We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I recently purchased Omega Seamaster 300 from SWD and it has been a great experience. Ashley has been prompt in replying to all my questions and regularly updated about the progress. I wanted the watc... See more
Company replied
I was looking for a certain type of watch and found that Swiss watches direct could get hold of it, my experience from start to finish was exceptional. Everything explained and even told to have thin... See more
Company replied
Would highly recommend Swiss Watches!! I was a little dubious and unsure at first whether to purchase from Swiss Watches, due to the Tag Heaur watches on offer had such excellent discount. After some... See more
Company replied
Company details
Information provided by various external sources
Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.
Swiss Watches Direct Ltd
Written by the company
- New Watches Surced From Authorised Dealers At Low Prices!
Contact info
PO Box 117, BN24 9AN, Pevensey, United Kingdom
- 01323 761100
- sales@swisswatchesdirect.co.uk
- www.swisswatchesdirect.co.uk
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Perfect experience from start to…
Perfect experience from start to finish.
The watch I wanted was identically priced in every jeweller checked so the reduced price almost seemed too good to be true. I checked Trustpilot before ordering and used a credit card to afford further protection.
To be honest, the Christmas banner on the website made me doubt it was a genuine company as it didn’t look especially professional for a company selling high end watches. Obviously my worries were unfounded and the watch, price, delivery and service were exceptional. Thank you ☺️
4 December 2025
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Old School Service
I like how my order was confirmed over the phone and to discuss the delivery arrangements. A little Old School service doesn't hurt now days.
1 December 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Great watch at a great price and very…
Great watch at a great price and very good service from Swiss Watch Direct. Would use them again.
1 December 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Omega Aqua Terra World Timer
I placed an order for an Omega Seamaster Aqua Terra World Timer on rubber strap back at the end of September, I spoke to Ashley who indeed called me as is stated on their website to confirm my order, this was all as planned.
The watch arrived in just over 3 weeks, which was way faster than I had expected, as I had asked Ashley to order me a 2025 production and not old shop stock.
This is exactly what happened and everything arrived perfectly, except that the watches swing tag was missing from the box, not a big deal for some but it is an important part of many luxury watches if you ever wish to sell them, I emailed Ashley to ask if it could be obtained for me, he said he would contact the AD to see if they could find it, which after only a couple of days waiting he informed me they had, and that it would be shipped to me asap, I received it in the post a couple of days later. So overall I would say the price and service you get with them is spot on, and I will be coming back to Ashley again in the near future for another Omega.
24 October 2025
Unprompted review
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Had to chase up the watch delivery
Had to chase up the watch delivery, which took much longer to source and deliver than intially communicted
27 November 2025
Reply from Swiss Watches Direct
It is correct that our customer chased up their order, but what they were unaware of is that we had to end up ordering one in from Breitling for him, and we managed to do that and deliver it in 10 working days. At the time of his order we were advertising 3-6 working days because one of our dealers was showing one in their stock, but it had been sold. Usually customers wait 10-20 working days for a watch to be ordered in from Breitling.
We hope our customer is enjoying their new watch.
CANNOT RECOMMEND SWD ENOUGH - BRILLIANT COMPANY & STAFF
This is the 2nd purchase we have made via Swiss Watches Direct in the last 18 months and I cannot recommend them enough. The team are extremely professional and helpful especially Ashley who was so patient with me when there were a few issues on my side. They keep you fully updated on the progress both via email and phone. Watch was delivered within 8 days of placing the order. The transaction from start to finish could not have been any better and the saving compared to purchasing on the High Street is huge so why would you not want to buy from SWD!
25 November 2025
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Competitive prices
Competitive prices, prompt responses to my enquiries and always helpful. I have used this provider before and they do not disappoint, highly recommended.
25 November 2025
Excellent sevice
Excellent sevice. Watch was sourced and delivered promptly and the team were communicative throughout the process.
Great price, great service and I lovr the watch.
Highly recommended.
20 November 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Swiss Watch Central
From start to finish was an easy process was kept informed of availability and delivery period throughout Received my beautiful Longines watch on appointed day ..thank you Ashley
14 November 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Excellent service from the team
Excellent service from the team. Kept up to date during the entire process.
Will definitely use them again
13 November 2025
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Breitling watch.
This is a hard review, I have thought long and hard about it, so here goes I have recently bought 2 watches from SWD, only several weeks ago a Longines Spirit Chronograph and a Breitling adventure chronograph. MY issue was when I spoke to Ashly on the Longines watch, it was a Monday, he said he would get back to me by the end of the week this did not happen, I also phoned on a Monday because I had a change of heart on a tag her watch which I no longer wanted, but I did want the Breitling, as paying on finance asked if I needed to cancel the agreement, he said that's no necessary just pay the difference of £690. he said he would update later in the week, no update again. But the thing that really stressed me out with great anxiety, was I got a late email, saying my tag hear was on its way to you tomorrow. All I could think is they are sending me a watch I cancelled, I was furious as it would have meant a round trip of 12 miles in the ice, at my age I did not want that. I phoned the next day and spoke to David who after explaining my case assured me the Breitling is the watch that you will receive, great fingers crossed I thought, it did turn up, but the whole point was if they were doing their job properly I would not have had all this stress and anxiety. For information I keep all my emails as evidence so no excuses will I except. Million dollar question, would I buy from SWD again, sadly no, to stressful, would rather go into a Breitling boutique, and get respectful service. I phoned them yesterday to have my watch sized, no problem Sir we look forward to see you, that's how it should be done.
20 November 2025
Unprompted review
Reply from Swiss Watches Direct
We are very sorry that we have caused this customer so much anxiety. Like most companies these days, we use an automated order system which notifies customers of their Royal Mail tracking number once their order is dispatched. However, since this customer changed their order from a TAG Heuer watch to a Breitling, the automated email made them think that their original TAG Heuer order had been dispatched. In fact, the correct watch was sent to him and as far as we are aware, he is very pleased with his new Breitling watch.
We hope to bypass the automated system in the future when customers change their order to avoid this from happening.
It is very disappointing that our customer feels that we only deserve a 1 star review as we would hope that any review would also take into account the quality of the watch and the value for money. We have received no complaint regarding either of these two important points.
We hope that our customer is still able to enjoy his new Breitling watch.
Great experience
Efficient, personable and received my watch earlier than expected. Great service and would definitely use again.
13 November 2025
Excellent service!!
Would highly recommend Swiss Watches!! I was a little dubious and unsure at first whether to purchase from Swiss Watches, due to the Tag Heaur watches on offer had such excellent discount. After some research I was happy to go ahead with my purchase, I was so thrilled when the watch arrived and am confident my daughter will also be thrilled!! Swiss watches are a small business with excellent customer service and would highly recommend this company. Thank you Swiss Watches Direct!!!!
3 November 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Great comms
Great comms, great service and fantastic product at reasonable cost. Well done and thanks for getting it to me on time.
3 November 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
What a great service, highly recommended
What a great service from this company, ordered a TAG CARRERA with £1250 off the shop prices. They rang me to confirm the order and payment details. Week later watch delivered, very happy, beautiful watch, recommend highly.
14 October 2025
Unprompted review
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Superb customer service and knowledge…
Superb customer service and knowledge with great efficient communication
28 October 2025
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Outstanding company to deal with
We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again.
Garry and Ashley were great at keeping us updated throughout the purchase. We are delighted with our watches and would highly recommend using this company. We will most certainly use them again in the future should the occasion arise. Thank you to everyone involved.
21 October 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
I was kept informed.
21 October 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Delivered within time scale
Delivered within time scale, excellent communication and the watch arrived in perfect condition with all the original Omega paperwork.
17 October 2025
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.