Smiggle Reviews 

555
TrustScore 1.5 out of 5

1.6

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Review summary

Created with AI, based on recent reviews

Evaluating 67 reviews, most reviewers were let down by their experience overall. Many people encountered significant issues with product quality, noting items were often flimsy, broke easily, or did not last as expected. Customers frequently reported problems with orders, including missing or incorrect items, damaged packaging, and parcels being left in insecure locations. Delivery services were often criticized for being delayed, unreliable, or failing to meet express shipping expectations. The majority of consumers also experienced poor customer service, describing it as unresponsive, unhelpful, or even rude, especially when trying to resolve issues like undelivered goods or product faults. However, some customers also noted positive experiences, praising the initial appeal of certain products or receiving efficient help from specific customer service representatives.

What people talk about most

Product

Consumers find product quality to be a significant concern, with many items breaking quickly or arriving in a... See more

Customer service

Reviewers highlight negative aspects of customer service, with many expressing disappointment and frustration... See more

Order

Clients share negative opinions on order, with many advising against ordering online due to various issues.... See more

Delivery service

People report negative experiences with delivery service, citing issues such as items not arriving, parcels... See more

Quality

Customers had negative experiences with product quality, frequently reporting items breaking quickly, such as... See more

Reviews shaping this summary

Rated 2 out of 5 stars

No communication whatsoever. I ordered an item online and did not receive any confirmation email, I emailed customer services to confirm I had an order and have yet to hear back from them 2 days lat... See more

Rated 2 out of 5 stars

Joined mailing list for discount code. Discount code didn’t work (item was full priced and nothing in t’s and c’s re this item not being included). Bought item anyway and paid for express delivery. It... See more

Rated 2 out of 5 stars

As a new customer, I am very disapointed by my first order and won't be buying again. They took very long to deliver, a full week. For this waiting time I would be better off buying from overseas for... See more

Rated 2 out of 5 stars

They create nice looking stuff that my daughter loves, but the build quality can be terrible. In particular, the over-complicated lids of their kids water bottles. We must had around four... See more


1.6

Bad

TrustScore 1.5 out of 5

555 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.6

All reviews

(555)

62 reviews in the last 12 months

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Rated 1 out of 5 stars

Simply appalling / rude

Simply appalling - rude staffs - ill mannered.
Enfield shop, afternoon trip on 15 Dec 2024. Absolutely no chance of me going there again. Not recommended at all.

15 December 2024
Unprompted review
Rated 1 out of 5 stars

Very appalling customer service

Very appalling customer service. I should have come to read the reviews here before ordering from them. They don’t apologize for their mistakes and clearly don’t care what anyone is saying about them. Just a matter of time before they go under.

12 December 2024
Unprompted review
Rated 5 out of 5 stars

All for Laura

I have been in contact with Laura at Smiggle who has been an absolute star. A parcel has been lost/ missing/misplaced by a delivery company who gave every excuse and false promises with regards to delivery. I finally contacted Laura at Smiggle Customer Service and as soon as I emailed she was right on the case and came up with a couple of options.
I can't thank LAURA enough.
Smiggle you have a superstar working for your company and hope you really appreciate her. 🤩🤩🤩👏

12 December 2024
Unprompted review
Rated 5 out of 5 stars

Smiggle Hull went above and beyond

Had a great experience at Smiggle Hull. Didn't have a rucksack my daughter was after for Christmas. There wasn't going to be any further stock of it either. The lady in store was so helpful and managed to find one in a different store and it got brought to the Hull store for me to collect. Staff went above and beyond.

11 December 2024
Unprompted review
Rated 5 out of 5 stars

Fab service

Such lovely items at brilliant prices. I was really impressed with the super quick delivery, despite the black friday rush!
Super stocking fillers, my children will be so excited.

9 December 2024
Unprompted review
Rated 1 out of 5 stars

Don't bother with these rude

Don't bother with these rude, child like pip squeeks. Couldn't organise a lay in a brothel. I never received any items and I was told it was my fault due to my address being wrong. No it wasn't,evri didn't even attempt to deliver it. There merchandise looks good but there service is woeful. They all sound like kids with chips on there shoulder passing the blame about instead of listening to what is going on. I will never use this company again and I do not believe it will trade much longer.

7 December 2024
Unprompted review
Rated 1 out of 5 stars

Don’t buy from this place

If I could put a minus I would . Parcel delivered not once but twice.
I’ve tried to contact more times than 20 times they could not care less. Keep telling the form promising I’ve not received it.
And I can’t believe they’re so bad. If it wasn’t for the fact for someone I love wants these products I would cancel the order, I’ve asked they pass it on to a manager but I’ve asked before no luck

4 December 2024
Unprompted review
Rated 1 out of 5 stars

Absolutely awful experience.

Absolutely awful experience.
I recived my order with half the items missing, had to email and await replacement items to be sent out only for it to be missing an item again.
This is absolutely ridiculous and I'll never buy anything from Smiggle again.

16 November 2024
Unprompted review
Rated 1 out of 5 stars

Worst bottles ever

Worst bottles ever! Don’t waste your money! I bought a panda purple one with the spray and it broke in a day of my young daughter having it! I contacted customer service and got told they drop test all the bottles. I sent an email with pictures and they said they are not going to replace it! The Bottle dropped on carpet! Left tiny sharp bits of plastic around the place… The lady then lied saying there is no negative feedback on these bottles. So I searched Trustpilot while on the phone!!!
She said I read those but I don’t trust the reviews on there or on the internet!! Oh ok!!

I then received an awful email stating they would not be replacing it again! As with certain fluids in it they can break when dropped!!! It’s a children’s bottle with noooo durability….. Awaiting a call from a manager!! Please don’t spend your well earned hard money on Smiggle!!!!! Not worth it at all!! Awful customer services

12 November 2024
Unprompted review
Rated 1 out of 5 stars

Do not purchase from Smiggle

This is the second time I have purchased from Smiggle. I wish I would have checked the reviews first.
The first order came in a badly damaged box, however the items were not damaged inside and I put this down to a one off.
The next order I placed was for some Christmas presents. Again the box came damaged and very flimsy. There was also 2 items missing from the delivery, due to the state the box was in, this could have been due to them not being placed there in the first place or being removed / fallen out. I thought this would have been easily rectified by Smiggle, boy was I wrong. Nearly 3 weeks later and the issue still not resolved. I purchased the items on PayPal pay in 3, so I have made a complaint to PayPal to withhold the remainder of the payment. Initially I received communication asking for photo’s of the tracking details, box etc which I had. Since sending this information at the end of October it has been total radio silence from them.

27 October 2024
Unprompted review
Rated 1 out of 5 stars

Expensive, easily breakable tat

Bought bottle from store. Broke within the week. Took time out to go back to the store - would have liked a refund but no proof of purchase so we got a replacement, somewhat sturdier bottle. Broke within the week. We're now taking this as a £25 lesson in never getting smiggle stuff again.

21 October 2024
Unprompted review
Rated 1 out of 5 stars

If i could rate 0* i would!

If i could rate 0* i would! First time buying from smiggle, should have checked the reviews first but won't be buying from them again!
Cheaply made products, backpack zip broke on day 4 of use, backpack is now unable to be used after only 6 weeks of use! AVOID BRAND AT ALL COSTS!

21 October 2024
Unprompted review
Rated 1 out of 5 stars

Beware - don’t use PayPal when purchasing online

I purchased my order online via PayPal and spent almost £200. I had a couple of things that I wanted to return and as they were quite bulky items I thought it might be easier to return them to the store (Norwich 18/10/24 at 10.15am). How wrong was I?! The shop doesn’t offer refunds if you purchase via PayPal. They are happy to receive transactions via PayPal but cannot offer refunds via PayPal - how unethical is that?! I wasn’t aware of this policy at the time of making my online purchase and I certainly didn’t see anything warning me about it when I processed payment.
Now, I consider myself a patient and friendly person but the lady behind the counter was so obstinate, unapologetic and with zero customer service skills that she was, quite frankly, getting on my nerves. I did well to remain civil with her. I said I would happily accept a gift card instead of a refund but she immediately said I couldn’t have that either as it was against company policy!!! At this point I asked to speak to the manager as I knew what she was telling me wasn’t right, but she said she was the manager! Having worked within Consumer Direct, I have knowledge of what my consumer rights are and I told her that she couldn’t refuse me a gift card. If she was the manager then surely she should know this, right? (I was too polite to point this out to her). She then started reading through Smiggles’ policy booklet at the side of the till which was taking absolutely ages. Feeling totally flabbergasted, I took my phone out of my pocket and decided to look the information up myself on Smiggles website to prove to her that I was in fact entitled to a gift card. I showed her my phone and she then issued me a gift voucher, all while remaining as obstinate as she could (obviously trying to save face). I do not appreciate this treatment when simply returning a couple of items from my order, something that is so quick and easy to do in other shops. I envisage this company will go out of business soon, especially if it continues to employ useless “managers” that have such little knowledge of customer service, the companies own policies or even basic statutory rights.

18 October 2024
Unprompted review
Rated 1 out of 5 stars

Expensive products cheaply made.

Smiggle products expensive but cheaply made. Bag purchased less than 6 weeks ago and the arm strap ripped this morning. This is the second time we've had an issue with Smiggle and their products breaking after a couple of months use. What's worse than the cheap products they make is the absolutely abysmal customer service - they clearly don't care and just trot out a 'send it back yourself'. They act as if they're doing you a favour letting you take your own time to organise a return and offer nothing to compensate the time and effort being taken because their product broke. Smiggle products are rubbish, the company don't care about their customers, and don't waste your money on these.

17 October 2024
Unprompted review
Rated 1 out of 5 stars

Awful company

Awful company. Two years in a row we’ve had broken items after just a few weeks. I should have learned my lesson the first time. When an item is clearly broken in photos, the line trotted out is still that you, the customer, must go out of your way to return to store to ‘prove’ yourself or faff around wrapping and returning. Then, if you are oh so lucky, you might get a replacement for the item you paid for weeks later. No ‘sorry about that, here’s a partial refund’ or even a discount code. Nothing. Nasty company who clearly don’t care they are awful. Try to talk your kids into another brand, in this case big price tag does not equal quality. Avoid.

17 October 2024
Unprompted review
Rated 1 out of 5 stars

Absolute joke of a company

Absolute joke of a company, misleading and customer service is ridiculous.

I ordered sale items via the website, no codes or anything applied only the pricing they have advertised. Checked out and got charged full price for an item, I’m told I can’t stack discounts and this item is full price because of this. All item pricing should be clear, why can’t I have different SALE ITEMS?!

Asked to cancel the order, apparently done. I asked if I’d get an email to be told no, they could send one but it will only say what’s in the chat. So they’ve cancelled my order but no automatic email can be sent to confirm this? A shoddy service from a large company.

Misleading customers into spending more, all your prices should be clear. This was my first order and has certainly put me off!

The online chat has typos and it sounds like you are taking to a child.

8 October 2024
Unprompted review

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