We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I recently purchased Omega Seamaster 300 from SWD and it has been a great experience. Ashley has been prompt in replying to all my questions and regularly updated about the progress. I wanted the watc... See more
Company replied
I was looking for a certain type of watch and found that Swiss watches direct could get hold of it, my experience from start to finish was exceptional. Everything explained and even told to have thin... See more
Company replied
Would highly recommend Swiss Watches!! I was a little dubious and unsure at first whether to purchase from Swiss Watches, due to the Tag Heaur watches on offer had such excellent discount. After some... See more
Company replied
Company details
Information provided by various external sources
Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.
Swiss Watches Direct Ltd
Written by the company
- New Watches Surced From Authorised Dealers At Low Prices!
Contact info
PO Box 117, BN24 9AN, Pevensey, United Kingdom
- 01323 761100
- sales@swisswatchesdirect.co.uk
- www.swisswatchesdirect.co.uk
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good price for the same product in the jewellers
On time from ordering to delivery 10 days all good 👍
6 February 2026
All the guys were very helpful that I…
All the guys were very helpful that I spoke to and the goods arrived in good condition. My only concern is being informed why things are taking so long when you expect something in two weeks and it actually takes a month that's fine as long as you know, thank you!
2 February 2026
Reply from Swiss Watches Direct
We are sorry that this customer had to wait just over a month for delivery. We received the order just before Christmas and it turned out that his watch needed to be ordered in from the manufacturer in Switzerland. Along with the Christmas & New Year holiday period, it resulted in a longer than usual wait.
We are pleased that he is happy with his new watch and the large saving. In addition, we are pleased to report that over 95% of our orders are fulfilled within the advertised delivery time.
Excellent service
Excellent service , I am a returning customer , will be using again on the future Omega FOIS purchased
2 February 2026
Good service and price
I recently purchased a watch from SWD and was happy with the service I received. I was kept up-to-date with the progress of the order and it arrived promptly. I would recommend SWD.
30 January 2026
Excellent communication
Excellent communication, superb product at a great price, Highly recommend
26 January 2026
Saved 15% on Longines watch
Genuine supplier. They supply though European retailers and you get the manufacturer's worldwide guarantee. Very happy with the watch.
2 January 2026
Swiss watches direct
First class service, kept fully informed of my purchase from start to finish, saved £380, brilliant company, this is my second purchase and I will definitely return again.
15 December 2025
Excellent customer service by Garry…
Excellent customer service by Garry advised me step by step until watch delivered would recommend service
16 December 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Buying a Tag Heuer Connectede5
I was spending a lot of money so was very impressed with the information provided before I bought. The timeline for the process was spot on and the goods received as advised.
15 December 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Seamless experience
Seamless experience, good communication, watch delivered on time. Would use again.
15 December 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Watch arrived on time
15 December 2025
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Excellent service overall
Excellent service overall. I was kept up to date with my order throughout and the order was completed in the estimated timespan. Would highly recommend for anyone looking to purchase a watch.
11 December 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Excellent Service & Total Transparency - Highly Recommended
I’ll admit, I was initially skeptical of Swiss Watches Direct due to their highly competitive pricing. However, after doing my due diligence by checking their Trustpilot history and Companies House records, I felt confident enough to proceed with purchasing an Omega Seamaster Aqua Terra.
The entire process was seamless. From the outset, the communication was exceptional. They were very clear about their model—purchasing directly from authorised dealers—and they even went the extra mile to double-check that I was ordering the exact specifications I wanted before finalising the order.
I was kept informed at every single stage: When the order was placed, When the watch was shipped from the dealer to them and finally when it was ready for final dispatch to me.
The watch arrived exactly as promised via Royal Mail Signed For Next Day Delivery, perfectly packaged and in pristine condition. If you are looking for a high-end timepiece with significant savings and "step-by-step" professional service, I couldn't recommend them enough.
16 December 2025
Unprompted review
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Brilliant watches for great price!
I recently purchased Omega Seamaster 300 from SWD and it has been a great experience. Ashley has been prompt in replying to all my questions and regularly updated about the progress. I wanted the watch to be delivered on 16th Dec and it was delivered today as promised by Ashley. This is my second experience with SWD, first being a Tag Heuer Formula 1 watch few years ago. I paid through debit card and the whole process has been smooth. I would definitely look here for my future purchases and highly recommend this company.
16 December 2025
Unprompted review
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Great service!
Ashley and team responded quickly to any queries I had and made me feel secure in what was for me a very expensive purchase. Watch arrived in immaculate condition with all the original tags and packing and protective materials. Even the time was set correctly.
8 December 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Great service by SWD
Great service from order to delivery.
Fantastic prices.
What's not to like?
Recommended!!!!!!
9 December 2025
Unprompted review
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Swiss Watches Direct
Great service, second watch I have purchased from SWD. Will definitely use again.
4 December 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.