While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 44 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality of the products, including ties, pocket squares, and other accessories. Many people highlight the extensive range of colors and the ability to order samples, which greatly assists in finding the perfect match for their needs. The ordering process is frequently described as smooth and efficient, with many appreciating the quick turnaround times. Reviewers also commend the outstanding customer service, noting the helpfulness and proactive communication from the team. People appreciate the personalized support, such as assistance with color matching, seamless returns, and regular updates on their orders. The attention to detail, from elegant packaging to thoughtful follow-up messages, contributes to a highly positive overall experience for consumers.

What people talk about most

Product

People report positive experiences with product, consistently praising the high quality of ties, pocket... See more

Service

Clients share positive opinions on service, consistently praising the exceptional customer service, prompt... See more

Quality

Customers had positive experiences with quality. Reviewers consistently praise the high quality of products,... See more

Order

Reviewers express great satisfaction with the ordering process. Customers highlight the seamless experience,... See more

Customer service

Users describe positive interactions with customer service. Many customers highlight the exceptional and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Exceptional customer service! When the sample ties didn’t match our bridesmaid dresses, George reached out proactively and helped us find the ideal colour. He also arranged a seamless return when we o... See more

Rated 5 out of 5 stars

We went round 20+ shops looking for the perfect ties for our wedding. Then one day we found Swagger & Swoon who offered sample orders. There were lots of options we liked so we ordered some samples an... See more

Rated 5 out of 5 stars

As all the other reviews, cant recommend this company enough. Very satisfied with items purchased, ties, pocket squares and ribbon. Several good sized samples were sent for colour matching purposes... See more

Rated 5 out of 5 stars

The colour swatches arrived quickly and the options where perfect. Once we had decided on the best colour match for the ties and pocket squares everything arrived in a timely fashion. We where even ab... See more


Company details

  1. Fashion Accessories Store

Written by the company

The Wedding Tie Colour Matching Experts Swagger & Swoon is the UK’s leading online retailer of specialist groomswear, offering over 500 shades of wedding ties, cravats, and accessories. Each piece is crafted to perfectly match your wedding colour palette — trusted by thousands of brides and grooms every year. Renowned for our customer service and unrivalled colour range, Swagger & Swoon proudly holds Best Groomswear from the UK Wedding Awards two years running. Our mission is simple: to make choosing your wedding ties as exciting and personal as finding the perfect dress.


Contact info

4.9

Excellent

TrustScore 5 out of 5

209 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Great service. When I couldnt find the correct colour tie for a wedding, they sent me more swatches, until I found the best one. Fast delivery despite me leaving it late.

28 June 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic service!

Fantastic service!
The whole process has been so smooth, from obtaining various samples, to the final order. Communication and delivery has been speedy. Would definitely recommend.

18 July 2025
Unprompted review
Rated 5 out of 5 stars

I can highly recommend

I can highly recommend. I tried to match my bridesmaids dress colour to some ties and after ordering samples of every company I didn’t get anywhere. I contacted George at swagger & Swoon and he couldn’t have been more helpful. He sourced material in for me and made me what I wanted. Amazing quality and excellent customer service. I would use them again in a heartbeat. 5 Star service. Thank you so much

14 June 2025
Unprompted review
Rated 5 out of 5 stars

Helpful and Friendly

Swagger & Swoon were extremely helpful and kept us updated about the delivery of our order. We were a bit tight for time and they made every effort to ensure we had our ties. The text messaging service was especially good and friendly . The groom’s tie and pocket square were really beautiful. Having inexpensive swatches to help colour matching meant we could order with confidence. All in all - a fantastic company!

24 April 2025
Unprompted review
Rated 5 out of 5 stars

Customer Service Legends!

As all the other reviews, cant recommend this company enough. Very satisfied with items purchased, ties, pocket squares and ribbon. Several good sized samples were sent for colour matching purposes which have proved very useful. we also had a custom made pocket square for my 5 year old Grandson which was lovely.
Excellent customer service and follow up communication all through the process, really stands out from other companies I have dealt with whilst planning our wedding. Some big names amongst them who should take note!
Big shout out for George, thank you George!!!

11 June 2025
Unprompted review
Rated 5 out of 5 stars

Amazing company!

Amazing company. Fantastic customer service. George was so helpful, knowledgeable and amazing to work with. George matched everything for us. We had the men’s ties, table runner and napkin holders all to match the bridesmaid dresses. Everything was a perfect match and really good quality. I can highly recommend Swagger & Swoon! Please go and have look at their website you won’t be disappointed. Thank you George from Julie & Ross 👏🏻

11 April 2025
Unprompted review
Rated 5 out of 5 stars

Lovely quality

I ordered 5 box sets of ties, pocket squares and pins and they arrived carefully and beautifully boxed and they looked so nice on my wedding day. Would highly recommend!

29 March 2025
Unprompted review
Rated 5 out of 5 stars

This company are amazing

This company are amazing. They were so helpful when I needed to match the colour of a tie to a wedding outfit. They sent as many swatches as I needed. They replied to my messages so quickly and were very helpful. Have already recommended them to a friend for her wedding.

27 March 2025
Unprompted review
Rated 5 out of 5 stars

Great quality and service

The tie was perfect, and the personal service we received was exemplary. We only bought a tie and pocket handkerchief, but were made to feel like VIP's. The quality was excellent, and the swatches ensured we got exactly the right colour.

4 February 2025
Unprompted review
Rated 5 out of 5 stars

10/10 - would recommend

Couldn’t recommend Swagger & Swoon more! When it came to ordering swatches and ties they assisted it colour matching which was great. Given the last minute ordering, they ensured the ties & pocket squares were dispatched quickly! Arrived in plenty of time for our December Wedding!
Great quality!
Thanks again!

7 December 2024
Unprompted review
Rated 5 out of 5 stars

Amazing communication and products.

The company as a whole and the best communication i've encountered from a retailer. They were very professional but really personable. I bought a tie and pocket square for my wedding and whilst the product was of great quality, the team remembered my wedding date and sent me many congratulations. A lovely bunch! i'll be using them again for future events.

12 December 2024
Unprompted review
Rated 5 out of 5 stars

SO impressed with Swagger & Swoon!

We were SO impressed with Swagger & Swoon! Their customer service is incredible! I ordered some swatches for our groomsmen and a few days after they arrived I had a lovely text from George in their customer service team who asked what I thought and he's happy to send more swatches if the ones I had received weren't quite right. I was trying to match the ties as best I could to my bridesmaid dresses and George said I could send them a photo or a swatch of the dress if I had one and they would send me swatches that best matched. I ended up going with one they sent me! When I placed my order I realised that I needed one more tie, S&S were amazing! They added the new tie to my order and sent me an invoice for the new one and they all arrived together! They even sent me little updates while the order was processing! I've never experienced such great customer service ever! And I worked in customer service for years so I really appreciate good customer service! Would 1000% recommend!

7 June 2024
Unprompted review
Rated 5 out of 5 stars

Fantastic company, fabulous products …

Absolutely delighted with the service provided by Swagger & Swoon. Communication throughout was faultless! The 2 self tie bow ties and 2 ties and 4 pocket handkerchiefs were superb quality and perfectly matched the bridesmaids dresses. Delivery was as expected. Cannot recommend Swagger & Swoon highly enough.

6 December 2024
Unprompted review
Rated 5 out of 5 stars

Absolutely fantastic

These guys were absolutely amazing in helping to find the perfect tie to match our awkwardly coloured bridesmaids dresses! I sent them a swatch of the dress colour and they sent back a few different options and one was perfect. Thank you

31 August 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look