissWatchExpo, and for your great review!
Our entire team is dedicated to making sure that every watch we sell is a high quality, certified authentic timepiece at a fair value - and when we saw an issue with your Dark Side of the Moon, we wanted to make sure that we lived up to that expectation. Thank you for working with us to ensure this all worked out, and we hope you enjoy your Omega for many years.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
Great Buying Experience and Service
This is the 2nd time I have worked with the Swiss Watch Expo Team in Atlanta…and both occasions service was second to none. Their service far exceeds the service provided my many jewelers and especially the Rolex Authorized dealers who treat you like dirt..(well the one in Columbia SC and Atlanta did !)
Mike Cash and to all the Swiss Watch Expo team that helped me with my purchase they delivered on a horological story that has great meaning and made it all happen, fast and effectively.
You want a luxury watch …. this is the place to go !
See you next time !
Regards
David
28 October 2025
Unprompted review
Reply from SwissWatchExpo
Hi David!
Thank you for continuing to choose SwissWatchExpo, and for your glowing review!
We are happy to hear that you had a great shopping experience at SWE - we pride ourselves on delivering the best service possible. Our non-commissioned team are true experts and we have an extensive collection of watches onsite - both of which enable us to find the perfect watch for you.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
Great company to work with
Great company to work with. My watch showed up in two days and the experience couldn’t have been better! A++++++
21 October 2025
Unprompted review
Reply from SwissWatchExpo
Hi Joshua!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are very happy to hear that you had a great shopping experience at SWE - we really do have all the watches on our website in-stock and available to ship, which makes it easy to get it to you fast!
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
My salesperson
My salesperson, Michael Cash, was extremely helpful and informative.
He and SWE did everything they said would do and they did it when they said they would do it.
1000% satisfaction.
I would gladly purchase another watch from them.
DH
15 September 2025
Unprompted review
Reply from SwissWatchExpo
Hi DH!
Thank you for choosing SwissWatchExpo, and for your glowing review!
We are very happy to hear that you had a great shopping experience at SWE - and it's especially great to hear how helpful Michael and the rest of the team were in assisting with your order.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
Excellent customer service and happy with my Rolex Masterpiece Pearlmaster
I had such an incredible and easy experience buying a Rolex at Swiss Watch Expo!
I wasn't sure of what model I wanted so I put in a call to a very kind and helpful salesperson at Swiss Watch Expo who took their time and was very patient due to my indecisiveness.
I finally decided on a hard-to-find vintage ladies Rolex Masterpiece Pearlmaster with white mother of pearl diamond dial.
It shipped out next day and when I received it, it was exactly what I had wanted! I highly recommend Swiss Watch Expo especially if you are looking for a hard-to-find or one-of-a kind piece. A++++ experience!
4 August 2025
Unprompted review
Reply from SwissWatchExpo
Hi Tori!
Thank you for choosing SwissWatchExpo, and for your glowing review! We are very happy to hear that you had an outstanding shopping experience at SWE - it's especially great to hear how helpful our Watch Consultants were in helping you to find the perfect watch. The Rolex Masterpiece Pearlmaster you selected is beautiful!
We are grateful for your trust, and are honored that you chose to get your timepiece from SWE! We are glad you are enjoying your timepiece, and we look forward to putting more joy on your wrist!
We hope you enjoy your watch for many, many years! Thank you again for your trust and recommendation, and we look forward to assisting you again in the future.
- Your Friends at SwissWatchExpo
Amazing Inventory of High Quality Watches
I received an Omega Speedmaster Dark Side of the Moon watch from SwissWatchExpo and it is in perfect condition!
They took the time to walk me through all my options, and I felt extremely comfortable with this purchase. The sales team was great, and I love the fact that they have watchmakers onsite to make sure everything is truly authentic and in great working condition.
I will definitely buy from them again!
27 June 2025
Unprompted review
Reply from SwissWatchExpo
Hi JS!
Thank you for choosing SwissWatchExpo, and for your glowing review! We are very happy to hear that you had an outstanding shopping experience at SWE. We are grateful for your trust, and are honored that you chose to get your timepiece from SWE! We are glad you are enjoying your timepiece, and we look forward to putting more joy on your wrist!
We hope you enjoy your watch for many, many years! Thank you again for your trust and recommendation, and we look forward to assisting you again in the future.
- Your Friends at SwissWatchExpo
I reached out to them several times…
I reached out to them several times about a Rolex but got no response. I ended up going with a more reputable jewelry company instead after no response for a week. Missed opportunity.
3 March 2025
Unprompted review
Reply from SwissWatchExpo
Hi Yasmine,
We're sorry to hear about your experience. After reviewing our records, we couldn’t find any inquiries under your name, but we absolutely understand how frustrating it can be not to hear back when you're ready to make a purchase.
At SwissWatchExpo, we have a dedicated team of watch specialists available six days a week, and we respond promptly through live chat, text, phone, and email. We also offer live video calls and one-on-one consultations for clients across the country and internationally.
We're always here to help — and should you consider us again in the future, we’d love the opportunity to provide you with the level of service we're known for.
Best,
The SwissWatchExpo Team
This company make scamming
This company make scamming
I never receive a package
Please come back money
1 January 2025
Unprompted review
Reply from SwissWatchExpo
Hi Igor,
Our team searched through our records and cannot find an order from you. It is possible that you ordered from a different company with a similar name. Did you place your order somewhere like Facebook?
Note for the record that we do not sell watches on Facebook, only on our site, www.swisswatchexpo.com.
Unfortunately, the Facebook sales are a known scam, and you should file a chargeback on your credit card. We are sure they can help.
Note that when you purchase from us, either at www.swisswatchexpo.com or by calling us at (404) 814-1814, you will see that we are very transparent -- we offer live video calls via FaceTime and WhatsApp to show our clients our physical retail store, our elite in-house service center staffed with Swiss-trained master watchmakers, and their chosen watches. You will be able to see that we have around 3,000 watches in stick, and forty employees working hard to fulfill all of our orders, all done with an Atlanta Police Officer present.
If you have additional questions, please feel free to reach out to us at either the number above or our email info@swisswatchexpo.com
Ordered goods but they never turned up…
Ordered goods but they never turned up the tracking advised that it was delivered but it never showed up and the date it said it was delivered was not a day couriers deliver so s complete farce.
27 October 2024
Unprompted review
Reply from SwissWatchExpo
The team searched through our records and cannot find an order from you. It is possible that you ordered from a different company with a similar name. Did you place your order somewhere like Facebook?
Note for the record that we do not sell watches on Facebook, only on our site, www.swisswatchexpo.com.
Unfortunately, the Facebook sales are a known scam, and you should file a chargeback on your credit card. We are sure they can help.
Note that when you purchase from us, either at www.swisswatchexpo.com or by calling us at (404) 814-1814, you will see that we are very transparent -- we offer live video calls via FaceTime and WhatsApp to show our clients our physical retail store, our elite in-house service center staffed with Swiss-trained master watchmakers, and their chosen watches. You will be able to see that we have around 3,000 watches in stick, and forty employees working hard to fulfill all of our orders, all done with an Atlanta Police Officer present.
If you have additional questions, please feel free to reach out to us at either the number above or our email info@swisswatchexpo.com
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