Smyths Toys Superstores Reviews 

4,594
TrustScore 2.5 out of 5

2.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 525 reviews, most reviewers were unhappy with their experience overall. Many people expressed significant dissatisfaction with customer service, often finding it unhelpful, difficult to reach, and unresponsive to issues. Customers frequently encountered problems with delivery, including late arrivals, incomplete orders, or items delivered to incorrect addresses. Some people also received products in poor condition or found them unsuitable for their intended purpose. However, some customers noted positive experiences with staff, describing them as helpful and knowledgeable. A few other people also felt that delivery was quick and reliable, with items arriving undamaged and on time. Additionally, some reviewers appreciated the wide selection of toys.

What people talk about most

Product

Users describe ambiguous interactions with product, with some customers expressing disappointment over faulty... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers expressing satisfaction with the... See more

Staff

Consumers find staff to be ambiguous, with many reviewers praising employees for being polite, helpful, and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting significant issues... See more

Customer service

Customers consistently note negative experiences with customer service, expressing extreme disappointment... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Me and 2 of my friends, one of them being 18 were stopped at the door and told “you people” can only come in in2s. One would have to stand outside because they don’t want teenagers messaging around. C... See more

Rated 1 out of 5 stars

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and... See more

Rated 1 out of 5 stars

Had the grandchildren for the day ordered 2 packs of digital minecoins one each. Short time later received only 1 digital redemption code. Tried ringing customer services and was directed to on lin... See more

Rated 1 out of 5 stars

I purchased one single item for £49.00 and got a free next day delivery. The delivery app was useless, it showed as despatched and I waited in all day. Then I called them to be told they tried to deli... See more


Company details

  1. Toy Store

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.3

All reviews

(4,594)

771 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Dangerous & defective roller skates

Bought plain black & pink roller skates for my 8 year old. They were only £24.99 so expectations were low but I expected her to be safe. Roller skate stopper came off on first try, then second try stopper came off & my daughter broke her tooth. Refund issued without hint of an apology. Skates were defective & frankly dangerous.

Smyths Northampton

10 April 2026
Unprompted review
Rated 5 out of 5 stars

First time ordering from smyths and I…

First time ordering from smyths and I had a really good experience! Easy to order straightforward and overall very easy, really good prices aswell . Will be using smyths for my gaming needs from now on . Thank you

9 April 2026
Unprompted review
Rated 5 out of 5 stars

Helpful and friendly staff.

I visited the Colchester store on Monday 6th April and was helped by a friendly and helpful member of staff called Fran. I was there to collect an item that my daughter ordered but she gave me the wrong info. Luckily I was able to get the info and Fran helped me to get things processed and I was able to collect the item.
I have shopped in this store a few times as I have 2 small grandchildren, and I know I’ll be going back as they get older. The store looks clean and full of toys.5⭐️😃

6 April 2026
Unprompted review
Rated 1 out of 5 stars

Manager buys up stock for themselves

I visit the Doncaster store to try and get pokemon for my daughter. The problem is that it's NEVER instock. I also check online multiple times a day some days. I have spoken to a colleague and he informed me that the manager buy the sock. This would explain where there's never anything here. I agree staff should be able to buy any product they want but should also make sure enough is left for customers, especially when is something so sort after.

4 April 2026
Unprompted review
Rated 5 out of 5 stars

Kerrieann at the Chelmsford store is amazing

Visited your Chelmsford store yesterday and Kerrieann who served us was so lovely. We'd taken our daughter in for a present as she'd had a had time at the hospital and Kerrieann served us with such joy and was so kind to our daughter it really made her day. Thank you so much for going that extra mile.

4 April 2026
Unprompted review
Rated 4 out of 5 stars

Sandra is the best

Sandra - at the west Thurrock location is an absolute angel, so patient and calm she made the whole experience better. Stressful payment issues were made simple and calm with her guidance, we love you Sandra.

4 April 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars and that’s generous

If there was a chance to give even lower stars I would. I ordered online a large order (over £200) however two of the smaller items were missing from the order so reach out to customer service - took over a week to reply to first message and now offered a refund but banned me from ordering online again and only allowing in store purchases… safe to say never again!!!

I’ll spend my money some where that customers are appreciated and receive their whole order and aren’t punished as they’re not capable of putting all items in a box… not the first time I’ve ordered and items were missing!

3 April 2026
Unprompted review
Rated 1 out of 5 stars

Darts

I went into the shop and said I would like some darts and said I need to be 18 or over but why are there selling darts in a toy shop

3 April 2026
Unprompted review
Rated 5 out of 5 stars

Visited the Llandudno store

Visited the Llandudno store. Service was fantastic, the knowledge that the young Lady had on the prams/pushchairs was amazing, Rose knew about her products. Nothing was to much trouble she was amazing. From start to finish she explained and demonstrated and at no time did I ever feel rushed, polite helpful couldn’t fault her. The young man Liam on the checkout was helpful, friendly, polite, and courteous again couldn’t fault him, and to James who carried the box and put it in my car an absolute Gentleman. What a real Asset to Smyths Toys. Llandudno Manager is very lucky to have you working there.

31 March 2026
Unprompted review
Rated 1 out of 5 stars

I have recently purchased a quad bike…

I have recently purchased a quad bike for my sons birthday and after building and trying to charge it found out that it wouldn't turn on im a single parent with medical conditions and they wanted me to take it back to a shop after me telling on email it wasn't possible for me to get it there they did say they would get someone to collect but needs to be back in box which ones the bike is built it's very difficult to take back down as some parts clip in and won't come back off without damage now they haven't turned up to collect the bike and im currently trying to get them to collect and get refund i can't seem to call them to speak directly and im getting excuses after excuses now

27 March 2026
Unprompted review
Rated 1 out of 5 stars

undermining and bullying

needed advice on what purchase was suitable for my needs.
was being helped by a young female staff who was very knowledgeable about product and helped me come to a decision.
before we could complete the transaction a male staff appeared completely undermined her and took over. He instructed her to go and collect item and asked me where my car was. I told him I was hoping for the free delivery offered as the item was very heavy he said ok and told her to take the item back.
He has put his name on my receipt as his sale.
very puffed up man completely disregarding my requirements as a customer and underminding who I considered to be an excellent employee. You will probably lose her if that sort of bullying continues. Very unusual to see a man mistreating a young female in this day and age. I hope you can change his poor attitude on respecting others.

1 April 2026
Unprompted review
Rated 1 out of 5 stars

extremely disappointed

I’m extremely disappointed with my experience at Smyths Toys. The customer service has been poor from start to finish.

I arranged for an item to be collected due to missing parts, and was given not one but two separate collection dates. On both occasions, no one turned up - no communication, no explanation, nothing. This left me stuck with an incomplete product and completely wasted my time.

To make matters worse, resolving the issue has been far more difficult than it should be. Instead of taking responsibility, there seems to be a lack of urgency or care towards fixing the problem.

As a customer, you expect reliability and basic communication - neither of which were provided here. This has been frustrating, inconvenient, and not the level of service I would expect from a well-known retailer.

I would not recommend ordering from Smyths based on this experience.

31 March 2026
Unprompted review
Rated 1 out of 5 stars

Never delivered

Placed order no problem, given delivery date & tracking. Took day off work and tracked on the said day and says will let me know when out for delivery, hour later this changes to say being delivered back to store - they refunded immediately but that’s not the point. Either they didn’t want to sell at a sale price or dpd couldn’t be bothered to deliver- either way will never purchase from them again

30 March 2026
Unprompted review
Rated 1 out of 5 stars

Don’t give them your money

If I could give -5 I would. Never known customer service like it in the Team Valley store. The manager doesn’t deserve the badge she’s wearing. She’s a puppy on a string.If my husband didn’t know his rights and go further he would have walked away with a broken 8 month old Nintendo switch and don’t get me started on Nintendo customer service.Both lost a good customer service.

2 February 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look