Sportsdirect.com Reviews 

306,070
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Looking at 16,603 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the wide range of products available and acknowledge the excellent value for money across many purchases. Many people found the process of placing an order and navigating the site to be straightforward and easy. However, some customers experienced issues related to sizing, such as receiving an incorrectly sized item or variant. A few other people also felt that issues with delivery speed and tracking accuracy caused considerable frustration, with some orders being significantly delayed. Additionally, concerns were raised about unexpected shipping and return costs, and instances of incorrect items being dispatched.

What people talk about most

Delivery service

Consumers find delivery service experiences to be mixed. While many reviewers praise the surprisingly quick... See more

Product

Users describe ambiguous interactions with product, reflecting a wide range of differing experiences. While... See more

Order

Reviewers highlight ambiguous experiences with their online orders. While many customers appreciate the easy... See more

Price

Clients share ambiguous opinions on price, with some consumers reporting great bargains and very reasonable... See more

Service

Customers had ambiguous experiences with service, reflecting a wide split in opinions. While some reviewers... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Good selection of cheap products but the delivery and returns policy is well behind the times. £4.99 for click and collect in store is just wrong and also to return an item costs well over the odds. M... See more

Rated 3 out of 5 stars

The item was delivered in good time & the price was ok , unfortunately the box was pretty much destroyed as usual ! Perhaps using evri is not the best idea given their reputation ! This item is a gift... See more

Rated 3 out of 5 stars

Website offers a huge amount of products, and some deals to save a small amount of money when buying two of the same items, which is always appreciated. What I found frustrating, was to find that any... See more

Rated 4 out of 5 stars

Easy to order online and collect. Ive put score as 4 stars as both parcels ive collected have been open. Whilst items all inside clearly getting damaged in transit


Answered by reviewers

Created with AI, based on reviewer opinions







Company details

  1. Activewear Store
  2. Camping Store
  3. Fitness Equipment Store
  4. Running Store
  5. Soccer Store
  6. Sportswear Store

About Sportsdirect.com

Written by the company

The UK's largest Sports Store, we bring you the best brands at bargain prices, all year round! With stores all over the UK as well as a huge online catalogue, you're sure to find what you're looking for!

Customer Service Opening Hours

Monday to Friday 08:00 - 20:00
Saturday & Sunday 09:00 - 18:00
(All times are shown GMT)

Contact us via Customer Care

Contact info

3.1

Average

TrustScore 3 out of 5

306K reviews

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3.1

All reviews

(306,070)

16,860 reviews in the last 12 months

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Rated 1 out of 5 stars

COUNTERFEIT T SHIRTS

I ORDERED 3 MEDIUM T-SHIRTS. I GOT 2 MEDIUM AND 1 LARGE. ALSO I HAVE A FEELING THESE ARE COUNTERFEIT SO I WILL BE GOIMG THROUGH TO CRIMESTOPPERS AND REPOERTING THIS TODAY.
TO HAVE THE CHEAK OF HAVING TO PAY FOR RETURNS ALSO I THINK IS DISGUSTING TO SAY THE LEAST.

27 August 2026
Unprompted review
Rated 2 out of 5 stars

Sports direct actually performed quite…

Sports direct actually performed quite well. However, Evri, the courier used by SD, performed badly. They failed to deliver even after emailing to say the delivery would take place. The parcel was only delivered after I raised a complaint with Evri.

23 August 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed with Sport Direct

Very disappointed with Sport Direct. I paid extra for fast delivery and my parcel was supposed to arrive on 24 August. It’s now 27 August and I still haven’t received it.

I bought these as gifts for my family and now I don’t have enough time to buy replacements. Every day I was told it would arrive that day, and now I’m being told it may be returned.

Really frustrating and not the service I paid for.

27 August 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely appalling customer service…

Absolutely appalling customer service and delivery handling

One of the worst customer service experiences I have had.

My parcel was marked as delivered, but it was not delivered to my address. The GPS information appears to show it was delivered to a completely different residential building a couple of buildings away. The delivery record even states “Flat A”, despite that building only having numbered flats, and the so-called proof of delivery is basically just a photo showing part of someone’s leg.

I actually went to the building myself trying to locate the parcel and checked the most likely flat, but they did not have it. I cannot realistically be expected to knock on every single door in another building because a courier failed to deliver my order correctly.

What makes this even worse is Sports Direct customer service. I have sent detailed emails explaining exactly what happened and specifically asked for the matter to be treated as a formal complaint and escalated, yet I keep receiving generic, automated-style responses that barely address anything I have actually said.

I also find it very concerning that somebody I do not know now appears to have received a parcel displaying my full name and home address, yet this aspect has not been properly addressed either.

I eventually had to recover my money through my bank, but that does not change the fact that I needed the items I ordered, never received them, and have wasted a huge amount of time chasing a problem that should never have happened in the first place.

Completely unacceptable delivery handling and extremely poor customer service.

24 August 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed in service

I’d actually give you none. I placed an order 16th Aug.was sent confirmation then Evri messaged saying goods were to be delivered 20th. Changing delivery time twice, then they messaged the delivery would be 21st. Now 27th day of month and I’ve been told by YOU that the order was cancelled and I’m to be refunded. No explanation as to why my order was cancelled. I Keep sending emails but they are ignored. Don’t know that I’d ever bother to deal with firm again. Contacting your firm is virtually impossible unless your query is one programmed so that it can be answered automatically.
Bad service. If you can get goods elsewhere I’d suggest you do.

16 August 2026
Unprompted review
Rated 1 out of 5 stars

Do not order items from this place

Do not order items from this place. Your order will get stolen and sports direct will not assist you in a refund you will need to beg them or god knows what. It is known that sports direct is responsible for your items until it is at your door. The couriers are scammers they will take a picture of blank black screen to show that is delivered. They need to do this so the system acknowledges that an item has been delivered it’s a glitch they have not sorted for many years and are just taking peoples money. This is another reason why sports direct is failing against all these other sportswear companies it will close down or be bough out by another stakeholder within the next 10 years mark my words. Sorts direct owes me more than 70 pound regarding 3 orders I’m not sure what problem they have and why they can’t fulfill their services properly I have a ton of evidence which is now being taken to court over past year to show they do not help or assist with anything nor will they refund your money even if you are right. If I’m proving evidence regarding my order. What more can I do. So filing a lawsuit needs to be done this company needs to be sued

24 August 2026
Unprompted review
Rated 1 out of 5 stars

Just bought a school bag for my son

Just bought a school bag for my son. They didn’t not tell me that I could not get a refund saying it’s long to explain to every customer. Return was 10 mins after purchase. They said it’s on the receipt which was put in the bag. JD had better school bags and cheaper. All the dogs at the till were covered by items for sale Now I’m forced to go back in there.

ZERO stars if possible.. FUMING unsatisfied customer.

If you’re unsure in Sports Direct DON’T BUY.

27 August 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Support

We had a terrible experience with DPD who failed to deliver our order, but I’ve been surprisingly impressed with the quality of customer service from sports direct. They are very quick to respond and helpful with dealing with the awful responses from their courier. They are really helping in a really poor experience we received. Thanks!

27 August 2026
Unprompted review
Rated 3 out of 5 stars

The reason we ordered online

The reason we ordered online, was 1) it was cheaper and 2) the cashier in the Oxford street store was as much use as a chocolate tea cup. He didn’t seem to have a clue about the product. He kept wondering off while serving us. We couldn’t understand a lot of what he was saying because he spoke so quietly. My son was excited about spending his wages on boots and the cashier was not interested at all.

26 August 2026
Unprompted review
Rated 1 out of 5 stars

Stop using EVRI …

The use of EVRI as a delivery company is not working, every order has been ‘lost’. Please reconsider the use of evri as your choice of delivery.

24 August 2026
Unprompted review
Rated 1 out of 5 stars

Footballs boots arrived and have…

Footballs boots arrived and have clearly been worn as grass stains all over the bottom of the boots. No customer
Service number to call and even have to pay £5 to send worn boots back. Unbelievable that children’s football boots can be sent out in this condition.

27 August 2026
Unprompted review
Rated 1 out of 5 stars

but unfortunately, the quality is so poor

The shoes arrived very quickly, but unfortunately, the quality is so poor that I believe they may be fake Ultraboost 20s. I have used this brand and model before, and they have always been very comfortable. However, this pair is extremely hard and uncomfortable to wear, causing constant pain in my feet.

I strongly recommend staying away from these Ultraboost 20s.

26 August 2026
Unprompted review
Rated 1 out of 5 stars

Pay for no parcel!

Parcel was said to be delivered on the 8th of august, now is the 27th. Was needed for a birthday present and cant get in contact with anyone from sports direct or evri to help me locate it or deal with a refund/ replacement. Sent an email through the website and all that i have received in return is an automated confirmation that theyve got my complaint/ case, very dissapointed and will be having to go through the bank to get my money back.

8 August 2026
Unprompted review
Rated 4 out of 5 stars

4 out of 4 stars

After employing Evri to not deliver my original parcel, they redeemed themselves with prompt replies to emails and sent out a replacement order very quickly, which this time was actually delivered to the correct address and on time. So 4 out of 5 stars

18 August 2026
Unprompted review
Rated 5 out of 5 stars

It’s very easy to order on line from…

It’s very easy to order on line from sports direct a good selection of item to choose from would recommend to friends. Was kept in touch from start to finish on how my order was doing and when it would be dispatched and when it was going to be delivered.

23 August 2026
Unprompted review

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